• The Journal of the Korea Contents Association
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• v.10 no.1
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• pp.399-406
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• 2010

This paper is to analyze which factors affect preference, satisfaction, and revisiting on McDonald's brand personality and to suggest distinguished guidelines for drawing core customers. The questionary distributed 150 who is college students in dokyo, Japan, then used for data analysis 128. The results come up with; First, 4 variables which are 'up-to-date', 'spirited', 'darling', and 'young' showed up importantly in brand personality. These mean young generation would like to enjoy playing on-line game and contents with computer on the table during wait their order. Second, 3 factors (sincerity, intelligence/specialization, and wholesome) in brand personality had highly significant in preference and satisfaction. When they feel strongly specialization and trust in product, it should be showed highly with preference and satisfaction. Third, 2 factors (sincerity, and intelligence/specialization) had strongly significant in revisiting. As marketer reinforce darling and specialized image about McDonald, Therefore, they should make customer to purchase again. Finally, if customer prefered and satisfied with product in the restaurant, it could be connected rebuying.

• Journal of the Korean Institute of Illuminating and Electrical Installation Engineers
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• v.12 no.3
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• pp.1-6
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• 1998

The purpose of this study was to investigate the scope of color perception for Japan standard color. In addition to, we compared the difference in the color perception between the Korean and the Japanese undergraduates. 140 male and 119 female Japanese undergraduates were selected as the random sample. Color perception was made with the naked eyes. Minolta Chroma Metre CR 300 was used for physical measurement of the color. The results were as follows, 1) Japanese students' perceived color perception was classified into four large groups: simple group includes Red, Yellow, Blue, White, Gray and Black, X(-axis)group includes Green, Red Purple, Y(-axis)group includes Green, complex group includes Blue Green, Purple, Purple Blue, Red Purple. 2) There is difference between Korean color perception and Japanese; for Yellow Red, Blue, Blue Green, Red Purple. 3) There is little difference between the values of standard color and mean percept color for Yellow while big difference for Blue. And as for as country was concerned, Korean is more accurate than Japanese in color perception.

• Korean Journal of Culture and Social Issue
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• v.15 no.1
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• pp.1-28
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• 2009

This study examines factors influencing stress and depression among Korean and Japanese university students and the role that parental social support, resiliency of efficacy and stress management behavior play. Four hypotheses are presented. First, parental social support will have a direct influence on resiliency of efficacy. Second, resiliency of efficacy will have a direct influence on stress management behavior and stress and depression symptoms. Third, resiliency of efficacy will have a mediating influence between parental social support and stress and depression symptoms. Fourth, stress management behavior will have a direct influence on stress and depression symptoms. A total 469 participants, consisting of 289 Korean university students (male=156, female=133) and 180 Japanese university students (male=112, female=68) completed a questionnaire that included Rhode Island Stress Inventory-Short Version (Horiuchi, Tsuda, Tanaka, Yajima & Tsuda, in press), Stress Management Behavior (Evers et al., 2006), CES-D (Radloff, 1977), BDI-II (Beck, Steer & Brown, 1996), Resiliency of Efficacy (Bandura, 1995) and Parental Social Support (Kim & Park, 1999). The results supported the first three hypotheses for both samples. Hypothesis 4 was not supported for the Japanese sample and it was partially supported for the Korean sample. The results indicate that parental social support had a direct and positive influence on resiliency of efficacy. Second, resiliency of efficacy had a direct and positive influence on stress management behavior and stress and depression symptoms. Third, resiliency of efficacy had a mediating influence between parental social support and stress and depression symptoms. Fourth, stress management behavior did not have a direct influence on stress symptoms. Overall, parental social support had a direct positive influence on resiliency of self-efficacy, which in turn had a direct negative influence on stress and depression symptoms.

