• Title/Summary/Keyword: 인지행동반응

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Idea Exploration for Product Innovation based on Product-User Interaction Analysis (제품과 사용자의 인터렉션 분석을 통한 제품개선 아이디어 탐색)

  • 박정순
    • Archives of design research
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    • v.13 no.3
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    • pp.29-38
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    • 2000
  • Human has been living in the relation with diverse artifacts ranging from simple tools to complex systems. The relation is an interaction between user and product with input and output process to achieve a certain goals. Natural inter-connection is very important to this interaction. The visualized operation and the dear feedback of product play a critical role in making input and output distinct at both sides. So product innovation means removing mental and physical loads between product and user based on understanding and analyzing interaction. This study proposes the interaction grid as a framework to visualize the interaction. The interaction grid is the format to describe the input and output process between user and product. Modeling and analysis of interaction is based on the interaction grid. Finally, this study discusses the idea exploration method for product innovation with interaction grid, and develops prototype of interaction analysis system for supporting idea exploration.

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An Conceptual Model on Comparative Advertising Effectiveness (비교광고 효과에 관한 모형의 개발)

  • Seo, Kee-Hwa;Lee, Seung-Youp
    • Journal of Global Scholars of Marketing Science
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    • v.8
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    • pp.491-513
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    • 2001
  • It has not been a long time since a comparative advertising was emphasized in the advertising industry and academics. The issue is whether comparative advertising is more effective than noncomparative advertising, and if it is true, then under what conditions it is more effective. Based upon previous research results and expertises' opinions, the authors try to figure out the hierarchy of comparative advertising effect and its determinants. The objective of this exploratory study is to develop a conceptual model on comparative advertising effect and research propositions. This model would provide us with broader understanding on comparative advertising, practical guidelines for comparative advertisement production, and foundations of developing more detailed model on comparative advertising effectiveness.

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The Sidedness Effects of Advertising Message: Moderating Effect of Self-Construal and Product Type (광고 메시지의 측면성 효과: -자아해석과 제품유형의 조절효과-)

  • Moon, Jae-Hak
    • The Journal of the Korea Contents Association
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    • v.11 no.12
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    • pp.413-422
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    • 2011
  • The purpose of this study is to examine sidedness effects of a Ad message and moderating roles of consumers' psychological characteristics such as self-construal. This study also examine moderating roles of product type in these direct effects. To test these research hypotheses, this study conducted experimental designs. Two hundred thirty-eight undergraduate students were assigned to one of the four experimental groups. Message type and product type were manipulated as between-subject factors. The data demonstrate that message types have a significant effect on both attitude toward Ad and acceptance intention. In addition, consumers' self-construal plays a significant moderating role between the message types and the dependent variables. Furthermore, product types also shows a moderating effect on the accpetance intention, yet not on the attitude toward Ad. The results of this study suggest various implications by indicating Ad message as an important factor which can enhance customers' positive responses but has been passed over by the previous research. We also indicated the limitations of this study, and suggested the future research directions.

Biochemical Analysis of Physiological Stress Induced by High Frequency Sound Treatment in the Beet Armyworm, Spodoptera exigua (고주파 처리에 따른 파밤나방(Spodoptera exigua)의 생리적 스트레스의 생화학적 분석)

  • Kim, Yong-Gyun;Son, Ye-Rim;Seo, Sam-Yeol;Park, Bok-Ri;Park, Jung-A
    • Korean journal of applied entomology
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    • v.51 no.3
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    • pp.255-263
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    • 2012
  • High frequency sounds disrupt physiological processes, such as feeding behavior, development and immune responses of Spodoptera exigua. We analyzed high frequency sounds with respect to biochemical changes in S. exigua. High frequency sound (5,000 Hz, 95 dB) suppressed protein synthesis and secretion of midgut epithelium. It also significantly inhibited a digestive enzyme activity of phospholipase $A_2$. The gene expression of three different heat shock proteins and apolipophorin III was altered, particularly in midgut tissue in response to high frequency sound treatments. High frequency sound treatments significantly increased sugar and lipid levels in hemolymph plasma. These results suggest that high frequency sounds are a physiological stress that induces biochemical changes in S. exigua.

