• Title/Summary/Keyword: 인지융합

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A Study on the Effect of Cosmetic Advertising Model Attributes on OTT Audience-Focused on Chinese Consumer (화장품 광고 모델의 속성이 OTT 시청자에 미치는 영향 연구-중국 소비자를 중심으로)

  • Wen, Xing;Seung-Ju, Bae;Sang-Ho, Lee
    • Journal of Advanced Technology Convergence
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    • v.1 no.2
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    • pp.37-48
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    • 2022
  • This research is an empirical research of Chinese OTT Audiences on the effects of advertising model attributes on consumers' advertising perception, purchase intention, Flow and addiction. Recently, as the cosmetics market in China has grown, the role of advertising models has been highlighted, and shopping addiction caused by excessive Flow is becoming a social problem. Researchers set up a research model and tried to test which characteristics of the advertising model lead consumers to purchase, Flow and ultimately lead to addiction. Results are as follows. It was confirmed that advertisement model attributes such as recognition and attractiveness had a positive effect on viewers' advertising perception and attitude, and viewers' perceived usefulness had a positive effect on purchase intention and Flow. In addition, the purchase intention of the viewers had a positive effect on the addiction to cosmetics.

Smart Radar System for Life Pattern Recognition (생활패턴 인지가 가능한 스마트 레이더 시스템)

  • Sang-Joong Jung
    • Journal of the Institute of Convergence Signal Processing
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    • v.23 no.2
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    • pp.91-96
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    • 2022
  • At the current camera-based technology level, sensor-based basic life pattern recognition technology has to suffer inconvenience to obtain accurate data, and commercial band products are difficult to collect accurate data, and cannot take into account the motive, cause, and psychological effect of behavior. the current situation. In this paper, radar technology for life pattern recognition is a technology that measures the distance, speed, and angle with an object by transmitting a waveform designed to detect nearby people or objects in daily life and processing the reflected received signal. It was designed to supplement issues such as privacy protection in the existing image-based service by applying it. For the implementation of the proposed system, based on TI IWR1642 chip, RF chipset control for 60GHz band millimeter wave FMCW transmission/reception, module development for distance/speed/angle detection, and technology including signal processing software were implemented. It is expected that analysis of individual life patterns will be possible by calculating self-management and behavior sequences by extracting personalized life patterns through quantitative analysis of life patterns as meta-analysis of living information in security and safe guards application.

Consumer Sentiment and Behavioral Intentions Regarding Dark Patterns in Online Shopping: Qualitative Research Approach (온라인 쇼핑의 다크패턴에 대한 소비자 감정 및 행동 의도: 질적연구를 통합 접근)

  • Hae-Jin Kim;Jibok Chung
    • The Journal of the Convergence on Culture Technology
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    • v.10 no.1
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    • pp.137-142
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    • 2024
  • User interface (UI) functions are distorted and appear as a dark pattern that intentionally deceives or entices users. Consumers who are unaware of dark patterns are constrained in their choices, resulting in unnecessary economic damage. In this study, we aimed to investigate consumers' various shopping emotions and behavioral intentions after recognizing dark patterns in online shopping malls through qualitative research methods. As a result of the study, the rate of perception differed slightly depending on the type of dark pattern, and it was found that it induced consumer emotions such as distrust of the company, user deception, and displeasure. It has been found that the behavior after recognizing the dark pattern shows passive behaviors such as vowing to prevent recurrence and warning acquaintances rather than actively protesting to the company and demanding compensation for damages.

