• Pediatric Gastroenterology, Hepatology & Nutrition
• /
• 제8권1호
• /
• pp.81-86
• /
• 2005

저자들은 내원 6개월 전부터 간헐적인 복통이 있어오다가 1개월 전부터는 복통이 심해지고, 3일 전부터는 기침과 흉통이 발생되어 내원한 9세 여아에서 다량의 늑막 삼출을 동반한 만성 췌장염 1례를 진단하고 금식, 흉관 삽입, 항생제 및 octreotide의 투여 등의 보존적 방법으로 치료 한 증례를 경험하였기에 문헌 고찰과 함께 보고한다.

• 한국의류학회지
• /
• 제16권3호
• /
• pp.223-232
• /
• 1992

The ultimate purpose of this study is to build a model on clothing satisfaction which extends the consumer satisfaction model by unifying the exportation antecedents. In the literature study, it is proposed to clarify the concepts on the clothing satisfaction, and to investigate the present paradigms of the consumer satisfaction. It is widely accepted by the clothing researchers that the clothing satisfaction is a comparative process in which the evaluation criteria are used to judge the clothing product and to access the disconfirmation. In the Disconfirmation paradigm, the role of the expectation is very important. We propose to classify the expectation into the expective expectation and the normative expectation. The normative expectation applies when the investment cost and effort are considered. The expectation is shown to be affected by the expectation antecedents of the product characteris-tics, the situation characteristics, and the consumer characteristics. We investigate in detail those clothing satisfaction determinants and their measurement methods. Then, we build a clothing satisfaction model by the disconfirmation paradigm which is composed of the expectation antecedents, the expectation (expective expectation, normative expectation), the perceived clothing product performance, and the disconfirmation.

• 한국의류학회지
• /
• 제20권5호
• /
• pp.826-840
• /
• 1996

With rapid changes in social and marketing environments, catalog retailing emerges as a new method of selling clothes in Korea. In catalog shopping, in-store and multi·store search behavior are omitted saving consumers time and effort. On the other hand, consumers may lose recreational enjoyment of shopping when they purchase clothes through catalog. In this study, consumers perception of shopping cost and recreational shopping orientation were tested as consumer characteristic intervening catalog shopping behavior. The concept of shopping cost was derived from Darian(1987)'s analysis of cost and benefit of store shopping and in-home shopping. A national sample of 700 adult women was surveyed and 477 questionnaires were returned and used for statistical analysis. Nine shopping cost perception variables were found to have significant positive relationships with the purchase intention of apparel through catalog. As a result of confirmatory factor analysis, two factors of shopping cost were found; perception of lack of shopping time and perception of store search effort. Causal modeling of LISREL analysis showed that percetion of lack of shopping time was strongly related with patronizing intention of catalog shopping. Since catalog shopping exclude enjoyment of store shopping activity, it can be logically inferred that recreational store shoppers have less chance of being catalog shoppers. However, the result of LISREL analysis showed that there were no negative relationship between recreational shopping orientation and catalog shopping intention. This suggests that consumers might experience enjoyment of shopping through catalog when properly presented.

• 한국의류학회지
• /
• 제22권3호
• /
• pp.374-383
• /
• 1998

Apparel Quality was one of the most important elements to evaluate the reputations of companies and products which affect the consumer's purchasing behavior. From researches on apparel quality, there was no common concept of quality as well as no common dimensions. The purposes of this study were to identify apparel quality concept and to classify the multi-dimensional concept of apparel quality. The research was carried out in theoretical as well as empirical studies. The theoretical study was conducted to find out apparel quality concept and divide apparel quality concept into four dimensions groups. The empirical study followed the theoretical study to confirm the multi-dimensional concept of apparel quality. The empirical study was investigated that the questionnaire was administered to 634 housewives in Seoul, Kwangju, and Busan during the fall of 1996. The data were analysed by LISREL analysis. This study identified that apparel quality was characteristics of consumer's desires for apparel. The results of the theoretical study verified that apparel quality concept was organized into four different dimensions: physical attribute, physical function, instrumental performance, and expressive performance.

• 한국의류학회지
• /
• 제28권6호
• /
• pp.734-745
• /
• 2004

This paper investigated the consumer's purchase behaviors on the home-shopping private brand apparel. Female consumers of age in the range of 20∼50 were asked to complete a questionnaire, who had experienced to search apparel on home shopping media or had purchased it from home shopping business. Through this empirical study, the importance of home-shopping private brand apparel is confirmed. And the model of home-shopping private brand purchase determination, consists of private brand purchase intention, brand evaluation and company patronage, is suggested focusing on two brand types and three different home shopping media. The data were analyzed by mean, multiple regression analysis, ANOVA, Duncan-test of SPSS Win(ver.10.0). The result generated from this study are as follows: First. there are significant differences in preferred private brand types according to the types of media they preferred to purchase. Consumers's sex and age are also important demographic variables in relation to purchase determination variables of home-shopping private brand apparel. Second, the home-shopping company patronage is directly influenced in consumer's purchase intention of home-shopping private brand apparel as well as the consumer's brand evaluation. Consequently, the company patronage is more related to purchase intention of home shopping private brand apparel.

