• Management & Information Systems Review
• /
• v.34 no.3
• /
• pp.197-213
• /
• 2015

This study is to investigate the effect of the motivation of choosing the tourist spots on the image of the tourist spots and the intention of revisiting targeting the tourists visiting Gamcheon Culture Village. The motivations of choosing the tourist spots, such as experiences, sightseeing, viewing of the cultural events, have a positive (+) effect on the affective image of the tourists. Only sightseeing in the motivations of choosing the tourist spots has a positive (+) effect on the epistemic image of the tourists. With the results of the analyzed effect of the affective image of the tourist spots on the intention of revisiting, it is revealed that the affective image has a significant effect on the intention of revisiting, not the epistemic image. It is suggested that the tourists have a good impression of Gamcheon Culture Village through experiences, sightseeing, viewing of the cultural events. In order for Gamcheon Culture Village to be one of the world-famous tourist spots, many attractions should be provided along with more different experience programs than now, various attractions, alley festivals held throughout the year. With the village developed with the greatest care, the tourists should have the intention of revisiting the village through experiences, sightseeing, viewing of the cultural events with their precious memories, since positive images tourists have tend to be anchored in the affective area rather than in the epistemic one.

• Journal of the HCI Society of Korea
• /
• v.13 no.3
• /
• pp.17-33
• /
• 2018

Humans process aesthetic functions of objects such as form, size, color, and texture through vision, while at the same time observe them with a symbolic function by a new psychological interpretation based on their past experience. Therefore, it is more important to study and understand the thoughts and psychological influences of how humans perceive with their eyes than what humans simply look with them. With this research purpose in the background, this study will demonstrate in detail the cognitive characteristics of analog and digital images as a symbolic function with a "formative" point of view. Five hypotheses were established, which were proven through the following tests: smartphone, most frequently used in our daily lives, is simplified to a two-dimensional line drawing form, which is set to instances where the R(radius) is applied to the horizontal line of the two-dimensional form of smartphone, where Run-in-R(radius) is applied, and R(radius) rounding is applied to the edges of those shapes. The shapes were combined to form 12 pairs, which was used in a test to the test subjects. As a result, some human characteristics were observed; in specific, some helped prove objectively how humans perceived analog and digital images as psychologically stronger as a symbolic function. If people's thoughts and feelings gained through such study could be stored in database as one value and be provided to product designers, I believe it could be developed into design form as a basic emotional design that consumers desire.

• The Journal of the Korea Contents Association
• /
• v.17 no.6
• /
• pp.452-469
• /
• 2017

The purpose of this study is to examine consumer's cognitive, affective and behavioral responses to in-store's servicescapes in restaurant by confirming the effect of service environment factors such as ambient, layout, interior and auditory on perceived service quality and image as cognitive responses, and the effect of perceived service quality and image on affective satisfaction as affective response, and the effect of affective satisfaction on repurchase intention as a behavioral responses. To this end, the research hypothesis was verified by structural equation model analysis using SPSS 21.0 and AMOS 20.0 statistical packages. The results of study are as follows. First, ambient environment, interior environment and auditory environment had significant influence on perceived service quality, but interior environment had no effect. Second, ambient environment and layout environment had a significant influence on the image, while the interior environment and auditory environment had no effect. Third, perceived service quality had a significant effect on emotional satisfaction, but had no effect on image and repurchase intention. Finally, image had a significant effect on emotional satisfaction and repurchase intention. Therefore, the marketing manager of the restaurant will need to plan and implement a service marketing strategy that will increase consumers' visit by enhance the perceived service quality level by improving ambient environment, layout environment and auditory environment, and increase image by improving ambient environment and layout environment.

• Journal of KIISE:Information Networking
• /
• v.30 no.1
• /
• pp.17-23
• /
• 2003

In this Paper. we Propose a digital watermarking scheme for digital images based on a perceptual model, the frequency masking, texture making, and luminance masking Properties of the human visual system(HVS), which have been developed in the context of image compression. We embed two types of watermark, one is pseudo random(PN) sequences, the other is a logo image. To embed the watermarks, original images are decomposed into $8\times8$ blocks, and the discrete cosine transform(DCT) is carried out for each block. Watermarks are casted in the low frequency components of DCT coefficients. The perceptual model adjusts adaptively scaling factors embedding watermarks according to the local image properties. Experimental results show that the proposed scheme presents better results than that of non-perceptual watermarking methods for image qualify without loss of robustness.

• Archives of design research
• /
• v.14 no.2
• /
• pp.217-224
• /
• 2001

Graphic thinking for the idea sketches brings about variations between abstract realm and concrete one, and between conceptual realm and perceptual one. When design information is projected to the thinking process, some images are generated, and transformed. We reviewed the sketching devices for computerization to deal with a lot of design data in the computing environment. The LCD Tablet can be a substitute for the Pen & Paper to get rid of irksome tasks at handling the design data. Using a protocol analysis technique, we examined the influences of different design information, which is consisted of verbal concepts and/or visual images, and abstract information and/or concrete one. The findings show that there are no significant differences of influences between verbal/visual information and abstract concrete information at the conceptual design. These facts support that graphic thinking process is progressed with the perceptual and mental image.

