• Journal of the Korea Academia-Industrial cooperation Society
• /
• 제12권10호
• /
• pp.4328-4336
• /
• 2011

The aim of this study is to find changes of the attributes that influence the purchase of cut roses during recent five years(2007~2011) and suggest some implications on ways to promote cut roses marketing. For this purpose, a survey was conducted through the Internet among 1,100 randomly chosen people living in Seoul, Inchon and Gyeonggi Province in 2011. A total of 1,023 valid replies were received for the analysis of the survey which was carried out by the subsidiary consulting firm. The survey panels and estimation models to analyze changes of consumers' preference attributes during recent five years are same to them of Kim, et al.(2007). That is, empirical analysis tools such as ordered probit model, multinomial logit model, and conjoint analysis were used according to Kim, et al.(2007). This paper suggests several policy implications to set up the target market of cut roses and marketing mix strategy to specify the best 4P(product, price, place and promotion).

• Journal of Family Resource Management and Policy Review
• /
• 제15권4호
• /
• pp.169-188
• /
• 2011

The primary focus of this study was on the issues associated with family and economic decision-making, in particular for the elderlyhood which might have to (or could be) share the family resources. This study regarded willingness to consider applying for Reverse Mortgage as an economic decision-making. The data was collected by interviewing 320 persons (over age 55) living in metropolitan areas in 2008. We selected 227 cases to find the influence of family, having both spouse and adult-children. We have used a theory of Planned Behavior by Fishbein to analysis three research questions. The results are as follows : first, the results partially explain willingness to consider applying for reverse mortgage using Fishbein's theory. Second, several results indicated that economic decision-makings within the family are influenced by several factors relating to other family member's view. They means that some of Subjective Norm variables, of Attitude Behavior ones, and of Perceived Behavior Control ones. Third, the result shows men and women respond differently to consider to applying for that policy. Men are conscious of the other people, i.e., friends, relatives except close family members, and, on the other hand, women are mindful of close family members, i.e., adult children. Forth, the group who have lower income showed higher intentions to consider that policy, when they have adult-children. Fifth, according to age group, pre-elderly group are influenced by consent of adult-children, a level of education, and on the other hand, elderly group are influenced by the other people, i.e., friends, relatives, a level of education, and so on. These results meaned that these distinct characteristics should be considered to establish Income Security policy for the pre-elderly and the elderly.

• Journal of Broadcast Engineering
• /
• 제24권3호
• /
• pp.506-514
• /
• 2019

This study classified the different types of service attributes being provided through cable VOD services and looked at how the key service attribute types affect the willingness to use paid VOD for each group of paid and non-experienced users. Studies have shown that for a group of non-experienced people, 'content information-oriented attributes' have the greatest impact, and for a group of experienced people, 'convenience-oriented attributes' have the greatest impact. Thus, expanding users of paid VOD services requires setting up step-by-step strategies that match their respective collective characteristics. For a group of non-experienced people, it is necessary to take a direct persuasion strategy through the provision of relevant information and an indirect approach strategy through the expansion of promotion opportunities, and for an experienced group, a strategy to expand functional convenience.

• The Journal of Society for e-Business Studies
• /
• 제17권1호
• /
• pp.23-38
• /
• 2012

Massive Multiplayer Online Role Playing Games(MMORPGs) headed by some Korean game companies such as NC Soft, NHN, and Nexon have exploded in recent years. However, it becomes one of the major challenges for the MMORPG developers to design their games to appeal to gamers since only a few MMORPGs succeed whereas they require a huge amount of initial investment. Under this background, our study derives the major elements for designing MMORPG from the literature, and identifies the ones critical to the users' satisfaction and their willingness to pay among the derived elements. Though most previous studies on the design elements of MMORPG have used analytic hierarchy process(AHP), our study adopts artificial neural network(ANN) as the tool for identifying key success factors in designing MMORPG. The results of our study show that the elements of the game contents quality have a bigger effect on the user's satisfaction, whereas the ones of the value-added systems have a bigger effect on the user's willingness to pay. They also show that user interface affects both the user's satisfaction and willingness to pay most. These results imply that the strategies for the development of MMORPG should be aligned with its goal and market penetration strategy. They also imply that the satisfaction and revenue generation from MMORPG cannot be achieved without convenient and easy control environment. It is expected that the new findings of our study would be useful forthe developers or publishers of MMORPGs to build their own business strategies.

