• 제목/요약/키워드: 이미지 체계

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Classification of Abstract Images using Digital Chromosome (디지털 유전자를 사용하는 추상 이미지의 분류)

  • Seo, Dongsu;Lee, Hyeli
    • Proceedings of the Korea Contents Association Conference
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    • 2009.05a
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    • pp.870-874
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    • 2009
  • Genetic algorithms can be effectively used when generating abstract images in an automatic way. However, managing huge number of automatically generated images has been problematic without sufficient managing mechanisms. This paper presents effective classification scheme for the abstract Affine images using form, emotion and color facets, and implements image databases.

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The Influence of Self-Congruity between Brand Personality and Self-Image on Attitude Toward Brand (브랜드 개성과 자아이미지의 일치성이 브랜드 태도에 미치는 영향에 관한 연구)

  • 박주영;최인혁;장경숙
    • Asia Marketing Journal
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    • v.3 no.2
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    • pp.92-114
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    • 2001
  • 최근 들어 브랜드 개성이 소비자들의 마음속에 지각된 브랜드를 차별화 시킬 수 있는 중요한 수단이라는 인식이 증가하고 있다. 그럼에도 불구하고 브랜드 개성에 대한 연구는 아직까지 체계적인 연구가 진행되지 못하고 있다. 본 연구에서는 브랜드의 자아표현적 역할에 초점을 맞추어 브랜드 개성이 소비자행동에 어떻게 영향을 미치는가를 자아이미지와의 일치성과 관련하여 실증적으로 규명하였다. 본 연구의 결과를 요약하면 소비자들은 브랜드의 개성이 자신의 이미지와 일치할 때 해당 브랜드에 더욱 호감을 갖고 있었다. 특히, 제품에 대해 상징적 가치를 높게 지각하고 있는 헤도닉 태도가 높은 소비자의 경우에는 브랜드 개성과의 자아이미지 일치성이 브랜드 태도에 중요한 영향을 미치나, 헤도닉 태도가 낮은 소비자의 경우는 브랜드 개성과 자아이미지의 일치성이 브랜드 태도 형성에 중요하게 고려되지 못하였다.

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A Study on Diversification of Hangul font classification system in digital environment (디지털 환경에서 한글 글꼴 분류체계 다양화 연구)

  • 이현주;홍윤미;손은미
    • Archives of design research
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    • v.16 no.1
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    • pp.5-14
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    • 2003
  • As the digital technology has improved, the numbers of Hangul font users have increased and their individual needs and taste are diversified. Therefore new and various Hangul fonts out of traditional form are developed and used. But under the present font classification system, it is hard to compare and analyze these various fonts. And the present classification system is hard to be the font user's guide for proper use of various Hangul fonts. For the better use of Hangul font, to diversify the font classification system is needed. So we propose the development of these thru classification standards. First, structural classification based on the structural character of Hangul. Second, image classification based on the visual images of each font. And third, usage classification based on the fonts proper usage in various media. For the development of various typographically balanced fonts and for the suitable and effective use of the various font, we must try to build the font classification system based on the diversified classification standards and build Hangul font database based on this classification system. Through these studies, we can expect the development of good quality fonts and the better use of these fonts.

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Empirical Study on Management Strategy about Improving Corporate Image (기업이미지 제고 관리 전략에 대한 실증적 연구)

  • Ku, Kyoung-Young;Kim, Cheong-Soo
    • Journal of the Korea Society of Computer and Information
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    • v.17 no.3
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    • pp.193-201
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    • 2012
  • For the competition of current corporations, the necessity of image-making strategy differentiating themselves from others are more highlighted than simple technology development or previous sales technique. Thus the corporations need more advanced management measures of corporate image to secure new capabilities. This study figured out previous studies on corporate image, deduced factors to be considered for improving continuous corporate image, analyzed structural relationships among them, and suggested political implications through systematic management strategy about improving corporate image that current corporations need.

The study on the Influences of National Image and Corporate Image on Brand Equity -Focused on the Comparison between Chinese brands and Global brands- (브랜드자산에 대한 국가이미지 및 기업이미지의 영향에 연구 -중국시장에 진출한 글로벌 브랜드 및 중국 브랜드에 대한 비교를 중심으로-)

  • Kim, Moon-Tae
    • Management & Information Systems Review
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    • v.30 no.1
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    • pp.187-209
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    • 2011
  • This study investigate the roles of national image and corporate image on perceived quality, brand image, brand loyalty and brand equity of Chinese brands and global brands that are doing marketing in China. Several implications of this study is following like these. First, national image is one of major influence factors that affect enough on perceived quality likewise factors like advertising, price, and distribution. It is important marketing tool to promote national image on the national perspective and need to do those kinds of marketing activities. Second, this study shows the result that corporate image that is measured by the items focused on abilities of corporations is also influence factors that affect on perceived quality. In this perspective, the corporate image focused marketing activities of Korean firms may be the one of effective tools. Consequently, this study explains the mechanism that national image and corporate image variables enhance perceived quality, and perceived quality enhances brand image, brand loyalty and brand equity.

