• Culinary science and hospitality research
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• v.7 no.1
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• pp.203-227
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• 2001

The purpose of this study is to be groped promotion plan of internet marketing of Family Restaurant to get the motive, which is target market of Family Restaurant in Korea, and segment market of Internet users shows identity. Internet is observed as new marketing tool to understand customized needs of customer and to provide service to them in form of the customization. Based on the case study of Homepage of Family Restaurant in Korea, I would propose promotion plan as follow. First, enhance the function of the database marketing through the two-way communication. Second, enforce the e-commerce through the corporate-marketing in which same target market in cyber space. Third, develop the management skill for the Internet marketing in homepage as like specialty of contents.

• Culinary science and hospitality research
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• v.7 no.1
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• pp.181-202
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• 2001

Recently there is growing concern regarding the service industry in Korea, especially the food service industry. The form of food service industry has become larger and speciallized by means of either implementing marketing programme in individual companies or the entrepreneurs' possesstion of chain stores. As the food service industry has extended throughout the whole of Korea, It has contributed enormously to the regional economy. These phenomena is based on the following facts; the increase in income level, the fast economy growth and change, rapid reform of social structure, and the change in status of the labor population. To meet these changes and reforms the food service industry in Korea has to form a new ideology that takes into account the interaction with globalization, the phenomena of instant-food consumption habit, a general increase in the those who eat-out, the two faces of luxury, and the blending of domestic extravagance and practicality, especially the influence of imported brands on advance technology and system utility on the economic section and style as a whole.

• Asia pacific journal of information systems
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• v.12 no.3
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• pp.71-88
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• 2002

In this paper, intelligent marketing and merchandising methods utilizing data mining and Web mining techniques are proposed for online retailers to survive and succeed in gaining competitive advantage in a highly competitive environment. The first part of this paper explains the procedures of one-to-one marketing based on customer relationship management(CRM) techniques and personalized recommendation lists generation. The second part illustrates Web merchandising methods utilizing data mining techniques, such as association and sequential pattern mining. We expect that our Web marketing and merchandising methods will both provide a currently operating Internet shopping mall with more selling opportunities and give more useful product information to customers.

• Journal of the Korea Computer Industry Society
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• v.5 no.2
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• pp.185-192
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• 2004

Intranet is that intra-information system builds using web-technology of company In this study, Intranet building plan of Cosmetic-company proposed. Because of Intranet will construct low-cost, Small-Medium company Information have profit. Intranet Building Methods suggests that Work-flow investigate and apply-field search later on. Decision supporting and Marketing have effectiveness.

• Proceedings of the Korean Information Science Society Conference
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• 2011.06d
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• pp.102-104
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• 2011

최근 스마트폰 사용자가 빠른 속도로 늘어나면서 'QR(Quick Response)코드가 새로운 마케팅 및 정보의 전달 수단으로 크게 각광받고 있다. 또한, QR코드는 인터넷 주소(URL), 사진 및 동영상 정보, 지도 정보, 명함 정보 등을 제공하는 매우 효율적인 수단으로 작용하고 있다. 하지만 스마트폰으로 무심코 인식한 QR 코드로 인해 악성코드에 감염될 가능성이 높아 사용자 주의가 필요하다. 로그인된 웹 사이트에서 QR 코드를 읽어 웹 브라우저로 접근할 때 XSS(Cross Site Scripting)을 통해 해당 웹사이트의 로그인 정보를 획득하거나 게시판 회원정보와 같은 데이터를 수정할 수도 있기 때문이다. 이에 본 논문에서는 QR 코드의 XSS 공격에 대한 대응방안을 상세히 기술하여 QR 코드를 사용하는 유저들에게 도움이 되고자 한다.

• Management & Information Systems Review
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• v.21
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• pp.169-187
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• 2007

Today, the principle of competition is being applied to Non-profit sector also. It is necessary for relevant persons in charge to learn the knowledge and technique about marketing technique endlessly in connection with the development of donor out of the development of social welfare resource which is being embossed as main pending problem at the point of time when the role of private sector about welfare service increased and the criterion of competition and evaluation among institutions was introduced. Especially, as for the application of marketing technique to utilize internet to have big marketing potential, the efforts for the realization and application of positive marketing to be suitable for the real situation of each institution is necessary in connection with the donor development of social welfare institution. In this study tried to examine the charge of method to develop donor which is based on the development of information technique and the popularization of internet from the viewpoint of internet marketing and suggest the basic data about the present situation of donor marketing to use the effective scheme for internet marketing.

