• The Journal of the Korea Contents Association
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• v.13 no.10
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• pp.226-233
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• 2013

This study examines determinants of film consumption. Using structural equation modelling, this study explores some factors that explained film consumption based on film tastes and information seeking and socio-demographic factors. The major results are as follows: firstly, the major factor for explaining film consumption was individual tastes for films. The higher the degree of tastes for films, the greater the degree of film consumption. Secondly, there were significant relationships between tastes for films and film related information seeking such as internet search behavior and the use of film blogs. More specifically, the use of film blogs partially explained the degree of film consumption. Thirdly, a demographic factor like gender was highly correlated to film consumption. However, an income factor was not correlated to fim consumption. In conclusion, the degree of film consumption was determined by tastes for flims, the use of film blogs and gender factors.

• Journal of Korean Society of Forest Science
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• v.99 no.1
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• pp.36-46
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• 2010

The purpose of this research was to derive political suggestion to increase the demand for forest visit by analyzing the demand of forest visitors, focusing on the residents of Seoul and capital areas. The determinants of demand, which is the number of forest visit in a year, were analyzed by independent variables; six factors from factor analysis on selective attributes, demographic characteristics, and other variables related with the general matters when visiting a forest. As a result, among the independent variables, selective attribute (tourism resource factor), gender (male), and residency (Seoul) were found out to have positive(+) effect on demand for forest visit. However, other selective attribute (external factor of forestry), occupation (white-collar employee), and level of education (over college graduate) were found out to have negative(-) effect on demand for forest visit. Based on these results, implications for the expansion of demand for forest visits were derived.

• Journal of the Korean Society for information Management
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• v.25 no.4
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• pp.205-226
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• 2008

The success of social networking sites (SNSs) may depend on many factors. Continuance use of SNSs is one of these. Especially, in the Web environment where users can leave one service with a single mouse click, maintaining existing members cost much time and efforts. Without continuance use of SNSs, SNS-based service would not create any value. This study focused on identifying factors influencing users' continuance intention in SNSs. Based on relevant literature review, six influencing factors were initially identified. They were reputation, relational capital, knowledge quality, compatibility, personalization, and satisfaction. Web-based questionnaire survey was conducted and a total of 325 usable responses were collected. Reliability test and two rounds of exploratory factor analyses resulted in identifying five factors. The relationship between the factors and the continuance intention was tested by using multiple regression analyses. The analyses revealed that satisfaction was the most significant factor. Knowledge quality and relational capital also had significant effects while reputation and personalization did not have significant effect on continuance intention. Instead, reputation and personalization showed significance in influencing satisfaction.

• Journal of the Korean Institute of Landscape Architecture
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• v.48 no.2
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• pp.1-9
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• 2020

This study intends to analyze the relationships between images of arboreta or botanical gardens and the policy supports related to carrying capacity. For this purpose, a questionnaire survey was distributed to 723 public sites nationwide. The results consisting of an exploratory factor analysis, a confirmatory factor analysis, a correlation analysis, and a structural equation method showed that the images of the arboretum or botanical gardens contained 3 factors: cognitive, affective and shape factors. The cognitive factors greatly affected the policy support related to carrying capacity. The policymakers of the arboretum or botanical gardens can consider cognitive elements of images as important aspects in the planning and management factors to improve the support of visitors related to the policies of carrying capacity for sustainable use.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.10 no.10
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• pp.2886-2892
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• 2009

This research focuses on searching primary factors in accessing internet shopping sites. In this research we have derived primary factors such as the order factors, the product factors, and the delivery factors by factor analysis approach. We have done AHP analysis on these derived primary factors. The results of AHP analysis show that the most important factor is the product factors and the most important sub factor among the product factors is the after service factor including guaranteed returns and refunds, and product exchangeability. The next important factor is the incentive provision in which discount coupons, mileage accumulation policies are the main sub factors included.

• Journal of the Korean Society for Library and Information Science
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• v.50 no.3
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• pp.133-153
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• 2016

The objective of this study was to promote the use of collaborative digital reference service by identifying factors that affect user satisfaction and developing improvement measures based on the findings. Data were collected via a questionnaire administered to the users of the "Ask a Librarian" service and a survey to analyze the frequency and patterns of usage of the service. The survey analyzed the associations among subjects' demographic characteristics, information seeking patterns, factors that influence user recognition, service satisfaction, and follow-up intentions via responses to the questionnaire. Rapidity answers in factors of service satisfaction is found that the high impact of positive (+). According to the result of statistical analysis, the priority of service improvement strategies of digital reference service were suggested.

• Journal of the Korea Society of Computer and Information
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• v.27 no.10
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• pp.245-254
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• 2022

In this study, we derived selection factors for OTT services based on previous studies and presented an hierarchy process analysis model to calculate the weights for each evaluation. To evaluate the OTT selection factors, OTT customer data was used for the analysis. The results showed that of the first stage factors of economic feasibility, system excellence, convenience, diversity, playfulness, and responsiveness, diversity is the most important. When the weights for first stage and second stage factors were synthesized, entertainment was the most important factor. Lastly, this study analyzed whether there is a difference in the weight of the selection factor for the first stage of OTT service according to gender and age. This study shows which factors consumers prioritize when using OTT services.

• The Korean Journal of Financial Management
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• v.11 no.1
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• pp.97-122
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• 1994

시장균형상태(市場均衡狀態)의 조건(條件)하에서 주식의 기대수익률을 설명할 수 있는 가격결정(價格決定) 요인(要因)이 무엇을 의미하는가를 규명하는 일은 증권시장을 설명하기 위한 중요한 과제이다. 본 논문의 연구 목적은 재정가격결정모형(栽定價格決定模型)을 적용하여 주식수익률에 대한 요인(要因)을 분석(分析)하고, 최적 포트폴리오 구성 주식수와 유의적인 가격결정 요인 및 이들이 설명하는 경제적(經濟的) 의미(意味)를 찾는데 있다. 특히 ML방식의 요인분석 과정에서 헤이우드 상황(狀況)(Heywood case)을 확인하고 정밀한 요인(要因)의 추정을 위하여 이를 제거하였으며, 헤이우드 상황(狀況)이 미치는 영향을 분석하였다. 실증분석(實證分析) 결과(結果) 요인분석에서 최적 포트폴리오 구성 주식수는 35개이며, 이때의 가격결정(價格決定) 요인수(要因數)는 $2{\sim}3$개 정도이다. 그리고 주식의 가격결정요인으로 일관성 있게 설명하는 경제변수(經濟變數)로는 종합주가지수, 산업생산성지수, 실업률지수, 기업소규모지수 등이다. 그리고 Heywood case 발생 표본은 균형모형 설정에 교란요인이 됨을 검증하였다.

• Proceedings of The Korean Society of Health Promotion Conference
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• 2010.05a
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• pp.154-155
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• 2010

• Proceedings of the Korean Society for Agricultural Machinery Conference
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• 2001.07a
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• pp.109-114
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• 2001