정보통신 연구개발 주요 성과와 과제

  • Lee, Seong-Ok
    • Information and Communications Magazine
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    • v.25 no.1
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    • pp.12-18
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    • 2008
  • 참여정부 들어 정보통신부와 정보통신연구진흥원은 우리 경제의 성장잠재력을 회복하고 국민소득 2만불을 달성하기 위한 IT산업 육성정책으로 'IT839전략'을 추진하였고, 그 결과 선진국형 R&D 발전모델 제시, IT R&D사업의 연구생산성 미국 공공연구기관 수준으로 제고, 선진국과의 기술격차 1년 이상 단축('03년 2.6년${\rightarrow}$'06년 1.6년), 총 111건의 국제표준특허 기술 확보, 기술개발 결과로 발생한 특허, 논문, 기술료 성과 큰 폭 증가 등의 성과를 얻을 수 있었다. 세계 IT 시장을 보면 선진국의 견제는 강해지고 후발국의 추격은 가속화되고 있으며, IT기반 융합기술연구 및 지재권 확보의 중요성이 커지고 있다. 이러한 환경변화를 인지하고 이를 발판으로 도약하기 위해서 "기초 원천"연구를 강화하는 동시에 응용기술에 있어서는 quot;상용화quot;의 수준을 높이는 ${\ulcorner}$Smile IT 전략${\lrcorner}$을 추진할 계획이다. 이 전략의 주요내용은 첫째, IT융합연구 강화 둘째, 기술의 창의성 혁신성을 기반으로 한 미래원천기술 투자비중 확대 셋째, 융합연구와 원천기술 연구를 촉진할 수 있는 R&D 프로세스 개선 넷째, 융합 및 원천연구를 수행할 산 학 연의 연구역량을 강화 하겠다는 것이다.

Detection of sexuality and violence in Korean news article title based on KoBERT mode (KoBERT 모델 기반 한국어 뉴스 기사 제목 선정성 및 폭력성 검출)

  • Min-Ji Kim;Hwan-Do Kim;Ji-Min Bong;Dae-Hwan Kim
    • Proceedings of the Korea Information Processing Society Conference
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    • 2023.05a
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    • pp.570-571
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    • 2023
  • 최근 선정적이고 폭력적인 뉴스 기사 제목의 여과 없는 노출로 인하여 유해한 언어 접촉이 빈번히 이루어지고 있다. 자극적인 단어에 지속적으로 노출되는 것은 인지 능력에 부정적 영향을 주는 것으로 알려져 있다. 따라서 이를 사전에 판별하여 정보를 수용하는 것이 필요하다. 본 논문에서는 KoBERT를 기반으로 한국어 뉴스 기사 제목에서 선정성과 폭력성을 검출하고자 한다. 학습을 위한 뉴스 기사 제목들은 인터넷에서 무작위로 총 9,500개의 데이터를 크롤링 하여 수집하였고, 모델의 말단에 NLNet을 추가하여 문장 전체의 관계를 학습했다. 그 결과 선정성 및 폭력성을 약 89%의 정확도로 검출하였다.

Analysis of Ship Collision Avoidance Situation Data Using Data Science (데이터과학을 이용한 선박 충돌회피상황 데이터 분석)

  • Seung Sim;Hyung-seok Oh;Min-Jeong Sim;Jun-Rae Jo
    • Proceedings of the Korean Institute of Navigation and Port Research Conference
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    • 2022.06a
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    • pp.319-320
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    • 2022
  • 본 논문에서는 '지능형 해상교통정보 서비스'로 축적된 선박 위치데이터를 가공하여 선박의 조우상황 데이터를 추출하고 분석하였다. 선박의 위치, 침로, 속력을 통해 TCPA, DCPA와 선박간 거리를 계산함으로써 선박의 충돌위험 인지 후 회피 상황에서 보이는 데이터의 형태와 분포를 분석하였다. 추후 상대방위와 SOG가 TCPA 변화량에 미치는 영향에 대한 연구가 진행되면, 실제 사용자의 충돌위험 판단과 근접한 충돌위험도 분석 모델로 활용할 수 있을 것으로 보인다.

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A Convergence Study on the Perception and Purchasing Behavior of Environmentally Friendly Consumers: A Case Study on the Consumer Activities in Gwangju Metropolitan CityThe Korea Convergence Society (친환경소비자의 인식도 및 구매행동에 대한 융합적 연구: 광주광역시에서 소비활동을 하는 사람을 대상으로)

  • Lee, Shin-Kyung;Kim, Duk-Yin
    • Journal of the Korea Convergence Society
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    • v.12 no.5
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    • pp.173-183
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    • 2021
  • This study is a convergent study on the awareness and purchasing behavior of eco-friendly consumers who engage in consumer activities in Gwangju Metropolitan City. A survey was conducted on 151 persons engaged in consumption activities in Gwangju Metropolitan City to analyze frequency, technical statistical analysis, principal components analysis, and correlation analysis. The convergence of awareness, interest, and satisfaction can be used as a supply forecast for the eco-friendly consumer market, including the convergence of eco-friendly consumer awareness and purchasing behavior.

