• Journal of Global Scholars of Marketing Science
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• v.13
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• pp.1-27
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• 2004

This study attempts to investigate the difference between the internet shoppingmall types. The main purpose of this study is to verify the relationships among shoppingmall evaluation criteria, shopping satisfaction, revisit frequency, and repurchase intention across the shoppingmall type. The following results were shown by testing eleven hypotheses using LISREL. First, shoppingmall evaluation criteria such as entertainment, product authentification, economical prices and on-time delivery were significantly related to shopping satisfaction in general merchandise shoppingmall. Second, in specialty shoppingmall, evaluation criteria like informativeness, economical prices and on-time delivery significantly affected shopping satisfaction. Third, as contrasted with the expectation, site design and product assortment did not have significant impact on satisfaction in both internet shoppingmall types. Fourth, shopping satisfaction was significantly related to revist frequency and repeat purchase intention. Finally, some theoretical and managerial implications were discussed.

• Management & Information Systems Review
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• v.32 no.4
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• pp.155-187
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• 2013

This study is the one trying to examine the relationship between relationship benefit, customer satisfaction and customer loyalty perceived by the internet shopping mall customers. It will try to extend and apply the concept of relationship benefit mainly dealt with in the existing study to the online environment The specific purposes of study are presented as follows. First, this study will present five dimensions of relationship benefit levels as customization benefit, information benefit, psychological benefit, social benefit and economic benefit to clarify their relationship with customer satisfaction. Second, the relationship between customer satisfaction and loyalty will be examined. Third, a comparative analysis will be performed according to the type of internet shopping mall, in other words, between general shopping mall and specialized shopping mall. As a result, the remaining relationship benefit dimensions (customization benefit, psychological benefit, social benefit and economic benefit) except for information benefit among the five types of relationship benefit levels perceived by internet shopping mall customers have been shown as having significant positive effect on customer satisfaction. Finally, as a result of verifying the result on the difference between specialized shopping mall and general shopping mall, the difference between each group was shown as not being statistically significant. However, as a result of applying the study model by classifying into specialized shopping mall and general shopping mall, only the information benefit was shown as not having significant positive effect which is identical to the overall result.

• Proceedings of the CALSEC Conference
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• 1999.07a
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• pp.165-173
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• 1999

인터넷의 보급과 국제화의 확산으로 영자 인터넷신문의 활용방안에 대한 연구가 활발하게 이루어지고 있다 인터넷 신문이 기존 활자 신문의 보조매체의 한계를 뛰어넘어 독립매체로서의 위상을 확보해 감에 따라 인터넷의 특성을 살린 영자인터넷 신문의 제작 전략이 절실히 요구되고 있는 실정이다. 국내에서 서비스되고 있는 영자 인터넷 신문의 현황을 파악하고 영자 인터넷 신문의 특징과 장단점을 분석하여 영자 인터넷 신문의 제작방향을 제시한다. 또한 현재 영자 인터넷 신문의 부가서비스와 컨텐츠를 기반으로 부가서비스의 다양화와 컨텐츠의 지식기반화를 통하여 국내 컨텐츠의 국외 접근성에 대한 정성적인 분석을 실시하였다. 국내에서 만들어지는 영어 컨텐츠라는 장점을 최대한 활용하여 외국인에 대한 국내 포탈 사이트로의 확대 전략과 온라인 상거래 기반의 영문종합쇼핑몰 구성방안을 제시한다.

• Proceedings of the Korea Society for Industrial Systems Conference
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• 2000.05a
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• pp.153-157
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• 2000

인터넷의 확산과 함께 기업에서는 인터넷을 이용한 상품 판매에 많은 관심을 기울이게 되었다. 인터넷 상에 쇼핑몰을 구성하여 제품을 판매하는 것은 기업과 소비자 모두에게 가격구성이나 운영의 측면에서 모두 유리하기 때문이다. 우리나라에서도 1996년 데이콤 인터파크가 영업을 시작하면서 인터넷 쇼핑몰 구축에 관심이 집중되기 시작하여 현재까지 600여 군데의 종합쇼핑몰-검색엔진 엠파스(www.empas.com)-과 그 밖의 여러 전문 쇼핑몰들이 구축되어 있는 실정이다.(중략)

