• Journal of the Korea Convergence Society
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• v.11 no.11
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• pp.155-163
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• 2020

This study investigated experimentally how factors of SNS advertising attribute impact on advertising likeability and purchase intention according to use motive and use intensity of SNS. Firstly showing difference according to use motive of SNS, in user of motive to managing human relation, reliability of advertising contents has effect the largest and entertainment of advertising interest has effect also as important factor. In user of motive to sharing interest information, irritation of advertising on using SNS has effect the largest negatively and information of advertising's information offering capability has effect larger as positive factor. Next showing difference according to use intensity of SNS, in user of high intensity, reliability and information of advertising contents has effect larger than other factors. In user of low intensity, irritation of advertising has effect the largest negatively and other factors have effect very small. This results can provide a practical contribution that explains important factors in producing effective SNS advertising according to using behavior characteristics of SNS.

• Journal of Distribution Science
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• v.5 no.1
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• pp.41-56
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• 2007

China has achieved the most rapid economic growth in the last 20 years, especially since its joining into WTO. Lots of world retail companies are rushing into chinese market. Especially, many discount store operators have been successfully operating and expanding their businesses. Therefore throughly understanding the character of consumers of china, basing on the careful market analysis and implementing correct marketing policies will help to promote retail enterprises' self-competitive in the market.

• Journal of the Korean Data and Information Science Society
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• v.22 no.4
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• pp.727-733
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• 2011

To understand the stock market structure it is very important to extract meaningful information by analyzing the correlation matrix between stock returns. Recently there has been many studies on the correlation matrix using the Random Matrix Theory. In this paper we adopt this random matrix methodology to a single-factor model and we obtain meaningful information on the correlation matrix. In particular we observe the analysis of the correlation matrix using the single-factor model explains the real market data and as a result we confirm the usefulness of the single-factor model.

• Childhood Kidney Diseases
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• v.17 no.2
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• pp.42-48
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• 2013

The urinalysis is an essential part of the diagnostic work-up for kidney disease and other renal system disorders. The dipstick test allows rapid and simultaneous chemical analyses of urine, including factors such as pH, specific gravity, protein, glucose, ketones, occult blood, bilirubin, urobilinogen, nitrite, and leukocyte-esterase. The chemical reactions on dipstick are complicated and can be affected by oxidizing, reducing, and discoloring substances in the urine. Therefore, false positive and false negative results are common in dipstick testing. To obtain reliable results with the dipstick, it is necessary to collect urine cleanly and examine the urine carefully. It is mandatory to clearly understand the principles of dipstick testing to evaluate abnormal findings. If the urine dipstick results suggest hematuria, proteinuria, or urinary tract infection, microscopy of the urine should be performed to confirm the findings.

• Proceedings of the Korea Water Resources Association Conference
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• 2018.05a
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• pp.42-42
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• 2018

과거의 수질관리는 오염물질의 수질농도에 중심을 맞춰서 이루어져왔다. 하지만 최근 국내에 수질오염총량관리제도가 도입되고 시행되면서 농도 중심의 규제보다 과학적인 접근 방법으로 균형적인 국가개발과 함께 수질보전을 이루는 성과를 나타내고 있다. 따라서 우리나라 물관리 종합대책은 수질관리대책에서 통합유역관리체제로 전환되고 있으며, 새로운 물환경 정책추진 기반 구축과 하천환경변화에 따른 유역 관리방안이 필요한 실정이다. 따라서 본 연구에서는 각각의 유역특성이 명확한 시범 유역으로 황강, 남강, 금호강 유역을 선정하였으며, 수질측정망 자료와 기상관측소 자료를 활용한 요인분석을 통해 수질-기상 항목 간의 공분산과 상관관계 등을 이용하여 변수들 간의 상호관계를 분석하였다. 요인분석 결과를 토대로 문항과 변수들 간의 상관성 및 구조를 파악하여 여러 변수들이 지닌 정보를 적은 수의 요인으로 묶어서 유역별 수질 변동특성을 파악하였다. 요인 분석결과를 토대로 시범유역별 유역특성을 평가하고 상세진단을 통해 향 후 유역별 관리체계의 방향성을 제시하고자 하였다.