• 한국HCI학회:학술대회논문집
• /
• 2006.02b
• /
• pp.83-88
• /
• 2006

우리가 사용하는 이미지뷰어프로그램은 정보전달에만 치중되어 있고 감성적인 부분이 차지하는 바가 적다. 또한 사람들에게 디지털카메라로 찍은 사진들을 보는 것은 많은 과정을 필요로 하고 큰 노력을 요한다. 게다가 다른 사용자들과 즉각적으로 공유하기도 힘들다. 이 같은 문제점들을 해결하는 새로운 이미지뷰어인터페이스를 제안해본다. 기존의 이미지뷰어프로그램들을 분석하고 그에 대한 결과와 문제점을 찾은 후 새로운 디자인 키워드를 제시하였다. 단순함(Simplicity), 즉각성(Instancy), 공유(Sharing), 감성(Sensitivity) 이렇게 네 가지 키워드이다. 사진(Picture)은 이미 지나간 과거이다. 이러한 사진의 시간개념을 Timeline 에 적용하고, 이를 원(Circle)이라는 모양으로 나타내어 사진을 볼 수 있게 하였다. 원이라는 새로운 형태의 인터페이스는 사진을 보다 쉽고 즉각적으로 공유할 수 있다. 데모버젼으로서 매크로미디어 플래시 액션스크립트로 프로그램을 하고 파워메이트(Powermate)를 장치(Device)로 사용하여 시연하였다. 이 인터페이스는 사람들이 쉽게 접할 수 있는 장소면 아무 곳이나 설치가 가능하다. 카페나 회의장소에서 가장 적합하게 어울릴 것이다. 사용자는 다른 이들과 함께 즉각적으로 간단한 방법으로 함께 감성을 나눌 수 있다. 새로운 인터페이스디자인이 사람들에게 쉽게 인지되어, 보다 편리하게 이미지를 확인할 수 있는 가능성을 제시한다.

• Journal of Digital Convergence
• /
• v.10 no.4
• /
• pp.173-179
• /
• 2012

In this study, gieopjung S corporations around the country the customer's perceived image of S corporations and relationships affect the relationship between commitment and see it through the marketing strategy was to become the foundation of the relationship of the findings customers commitment to S corporations used to think showed significantly affect impartiality. Growth of corporate commitment to the relationship between S corporations also affect to some extent because of the image rather than just winning and how much that technology can be seen to affect the Saints. In addition, does not affect the reliability of several factors, innovation, enterprise-wide chief executive officer, and so on image based on careful consideration of a more customer-oriented company with a reliable image of the future must be concerned with is improving.

• The Journal of the Korea Contents Association
• /
• v.18 no.3
• /
• pp.520-529
• /
• 2018

The purpose of this study is to investigate the effect of Jeju dialect of service worker on tourist image, tourist satisfaction and revisit intention. The Regional dialect can be viewed as a cultural element that characterizes the region, It also serves as a medium to inform tourists of the feelings they experience while they are out of their area and visiting other areas. As a result of the study, it was found that the communication factors in the language communication of dialects had a positive(+) effect on the cognitive and emotional images of tourist sites. Interesting factors showed positive(+) effect on cognitive image of sightseeing spot, but did not affect emotional image. As a result of the study, it should be noted that excessive use of regional dialects may not necessarily have a positive effect on the emotions of tourists. If you want to develop tourist products using dialects, you need to pay attention to the use of words and expressions so that there is no misunderstanding.

• Journal of Navigation and Port Research
• /
• v.35 no.5
• /
• pp.423-428
• /
• 2011

The more the need for coastal leisure and sports and the expansion of marina, the more the need for the studies about marina. But little research has been done from the point of coastal tourism. The purpose of this study is to recognize marina as a kind of tourist attraction and analyze the effect of marina landscape design to images. The findings of results suggested that perceived images were significant to the functionality of landscape design, however, emotional images were partly significant to the symbolicity of landscape design. This study will contribute to establish the landscape regulations about marina in the central and local government.

• Science of Emotion and Sensibility
• /
• v.11 no.3
• /
• pp.375-385
• /
• 2008

This study intended to grasp image association on human's product and cognition response characteristic, and analyze their correlation with product preference. For this, photos of mobile phones and proposal-type products were selected for experiment stimuli, and an experiment expressing associated word and an experiment evaluating preference of each product's photo were made. With the experiments, two results were derived. First, in linguistic cognition response on product with use experience, application of emotional expression increased as the level of preference increased by mixing expressions of metaphor languages and emotional image. Second, non-use experience of product induces response corresponding to understanding on the object of cognition only perceptually and considering similarities with general experience information.