• Electronics and Telecommunications Trends
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• v.24 no.1
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• pp.101-112
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• 2009

IMT-2000으로 새로운 이동통신의 전기를 마련할 것으로 기대되었던 제3세대(3G) WCDMA 계열의 기술은 2006년 이후 하향 속도를 고속화시킨 HSDPA를 통해 국내외에서 급속한 서비스 확산이 전개되고 있다. 특히 최근 국내에서 HSDPA 가입자의 급속한 증가는 3G 서비스가 기존 이동통신과 달리 영상통화가 가능하며 무선 초고속인터넷을 이용할 수 있는 차별화된 특성이 수용의 영향요인으로 모두 작용한 것은 아니며, 단말기 보조금과 같은 사업자의 활발한 마케팅 활동에 따른 촉진조건이 수용의 영향요인으로 작용하였을 개연성이 높다. 그런데, 국내에서 제3세대 이동통신 서비스인 HSDPA의 수용에 영향을 미치는 요인들을 서비스의 내재적 요인과 외재적 요인을 통해 규명한 분석이 거의 없는 실정이다. 이에 본 분석에서는 기존 제2세대(2G) 서비스 대비 혁신성과 경쟁 서비스인 와이브로 대비 우위성의 서비스 차별성, 단말기 교체지원의 촉진조건과 요금부담감, 품질에 대한 비확신, 번호변경 부담감의 수용장벽이 HSDPA 서비스의 가입과 이용에 미치는 효과를 분석하였다. 분석결과, 기존 서비스 대비 혁신성, 단말기 교체지원의 촉진조건, 요금 부담감과 품질 비확신의 수용장벽이 수용의향에 영향을 미치는 것으로 나타났으며 이에 따라 HSDPA 서비스 활성화 방향을 제시하였다.

• Proceedings of the Korea Association of Information Systems Conference
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• 2004.11a
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• pp.287-297
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• 2004

B2C 전자상거래는 2가지 측면에서 살펴볼 수 있다. 첫 번째 측면은 인터넷, 웹 기술, 통신 기술 등 정보기술을 사용하는 점이고, 다근 측면은 온라인 마케팅 채널을 사용한다는 점이다. 따라서 본 연구에서는 IT 측면을 설명하기 위하여 Davis의 기술수용모델(TAM)을 사용하였고, 거래가 온라인으로 이루어짐에 따라 거래상의 신뢰(trust)가 더욱 중요해지고 있으므로 이 신뢰 개념을 사용하였다. 본 연구에서는 McKnight et al.(2002) 및 McKnight & Chervany(2002) 등이 언급한 신뢰 신념(trust beliefs)의 4개 선행변수인 구조 확신, 상황 정상, 인간성에서의 믿음, 신뢰 자세와 신뢰 신념(trust beliefs)과의 관계를 살펴보았고, 신뢰 신념과 TAM 모델의 제 요인과의 관계를 살펴보았다.

• Journal of the Korean BIBLIA Society for library and Information Science
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• v.13 no.1
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• pp.5-25
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• 2002

The purpose of this study is to give some motivation about competitive intelligence to Library an Information Science field in Korea. Several issues are introduced such as the concepts and process of competitive intelligence, and using Internet for competitive intelligence. In addition, the resources for competitive intelligence are provided with search strategy. Search results show that there are a few korean materials of competitive intelligence. At the end, the pathfinder of competitive intelligence is given, so that it will be useful for the people who are interested in this subject.

• Culinary science and hospitality research
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• v.10 no.1
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• pp.128-139
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• 2004

Korea goes on speedily an information-oriented world in the whole filed of society by diffusing the information-oriented education for the whole nation and the utilization of information. Consequently foodservice enterprise which is establishing their homepage in the web site for marketing purpose and direct application of restaurant management had been increased at recently for the restaurant's publicity, raising their image. The purpose of this study is to examine the feasibilities of internet application in the foodservice industry. Now the generation who most use the internet went into gear the generation of main consumers out of foodservice industry. Also teenagers who occupied the most portions of using internet are able to be the most important potential customer at present or in the near future. Therefore if marketing activity is recognized for this potential customer, it will be more effective than any other way to promotion.