Study on the Building The Close Relationship with a Pet Robot, 'AIBO' : "The Effect of Storytelling The Correlation Between Elements of the Close Relationship" (엔터테인먼트 로봇의 스토리텔링이 사용자 친밀감에 미치는 영향에 관한 연구)

  • Park, Jee-Soo;Park, Seung-Ho
    • 한국HCI학회:학술대회논문집
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    • 2006.02b
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    • pp.563-570
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    • 2006
  • 본 논문은 감정 교류를 위한 목적으로 가상 캐릭터에서 사용되기 시작하여 현재 로봇에 이르기까지 그 이용 범위를 넓혀가고 있는 스토리텔링이 사용자 친밀성에 미치는 영향과 사용자가 어떻게 엔터테인먼트 로봇과 친밀성을 형성해나가는지, 또 친밀성 요소들은 다양한 스토리텔링에서 서로 어떤 관련성을 가지고 친밀성 형성에 영향을 주는지를 연구 목적으로 삼고 있다. 이를 위해 스토리텔링과 관련된 대화가 가능한 지능형 엔터테인먼트 로봇에 대한 연구를 우선적으로 알아보았으며, 이를 토대로 엔터테인먼트 로봇 중 하나인 애완용 로봇, 아이보(AIBO)가 지니고 있는 스토리텔링을 통해 사용자와 로봇 간 친밀성 형성 및 스토리텔링을 바탕으로 한 친밀성 요소간의 관련성을 알아보았다. 참가자 15명의 설문조사를 바탕으로 실시한 상관관계분석을 통해 사용자와 아이보(AIBO)가 정서적, 오락적, 행동적, 상호공유성에서 인지적, 사회적 친밀성보다 상대적으로 강한 친밀성을 형성하고 있다는 것과 Alexis K. Walker 와 Linda Thompson(1983)을 기본으로 대인관계 측면에서 친밀성에 대해 접근한 이경희(1998), 김혜정(2001), 김미라(2001), 이금남(2001), 송상홍(2004)의 선행 연구를 참조로 분류된 6가지 차원의 친밀성 구성 요소들은 스토리텔링의 형식에 따라 서로 다른 관계성을 형성하고 있다는 것으로 나타났다. 본 논문은 아이보(AIBO)에 쓰이는 스토리텔링이 친밀성 형성에 어떤 영향을 미치는지 또 스토리텔링의 차원에 따라 다르게 반응을 보이는 친밀성 요소들이 서로 어떤 관련성을 맺고 있는지를 살펴본 것에 의의를 둘 수 있다. 스토리텔링에 따라 관련성 정도를 달리하는 친밀성 요소들의 관계를 바탕으로 친밀성 형성에 유용한 스토리텔링의 방향을 제시하는데 의의가 있다.

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The effect of cosmetic package design with the concept of Cause branding on consumers' desire to purchase (코즈 브랜딩 개념을 적용한 화장품 패키지 디자인이 소비자 구매 욕구에 미치는 영향)

  • Ko, Jin;Kim, Boyeun
    • Journal of Digital Convergence
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    • v.15 no.9
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    • pp.479-486
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    • 2017
  • The purpose of this study is to analyze the preference and value of consumers through the package design of cosmetics with the concept of cause branding, and to propose a package design that can satisfy consumers' needs. I have recruited an experimental group that emphasizes the importance of package design in purchasing cosmetics. And Survey and in-depth interviews were conducted by comparing cause brand's product with general brand's product. In the first experiment, the items were classified into cognitive, emotional, and behavioral responses and a total of 31 subjects were surveyed. In the second experiment, six interviewees were interviewed through a questionnaire prepared by extracting 4 items from Sheth 's consumption value standard. As a result of the experiment, consumers preferred a design that can quickly and accurately grasp the information of the product. Especially, it is not easy to know whether it is a cause brand's product. So It should be stated in the package how it will be socially beneficial.

