• The Journal of the Korea Contents Association
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• v.17 no.10
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• pp.576-586
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• 2017

This thesis is a result of studying the combination of text and image based on the achievement of LTP (Literacy Through Photography), a communication education program for young people. This paper presents the LTP program that emphasizes communication functions of images and introduces the results of education conducted to improve the ability of visual communication for adolescents. Adolescents's creative images are analyzed on the basis of three categories of anchors, ealais and illustrations. The questionnaire was a quantitative survey of communication conducted before and after the LTP training. As a result, LTP education showed higher achievement in communication with adolescents when using images than text. In conclusion, this study gives meaning to image utilization education for creativity enhancement and present it as a new education by examining the LTP works and questionnaires of adolescents from communication point of LTP.

• Proceedings of the Korea Contents Association Conference
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• 2017.05a
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• pp.219-220
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• 2017

영화 장르에 있어 등장인물의 전형적인 이미지는 매우 중요한 관객 수용의 요인이 될 수 있다. 하지만 그럼에도 불구하고 영화 장르별 등장인물의 이미지 표현방법에 대한 관객 인식유형의 연구는 현재까지 많이 이루어지지 않고 있다. 이에 본 연구는 질적방법론 중 하나인 Q방법론을 사용하여 영화 장르 내 캐릭터이미지의 전형성에 대한 수용자의 주관적 감정의 상태를 유형별로 분석해 보았다.

• Proceedings of the Costume Culture Conference
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• 2000.09b
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• pp.22-23
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• 2000

• 한국생활과학회:학술대회논문집
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• 2009.05a
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• pp.137-138
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• 2009

• Proceedings of the Korea Society of Design Studies Conference
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• 2000.11a
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• pp.64-65
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• 2000

본격적인 CI(Corporate Identity) 개념의 출발은 2차 대전 이후로 보는 견해가 지배적이다. 그 배경은 과학기술의 발달로 각기 다른 기업에서 생산한 동종 제품의 질적 차이가 거의 없어지면서, 제품을 생산 또는 판매하는 기업의 이미지가 고객의 주요 구매 동기요인으로 작용함에 따른 것으로, 기업의 호의적 이미지 재고를 위해서라 할 수 있겠다. (중략)

• Journal of the Korean Society of Clothing and Textiles
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• v.26 no.11
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• pp.1558-1569
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• 2002

Two components of brand image are brand association related to brand properties and brand persona which is measured by descriptive words. The purpose of this study is to analyze the brand image of apparel by qualitative approach including natural grouping method suggested by Aaker. For this, face-to-face interviews were carried out in March and April 200l.11 interviewees were respectively asked to classify' pre-selected several tens of apparel brands based on their image differentiation, and then to explain the reason of grouping and to describe resultant brand groups. In this process, many brand image associations and brand persona-descriptive words were collected. 9 types of brand association were identified, and these were summarized as three factors suggested by Keller -attributes, benefits, and attitudes/evaluations. And 3 words which used to refer brand image frequently -dokteukhan (unique), simple, and yeosungseureowoon (feminine)- were interpreted in their meaning. Brand persona-descriptive words implied diverse meaning which were dependent on context.

• Journal of the Korean Home Economics Association
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• v.49 no.7
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• pp.111-122
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• 2011

This qualitative case study examined what type of clothing image middle aged housewives strive for, and how to classify the preferred clothing style. Secondly, we examined how their clothing image corresponded to age and observed the meaning of such changes over time. The participants of this study were eight middle aged housewives. This study was conducted through in-depth interviews that were based on an unstructured questionnaire, and the data were collected from January to October 2010. The results were as follows: First, result related to preferred clothing image implicated fashion, esthetic sense, and clothing concerns. Preferred clothing image fell into 'intelligent-colorful' and 'urban-neat' categories. The preferred clothing style types of the participants were labeled as 'trendy', 'classic', 'conservative', and 'unique'. Second, the clothing image that participants thought to be of greater value in middle age included 'graceful' and 'elegant' allowing for the expression of age-appropriate style, high quality, and mind of plenty.

• Journal of the Korea Convergence Society
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• v.10 no.10
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• pp.309-320
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• 2019

This study was to explore the meaning and implications of nurses' representations in newspapers from the perspective of convergence. Four different Korean newspaper articles from Aug. 2003 to Sep. 2013 were analyzed by using a descriptive exploratory qualitative study, thematic analysis. Five themes were derived from the data analysis. In the newspaper, in general, professional nurses were described as patient-centered nursing provider with sense of calling for nursing. Also their positive portrayals as health professionals have noticeably emerged. Yet in contrast, nurses' negative portrayals as neglectful, lazy, and discriminating against the poor have been reported. The study findings indicate significantly enhanced nursing professionalism and nursing as a future-promising occupation. The results can be used to develop strategies to improve nursing public image in the media. For further exploratory study on the subscriber's image of nurses after reading the articles is needed.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.21 no.1
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• pp.81-89
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• 2020

The purpose of this study is to investigate science consumers' perceptions of the National Science Museum and suggest effective management strategies for the museum. Research questions were established and the analyses were conducted to achieve the research goals. The collection and analysis of the data were conducted through a new approach to image analysis that combines qualitative and quantitative methods. First, the image of the concept of science was derived from science consumers (adults, undergraduate and graduate students) through a qualitative research method (group-interviewing), and then text analysis was conducted. Second, quantitative research was conducted through LDA (Latent Dirichlet Allocation)-based topical modeling of 63,987 words extracted from 12,920 titles of blog postings from one of the most heavily-trafficked portal sites in Korea. The results of this study indicate that the perception of science differs according to the characteristics of the respondents. Further, topic-modeling extracted 20 topics from the blog posting titles and the topics were condensed into seven factors. Detailed discussions and managerial implications are provided in the conclusion section.

• Journal of the Korea Convergence Society
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• v.10 no.11
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• pp.101-109
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• 2019

With the rapid development of China's economy, the consumption concept of Chinese consumers has changed, and the purchase intention of consumers is also affected by the origin of the brand. The purpose of this study is to help local enterprises gain more competitive advantages in international marketing activities by improving the image of the country of origin. Based on the theory of clue utilization, this paper constructs a theoretical model of the effect of the image of origin on consumers' purchase intention and puts forward the basic hypothesis. The data were collected, analyzed and processed through questionnaire survey and spss23.0. The results showed that: the image of the place of origin and the perceived value had a significant impact on the purchase intention. The image of origin has significant influence on perceived value. Finally, combined with the empirical research results, relevant marketing strategies and Suggestions are provided for local enterprises. At the same time, it also provides some reference for other countries to sell in China.