• 한국의류학회지
• /
• 제27권9_10호
• /
• pp.1036-1047
• /
• 2003

This study was carried out in the purpose of proposing internet marketing strategy which can make conversion rate higher through analysis of internet shopping behavior types. This study was executed in two stages; qualitative study, quantitative study. In the qualitative study, internet shopping behavior types were investigated through the In-depth interview and direct observation, and then in the quantitative study, differences of internet shopping behavior types according to consumer characteristics, product properties and shopping-mall types were examined. For qualitative study, 30 samples by focus sampling were inquired and for quantitative study, 334 data were collected through web survey. The results of this study are as follows: First, 7 Internet shopping behavior types of apparel were found through the qualitative study: cautious purchase by price comparison, searching purchase, special low price purchase, impulse purchase, prepurchase deliberation, information accumulation, recreation-oriented. Second, in relation to consumer characteristics, consumers that have many internet purchase experiences showed goal-directed behavior more and female did more special low price purchase behavior and impulse purchase behavior than male. Third, according to product properties, high price product led more cautious purchase by price comparison & prepurchase deliberation behavior and fashionable product led more information-searching behavior. In the case of low price and fashionable products, impulse purchase behaviors were showed more. Forth, according to Internet shopping mall types, category killer shopping mall visitors showed information search behavior, recreation-oriented behavior more.

• 한국의류학회지
• /
• 제16권2호
• /
• pp.155-168
• /
• 1992

The purposes of this study were: (1) to identify the image dimensions of apparel stores according to how the consumers rate the importance of store attributes; (2) to classify the apparel stores in Seoul, Korea according to consumers' perception of the image attributes of their preferred store; (3) to develop a positioning map of the apparel stores according to their salient image dimensions; and (4) to classify the female adults in Seoul according to the criteria of their preferred store and to describe the characteristics of target customers according to storetype. 'A questionnaire was developed to measure store patronage, perceived importance of the store image attributes, perception of the store image attributes for the respondent's most frequently patronized store, and demographic information. Data from 520 female adults living in Seoul were analyzed. The results were as follows; 1. The image dimensions of fashion stores were product quality, shopping convenience, location, promotion, atmosphere, product information, design characteristics and price. 2. The apparel stores in Seoul were classified into five groups by the perception of store image, which were labeled as national chain store, designer store, specialty store, wholesale store and independent store, according to their discriminant characteristics. 3. According to the positioning map, product quality and location convenience were identified as the most important apparel store type patronage criteria. 4. The female adult group divided by store preference indicated significant differences in the perceived importance of store attributes. Each group showed multi-store patronage.

• 한국의류학회지
• /
• 제16권2호
• /
• pp.227-235
• /
• 1992

The purpose of this study was to identify the variables influential on Normative Clothing Conformity, Identificational Clothing Conformity, Clothing Anticonformity, and Clothing Independence. Four clothing-related variables (importance of clothing, confidence of clothing, recognition of clothing norm, and perceived risk of clothing), two personality variables (confer-mistic character and self-esteem) and six demographic variable (sex, age, years of education, job, income, and length of career) were included in the analysis. The responses of 714 fulltime employeed subjects from four different cities were analyzed. Business wear was used as the situational stimulus. As the results, career people conformed more identificationally when they felt clothing was important, had conformistic character, had low self-esteem, and felt psychological risk of clothing. They conformed more normatively when they felt social risk of clothing, recognized the clothing norms of the fim, had confoirnistic character, and recognized the clothing norms of the society. They anticonformed more when they felt clothing was important, were female, did not have conformistic character, had confidence of clothing, and felt less performance risk of clothing. And they acted more independently in clothing behavior when they had confidence of clothing, did not have conformistic character, felt peformance risk of clothing, and felt less social risk of clothing.

• 한국의류학회지
• /
• 제28권1호
• /
• pp.12-21
• /
• 2004

The purposes of this research were (1) to identify service quality and apparel quality in apparel stores, (2) to examine the influence of service quality, product quality and price on customer satisfaction, (3) to examine the influence of service quality, product quality, price and customer satisfaction on repurchase intention that is important feature of store patronage. The data was collected from 435 female students, career women, and house wives using questionnaire and analyzed by frequency analysis, factor analysis, reliability analysis and regression. The results of this research were as follows: (1) Service quality in apparel stores was divided into six factors: facilities and policy/ salesperson VMD/ after service/ impression and atmosphere/ promotion. (2) Product quality was divided into four factors: objective feature/ expressive feature/ wearing sensation/ fitness. (3) Service quality, product quality, price influenced customer satisfaction. (4) Product quality, price and customer satisfaction influenced repurchase intention directly, but service quality influenced repurchase intention indirectly. (5) Service quality factors that influenced customer to have repurchase intention were facilities and policy, salesperson, and VMD. (6) Product quality factors that influenced customer to have repurchase intention were objective feature and wearing sensation.

• 한국의류학회지
• /
• 제23권8호
• /
• pp.1075-1085
• /
• 1999

Brand equity is the added value endowed by the brand to the product. This concept born in the 1980's has aroused intense interest among market managers and business strategists from a wide variety of industries. Brand equity can be approached in different perspectives according to the motivations and the objectives of the studies. Consumer-based brand equity is examined internally by consumers' cognition and feeling and externally by consume behavior in the market By analyzing the relationship between them we can understand how brand value is made in the mind of consumers and how it is converted into the consumer behavior,. The brand is an especially important extrinsic cue in clothing products and the apparel industry has higher brand equity when it is actually compared with the brand equity of many other industries measured as a financial asset. Therefore the purpose of this study was to find out brand value of clothing products through clothing brand equity and to understand consumer behavior of the brand. And so we focused in consumer-based brand equity. For the empirical study three brands that are predicted to have different level of brand equity were selected based on prices and market shares of the brands. As the result the consumer-based brand equity is composed of emotional and cognitive dimensions and each dimension has several sub-dimensions. These diverse dimensions of brand equity bring about differences in consumers' purchase behavior market share and price premium of brands.