Effect Measurement of Government and Public Service Advertising: Focused on Acceptance Process of Government and Public Service Advertising (정부광고와 공공광고의 효과 측정: 정부·공공광고의 수용과정을 중심으로)

  • Kim, Byoung Hee;Son, Yeong-Gon;Jo, Chang-Hwan;Lee, Hui-Jun
    • (The) Korean Journal of Advertising
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    • v.28 no.6
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    • pp.7-34
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    • 2017
  • The debate surrounding advertising effectiveness is not to be overstated as a major source of advertising research. However, there is still a lack of discussion on the model for measuring the effects of government and public service advertising. This study focuses on this point and develops an index model that can evaluate government advertising. For this purpose, we conducted a survey of 800 respondents in 7 major cities. Based on the creativity evaluation factors (originality, clarity, and appropriateness) of government advertising and the evaluation factors (interest, avoidance, and relevance) of policy contents, a causal model that affects the cognition, attitude, and behavioral responses of the audience was set up. As a result of analysis, originality, clarity, interest, and relevance except for appropriateness and avoidance were meaningful variables for creating government advertising effect such as policy understanding, audience attitude, word of mouth intention of policy. In addition, policy understanding and audience attitude were the main mediating variable influencing the word of mouth intention of policy. Based on research results, this paper discussed the direction for creating effective government and public service advertising in the future.

The Audience Behavior-based Emotion Prediction Model for Personalized Service (고객 맞춤형 서비스를 위한 관객 행동 기반 감정예측모형)

  • Ryoo, Eun Chung;Ahn, Hyunchul;Kim, Jae Kyeong
    • Journal of Intelligence and Information Systems
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    • v.19 no.2
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    • pp.73-85
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    • 2013
  • Nowadays, in today's information society, the importance of the knowledge service using the information to creative value is getting higher day by day. In addition, depending on the development of IT technology, it is ease to collect and use information. Also, many companies actively use customer information to marketing in a variety of industries. Into the 21st century, companies have been actively using the culture arts to manage corporate image and marketing closely linked to their commercial interests. But, it is difficult that companies attract or maintain consumer's interest through their technology. For that reason, it is trend to perform cultural activities for tool of differentiation over many firms. Many firms used the customer's experience to new marketing strategy in order to effectively respond to competitive market. Accordingly, it is emerging rapidly that the necessity of personalized service to provide a new experience for people based on the personal profile information that contains the characteristics of the individual. Like this, personalized service using customer's individual profile information such as language, symbols, behavior, and emotions is very important today. Through this, we will be able to judge interaction between people and content and to maximize customer's experience and satisfaction. There are various relative works provide customer-centered service. Specially, emotion recognition research is emerging recently. Existing researches experienced emotion recognition using mostly bio-signal. Most of researches are voice and face studies that have great emotional changes. However, there are several difficulties to predict people's emotion caused by limitation of equipment and service environments. So, in this paper, we develop emotion prediction model based on vision-based interface to overcome existing limitations. Emotion recognition research based on people's gesture and posture has been processed by several researchers. This paper developed a model that recognizes people's emotional states through body gesture and posture using difference image method. And we found optimization validation model for four kinds of emotions' prediction. A proposed model purposed to automatically determine and predict 4 human emotions (Sadness, Surprise, Joy, and Disgust). To build up the model, event booth was installed in the KOCCA's lobby and we provided some proper stimulative movie to collect their body gesture and posture as the change of emotions. And then, we extracted body movements using difference image method. And we revised people data to build proposed model through neural network. The proposed model for emotion prediction used 3 type time-frame sets (20 frames, 30 frames, and 40 frames). And then, we adopted the model which has best performance compared with other models.' Before build three kinds of models, the entire 97 data set were divided into three data sets of learning, test, and validation set. The proposed model for emotion prediction was constructed using artificial neural network. In this paper, we used the back-propagation algorithm as a learning method, and set learning rate to 10%, momentum rate to 10%. The sigmoid function was used as the transform function. And we designed a three-layer perceptron neural network with one hidden layer and four output nodes. Based on the test data set, the learning for this research model was stopped when it reaches 50000 after reaching the minimum error in order to explore the point of learning. We finally processed each model's accuracy and found best model to predict each emotions. The result showed prediction accuracy 100% from sadness, and 96% from joy prediction in 20 frames set model. And 88% from surprise, and 98% from disgust in 30 frames set model. The findings of our research are expected to be useful to provide effective algorithm for personalized service in various industries such as advertisement, exhibition, performance, etc.

