• 건축구조
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• 제12권4호
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• pp.82-83
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• 2005

현재까지의 아파트 재건축은 대부분의 기존에 낮은 용적율의 저층 아파트를 용적율을 높여 고층으로 건설하는 식으로 이루어졌다. 이때 증가하는 아파트 가구수는 일반에 분양함으로서 재건축 조합원인 원래의 아파트 주민과 시공사에게 경제성을 확보하여 주고, 따라서 그들간의 이해관계의 일치에 의해 재건축이 쉽게 이루어질 수 있었다. 그러나 콘크리트 건물의 수명이 짧다는 일본의 경우도 그 수명이 37년이며 일반적으로 외국의 경우 콘크리트 건물의 수명이 50-60년은 된다는 점을 볼 때 20년만 넘으면 재건축을 요구하는 우리나라의 아파트의 수명은 선진국에 비하여 지나치게 짧다. 재건축이 주민과 시공사의 이해관계에 의한 불가피한 상황이라면 재건축보다는 기존의 건물을 해체하진 않으면서 그들의 욕구를 충족시킬 수 있는 방안이 필요하다.

• 한국주거학회논문집
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• 제16권5호
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• pp.29-38
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• 2005

Recently there has been an apparent paradigm shift in housing market towards customer oriented approach. In the midst of increasing competition, there is indeed a need to better understand of customers, and to quickly respond to their individual needs and wants. In this background, this paper aims to show a scientific marketing approach in housing industries, and to provide general information on Japanese condominium housing market in terms of a brief historical overview and recent market situation. Results include that there exists an about twenty year time lag in the start of condominium housing supply in the private sector between Korea and Japan. Besides, more efforts should be paid to the diversity or locality of the supplied housing type or design, especially condominium apartments in Korea compared to those of Japan. Among others this paper emphasized on illustrating the actual applications of analysis on consumers' purchasing behavior and latent conscious coupled with some statistical techniques, which may lead marketers or decision makers to forecast more accurate customers demands.

• 한국실내디자인학회논문집
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• 제20권2호
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• pp.85-93
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• 2011

The Japanese housing market has implemented management and operation systems of community service ahead of the Korean market. This paper examines case studies of Japanese community services by reviewing related studies, studying homepages, and conducting in-depth interviews with management staff. The goal of this study is to find marketing strategies and the proper management practices in preparation for the upcoming low-fertility and aging society. The results of this study are as follows: 1) After Japan's bubble economy burst in 1985, so called that incorporated various community facilities with life services were introduced to the Japanese housing market in order to cope with the diversifying family types and lifestyles. This new trend was also due in part to customers' increasing demands for convenient urban condominiums. 2) In Japan, many developers and construction companies have run the management of community service programs and created new business models in collaboration with other affiliated companies. However, many of these programs have been found even more successful and reliable when the facility management companies collaborate with local service providers instead of relying solely on affiliated companies. 3) The early stage of life services began with "front-desk services", but these have evolved into more upgraded "concierge services" that can provide residents with tailored services and conveniences. Furthermore, some of the service providers have encouraged resident participation in the process of designing and implementing their community services. 4) In Korea, most construction companies and developers are still oriented toward providing hardware such as spaces and facilities in developing their community services. Therefore, companies with high market reputations must seek alternative ways to maintain and enhance their brand values by implementing new approaches in collaboration with both affiliated companies and local service providers. This can be done by finding new notions of managing and operating community services through research and development.

• 한국실내디자인학회논문집
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• 제19권5호
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• pp.130-139
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• 2010

The urban style compact apartment which appeared at the end of 1990's was developed by the decrement of household members and in compliance with a new life style. Now it has its own market as a new trend. The purpose of this study is to better understand the characteristics of urban style compact apartments based on an analysis of apartments actually sold on 2008, in order to reflect on the future directions and developments. To support a comprehensive analysis, this study considered three types of compact apartments developed by : a. major developers which own multiple well-recognized brand names, b. mid-size developers under general brand names, c. new or small-size developers specializing in compact apartments. The results from 21 urban style compact apartments could be summarized as follow; 1. Most buyers are Singles or DINKs. The single women occupy a large percentage. 2. Condition of good location is under 5 minutes walk to station and accessibility to 2 and more station. 3. Exterior of building should be harmonious to surrounding and simple, the atmosphere of entrance hall should be warm and relaxed. 4. The spatial character of unit plans are developed by the ways of connecting spaces; 1) Connecting spaces by mobile partition: flexible spaces with expansion 2) Connecting spaces by hall: well arranged spaces with excursion and extends 5. The equipments of kitchen and security are fully carefully planned.