• Title/Summary/Keyword: 인지적 영향

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The Effect of Perceived Anthropomorphic Characteristics on Continuous Usage Intention of Artificial Intelligence Voice Speaker : Based on the Integrated Adoption Model (인공지능 음성 스피커의 의인화 특성 지각 정도가 지속적 이용 의향에 미치는 영향: 통합 수용 모델을 기반으로)

  • Lee, Sungjoon
    • The Journal of the Korea Contents Association
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    • v.21 no.11
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    • pp.41-55
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    • 2021
  • AI voice speaker has played an important role in forming an early market and development for AI-based goods and service with growing attention from many people. In this context, this research examined factors affecting continuous intention of AI voice speaker based on the integrated adoption model, which combined two factors of perceived playfulness and innovation resistance with extended technology acceptance model. It was also examined whether three perceived anthropomorphic features(i.e., perceived rational support, perceived intimacy, perceived cognitive openness) have influences on continuous intention of AI voice speaker. The data was collected by an online-survey and were responses of those who are in their 20s and 30s and have experienced in using AI voice speaker. They were analyzed by using SEM(Structural Equation Modeling). The results showed that all of perceived ease of use, perceived usefulness, perceived playfulness and innovation resistance had significant influences on continuous intention of AI voice speaker. In addition, all of perceived rational support, perceived intimacy and perceived cognitive openness as perceived anthropomorphic features had significant influences on perceived ease of use, perceived usefulness and perceived playfulness. The implications of found results in this research was also discussed.

The Study on the Structural Effects of Cognitive Age on Consumer Innovativeness by Mediating Perceived Usefulness and Easy of Use of Mobile (모바일 지각적 사용 용이성과 유용성 매개효과를 통한 인지적 나이가 소비자 혁신성에 영향을 미치는 구조적 효과 연구)

  • Son, Young-seok;Na, Kyung-Soo
    • The Journal of the Korea Contents Association
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    • v.22 no.8
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    • pp.140-148
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    • 2022
  • This study focuses on the finding out the structural effect of consumers' cognitive age affecting consumer innovativeness due to the mediating effect of perceived easy of use of mobile and perceived usefulness of mobile. For this study, a self report survey is conducted through a structured questionnaire, and a parallel double-mediated effect analysis is performed using the process macro of SPSS for the analysis. In the study results, it is found that the cognitive age of consumers directly have a statistically significant negative effect on consumer innovativeness. In addition, in the analysis to verify the mediating effect of perceived easy of use of mobile and perceived usefulness of mobile, it is shown that perceived usefulness of mobile has a positive and significant effect on consumer innovativeness. Through this, The contribution of this study can be attributed to the fact that it analyzed the structural relationship between the perceived ease of use of mobile and the perceived usefulness of mobile in the process of consumers' cognitive age affecting consumer innovativeness.

A Study on Satisfaction and Revisit Intention of Local Festival Visitors - Focused on Visitors’ Evaluation of Festival Image Attributes - (지역축제 방문객의 축제 이미지 평가에 따른 만족과 재방문 의사에 관한 연구)

  • Kim, Si-Joong;Jung, Kyoung-Suk
    • Journal of the Economic Geographical Society of Korea
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    • v.11 no.4
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    • pp.631-646
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    • 2008
  • The objective of this study was to investigate satisfaction and revisit intention of Muju Firefly Festival visitors, based on visitors’ evaluation of festival images. The result of this research provided three major findings as belows. 1. The factor of “uniqueness of festival” among emotional image group and the factors of “festival spirit” and “educational impact” among cognitive image group contributed to the levels of visitor satisfaction. 2. The factors of “uniqueness of festival” and “traditionalism of festival” among emotional image group and the factors of “festival spirit” and “educational impact of festival” among cognitive image group influenced the revisit intention of festival visitors. 3. The factor of “uniqueness of festival” among emotional image group and factors of “festival spirit” and “educational impact” among cognitive image group had an impact on the intention of word of mouth.

