• Culinary science and hospitality research
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• v.15 no.3
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• pp.197-212
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• 2009

Well-set tabletops influence customers' purchase behavior or post-purchase behavior by making the quality and image of a restaurant distinguished and customers impressed. This study aims to investigate the relations between the perception of environment among physical environments of restaurants and psychological responses to their tabletops and consumers' attitudes in order to suggest new guidelines for table-setting. As a result, the direct relations between the perception of environment in the tabletops of the restaurants and consumers' behavioral intention indicated that the perception factors of tabletops affected consumer behavior and that these perception factors affected the formation of general attitudes among consumers through emotional and cognitive responses. This result shows that tabletops can be an important key in managing restaurants with changing customer needs. Therefore, it is expected that positive customer attitude can be made by provoking their psychological responses with unique and attractive tabletop settings.

• Journal of Nutrition and Health
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• v.40 no.sup
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• pp.50-65
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• 2007

감미료는 감각을 만족시키는 기능을 가지며, 에너지를 공급하는 영양적 감미료와 에너지를 공급하지 않는 비 영양적 감미료로 분류 될 수 있다. 영양적 감미료들은(설탕, 과당 등) 미국 식약청에서는 일반적으로 안전하다고 인식(generally recognized as safe, GRAS) 되고 있다. 그러나 감미료 섭취는 적절한 영양섭취와 건강과 관련하여 아직 많은 우려를 가지고 있다. 첨가당으로부터의 에너지 섭취가 총 에너지 섭취의 25% 이상이면 식사의 질(quality)이 낮아진다. 지난 수 십 년 간, 당 섭취가 행동적인 면에 부정적으로 작용한다는 많은 이론들이 대두되었다. 그러나 포도당은 뇌의 주요 에너지원이다. 포도당의 기억력 향상기능은 모든 연령에서 보고되었으며, 특히 젊은 층보다는 노인에서 더 효과적이었다. 특히 적당량으로 섭취하였을 때 포도당의 섭취는 단어기억, 이야기 기억, 24시간 전에 학습한 정보에 대한 기억, 경계(vigilance)의 향상, 반응시간의 단축, 정신적 계산 능력의 향상, 시뮬레이터 조절에서의 실수감소, 스투르프효과(Stroop effect)의 감소, 지능검사의 향상, 실제사건에 대한 기억력 검사와 웩슬러 척도(Wechsler Scale)에서의 향상과 같은 여러 인지능력 검사에서 좋은 영향을 미친다고 한다. 포도당 용액과 간식의 섭취는 기억력을 개선한다. 아침식사를 거르는 것은 아동들에서 낮은 학습능력을 보인다. 인지능력 변화와 관련 있는 식이는 뇌에 포도당을 공급하는 것과 관련 있다. 과당도 동물실험에서 기억력을 향상시키는 기능이 있다는 것을 보여주고 있다. 본 논문은 당 섭취가 인지능력에 미치는 영향에 대한 과학적인 연구들을 종합하여 정리한 것이다.

• Information Systems Review
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• v.21 no.3
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• pp.87-110
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• 2019

The Fintech services provide innovation to financial services users using various mobile devices and computers in wired and wireless communication environments. In this study, we develope a theoretical research framework to explain the psychology of Fintech services users based on a cognitive, affective, and conative framework. Using this framework, this study analyzes the relationships between the cognitive characteristics (i.e., innovation, relative advantage, ease of use, and usefulness), emotional characteristic (i.e., attitude), and behavioral characteristic (i.e., actual use) toward Fintech services users. This study conducted an online survey of people who have experienced using Fintech services. And the data of the collected Fintech services users was analyzed using structural equation model software (i.e., SMART PLS 2.0 M3). The results of the empirical analysis show the relationships between innovation, relative advantage, perceived usefulness, perceived ease of use, attitude, and actual use of Fintech service users. The results of this study provide useful information to improve the practical use of Fintech services users in the Internet of Things (IoT) environment.