• Journal of Families and Better Life
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• v.26 no.1
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• pp.15-29
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• 2008

The study examined the characteristics of internet shopping mall sites including on-line market places and integrated internet stores from a perspective of consumer protection. Specifically, the study investigated 1) whether sufficient information is provided on the internet shopping mall sites, 2) whether shopping mall sites abide by internet advertising principles, and 3) specific examples of consumer misleading potentialities from internet shopping sites. Further, on-line market places and integrated internet stores were compared based on their informativeness and potential consumer misleading factors. Total 50 shopping mall sites were analyzed for examining the types of information provided and consumer misleading factors. To verify study questions, descriptive statistics were used. For comparison between on-line market places and integrated internet stores, Chi-square test and independent-sample t-test were employed. The results of this study were as the following: First, not a few of the internet shopping mall sites did not provided important information such as safety and warrantees. Second, important disclosures were not noticeable on the web pages and distracting factors were frequently used. Third, integrated internet stores were desirable compared to on-line marketplaces based on informativeness and consumer misleading potentialities. As the result of this study, internet shopping malls need to advised to provide sufficient information and reduce potential misleading factors.

• Journal of Global Scholars of Marketing Science
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• v.17 no.1
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• pp.23-49
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• 2007

The purpose of this study is to investigate the relationships among customer satisfaction, trust, and loyalty and examine the differences and similarities between specialized and general merchandise internet shopping malls concerning the relationships of these key success factors. The structural model is tested with each of the sub-samples(i.e., specialized and general merchandise shopping customers taken separately) and the data from entire data samples(i.e., specialized and general merchandise shopping customers pooled together). The same research model was used in analysing general merchandise, specialized, and integrated internet shopping mall to reveal and compare the casual path constructs. In the analysis of path coefficients composed of separated taken sample, all research hypothesis is accepted and the model's goodness of fit also shows all high. In the basis of the previous empirical test, multiple sample method was used. Properties of the causal paths, including standardized path coefficients, the significance of difference, latent correlations and variance explained for satisfaction, trust and loyalty in the hypothesized model, have similarities in general. This means that the proper structural management concerned with customer satisfaction, trust and loyalty is very crucial for the success of all kinds of internet shopping malls. Following the model test, I conduct a test of integrated model's path coefficients. Statistical results show that all the hypothesis concerned with internet shopping malls were accepted like the separated sample test. Click and mortar companies should clearly understand and articulate the key requirements of shopping mall satisfaction, trust and loyalty and encourage to establish linkage and interactive relationship among the research variables. In addition, internet marketers are required to customize the interaction considering and adapting the patterns of internet shopping malls. Other interesting results concerning the strategies in internet shopping malls strategy are also presented.

• Proceedings of the Korea Information Processing Society Conference
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• 2004.05a
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• pp.447-450
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• 2004

B2C 전자상거래 분야의 대표격인 인터넷쇼핑몰은 유통산업의 구조에 큰 영향을 미침에 따라 쇼핑몰의 성공적 구축 및 운영이 주된 이슈로 떠오르고 있다. 본 연구에서는 최근 웹사이트 평가모델로 주목 받고 있는 3C-D-T 모델을 기반으로 보완하여 국내 인터넷쇼핑몰 웹사이트 평가에 보다 최적화된 평가모형을 제시하였다. 평가모형의 보완은 주로 평가영역 부분에서 이루어졌는데, 인터넷 쇼핑몰 웹사이트에서 비교적 비중이 적은 Community 영역의 평가점수가 전체 웹사이트 평가에 주는 영향을 최소화 시키는 의미가 있었다. 그리하여 3C-D-T 모델의 평가영역의 Commerce 항목과 Community 항목을 통합하여 새로이 Com&Com 항목을 구성했고, 그것으로 보다 최적화 된 인터넷쇼핑몰 웹사이트 평가모형을 구축할 수 있었다. 그리고 이 새로운 평가모델로 국내 메이저 종합쇼핑몰 웹사이트들을 분석, 비교평가 하였다.

