• Title/Summary/Keyword: 이용자 중심 분류

Search Result 133, Processing Time 0.022 seconds

Can Online Community Managers Enhance User Engagement?: Evidence from Anonymous Social Media Postings (온라인 커뮤니티 이용자 참여 증진을 위한 관리자의 운영 전략: 대학별 대나무숲 분석을 중심으로)

  • Kim, Hyejeong;Hwang, Seungyeup;Kwak, Youshin;Choi, Jeonghye
    • Knowledge Management Research
    • /
    • v.23 no.2
    • /
    • pp.211-228
    • /
    • 2022
  • As social media marketing becomes prevalent, it is necessary to understand the administrative role of managers in promoting user engagement. However, little is known about how community managers enhance user engagement in social media. In this research, we study how managers can boost online user participation, including clicking likes and writing comments. Using the SUR (Seemingly Unrelated Regression) model, we find out that the active participation of managers increases user engagement of both passive (likes) and active (comments) ones. In addition, we find that the number of emotional words included in posts has a positive effect on the passive engagement whereas it negatively affects the active engagement. Lastly, the congruency between posts and comments positively affects users' passive engagement. This study contributes to prior literature related to online community management and text analyses. Furthermore, our findings offer managerial insights for practitioners and social media managers to further facilitate user engagement.

A Case Study for the Reorganization of the Standard of Government Function Classification (BRM): Focusing on the 'Cultural Heritage' Policy Area (정부기능분류체계(BRM)의 재정비를 위한 사례연구 - '문화재' 정책영역을 중심으로 -)

  • Nam, Seo-jin;Yim, Jin-hee
    • Journal of Korean Society of Archives and Records Management
    • /
    • v.17 no.2
    • /
    • pp.129-163
    • /
    • 2017
  • This study investigated the administrative history, from the introduction of the "Standard of Government Function Classification" (BRM) to its development and application. Through the results of the survey, the causes of the problems observed in the current government's functional classification system were revealed. The current survey examined the functional classification scheme of the central government and local governments on the "cultural heritage" policy area (9 major functions, 59 middle functions, 297 small functions, and 1,287 unit tasks). It confirmed the problem of the separation of functions between central and local governments as well as other problems. Among the problems, this study proposed an improvement model through four representative cases such as the "designation of cultural heritage." In order to reorganize the "Standard of Government Function Classification," it is necessary to design a business function with the reproduction of tasks, establish a system for management and operation in order to maintain the consistency of the business function, educate users, and suggest continuous improvement.

A Study on the dimensional standardization for site furniture design - with the park bench exemplified - (도심 공원벤치의 디자인을 위한 표준크기 설정에 관한 연구)

  • 유상완
    • Archives of design research
    • /
    • v.12 no.2
    • /
    • pp.43-50
    • /
    • 1999
  • The purpose of this study is to suggest the standard size of a bench in the park. To obtain the basic shapes and size of a bench in the park, several parks are selected as a sample which is located in 6 major cities in Korea. Those obtained basic data of a bench are compared to standard size of a bench in United State and Japan and then human engineering concepts are applied to determine the optimal standard size. Furthermore the standard size of a bench is suggested in two classifications. One for the adults and the other for the children. This study is limited to a determining the standard size of a bench but in the future study, overall facilities in the park for the human being ha<> to be examined.

  • PDF

Online Catalog Use Study in a University Library (대학도서관의 온라인목록 이용특성에 관한 연구 -덕성여자대학교를 중심으로-)

  • Yoo Jae-Ok
    • Journal of the Korean Society for Library and Information Science
    • /
    • v.31 no.4
    • /
    • pp.289-318
    • /
    • 1997
  • The purpose of this study is to identify users behavioral characteristics for using the online catalog opened in May 1996 at Duksung Women's University Library. 278 student users were surveyed from October 4th to 8th in 1996. Major findings are as follows. 1. Most users$(87.4\%)$ prefer the online catalog to the card catalog and regard the online catalog easy to use$(89.6\%)$ 2. $(65.8\%)$ of users are active users who frequently use the online catalog at least 10 times or more per semester. 3. $10.4\%$ of users feel the online catalog difficult because they do not know how to use it. 4. Most users prefer the menu search mode among menu, command and fill-in-blank search modes offered by DISCOVER. The most preferred access points are the title for known-item search and subject headings for subject search. 5. User's attitude toward the online catalog is very favorable$(83.5\%)$, however, the search success rate is rather low $(77.0\%)$ compared to that of the card catalog $(87.0\%)$ 6. The title and author are regarded easy to use among access points offered by DISCOVER. Classification numbers and call numbers are the least easy access points to use. 7. Since users show lack of knowledge of how to use the online catalog, education and training programs on the online catalog use for users are needed. 8. Users showed different search patterns for pursuing different search goals. The most preferred access points are the title for known-item search and subject headings for subject search. These search behaviors are different from those in using the card for both the known-item search and subject search was the title.

