• Management & Information Systems Review
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• v.31 no.2
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• pp.199-230
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• 2012

This study introduced trust dimension as a mediating variable and analyzed in order to investigate the empirical mechanism on the process of leader's emotional intelligence which is a emotional factor to produce organizational effectiveness. Based on the empirical analysis, first of all, this study found whether the team leader's emotional intelligence gives an influence on the subordinate's trust in leader. Secondly, this study examined the multidimensionality of trust by selecting subordinate's cognition-based trust and affect-based trust on the team leader as mediating variables between team leaders's emotional intelligence and subordinate's affective commitment, organizational citizenship behavior. I found the theoretical implications based on this study; first, from the view on cognition-based and emotion-based trust, the integrated verification of the process of the trust in leader as a mediating role, second, verification of the relationship between leader's emotional intelligence and trust in leader which was not studied before, third, the methodological try to prevent from the common method bias problem through the evaluation of a team leader on a subordinate's organizational citizenship behavior. This study also suggested the ways to apply those theoretical implications to human resource management.

• Management & Information Systems Review
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• v.31 no.2
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• pp.89-114
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• 2012

The purposes of this research are to examine the effect of humor sense of leader on innovative behavior and to examine the moderating effects of empowerment on the relationship between humor sense of leader and innovative behavior. For these purposes, literature review and survey research were conducted. The 350 questionnaires were sent to the 10 manufactural firms in the Pusan and Kyungsang Nam-Do region for empirical analysis. Total 276 usable responses were collected(effective response rate : 78.86%). The major findings of the empirical research are as follows ; First, generation of humor, use of humor, attitude of humor and evaluation of humor which are composed factors of humor sense of leader have positive influence innovative behavior. Second, composed factors of humor sense of leader have differential influence on innovative behavior by empowerment. In conclusion, humor sense of leader is expected to improve innovative behavior which is individual behavior in an organization. Therefore, managers have to develop innovative behavior by exhibiting humor sense, considering empowerment.

• Journal of Digital Convergence
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• v.10 no.2
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• pp.83-92
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• 2012

The purpose of this study is to investigate how the consultant proactive personality and benevolence influence on the trust and innovative performance. The results show that first, consultant proactive personality affects cognitive trust and consultant benevolence have an effect on emotional trust. Second, perceptual trusts for the consultant behavior have a relationship with innovative performance and we confirmed mediation effect of trust. This study have important meaning that we analysis plus effect on the emotion factor when we determine the trust formation factor in the consulting performed process.

• Management & Information Systems Review
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• v.32 no.5
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• pp.193-231
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• 2013

As developed IT, Word-of-Mouth(WOM) used varied terms as buzz marketing and viral marketing, and impressed that importance. Despite introduced new marketing tool on managers and professionals, online word-of-mouth including SNS lack of study on social network what based viral in marketing. In social network, patterns of relationship between individuals influence each other individual behaviors. Therefore this research grouped friendship-network and advice-network by characteristics, studied on trust of information source that antecedents of word-of-mouth in network. This study examined that affect- and cognition based trust affect WOM acceptance as WOM behaviors and examined effect of type of product as moderating variable. Additional this literature studied that WOM acceptance affect WOM recommend. To find the Influence of Trust on Word-of-Mouth Behaviors, a survey has done 206 samples(undergraduate students). The results of this study are as following : First, type of trust different friendship network and advice network. Affect-based trust is outstanding in friendship network than in advice network, while cognition-based trust stands out in advice network than another. Second, affect- and cognition based trust positive affect WOM acceptance. Contrary to expectations, what is preconceived trust in network have a similar effect for WOM acceptance regardless of type of trust. Third, WOM acceptance positive affect WOM recommend. Fourth, affect based trust affect WOM acceptance of hedonic product rather than utilitarian product. Upon especially in friendship network terms, affect-based trust has a more effect on WOM acceptance than cognition-based trust. This study has many implications. First, it is important that trust what have an influence WOM acceptance grouped affect- and cognition based trust. Second, it confirmed that trust is antecedents of positive WOM. Third, it is important that network grouped friendship network and advice-network by trust. Fourth, it gave managerial implications that they have to supply WOM through which network by type of product. We This study classified network and trust based on previous study. Then it examined relations between WOM behaviors. Further research could do enrich various things for example various age group, valence of message, quality of information.

• The Journal of the Korea Contents Association
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• v.15 no.1
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• pp.388-398
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• 2015

This study is to investigate an impact of emotional index, social network, and trust to customers on sales performance with emotional intelligence theory and social relationship theory. We found that the higher is seller's emotional index, the higher are cognitive and affective trust, and the high trust improves sales performance. We also found that the higher emotional index strengthens social network, but does not have an effect on cognitive and affective trust. With these results we provide the sales competency in clothing shop.