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A Study on the Effect of Smartphone Shopping Usage on Brand Loyalty through Cognitive Age, Social Relevance, and Rapid Technology Adaptation (스마트폰 쇼핑 활용도가 인지적 나이, 사회적 관련성, 기술 신속 적응성을 통한 브랜드 충성도에 미치는 영향에 관한 연구)

  • Na, Kyung-Soo
    • The Journal of the Korea Contents Association
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    • v.22 no.9
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    • pp.298-307
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    • 2022
  • This study, through the potential research variables constituting smartphine shopping utilization, affects to some extent the social relevance and rapid adaptability of technology according to the cognitive age level perceived by customers. Research hypotheses and research models were established and tested to verify the research results on how they affect brand loyalty within the segmented market to which they belong. The purpose of this study is as follows. First, it was verified through the degree of casual relationship between smartphone shopping usage and potential research variables of innovation, convenience, usefulness, and hedonism that compose it, on the cognitive age level. Second, according to the cognitive age level perceived by customers themselves, it was verified through the degree of casual relationship between the mediators of social relevance and technology quick adaptability. Third, the casual relationship between social relevance, technology quick adaptability, and brand loyalty was verified according to the cognitive age level. Fourth, a theoretical study was conducted on the conceptual and operational definitions of the research variables of the research model of this study.

A Study on Effects of Well-structured Cognitive Reflection Journal on Metacognition and Learning Achievement (구조화된 인지적 성찰일지가 메타인지와 학업성취에 미치는 영향에 관한 연구)

  • Park, Sun-Hee;Lee, Seung-Ki;Choi, Mi-Na
    • Journal of Engineering Education Research
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    • v.11 no.1
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    • pp.5-14
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    • 2008
  • The purpose of this study is to analyze how a well-structured cognitive reflection journal can affect a learner's metacognition and learning achievement in the area of Engineering Education. The objects of this study were 143 students in total (experimental group: 52, control group: 91) who are taking the 'Fundamental Semiconductor Engineering' course in the Engineering Department at D college in the metropolitan area. For his particular study, we undertook three steps as follows. First, we verified that the two groups of students were equal in areas of metacognition and learning achievement. Second, the experimental group was asked to keep writing the well-structured reflection journal for four weeks and the control group was not. Third, we evaluated the metacognition and learning achievement. This study used a questionnaire to measure metacognition by Sperling(2002) in a Korean translation as well as a well-structured cognitive reflection journal. As a result, we found that the well-structured cognitive reflection journal affects learners positively in the sense of metacognition ability, continuity as well as learning achievement.

The effect of student-perceived teacher's calling on student's well-being: Emotional support and adaptive cognitive emotion regulation as serial mediators (학생이 지각한 교사의 소명의식이 학생의 안녕감에 미치는 영향: 정서적 지지와 적응적 인지적 정서조절전략의 순차적 매개효과)

  • Hee Woong Park ;Sang Woo Park ;Suran Lee
    • The Korean Journal of Coaching Psychology
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    • v.6 no.2
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    • pp.1-26
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    • 2022
  • This study investigated the effect of student-perceived teacher's calling on student's well-being and the mediating effects of student-perceived emotional support and adaptive cognitive emotion regulation strategies. We analyzed data from 494 high school students in South Korea by using structural equation modeling. The results showed that student-perceived emotional support from the teachers mediated the relationship between student-perceived teacher's calling and adaptive cognitive emotion regulation strategies. Also, adaptive cognitive emotion regulation strategies mediated the relationship between student-perceived emotional support and student's well-being. Furthermore, student-perceived emotional support and adaptive cognitive emotion regulation strategies sequentially mediated the indirect positive relationship between student-perceived teacher's calling and student's well-being. Based on these results, implications and recommendations for future research are discussed.

