• The Journal of The Korea Institute of Intelligent Transport Systems
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• v.22 no.4
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• pp.1-13
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• 2023

This study develops an optimal mobile-communication-based National Highway traffic volume estimation model using an ensemble-based machine learning algorithm. Based on information such as mobile communication data and VDS data, the LightGBM model was selected as the optimal model for estimating traffic volume. As a result of evaluating traffic volume estimation performance from 96 points where VDS was installed, MAPE was 8.49 (accuracy 91.51%). On the roads where VDS was not installed, traffic estimation accuracy was 92.6%.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.20 no.3
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• pp.632-637
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• 2019

Recent researches on autonomous driving of vehicles are becoming very active, and it is a trend to assist safe driving and improve driver's convenience. Autonomous vehicles are required to combine artificial intelligence, image recognition capability, and Internet communication between objects. Because mobile telecommunication networks have limitations in their processing, they can be easily implemented and scale using an easily expandable Wi-Fi network. We propose a wireless design method to construct such a vehicle control network. We propose the arrangement of AP and the software configuration method to minimize loss of data transmission / reception of mobile terminal. Through the design of the proposed network system, the communication performance of the moving vehicle can be dramatically increased. We also verify the packet structure of GPS, video, voice, and data communication that can be used for the vehicle through experiments on the movement of various terminal devices. This wireless design technology can be extended to various general purpose wireless networks such as 2.4GHz, 5GHz and 10GHz Wi-Fi. It is also possible to link wireless intelligent road network with autonomous driving.

• Digital Contents
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• no.4 s.143
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• pp.98-99
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• 2005

급속한 변화와 발전이 예상되는 2005년 한 해의 모바일 산업 전 분야를 조망하는‘제5회 코리아 모바일 그랜드 컨퍼런스’가 3월 10일부터 11일까지 이틀동안 강남역 과학기술회관 국제회의실에서 열렸다. K모바일이 주최한 이번 행사는 정보통신부의 2005년 모바일 관련 사업전략 설명과 SK텔레콤, KTF & LG텔레콤 등 이통3사의 무선데이터 관련 2005년 중점 추진 사업계획 및 방침이 발표됐고 아울러 한계론에 부딪히고 있는 모바일CP의 향후 생존 및 발전전략을 모색해 보는 자리가 마련됐다.

• Asia Marketing Journal
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• v.13 no.3
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• pp.79-102
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• 2011

Researchers in channel dyads have devoted much attention to relationship between interdependence (i.e. interdependence enymmetry and total interdependence) and conflict that promote channel performance. In social science, in spite of the inconsistent results in marketing practice, there are two contradictory theories explain the relationship between interdependence and conflict - bilateral deterrence theory and conflict spiral theory. The authors apply these theories to co-marketing alliance situation in terms that this relationship is also incorporated both company's dependence, either from one company's perspective or each partner about its respective dependence. Using survey data and archival data from 181 companies enlisted in a telecommunication membership program, the authors find out the relationship between interdependence and conflict as well as investigate the antecedents of interdependence - transaction age, transaction frequency, the numbers of alliance partner, and co-marketing alliance specific assets according to previous researches. Using PLS analysis, the authors demonstrate that, with increasing total interdependence in a telecommunication membership program, two co-marketing partners' conflict level is increased in accord with the author's conflict spiral theory predictions. As expected, higher interdependence asymmetry has negative value to level of conflict even though this result is not statistically significant. Other findings can be summarized as follows. In the perspective of telecommunication company, transaction age, transaction frequency, and co-marketing alliance specific assets have influence on its dependence on a partner as independent variables. To the contrary, in a partner's perspective, transaction frequency, co-marketing alliance specific assets and the numbers of alliance partner have significantly impact on its dependence on a telecommunication company. In direct effect analysis, it is shown that transaction age, frequency and co-marketing alliance specific assets have direct influence on conflict. This results suggest that it is more useful for a telecommunication company to select a co-marketing partner which is frequently used by customers and earned high rates of mileage. In addition, the results show that dependence of a telecommunication company on a co-marketing partner is more significantly effected to co-marketing alliance conflict than partner's one. It provide an effective conflict management strategy to a telecommunication company for controling customer's usage rate or having the co-marketing partner deposit high level of alliance specific investment (i.e. mileage). To a co-marketing partner of telecommunication company, it is required control the percentage of co-marketing sales in total sales revenue or seek various co-marketing partners in order for co-marketing conflict management. The research implications, limitation and future research of these results are discussed.