Experimental Models of Schizophrenia (정신분열병의 실험적 모델)

  • Cheon, Jin-Sook
    • Korean Journal of Biological Psychiatry
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    • v.6 no.2
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    • pp.153-160
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    • 1999
  • Animal models can provide a useful tool for the study of some aspects of psychiatric disorders and their treatment. The four criteria for the evaluation of animal models of psychiatric disorders are as following : 1) similarity of inducing conditions 2) similarity of behavioral state 3) common underlying neurobiological mechanisms 4) reversal by clinically effective treatment techniques. Several animal models have been proposed for schizophrenia : phenylethylamine model, L-dopa model, hallucinogen model, cocaine model, amphetamine model, phencyclidine model, noradrenergic reward system lesion model, reticular stimulation model, social isolation model, conditioned avoidance reaction, catalepsy test, paw test, self-stimulation paradigms, latent inhibition paradigms, blocking paradigms, prepulse inhibition of the startle reflex, rodent interaction, social behavior in monkeys, hippocampal damage, high ambient pressure, and models using selective breeding. Among them, animals with bilateral lesion of the hippocampus may provide an adequate animal model for several symptoms of schizophrenia, and ketamine model can reproduce negative symptoms and cognitive deficits as well as positive symptoms of schizophrenia. In conclusion, no model of schizophrenia is entirely representative of the disease, and findings gleaned from model systems must be cautiously interpreted. Furthermore, the process of developing and validating animal models must work in concert with the process to identify reliable measures of human phenomenology.

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Anti-stress effects of Herbal Acupuncture by Soyo-san on ovariectomized rats (소요산(逍遙散) 약침(藥鍼)이 난소적출 흰쥐의 항(抗)스트레스 작용(作用)에 미치는 영향(影響))

  • Oh, Seung-hee;Park, Hyun-jung;Hahm, Dae-hyun;Shim, In-sop;Lee, Hye-jung
    • Journal of Acupuncture Research
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    • v.22 no.1
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    • pp.117-130
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    • 2005
  • Objective : Generation after generation, by Oriental medicine literatures, Soyo-san has been used as a clinical prescription that is important to climacteric syndrome, and also has been used extensively to psyco-neurotic problems, melancholia and stress symptoms. The experimental study of Soyo-san's effect has been reported, but the effect of herbal acupuncture solution by Soyo-san is not reported yet. Thus the purpose of this experiment is to test whether Herbal acupuncture of Soyo-san have anti-stress or antidepressant effects in the menopause or not. Methods : Female Sprague-Dawley(240-260g) rats were used. Temperature controlled within $20-25^{\circ}C$. Water and food not limited, and Manipulated the day and night 12 hours each. In the experiment, enforced Morris water maze after immobilization stress for 5 minutes, and operating Herbal acupuncture of Soyo-san 30 minutes before stress every day during 7 days. Flowed through by 4% paraformaldehyde and fixed brain tissue after test of 7 days. Results : 1) As a result of the acquisition test, Soyo-san group was recognized by significant difference compared to Ovx group and the retention test Soyo-san group increased significantly compared to Sham and Ovx group. 2) Soyo-san group showed that the degree of revealation of Tyrosine hydroxylase decreased comparing to Ovx group in ventral tegmental area and that of Choline acetyltransferase increased comparing to Ovx group in CAI region of Hippocampus. Conclusion : As a result of this experiment to grasp those effects on postmenopausal depression or learing disability and memory disorder, the possibility of Herbal acupunture by Soyo-san is warranted as a suitable treatment to relieve women's monopausal depression and those of stress reaction, improving tearing disability and memory disorder.

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