The Effect of Depressive Symptoms on Cognitive Function in the Elderly: Moderation Effect of Education (노년기 우울이 인지기능에 미치는 영향: 교육의 조절효과)

  • Shin, Minyoung
    • The Journal of the Korea Contents Association
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    • v.20 no.10
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    • pp.458-469
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    • 2020
  • Geriatric depression is associated with pathological changes in the brain and increases the risk of cognitive impairment or dementia. However, high cognitive reserve, such as high education, can delay or minimize clinical manifestations of pathologies involving the brain, so the effect of geriatric depression on cognitive impairment or dementia may vary depending on the education level. In this study, the author analyzed data from the Korean Longitudinal Study of Aging (KLoSA) to examine whether the effect of geriatric depression on cognitive function differed depending on education level. Among the 10,254 subjects registered in the KLoSA, the 4,905 subjects who met the inclusion criteria were analyzed by stepwise regression analysis. The results were as follows: first, depressive symptoms predicted low cognitive function after 12 years; second, the negative effect of depressive symptoms on cognitive function after 12 years was higher in the old adult group than in the young adult group; and third, the effect of age was significant only in the low-educated group. These results suggest that depressive symptoms in low-educated old adults may increase the risk of development of dementia in the long term.

Cognitive Decision Making Model with Human Sensibility Factors (감성요소를 포함하는 인지적 의사결정 모형)

  • 이구형;김영준
    • Proceedings of the Korean Society for Emotion and Sensibility Conference
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    • 1997.11a
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    • pp.193-198
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    • 1997
  • 고도로 자동화된 시스템에서 인간이 수행하는 작업은 대부분 '감시와 반응'으로 단순화될수 있으며, 시스템에 이상이나 비상사태가 발생되는 경우 이에 대응되는 조치를 취하기 위한 정보처리와 의사결정을 수행하는 인지과정이 중요한 사항이다. 본 연구는 숙련된 작업자가 인지적 의사결정과정에서 잘못된 정보처리를 초래하는 원인으로 감각정보의 잘못된 해석에 있다고 보았으며, 이 과정에 감성의 영향을 도입하였다. 인간감성의 특성은 감각자극에 대하여 반사적이고 직관적으로 발생하며, 개인에 따라 다양함과 함께 애매모호성과 변화성을 가지고 있다. 감성은 두뇌의 limbic systim에 축적된 생활경험의 기억에 의하여 발생되며, 이 후에 발생되는 감정이나 두뇌에서의 정보초리에 영향을 미친다. 감성의 발생과 정보처리 및 의사결정과정에 대한 영향을 모형화하기 위해서는 조종사의 레이더 감시에 대한 인지과정을 정밀하게 기술하였으며, 이 과정에 감성요소를 도입하여 인지모형을 개발하였다.

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Effects of Parental Attachment on Career Maturity in University Students: Moderating Effect of Career Decision-Making Self-Efficacy and Cognitive Flexibility (대학생의 부모애착이 진로성숙도에 미치는 영향 : 진로결정 자기효능감과 인지적 유연성의 조절효과)

  • Lee, Hoo-Jung;Park, Ji-Yeon;Cho, Kyung-duk
    • The Journal of the Korea Contents Association
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    • v.20 no.3
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    • pp.324-335
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    • 2020
  • This study sought to find out the impact of a university student's parental love on their career maturity and the effect of adjusting their career-setting self-efficiency and cognitive flexibility in their relationship. For this purpose, 362 college students in Daejeon, Chungnam, and Seoul were analyzed, there were significant differences between parental attachment and career-setting self-efficiency depending on gender, according to the study. Second, career-setting self-efficiency had a significant impact on career maturity. Third, the effect of controlling cognitive flexibility and career-setting self-efficiency was seen between parental affections and career maturity. This shows that parents attachment may have different effects on university students' career maturity, depending on the degree of career-setting self-efficiency, cognitive flexibility in the process of parental affection affecting the university students' career maturity. Therefore, it can be used to develop various programs that can help individuals decide their career path with recognizing that there are different internal factors within the university student group.

A Study on the Use Intention of Broadcasting Digital Switchover (지상파 디지털 전환 서비스 이용의도에 관한 연구)

  • Kim, Gwang-Suk;Park, Won-Jun
    • The Journal of the Korea institute of electronic communication sciences
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    • v.7 no.3
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    • pp.507-513
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    • 2012
  • This Paper focused on use intention at affect variable of broadcasting digital switchover. The author assumed that the perceived usability and perceived availability, social influence of technology acceptance model(TAM) are likely to affect the technological acceptance of broadcasting digital switchover. The results of this paper significant affect on the use intention of Social Influence, Personal Characteristics, Digital switchover perceive.