• The Journal of the Korea Contents Association
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• v.17 no.7
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• pp.12-21
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• 2017

In this study, we divided attention to mobile contents into two dimensions (i.e., exposure and involvement), and explored the characteristics of and the relationship between the attention behaviors, using contents data from Pikicast. First, this study investigated the relationship between exposure and involvement in order to examine whether double-jeopardy effects appear in mobile contents as well. In addition, we examined how different attention behaviors differ according to platform and subject attributes(i.e., soft and hard). As a result, we found that there was a positive correlation between exposure and involvement in mobile platforms. Also, we found that the attention behaviors, especially sharing behaviors, were different in each platform. In terms of subject attributes, the attention indices such as the number of comments and sharing, which were immediate responses, were related to the soft content, whereas the attention indices such as the consumption time and the complete-read rate were related to the hard content requiring cognitive effort.This study is meaningful to understand the essence of the attention behavior in the mobile environment from a content - oriented perspective rather than the most existing research with a user - centered perspective.

• Korean Journal of Cognitive Science
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• v.27 no.4
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• pp.573-597
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• 2016

Recent fMRI and EEG research for neural representations of action concepts insist that processing of action concepts evoke the simulation of sensory-motor information. Moreover, there are several behavioral studies showing that understanding of action verbs or sentences describing actions interfere or facilitate current action performance. However, it is unclear that online interaction between processing of action concepts and current action is based on the simulation of sensory-motor information, or other neural mechanisms. The present research aims to explore the underlying neural mechanism that how the perception of action language influence the performance of current action using high-spacial temporal resolution EEG and multiple source analysis techniques. For this, participants were asked to perform a cued-motor reaction task in which button-pressing hand action and pedal-stepping foot action were required according to the color of the cue, and we presented auditorily action verbs describing the responding actions (i.e., /press/, /step/, /stop/) just before the color cue and examined the interaction effect from the semantic congruency between the action verbs and the current action. Behavioral results revealed consistently a facilitatory effect when action verbs and responding actions were semantically congruent in both button-pressing and pedal-stepping actions, and an inhibitory effect when semantically incongruent in the button-pressing action condition. In the results of EEG source waveform analysis, the semantic congruency effects between action verbs and the responding actions were observed in the Wernicke's area during the perception of action verbs, in the anterior cingulate gyrus and the supplementary motor area (SMA) at the time when the motor-cue was presented, and in the SMA and primary motor cortex (M1) during action execution stage. Based on the current findings, we argue that perceived action verbs evoke the facilitation/inhibition effect by influencing the expectation and preparation stage of following actions rather than the directly activating the particular motor cortex. Finally we discussed the implication on the neural representation of action concepts and methodological limitations of the current research.

• Korean Journal of Cognitive Science
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• v.35 no.1
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• pp.23-48
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• 2024

Building human-aligned artificial intelligence (AI) for social support remains challenging despite the advancement of Large Language Models. We present a novel method, the Chain of Empathy (CoE) prompting, that utilizes insights from psychotherapy to induce LLMs to reason about human emotional states. This method is inspired by various psychotherapy approaches-Cognitive-Behavioral Therapy (CBT), Dialectical Behavior Therapy (DBT), Person-Centered Therapy (PCT), and Reality Therapy (RT)-each leading to different patterns of interpreting clients' mental states. LLMs without CoE reasoning generated predominantly exploratory responses. However, when LLMs used CoE reasoning, we found a more comprehensive range of empathic responses aligned with each psychotherapy model's different reasoning patterns. For empathic expression classification, the CBT-based CoE resulted in the most balanced classification of empathic expression labels and the text generation of empathic responses. However, regarding emotion reasoning, other approaches like DBT and PCT showed higher performance in emotion reaction classification. We further conducted qualitative analysis and alignment scoring of each prompt-generated output. The findings underscore the importance of understanding the emotional context and how it affects human-AI communication. Our research contributes to understanding how psychotherapy models can be incorporated into LLMs, facilitating the development of context-aware, safe, and empathically responsive AI.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.20 no.4
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• pp.224-231
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• 2019

The current paper was conducted to unravel the influence of affect induction as a background emotion in the process of cognitive task to judge the degree of sequence in groups with or without anxiety symptoms. Four types of affect induction and two sequential task types were used as within-subject variables, and two types of college students groups classified under the Beck Anxiety Inventory (BAI) as a between-subject variable were selected to determine reaction times involving sequential judgment among the lexical relevance information. DmDx5 was used to present a series of stimuli and elicit a response from subjects. Repeated measured ANOVA analyses revealed that reaction times and error rates were significantly larger with anxiety participants compared to the normal group regardless of affect and task types. Within-subject variable effects found that specific affect type (sorrow condition) and number-related task type showed a more rapid response compared to other affect types and magnitude-related task type, respectively. In sum, these findings confirmed the difference in tendency with reaction time and error rates that varied as a function of accompanying affect types as well as anxiety level and task types suggesting the that underlying background affect plays a major role in processing affect-cognitive association tasks.