• Electronics and Telecommunications Trends
• /
• 제21권2호통권98호
• /
• pp.74-87
• /
• 2006

최근 사회 전반적으로 급격히 진행되고 있는 디지털 컨버전스 트렌드의 한 모습으로등장한 RFID/USN의 급속한 이용과 관련한 이용자들의 이용행태와 서비스 활성화를위한 방향을 분석 전망한다. 이를 분석함에 있어 필수적으로 요구되는 RFID/USN의 개념, 서비스 특징 및 국내외 산업동향을 분석하고 관련 응용서비스의 이용과 관련하여 예비 이용자들이 어떤 행태를 보일 것인지 분석하고 전략적 시사점을 도출한다. 이를 위하여 이용자들의 이용행태 분석과 관련하여 예비 이용자에 대하여 설문조사를 실시하였다. 조사내용은 RFID/USN 응용서비스 활용수준, 분야별 이용 현황, 만족도, 이용의 문제점, 이용의향 및 수용도, 관련 비용 지불 정도 및 수용가격, 이용시기 및 용도, 지원 육성 분야 등이다. 또한 응용서비스 활용정도가 상대적으로 높은 집단에 대하여 표적 분석을 통하여 잠재시장에 대하여 추정 분석하고, 향후 응용서비스 활성화를 위한 시사점과 사업화 방향 및 정책 추진방향을 도출한다.

• Proceedings of the Korean Society for Information Management Conference
• /
• 한국정보관리학회 2014년도 제21회 학술대회 논문집
• /
• pp.213-216
• /
• 2014

본 연구는 현재 공공도서관 비이용자이나 향후 이용할 가능성이 있는 잠재적 이용자의 공공도서관 비이용 원인이 무엇인지를 탐색하는 것을 목적으로 하며, 이를 위해 도서관 이용 중단자 및 비이용자 3명을 대상으로 한 심층면담의 내용을 분석하였다. 분석 결과, 잠재적 이용자들의 이용/비이용에 영향을 미치는 요인들로서 '동기', '도서관 지식', '만족', '접근성', '대용채널'의 5가지를 파악할 수 있었으며, 공공도서관에 대한 요구사항이 개선되었을 경우 이용할 의향이 있는 것으로 나타났다.

• Electronics and Telecommunications Trends
• /
• 제22권6호
• /
• pp.194-205
• /
• 2007

국내 통신서비스는 2000년 이후 유무선 인터넷을 중심으로 급성장을 해왔으나 기존 서비스에 대한 가입자 정체와 FTTH와 HSDPA, 와이브로를 중심으로 서비스 고도화 추세에 있다. 정체기와 전환기의 시장 특성이 나타나는 상황에서 통신사업자들은 자사 가입자를 유지하고 타사 가입자를 전환시키려는 마케팅 활동이 치열하게 전개되고 있다. 이에 통신소비자의 특성을 체계적으로 파악하는 것이 가입자 유지 및 전환활동의 관건이 된다. 본 글에서는 시장조사 결과를 바탕으로 초고속인터넷 이용시간, 이동전화 이용요금 수준, 이동전화 무선인터넷 이용여부, 모바일 브로드밴드 이용의향, 소비자의 혁신성향을 중심으로 현재 현안이 되고 있는 사항에 대해 국내 통신소비자의 개인 특성 및 서비스 이용 특성을 파악하고 시사점을 전개하고자 한다.