• Management & Information Systems Review
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• v.36 no.1
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• pp.59-80
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• 2017

Due to the recent deepening youth unemployment aftereffect, government, companies and universities seek a youth unemployment resolution method and jobs creating measures. But there are indications that the Good Job the university students prefer are limited and sudden rise of the youth unemployment rate mirrors the situation in Japan 20 years ago. Thus, based on the preceding research, this research attempted to perform comparative analysis on Korean and Japanese university students' employment preparation activities and perceived organizational support affect their Awareness of Good Job. To achieve the goal, 2013 GOMS 5,380 copies provided by Korea Employment Information Service are used in the case of Korea and total 5,636 copies within 256 questionnaires targeted to Japanese university students are used in the case of Japan. The results of analysis are as follows. The effect relationship between the perception of organizational support and awareness of Good Job showed a positive influence both in Korea and Japan. The effect relationship between employment preparation activities and awareness of Good Job showed a meaningful effect in Korea whereas it showed no effect in Japan. In the relationship between activities of employment preparation and awareness of Good Job, moderating effect of gender and major field of study didn't show any effect either in Korea or Japan. The results of this research are as follows. First, because it is verified that the support of university has positive influence on the university students' awareness of Good Job, it seems that universities need to intensify the support for the students' welfare enhancement, education satisfaction and the structural support system. Second, the gap of attitude of employment preparation activities and awareness of Good Job between Korea and Japan occurred due to the levels of social structure, welfare and wage differences in the two countries. Therefore, if measures of policy to resolve the welfare and wage gaps between conglomerates and smaller enterprises are enacted, the awareness of younger generations to the Good Job will show a corresponding effect.

• The Science & Technology
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• v.33 no.9 s.376
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• pp.34-35
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• 2000

모든 직원이 대학생과 대학원생으로 구성된 '소프트 캠프'가 컴퓨터시스템 보호프로그램(PC-KEEPER)을 독자 개발, 국내시장 독점은 물론 일본의 대표적 반도체 회사인 NEC와 국내소프트웨어업계 사상 최대 규모인 2백억원어치 수출계약을 맺고 미국시장 개척에도 나서공 있다.

• Culinary science and hospitality research
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• v.10 no.4
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• pp.67-83
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• 2004

한국음식이 미국 내에서 하나의 민족음식으로서 점차 인식되고 있음에도 불구하고, 미국인들이 지각하는 한국음식과 한국레스토랑의 인식과 관련한 연구는 미비한 실정이다. 지금까지 대부분의 연구는 한국을 방문한 외국인들이 지각하고 인식하는 한국음식에 관한 연구에 초점이 맞추어져 왔다. 그러므로, 한국음식과 한국레스토랑에 관한 미국인들의 인식과 한국레스토랑의 포지셔닝(positioning)에 관한 연구는 미국 내에서 한국레스토랑을 운영하는 메니져(manager)들에게 중요한 정보를 제공할 수 있을 것이다. 본 연구는 미국 마이애미 지역의 대학생들을 대상으로 하여 아시안 음식과 레스토랑에 관하여 대학생들이 지각하는 이미지를 확인하였으며, 인지된 대학생들의 아시안 레스토랑과 음식에 관한 이지미는 한국레스토랑의 포지셔닝과 비교분석하기 위하여 도식으로 표현되었다. 그리고 이러한 이미지 포지셔닝 연구는 남부 플로리다(South Florida) 지역에서 한국 레스토랑을 운영하는 메니져들에게 경쟁력 있는 마케팅 전략을 제시해 줄 수 있을 것이다. 따라서, 본 연구의 목적은 미국 마이애미 지역의 대학생들이 한국, 중국, 일본, 베트남, 태국 레스토랑과 음식을 어떻게 인식하고 있는가에 관한 기초 분석연구이다. 각 아시안 레스토랑의 포지셔닝을 확인하며, 본 연구에서 분석된 기초 자료들은 레스토랑 운영자들에게 중요한 마케팅 자료로 제공될 수 있을 것이다.