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내부정보 유출 징후 분석을 통한 유출방지체계 구축에 관한 연구

  • Lee, Gi-Hyouk;Lee, Cheol-Gyu
    • Review of KIISC
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    • v.19 no.3
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    • pp.70-79
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    • 2009
  • 최근 연이은 정보유출사고로 인해 많은 기업들이 기업 이미지 손실과 같은 무형적 손실을 비롯해 금전적인 배상에 이르는 유형적 손실로 많은 어려움에 처해 있는 상황에서 이런 문제점을 대응하기 위해 기업들은 정보보호를 위한 적절한 주의 의무를 다하면서 체계적으로 보안정책을 기준으로 제한된 리소스를 효과적으로 운영해야 할 필요가 있다. 본 논문에서는 내부정보 유통이 많은 기업 보안환경을 중심으로 다양한 보안인프라를 효과적으로 연계하여 분석하는 검증된 보안정책을 수립하고 적용함으로써 법적 주의 의무를 다하면서도 효과적으로 보안관리업무를 수행할 수 있는 정보유출방지체계를 이행하기 위한 방안을 제시한다.

Customer Friendly Image towards Regional General Hospitals (지역 종합병원에 대한 고객친화 이미지)

  • Nam, Sang-Yo
    • The Journal of the Korea Contents Association
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    • v.16 no.5
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    • pp.509-519
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    • 2016
  • For the purpose of providing valuable marketing data to improve hospital management an assessment of customer friendly image towards local general hospitals in a city near from Seoul was carried out. The results are as follows. First, it was possible to measure & record the level of customer friendly image towards general hospitals & different regions. Second, a multiple regression analysis and AHP analysis showed that the expertise, continuity affected the customer friendly image of the hospitals but the reputation and economics showed relatively low score. This study contributes to make hospital strategy for local hospital marketing specialist showing that hospital should improve expertise and continuity to enhance medical customer friendly image of the hospital. In conclusion. this study results present primary data for correct decision making for authorities of local general hospitals who have concerns about increasing customer friendly image to improve hospital management.

A Study on Image Copyright Archive Model for Museums (미술관 이미지저작권 아카이브 모델 연구)

  • Nam, Hyun Woo;Jeong, Seong In
    • Korea Science and Art Forum
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    • v.23
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    • pp.111-122
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    • 2016
  • The purpose of this multi-disciplinary convergent study is to establish Image Copyright Archive Model for Museums to protect image copyright and vitalize the use of images out of necessity of research and development on copyright services over the life cycle of art contents created by the museums and out of the necessity to vitalize distribution market of image copyright contents in creative industry and to formulate management system of copyright services. This study made various suggestions for enhancement of transparency and efficiency of art contents ecosystem through vitalization of use and recycling of image copyright materials by proposing standard system for calculation, distribution, settlement and monitoring of copyright royalty of 1,000 domestic museums, galleries and exhibit halls. First, this study proposed contents and structure design of image copyright archive model and, by proposing art contents distribution service platform for prototype simulation, execution simulation and model operation simulation, established art contents copyright royalty process model. As billing system and technological development for image contents are still in incipient stage, this study used the existing contents billing framework as basic model for the development of billing technology for distribution of museum collections and artworks and automatic division and calculation engine for copyright royalty. Ultimately, study suggested image copyright archive model which can be used by artists, curators and distributors. In business strategy, study suggested niche market penetration of museum image copyright archive model. In sales expansion strategy, study established a business model in which effective process of image transaction can be conducted in the form of B2B, B2G, B2C and C2B through flexible connection of museum archive system and controllable management of image copyright materials can be possible. This study is expected to minimize disputes between copyright holder of artwork images and their owners and enhance manageability of copyrighted artworks through prevention of such disputes and provision of information on distribution and utilization of art contents (of collections and new creations) owned by the museums. In addition, by providing a guideline for archives of collections of museums and new creations, this study is expected to increase registration of image copyright and to make various convergent businesses possible such as billing, division and settlement of copyright royalty for image copyright distribution service.

A Study on the Copyright Protection and Improvement of Digital Image (디지털 이미지의 저작권 보호와 개선방안에 관한 연구)

  • Song, Ho-Jin;Jeong, Eui-Tae
    • Journal of the Korea Convergence Society
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    • v.9 no.1
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    • pp.303-308
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    • 2018
  • In copyright rights of the digital image, copyright holders need to protect copyrights and improve the improvement of copyright laws through accurate understanding of copyright laws, and also to improve the effectiveness of copyright rights of copyright holders and the effectiveness of users' rights. First of all, the scope of the study is based on the case of recognition of the scope of the identity of the same scope and the copyright on the copyright law of the digital image, and the application of the image of the image of the image-writing image and the use of image artifacts based on the image copyright classification system suitable for the user's application.

A Study on the Digital Image Creating through Emotional Dimension (감성차원을 통한 디지털 이미지 크리에이팅)

  • Park Sang-Jin
    • Proceedings of the Korea Contents Association Conference
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    • 2005.11a
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    • pp.475-479
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    • 2005
  • Such changes that the digital paradigm brought propels a change of the value system itself in the existing society so that a way of thinking that differentiates oneself from others is getting much stronger. As public interests are higher in the image production on the internet, such authoring environments as development of related technologies, expansibility of information, and systematization of available information continue to change. Therefore, a variety of unique image presentations that fit to the changed environments are necessary and an expression method is indispensable for such image production. It suggests digital image application methods and examples that contain not just simple image distortion or variation but intrinsic significance. It is believed that it will be of good use to produce a variety of unique and innate digital images in the end.

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