  • PDF

A Study on the Perception and Experience of Daejeon Public Library Users Using Text Mining: Focusing on SNS and Online News Articles (텍스트마이닝을 활용한 대전시 공공도서관 이용자의 인식과 경험 연구 - SNS와 온라인 뉴스 기사를 중심으로 -)

  • Jiwon Choi;Seung-Jin Kwak
    • Journal of the Korean Society for Library and Information Science
    • /
    • v.58 no.2
    • /
    • pp.363-384
    • /
    • 2024
  • This study was conducted to examine the user's experiences with the public library in Daejeon using big data analysis, focusing on the text mining technique. To know this, first, the overall evaluation and perception of users about the public library in Daejeon were explored by collecting data on social media. Second, through analysis using online news articles, the pending issues that are being discussed socially were identified. As a result of the analysis, the proportion of users with children was first high. Next, it was found that topics through LDA analysis appeared in four categories: 'cultural event/program', 'data use', 'physical environment and facilities', and 'library service'. Finally, it was confirmed that keywords for the additional construction of libraries and complex cultural spaces and the establishment of a library cooperation system appeared at the core in the news article data. Based on this, it was proposed to build a library in consideration of regional balance and to create a social parenting community network through business agreements with childcare and childcare institutions. This will contribute to identifying the policy and social trends of public libraries in Daejeon and implementing data-based public library operations that reflect local community demands.

A Study on the Copyright Protection and Improvement of Digital Image (디지털 이미지의 저작권 보호와 개선방안에 관한 연구)

  • Song, Ho-Jin;Jeong, Eui-Tae
    • Journal of the Korea Convergence Society
    • /
    • v.9 no.1
    • /
    • pp.303-308
    • /
    • 2018
  • In copyright rights of the digital image, copyright holders need to protect copyrights and improve the improvement of copyright laws through accurate understanding of copyright laws, and also to improve the effectiveness of copyright rights of copyright holders and the effectiveness of users' rights. First of all, the scope of the study is based on the case of recognition of the scope of the identity of the same scope and the copyright on the copyright law of the digital image, and the application of the image of the image of the image-writing image and the use of image artifacts based on the image copyright classification system suitable for the user's application.

Study about a public sign in Cheon - An station (천안역에 있어서 공공사인에 관한 연구)

  • Yoo, Hyun-Bae;Choi, Ji-Sook
    • Journal of Digital Contents Society
    • /
    • v.8 no.4
    • /
    • pp.475-481
    • /
    • 2007
  • This study analyzes the sign system, the types and distribution of sign boards, around Cheon-An railway station which is a representative public space, and it gives a classification of the system through investigating them by types and location. Some points are issued on the kind of the system established, the location of the information, and the clustered plantation of them. Thus, it is required to differentiate sign systems in each section, to distribute them uniformly rather than aggregated densely, and to place them at pertinent locations with the analysis of people's behavior avoiding improvised decision. In conclusion, pedestrians' needs on them should be analyzed first no matter where the sign is installed so that it is possible to develop tranquil atmosphere for people to use through providing proper information.

  • PDF

A Uer Evaluation Study of Library Computer Systems by Specific Student User Groups In Selected Academic Libraries both in the Republic of Korea and in the States (국내외 대학도서관에서 사용되는 도서관전산화시스템의 이용자 평가연구 - 학생이용자 집단을 중심으로 -)

  • 박일종
    • Journal of Korean Library and Information Science Society
    • /
    • v.34 no.1
    • /
    • pp.423-446
    • /
    • 2003
  • Library and information science professionals have to grasp user's needs and make the best decisions when designing, acquiring, and managing library information systems. However, it is not easy for them to make the decision owing to the lack of an understanding of the characteristics of a specific user group in computer-based information systems in libraries. The aim of this study was to provide information on the characteristics and abilities of specific user groups such as male & female student groups, undergraduate & graduate ones, Sciences and Humanities majored ones etc. The actual OPAC systems were searched by specific student user groups in selected academic libraries in both Republic of Korea and the States for the purpose(Author, Title, and Subject search). Ouestionnaire was prepared and administered to Korean college students in the city of Taegu, Korea and adjacent area. Two hundred and seven usable questionnaires were obtained and analyzed. These were analyzed using descriptive, inferential statistics, and SPSS software. The major findings by data analysis of this study were described in chapters 4 and 5 of this paper in detail. Also, conclusions were drawn from the findings in this paper, and recommendations were proposed when designing, adopting, or managing a new system.