• Information Systems Review
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• v.8 no.1
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• pp.101-123
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• 2006

The main purpose of this study is to conceptualize and investigate the relationship between customer satisfaction and the linking variables of customer loyalty in internet shopping mall including general merchandise and specialized online mall. To achieve this objective, the study tries to validate the structural equation model and causal relationships among the model's elements involving customer satisfaction, customer trust, customer attitude, relationship involvement, and customer loyalty. The same research model was used in analysing general merchandise and specialized internet shopping mall to reveal and compare the casual path constructs. Empirical findings are as follows: First, all the hypothesis concerned with internet merchandise shopping mall were accepted but the direct effects between satisfaction $\Rightarrow$ loyalty and satisfaction $\Rightarrow$ attitude rejected in case of specialized internet shopping mall. Second, I found out that there were direct or indirect relationships between the mediating variables(satisfaction, attitude, involvement) and site trust and customer loyalty irrespective of internet shopping site patterns. In Particular, the direct effects of on customer loyalty showed the difference each other, but the indirect effects through satisfaction, attitude, or relationship involvement were all accepted. This means that the proper management concerned with indirect path is probably more important for the success of all kinds of internet shopping mall. The implications of this research may be summarized as follows. First, click and mortar companies should clearly understand and articulate the key requirements of shopping mall trust and satisfaction. Second, online companies are encouraged to establish linkage including trust, positive attitude, relationship involvement in order to foster customer loyalty. Third, companies are not only required to differentiate the internet marketing strategy adapting to the patterns of internet shopping mall but also to customize the interaction strategy in the formation process of customer loyalty.

• The Journal of the Korea institute of electronic communication sciences
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• v.9 no.1
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• pp.1-10
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• 2014

The purpose of this following research is to verify influence of brand personality development of domestic Internet shopping malls on consumer satisfaction and intention to revisit. To achieve this purpose, a sample study was carried out on college students in Busan who made a purchase from Internet shopping malls during the past 6 months. In the concrete, 11 shopping malls including general shopping malls and open market that have a high market share were chosen as comparison targets. Materials were collected and analyzed through questionnaire survey. Empirical analysis results are shown as the following. Brand personality dimension of Internet shopping malls are 'competence sophistication', 'vitality', 'warmth' and 'reliability' etc. 'Warmth' and 'reliability' have a significant influence on consumer satisfaction and intention to revisit. In particular, 'reliability' showed bigger influence on intention to revisit Internet shopping malls. In addition, consumer satisfaction showed a meaningful influence on intention to revisit. Specific strategy development is needed to strengthen 'warmth' and 'reliability' among brand personality dimensions.

• Journal of Information Technology Application
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• v.3 no.2
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• pp.83-102
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• 2001

Internet-based shopping business spread rapidly in Korea. Companies are trying to develop and use various strategic competences. The strategies employed by those companies include activities related to the design of shopping site, market positioning, assistance of purchasing process, payment mechanism, and provision of various consumer services. However, the success of these strategies depends on various environmental factors and internal capability of the companies. In this study, I examined four successful Internet shopping mall companies and compared them to draw useful guidelines for Internet-based intermediary business. These four companies were selected because they are all considered successful by now, but brought different background. We found follows. First, each company tried to economize their own historical and developmental background. All of the selected companies were alike in their focus on the whole Internet user group. Customer needs analysis was performed more systematically. The Importance of customer information and the use of it are not sufficient. Second, Each companies consistently emphasized the importance of market-related activities. Despite the differences in initial states, all companies used similar strategies and had similar focus in target market and products. Conclusively, implications from this research for Internet shopping business can be summarized as follows. First, One of the important future directions for Internet shopping mall business is to broaden target market. Second, the provisions of carefully designed customized services are one success factor. Third, As customer traffic increased, the provision of differential customer service becomes a key success factor.