Exploratory Study of the Cognitive Function of the Image: Focus on the Thought-Evoking Function (이미지의 인지적 기능에 대한 탐색적 고찰: 사고유발기능을 중심으로)

  • Lee, Mo-Young
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.15 no.6
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    • pp.3599-3608
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    • 2014
  • This paper discusses the cognitive function of the image, focusing on the thought-evoking function of the image. Collages artworks were developed to determine how specifically the thought-evoking function of an image takes effect in actual cases. In addition, the cognitive responses of the research participants on the image were analyzed, centering on the thought-evoking function of the image, through an in-depth interview. The image performs the function to concentrate attention on a specific object and to process it more thoroughly. The image increases the immersion of the participants, evoked thought and activated conversation. This study probed the cognitive function of the image and is expected to greatly expand our understanding of human cognition. In particular, it is expected to provide useful insight into the integration of science and art.

Development and Effect of HTE-STEAM Program: Focused on Case Study Application for Free-Learning Semester (HTE-STEAM(융합인재교육) 프로그램 개발 및 효과 : 자유학기제 수업 활용 사례를 중심으로)

  • Kim, Yonggi;Kim, Hyoungbum;Cho, Kyu-Dohng;Han, Shin
    • Journal of the Korean Society of Earth Science Education
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    • v.11 no.3
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    • pp.224-236
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    • 2018
  • The purpose of this study was to develop a reasoning-based HTE-STEAM program for the development of the cognitive capacity of middle school students and enhancement of their STEAM literacy, and to investigate the effectiveness of this study in the school setting. The subjects of this study were the students of two middle schools located in the central region of Korea. The students participated in the HTE-STEAM program during their free-learning semesters and 202 of them were selected by random sampling method. Main findings were as follows: First, pre- and post-HTE-STEAM program has shown a significant value in statistical verification (p<.05) and the level of logical thinking ability of the research participants improved after the class compared to before the class. Second, the paired samples t-test comparing the difference between the pre and post scores of the STEAM attitude test has shown a significant value in statistical verification (p<.05), and the HTE-STEAM program has turned out to have a positive effect on the STEAM literacy of the research participants. Third, in the HTE-STEAM satisfaction scale test, the mean value of the sub-construct stood at 3.27~4.12, showing a positive overall response. Therefore, the HTE-STEAM program under the topic of earth science of 'Disaster and Safety' developed at the final stage of this study has proven to have a positive influence on the research participants in terms of the development of cognitive capacity by reasoning and collaborative learning, an important quality of communication and consideration necessary for STEAM literacy.

A Convergence Research of Brain Wave Characteristics of Homeless People participating in the Supported Housing Program for Vulnerable Residents (주거지원사업 참여 탈 노숙인의 뇌파 특성에 대한 융합연구)

  • Kim, Mi-Hee;Weon, Hee-Wook
    • Journal of the Korea Convergence Society
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    • v.12 no.4
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    • pp.61-68
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    • 2021
  • The purpose of this study was to derive their cognitive, psychological, and behavioral characteristics through a fusion study that analyzed the quantified results of post-homeless people participating in the housing support project after the electroencephalogram test. Participants in this study are 6 people who have lived in temporary homeless facilities or homeless living facilities and have expressed their intention to participate in the housing support project. Electroencephalogram measurements were performed using Brainmaster equipment according to the International 10-20 Law. As a result of the analysis, the study participants showed high levels of Theta wave, Beta wave, and High Beta wave, which show the peculiarity of the emotional aspect, which is a result of showing emotional characteristics such as anger, anxiety, and insomnia in the emotional aspect. Therefore, it is suggested that they provide stress management, counseling, and physical health management services in order to maintain a stable residential life in the community in the future. The results of this study presented a quantitative basis for the cognitive, psychological, and behavioral characteristics of homeless people, and suggests a support system necessary for them to maintain self-reliance in communities in the future.