• Journal of Digital Convergence
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• v.12 no.7
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• pp.147-157
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• 2014

This study investigated creative behavior, one of organizational effectiveness, needed to survive in the rapidly changing circumstances. So, transformational leadership was setting as independent variables consist of ideal influence, intellectual stimulus and individual consideration, and affect-based trust and cognition-based trust was setting as mediating variables. For this study, 211 of the respondent, who are attending various companies, answered this questionnaire. This study shows that ideal influence, intellectual consideration and individual consideration of transformational leadership have positive(+) direct impact to creative behavior, and in affect-based trust, transformational leadership has impact on the creative behavior, as fully positive(+) mediating effects. In cognition-based trust, trust has impact partly as mediating effects. Namely, transformational leadership is based on affect-based trust will be heightened after all creative behavior. Impact of control variables is more larger in man, under 30 age, public workers.

• The Journal of Society for e-Business Studies
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• v.13 no.3
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• pp.137-152
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• 2008

Customer's trust is one of major competitiveness sources along with price in Internet Web-based B2C e-commerce business. In general, trust is defined as the attitude that is established by a trustor when trustworthiness exists in a trustee and is perceived by a trustor. Designing e-commerce websites is important in that e-commerce website is understood as a means of constructing perceived trustworthiness and delivering it to customers. In this study 50 participants were interviewed and total of 831 participants responded to the survey questionnaire to investigate design factors influencing the perceived trustworthiness in e-commerce websites. Nine design factors were derived as the perceived trustworthiness-related design factors, and only six out of nine design factors were found as having significant effects on the perceived trustworthiness of e-commerce websites. In addition, the significant design factors were different according to gender and ages of e-commerce customers.

• Therapeutic Science for Rehabilitation
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• v.8 no.3
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• pp.43-55
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• 2019

Objective: The purpose of this study is to conduct a preliminary research for the development of a Performance-Based Cognitive Function Test (PCFT) to screen the elderly for cognitive function impairment, and examine the reliability and validity of the test. Methods: A draft version of the Performance-Based Cognitive Function Test (PCFT) was developed and utilized in nine healthy elderly individuals. In order to verify its reliability, we analyzed the internal consistency of the PCFT. In order to verify the concurrent validity of the PCFT, this study analyzed the correlation between motor-cognitive dual task assessments and the Korean version of the Mini-Mental State Examination (MMSE-K). Results: The internal consistency of the PCFT for motor and cognitive tasks was 0.871 and 0.959 (Cronbach's ${\alpha}$), respectively. Concurrent validity of the PCFT, which was performed through motor-cognitive dual task assessments, ranged from 0.755 to 0.964 (Spearman's rho statistic, p < 0.05). In addition, correlation between the cognitive assessment tool and the MMSE-K ranged from 0.849 to 0.943 (p < 0.01). Conclusion: This study verified, and established the reliability and validity of the PCFT. Further studies are required to examine other psychometric properties in a modified PCFT, for screening cognitive function impairments in the elderly.

• The Journal of Society for e-Business Studies
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• v.16 no.3
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• pp.1-22
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• 2011

The purpose of this study is to verify the relationship between expectancy confirmation and continuance usage intention in biometric technology. We extend the continuance usage intention model, TAM and expectation confirmation theory by adding perceived privacy, perceived security and trust. Results was analyzed by using structural equations model. The results show that satisfaction and perceived usefulness have positive effect on continuance usage intention in the bright scenario. Perceived privacy and perceived security are positive factors on perceived usefulness, and perceived privacy is positive effect on perceived security. On the other hand, the respondents who are exposed to the dark scenario have negative effects on the perceived privacy, perceived security and trust. And finally, trust has no significant effect on the perceived usefulness.

• Journal of the Korea Society of Computer and Information
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• v.15 no.12
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• pp.163-173
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• 2010

PKI(Public Key Infrastructure)-based information certification technology has some limitations to be universally applied to mobile banking services, using smart phones, since PKI is dependent on the specific kind of web browser, Internet Explorer. OTP(One Time Password) is considered to be a substitute or complementary service of PKI, but it still shows low acceptance rate. Therefore, in this research, we analyze why OTP has not been very popular, and provide useful implications of making OTP more extensively and frequently used in the mobile environment. Perceived security of OTP was set as a higher-order construct of integrity, confidentiality, authentication, and non-repudiation. Research findings show that security awareness and perceived security of OTP is positively associated, and the relationship between perceived security and trust on OTP is statistically significant. Also, trust is positively related to intention to use OTP continuously.