• Journal of the Korea Convergence Society
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• v.11 no.1
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• pp.131-139
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• 2020

Gamers switch their games to a new when get bored or encounter more attractive ones. Switching cost varies by gamers and depends on how they are satisfied with their current game. This study evaluates the satisfaction with current games as the miltiple basic psychological need in the self-determination theory and suggests 'needs-costs' causality research model that explain the variety of gamer's switching behavior. As the empirical test to domestic mobile gamers, the autonomy fulfillment to current game affect reversely with those of autonomy and relatedness. Those relationships between need satisfaction and perceptual switching cost vary according to their age and game genre preference. The results would be applied to understand gamers' switching behavior.

• Information Systems Review
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• v.15 no.1
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• pp.69-89
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• 2013

This study examined the factors influencing participation of online community and intention of joint purchase in Korea and China. The online community member actively participate the social activities that can cause the effective communication characters and the great support of the society. In these two factors, the sense of worth related with compensation, norm, interaction, shared values will be taken as the independent variables. These variables as a parameter are related with the intention of joint purchase. To be aware of their behavior norm, interaction, compensation, shared value, these factors will be taken as predicting their behaviors in the online community and their further participating, commitment and co-shopping intention. As the results, compensation, norms, interaction, shared values had significant effects on the participation of online community, and this affected the intention of joint purchase in online community. Compensation and norm were significant in Korean sample. Implications and further direction are suggested on the base of the results.

• Journal of the Korean Society for Library and Information Science
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• v.49 no.1
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• pp.361-377
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• 2015

The purpose of this study is to explore the librarians' perceptions towards the changes in university library space in order to derive the future direction of improving the effectiveness of the renovation or new building construction and the efficiency of space reorganization of university libraries from the professional librarian perspective. For this, the study conducted a field survey of university librarians and further performed in-depth face-to-face or phone interviews with university librarians who are currently involved in the renovation or new building construction. The analysis results revealed that the changes in university library space were made for three major purposes: the securement of the space for diverse library objectives, the expansion of the latest IT facilities, and the securement of preservation space. Also the importance of the library space change considering pragmatic functions and utilization fit with the library's purposes, the creative space change reflecting the university characteristics, and the proactive and visionary roles of the librarians in such changes was brought up.

• Journal of the Korean Society of Marine Environment & Safety
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• v.11 no.2 s.23
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• pp.1-8
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• 2005

In the present maritime traffic conditions of Mokpo harbor, there exist many hazardous factors which may lead to huge accidents including marine oil pollution We analyze marine traffic environments including traffic congestion, natural conditions, maritime traffic accidents in the last 10 years, the fishery status, operation of traffic routes and management of navigational aids and regulations relating ships' routeing both in and out of the country. Consequently, this work is to propose improved marine traffic system in future.

• The Journal of the Institute of Internet, Broadcasting and Communication
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• v.17 no.3
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• pp.243-258
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• 2017

Recently, Due to advances in smart-phones and mobile devices, the use of SNS is increasing in recent years. Online networking is building new paradigms in terms of creating personal needs. Along with the nature of mobile devices, it is expected to have a lot of impact on SNS service participation. The study focused on the effect of SNS on SNS participation and ease of use of social characteristics and ease of use of SNS. A survey was conducted on a survey of SNS users and analyzed the data through the structural equations. The study found that the study of social networking was statistically significant in terms of the intent of identifying the usefulness of SNS and ease of use and ease of use.

• Journal of Digital Contents Society
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• v.19 no.8
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• pp.1535-1544
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• 2018

This study surveyed purchase behavior of users who purchased goods within the last year to analyze the relationship of search intention to purchase behavior according to SNS channel attributes. Based on these findings, it is analyzed that the information provision and interrelationships in SNS channel attributes affect search intent. In order to enhance the purchase behavior through the users of NS Channel, reliability and information availability are also cited as major issues, but more importantly, SNS channel search index is more important. It is also important to increase search indexes by simply increasing the attributes of SNS channels by improving the reliability of information and information availability, and by enhancing information delivery performance and interaction.

• Journal of Digital Convergence
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• v.12 no.2
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• pp.69-78
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• 2014

This study aims to analyze the current state and causes of digital media literacy divide according to its sub-factors. The effects of the generation and the economic status, among other variables, have been explored using empirical data from a large-scale survey of 2,171 media users including children, adolescents, adults and the elderly. The results showed that the effects of generation and economic status varied according to 8 components of digital media literacy. The economic status of media users has also been found to influence the divide among adults group and through the interaction effect with the generation factor. Policy suggestions for the solution of digital media literacy divide were discussed in conclusion.

• Korean Journal of Environment and Ecology
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• v.26 no.2
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• pp.283-291
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• 2012

The aim of this study is to explore the structural relationship between recognition to environmental factor and place attachment of the users of temple forest trail in Gyeongju National Park, and to suggest political implications on conservation management of National Park from the viewpoint of landscape attachment. Survey with a structured questionnaire was implemented to visitors to the Bulkuksa, a representative temple in Geyongju National Park. Structural equation model was developed from the analysis of collected data. Results showed that place dependence positively affected place attachment in significance, whereas place identity did not significantly affect place attachment. Place attachment was affected rather by place dependence(path coefficient=0.55). Place attachment positively affected the recognition of environmental factors in significance. Landscape use factors compared to facility use factors were affected rather by place attachment(path coefficient=1.01). This result verified the importance of landscape factors of National Park, and suggested a management plan focused on the landscape conservation of forest trail of traditional temple.

• Korean journal of communication and information
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• v.27
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• pp.183-212
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• 2004

Mobile phone media have extended the terrain of human communication. Starting from the notion of McLuhan, this study suggests that the extension of human communication is a concept of multiple dimension, such as 'extension of function' and 'extension of ego' Mobile phone speed the pare and efficiency of life, but also allow more flexibility at business and professional levels as well as family and personal life. On the other hand, mobile phone is also conceived as a personality kit, that is as a symbol of user's identity. So we ran classify the mobile phone users as a typology of motivation. Group I, entitled 'hyper-coordination', has high instrumental and high expressive motivation. Group II(='instrumental') is high instrumental but low expressive. Group III(='expressive') is low instrumental and high expressive, and Group IV(='minimal') is low in both instrumentality and expressiveness of mobile phone use. Then would the hyper-coordination group have different usage pattern with the other groups? A sample of 482 university students completed survey questionnaire. , which states hyper-coordination group would most frequently make calls and text, and have largest extensity and variety of usage, is supported statistically. states that hyper-coordination group would have larger and deeper social network than the other groups. This hypothesis is also supported with statistics.

• Asia-Pacific Journal of Business Venturing and Entrepreneurship
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• v.11 no.6
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• pp.153-161
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• 2016

Small business start-up competition in the market has become overheated. It is effected by early retirement and unemployment, specially youth employment. It is a research on small business owners' satisfaction of SEMAS(Small Enterprise and Market Service) based on the funding policy, education and consulting program. It has surveyed 272 small business owners living Gyeongsangnam-province from January 2013 to September 2015. In addition, it analyzes some factors such as motivation, business model, item, owner's experience, sales and demographic by small business owner. Analysis results, the satisfaction of small business that uses support system is shown to be significantly related with education degree, entrepreneur motivation, and business kind is partly related. It will conduct a decision-making governor to help small business owners entered the start-up market and.