• Korean Journal of Psychosomatic Medicine
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• v.2 no.1
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• pp.3-9
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• 1994

The psychobiological model of cancer has a long history, with Galen's view on melancholic woman being often quoted. From a historical perspective, the 1950s witnessed a surge of interest in psychosomatic medicine and in researches linking psychological, social, and environmental factors to disease onset and progression. The 1960s witnessed the growth of animal experiements, in the hope of better understanding the effects of psychological and behavioral factors on carcinogenesis while controlling confounding variables. The 1970s saw rapid advances in immunology and neurochemistry. Further researches in the 1980s in psychoneuroimmunology explored relationships between immunological responses and psychosocial variables, and their implications for cancer vulnerability and progression. In this review, the interacting aspects of oncology and psychiatry are presented with selected major findings in the fold of psychooncology researches.

• Korean Journal of Human Ecology
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• v.18 no.6
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• pp.1289-1302
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• 2009

본 연구의 목적은 웹페이지 배경과 브랜드가 소비자의 감정과 점포이미지에 미치는 영향을 조사하는데 있으며, 또한 소비자의 감정과 점포이미지가 소비자 행동의도에 미치는 영향을 조사하는데 있다. 본 연구는 가상의 웹싸이트를 활용하여 2 (웹페이지 배경: 유 vs. 무) $\times$ 2 (브랜드: 인지도 고 vs. 저) 집단간 실험설계를 하였다. 382명의 응답이 가설검증을 위한 연구결과 분석에 사용되었다. 본 연구의 결과를 살펴보면, 웹페이지 배경이 소비자의 긍정적 감정과 점포이미지에 유의미한 영향을 미치는 것으로 나타났으며, 브랜드의 경우 인지도가 점포이미지에 유의미한 영향을 미치는 것으로 나타났다. 또한 구조방정식 모형의 유의미한 결과를 살펴보면, 긍정적 감정이 점포이미지에 긍정적 영향을 미치는 것으로 나타났으며 점포이미지가 소비자 행동에 긍정적 영향을 미치는 것으로 나타났다. 본 연구는 이론적 측면에서 온라인 환경에 대한 연구분야에 공헌하였으며, 마케팅적 시사점을 제시하였다.

• Archives of design research
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• v.19 no.5 s.67
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• pp.233-242
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• 2006

The purpose of this study is to investigate communication efficacy of advertisement text through audience responses. This study approached qualitatively to KT&G TV commercials. The research proceeded as follows: First, as background theory, studies on audience focusing advertisement criticism and the interpretation of advertising texts were reviewed. Secondly, the characteristics of the audiences of the advertisements, analyzed through in-depth individual interviews as well as group interviews, were incorporated into a broad theme and then divided into different dimensions. Finally, the audiences' decoding code and critic reponses in reading ambiguous advertising texts, and the interrelationship between strategic ambiguity were discussed under a unified model. The major findings of this study are as follows: In interpreting the ambiguous advertising texts, the audiences use various decoding codes such as language, visuals, technology and rhetoric, and various critic responses such as linguistic, macroscopic, schematic, non-verbal and socio-cultural factors, in quite comprehensive manner. Also, it was shown that audiences make use of different decoding strategies in terms of their recognition, reliability, emotional attitude, and behavior. It can therefore be concluded that the strategic ambiguity has its limit in explaining its effectiveness in the entire dimensions of recognition, emotional attitude, and behavior, in the sense that the strategic ambiguity is most effective in recognition while it invokes more negativity in the behavioral dimension. Finally, this empirical study, focusing on qualitative analyses, may have its limit as well; however, deeper statistic-qualitative studies in the future could compensate for it.