• Journal of the East Asian Society of Dietary Life
• /
• 제19권5호
• /
• pp.783-790
• /
• 2009

This study was conducted to investigate the recognition and uses of Angelica gigas Nakai. A survey methodology was employed consisted of 37.8% males and 62.2% females from the Seoul and Kyunggido area. The main results are as follows: The older generation have liked and eaten Angelica gigas Nakai rather than the young. The most popular reason provided for the preference of Angelica gigas Nakai was good health benefits. People indicating a dislike for Angelica gigas Nakai had little previous experience of eating this plant. The purchasing main place is appeared the supermarket and traditional market. Angelica gigas Nakai was acknowledged as having the following characteristics 'to do excellent nutrition' (3.82), 'natural food' (3.76), 'to doing for the anti-cancer and anti-oxidization' (3.70), 'good for anemia and women, diseases' (3.64), and 'good for anodyne and diuretic effect' (3.57), but was not associated with 'price is cheap' (3.02) and 'to difficult for buy' (3.10). Recognition and eating experience was low for Angelica gigas Nakai kimchi and rice bread, bread, sauce and healthy drink added with Angelica gigas Nakai, but the opinion of the taste appeared highly.

• Journal of the Korean Society of Food Science and Nutrition
• /
• 제44권12호
• /
• pp.1873-1880
• /
• 2015

The purpose of this study was to survey intention to purchase home meal replacement (HMR) made with eco-friendly food ingredients as well as need for development while analyzing importance and performance of HMR made with eco-friendly ingredients for its commercialization. From September 2014 to March 2015, questionnaires were filled out by respondents. Of the 422 questionnaires that were returned, 412 were used with 10 discarded as incomplete. Regarding reasons behind purchasing HMR, the highest percentages of both males and females answered 'ready to eat'. Almost all respondents spent 'less than 10,000 won' each time they purchased HMR. Regarding place they bought HMR, a higher percentage of respondents answered 'convenience store' and 'discount retail chain store'. In terms of improvements needed for HMR, the highest percentage of males answered 'development of a variety of menus' while the highest percentage of females answered 'change in food ingredients' at 37.7%. For development of HMR made with eco-friendly ingredients, most respondents replied that there is a need for development. Regarding intention for purchasing HMR made with eco-friendly ingredients, 66.7% of males and 73.5% of females answered they have intention to buy. Important performance analysis showed a need to improve performance of 'safety of food ingredients', which was located close to the second quadrant. To improve performance for 'safety of food ingredients', safety must be ensured through use of eco-friendly ingredients, and a systematic process for managing hazardous materials that could arise during the manufacturing process has to be developed.

• Proceedings of the Korea Technology Innovation Society Conference
• /
• 한국기술혁신학회 2005년도 추계학술대회
• /
• pp.503-510
• /
• 2005

전체 인구대비 가입률이 $80\%$에 육박하는 이동통신서비스를 기반으로 국내에서 무선인터넷은 눈부시게(outstanding) 성장을 거듭하고 있다. EV-DO를 중심으로 제 3세대 이동통신 기술의 진화와 카메라 폰 등의 최신의 무선 단말기 보급, 게임 및 SMS, MMS, LBS 등의 콘텐츠 보급 등이 무선인터넷 성장의 원동력(growth factors)으로 작용하고 있다. 본 연구에서는 정보기술수용모형(TAM)을 기반으로 국내에서 무선인터넷 확산 영향요인을 규명하기 위한 탐색적인 목적으로 수행되었다. 이를 위하여 무선인터넷의 네트워크 품질, 콘텐츠 품질, 단말기 품질, 초기 비용, 이용요금, 유용성, 이용용이성, 사회적 영향, 이용태도, 이용행동 등에 관한 자료를 설문 조사를 통해 수집하였다. 그리고 구조방정식을 통하여 각 요인들간의 인과관계를 실증적으로 검증하였다. 그리고 국내에서 무선인터넷에 대한 이용의향을 바탕으로 고객군을 세분화하고 집단의 특성을 파악하였다.