• Journal of Digital Convergence
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• v.14 no.11
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• pp.459-467
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• 2016

This study was conducted to evaluate and identify what factors influence the satisfaction of the users for the fast-growing social network game based on the mobile. To this end, we looked around the variable product characteristic factor, quality and the consumer characteristic factor, user self-determination. Also we surveyed 211 male and female college students. The first finding was that all the sub-factors of the quality factor had positive effects on the satisfaction of the mobile social network games. The second finding was that all the sub-factors of the self-determination factor had positive effects on the satisfaction of the mobile social network games. The third finding was that only the sub-factors of quality had positive relative effects on the satisfaction of the mobile social network games, in the order of playfulness, usability, functionality from the most to the least. The findings of this study are expected to offer meaningful and practical suggestions for the development of high quality game contents for the user convenience, as well as the academic significance, the expansion of game-related area of research through the break from the traditional research trends, technology and engineering point of view and from the PC-based online game.

• Journal of Distribution Research
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• v.7 no.1
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• pp.21-40
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• 2002

The purposes of this study were to examine the conceptual structure of consumer characteristics and marketing elements affecting impulsive buying behavior of the CATV home-shopper on fashion products, and to compare the differences of consumer characteristics and marketing elements between impulsive buying shoppers and non-impulsive buying shoppers in CATV home-shopping. We collected data from 263 females of CATV home-shoppers in Busan. Data were analyzed by factor analysis, t- test, $\chi$2-test, and discriminant analysis. The results showed that the exploratory tendency of CATV home-shoppers was consisted of Patronage-orientation, and Product- orientation. The marketing elements perceived by CATV home-shoppers were composed of Promotion, Product and Payment method. There were differences of consumer characteristics and marketing elements between impulsive buying shoppers and non impulsive buying shoppers. Especially, impulsive tendency of shoppers and promotion factor of marketing were significant variables in the impulsive buying behavior of CATV home-shopping. The results provide information about impulsive buying behavior in CATV home-shopping, useful to consumer behavior researchers and retailers.

• Journal of the Korean Institute of Landscape Architecture
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• v.44 no.5
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• pp.68-80
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• 2016

This study analyzed the influence of the perception of physical environment on user satisfaction and park use when people use the park to improve their health. The study is focused on neighborhood parks in Suseong-gu, Daegu city. Statistical analyses were employed to data collected from 143 visitors on site. First of all, in the perception evaluation of the physical environment of the park, accessibility and pedestrian environment are the highest at 4.04, while water space and attractions in the park as the lowest parts are at 2.32 and 2.66. After conduct factor analysis to type 22 physical environmental awareness components, five main factors--Comfort, Availability, Amenity, Facilities convenience and Visuality--were classified. Then, satisfaction and influence on park use were analyzed. As a result, the factors affecting user satisfaction were comfort, availability, amenity and facility convenience. Among them, the category of amenity was the most influential factor at 0.315. The factors affecting the park use were availability and amenity. Availability factor had a higher influence at 0.396 than amenity at 0.293. Therefore, in order to improve satisfaction and park use for health improvement, it is necessary to secure sufficient green areas and create a pleasant environment. Also, it is necessary to improve the quality of walkability from homes to parks, trail improvement and other improvements.

• Journal of Global Scholars of Marketing Science
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• v.6
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• pp.47-67
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• 2000

본 연구는 전자상거래 쇼핑몰 개발이후 수용되고 확산되는 과정에서 소비자 지각위험 및 구매의도에 영향을 미칠 수 있는 요인들을 선행연구들로부터 도출하고, 이들 요인이 소비 자 지각위험과 구매의도와 어떻게 관련되는지를 조사하며, 이에 대하여 전자상거래 쇼핑몰 이용확산에 필요한 전략적 시사점을 도출하려는데 목적을 두고 수행되었다. 연구결과 소비자 지각위험에 영향을 미치는 변수로 복잡성, 기업의 명성, 보안성의 3가지 요인이었고, 구매의도에 영향을 미치는 변수로는 상대적 이점, 적합성, 마케팅 지원, 보안성의 4가지 요인이었다.

• Proceedings of the Korean Institute of Navigation and Port Research Conference
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• 2014.06a
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• pp.178-180
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• 2014

본 연구에서는 선용품 구매 업체를 선택함에 어떠한 요인들이 중요한가를 설문을 통해 계층적 의사결정(AHP)기법을 이용하여 그 요인별 우선순위를 도출하였다. 이를 바탕으로 향후 선용품업체들의 마케팅전략 수립에 방향을 제시하고, 선용품 구매업체의 요구를 효율적으로 충족시킬 수 있는 방안을 수립할 수 있는 자료를 제공하고, 구매 선택 요인에 관한 이론 정립에 기여하고자 한다.