• Journal of the East Asian Society of Dietary Life
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• v.14 no.1
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• pp.1-10
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• 2004

This study was conducted to investigate the dietary behavior and image and preference of Japanese foods. The Subjects were consisted of 570 university students(243 males and 327 females) in Daegu and Kyungbuk area, Korea. The students responses to the 10 questions about image of Japanese foods were also measured on 5 point Likert scale. Data were presented by using frequency, percentage, chi-square test and T-test. The results of this study were as follows: (1) On the eating habits, 'the whole family has breakfast together with same foods everyday'scored high as 42.3％ and 'foods put in a big platter by gathering everyday'as 35.8％. (2) About the eating customs, 53.5％ of the subjects responded that the seat was fixed at meal time, 56.4％ didn't start to eat before the patriarch started a meal and 30.9％ responded that the head of a family had more foods in number and quantity. (3) On the table manners, 13.4％ of the subjects were scolded about 'watching TV on eating', 11.5％ about 'making left-over foods', 8.0％ about 'misuse of spoon and chopsticks'. (4) The preferred ethnic foods by University students was in other of Korean, Chinese, Italian, Japanese and French foods. (5) Among subjects, 93.8％ had no experience of visiting Japan and 92.6％ wanted to visit Japan. Images on the Japanese foods were 'the price is too expensive' (mean 4.15) and 'the decoration is wonderful'(mean 4.05). But the subjects did not think Japanese foods as 'hot'(mean 2.21) and 'greasy'(mean 2.51). (6) The favorite Japanese food of subjects was Udon(mean 3.98), Sushi(mean 3.85) and Tempura(mean 3.69). So Udon turned out to be the most popular Japanese foods by university students in Daegu and Kyungbuk area, Korea. But they did not prefer Natto(mean 2.68), Ochazuke(mean 2.76), Okonomiyaki(mean 2.87) and Misosiru and did not eat. From the above results, Korean university students preferred Udon to Natto among Japanese traditional foods, and they estimated Japanese foods as 'too expensive'. Therefore, lowering the price and developing the cooking method for Korean taste were needed to increase the intake of Japanese traditional foods by Korean university students and.

• Korean Journal of Human Ecology
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• v.13 no.5
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• pp.765-776
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• 2004

The objectives of this study are to compare the levels of materialism with hedonic-utilitarian shopping values among 645 college students in Ulsan and Seoul, Korea; Columbus, Ohio, USA; and Nagasaki, Japan, and to analyze the impact of materialism on hedonic-utilitarian shopping values. As for the levels of hedonic shopping values, the students in Japan and Ulsan had the highest of all, whereas for the levels of utilitarian shopping values, those in Ulsan had the highest. For the levels of materialism, the students in Ulsan had the highest of all and those in Seoul had the lowest. And three scales in the materialism had a different influence on hedonic-utilitarian shopping values.

• Journal of Family Resource Management and Policy Review
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• v.1 no.1
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• pp.117-129
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• 1997

This study explored a terminal values of home economics students at Chonnam national university in Korea. And the terminal values of them were compared with those of USA and Japan. Through this, it make to explain the similarities and differences in terminal values among 3 nations. 175 students were adapted as data in Korea. Data of USA and Japan were obtained from Holyoak, Sawai, and Rauniyar(1993). The data were analyzed by frequency, percentage, means, one-way ANOVA, Duncan-test. The results showed significant similarities and differences in terminal values among 3 groups.

• Korean journal of food and cookery science
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• v.15 no.4
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• pp.388-394
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• 1999

This survey compared the results of sensory evaluation on several types of chinese cabbage Kimchies; homemade Kimchies and commercially produced Kimchies. This also analyzed the preference of some Kimchi use foods on the ten students of Kyoto Prefectural University in Japan. The results of this survey can be summarized as follows. The most preferred Kimchi by Japanese students turned out to be 100 percent seasoning Kimchi and the fresh prepared Kimchi in the first day of fermentation. And female students more preferred Kimchi than male students. Also Kimchi ramyun was one of the most favorite food among the Kimchi use foods. Generally the pH and salt concentration of Kimchi decreased during fermentation, but the change of total vitamin C amounts were rather stable.