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http://dx.doi.org/10.9708/jksci.2012.17.3.193

Empirical Study on Management Strategy about Improving Corporate Image  

Ku, Kyoung-Young (Jeonnam Provincial University)
Kim, Cheong-Soo (The Dept. of Law, Chosun University)
Publication Information
Journal of the Korea Society of Computer and Information / v.17, no.3, 2012 , pp. 193-201 More about this Journal
Abstract
For the competition of current corporations, the necessity of image-making strategy differentiating themselves from others are more highlighted than simple technology development or previous sales technique. Thus the corporations need more advanced management measures of corporate image to secure new capabilities. This study figured out previous studies on corporate image, deduced factors to be considered for improving continuous corporate image, analyzed structural relationships among them, and suggested political implications through systematic management strategy about improving corporate image that current corporations need.
Keywords
Corporation Image; Image-making Strategy; New Capability; Management Strategy;
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