  • PDF

A Study on the Model of Electronic Payment Selection Methods by User Recognition and Acceptance (사용자 인식 및 수용 특성에 따른 전자지불 매체 선택 모형 연구 - 소액 지불 수단을 중심으로)

  • Jeong, Jin-Gwan;Kim, Min-Su
    • 한국디지털정책학회:학술대회논문집
    • /
    • 2004.05a
    • /
    • pp.617-626
    • /
    • 2004
  • 본 연구는 정보통신기술 (ICT)의 발달과 컴퓨터의 대중화 인터넷 보급의 확산 및 상거래의 온라인화 등으로 전자상거래가 확산되고 이와 더불어 급격한 규모로 성장되고 있는 전자지불 시스템을 분석하고자 한다. 과거 전자지불시스템 자체에 대한 기술적인 연구나 전자화폐 등 세부매체에 대한 연구는 상당히 많이 진행되어 왔으나 본 연구에서는 특히 소액 전자지불시스템을 세분하여 비교연구하기 위한 체계를 제시한다. 전자지불시스템을 자체의 특성에 따라 분류한 기존의 연구에 근거하여 사용자들이 각각의 지불매체에 대해 얼마나 다르게 인식하여 어떠한 태도를 가지고 있는지에 대한 연구체계를 제시한다. 특히 최근 이슈가 되고 있는 모바일 지불시스템 등 소액 중심의 결제시스템을 사용자가 선택하는 이유와 방식에 대해 결제매체의 특성을 중심으로 기존의 결제시스템과 비교하여 분석하기 위한 연구모형을 제시하였다. 본 연구에서 제시된 연구모델을 통해 향후 지불서비스 이용자들이 결제시스템을 이용하는 이유에 대해 이론적으로 체계적인 분석을 함으로써 은행 및 결제대행사 등 기존의 지불서비스 제공기관외에 이동통신사나 컨텐츠 제공업체, 포털서비스 업체 등 관련 기업과 전자지불관련 정책을 수립 집행하는 정부기관에 참고할 수 있는 연구 분석 결과 도출될 수 있을 것으로 예상한다.

  • PDF

A Causal Model of Perceived Service Quality, Consumer Attitude, and Intention to Repatronize (지각된 서비스 품질, 소비자 태도, 재이용 의도 사이의 인과관계 모형)

  • 이인구;김종배;이문규
    • Asia Marketing Journal
    • /
    • v.2 no.3
    • /
    • pp.44-63
    • /
    • 2000
  • 경영관리의 초점이 생산중심에서 마케팅중심 그리고 서비스중심으로 급격히 변화하면서 서비스 경쟁이 중요한 생존무기가 되고 있다. 차별화의 수단으로 서비스의 중요성이 강조되면서 여러 가지 서비스 속성 중에서 서비스 품질에 관한 연구가 활발히 진행되어 왔다. 그러나 서비스 품질을 구성하는 차원을 밝히려는 연구는 많았던데 비해 서비스 품질이 소비자의 태도와 재이용 의도에 어떠한 영향을 미치는가에 관한 연구는 거의 이루어지지 않았다. 본 연구에서는 지각된 서비스 품질을 구성하는 여러 차원들이 소비자의 태도에 어떠한 영향을 주며, 태도는 소비자의 재이용 의도에 어떠한 영향을 주는가를 알아보았다. 자료는 소매점 이용자를 대상으로 수집되었으며 소매점 서비스에 관한 인과관계 모형을 통하여 분석되었다. 연구 결과 기능적 품질에 속하는 신뢰성 차원과 기술적 품질에 속하는 유형설비 차원이 소비자의 태도에 긍정적인 영향을 미치는 것으로 나타났다. 기술적 품질로 볼 수 있는 가격(비용) 차원은 예상대로 부정적인 영향을 주는 것으로 나타났다. 반면에 기능적 품질에 속하는 감정배려는 통계적으로 유의적인 영향을 미치지 못하는 것으로 나타났다. 한편 서비스 품질을 통해 형성된 소비자 태도는 소매점 재이용 의도에 긍정적인 영향을 미치는 것으로 나타났다. 본 연구는 추가적으로 소매점을 특성에 따라 몇 개의 범주로 분류하고 인과관계 모형의 영향 관계가 어떻게 달라지는가를 분석하였다. 분석결과 대형 할인소매점, 백화점, 주거지역 인근의 소매점들에서 상당한 차이를 발견하였다. 즉, 태도와 재이용 의도 사이의 긍정적인 영향관계는 소매점 유형에 관계없이 나타났으나 태도에 영향을 주는 서비스 품질 차원은 매우 다르게 나타났다. 이는 차별화 지표로 서비스 품질을 사용할 경우에 서비스 관리자들이 어떠한 전략을 선택해야 하는가에 관하여 시사하는 바가 크다. 아울러 동일범주의 서비스 산업이더라도, 서비스의 특성에 따라 서비스 품질을 구성하는 중요한 차원을 규명하기 위한 추가 연구의 필요성을 제기한다.

  • PDF