• The Korean Journal of Franchise Management
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• v.2 no.1
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• pp.134-151
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• 2011

The strategy for brand alliance is a new type of franchise to iron out the problems like the hotel restaurant's structural contradiction and decreasing profits caused by keen competition with external restaurants. This study is purposed to present the decisive factors for the brand alliance throughexamining the correlations between the brand restaurant designation standards and the expected effects from local low- and mid-priced hotel's brand alliance. The questionnaires were distributed to instructors and professors who have experience in teaching the food and beverage sections at college's hotel and tourism departments and 100 specialists at managerial level of a hotel's food and beverage parts.This survey was conducted for 20 days from December 2 to 22, 2004 and analyzed by independent t-test and canonical correlation analysis. The findings of this survey are as follows.Firstly, the service of the expected effect factors of the brand alliance was recognized relatively high by the specialists in hotel industry, while the sales effect factor of restaurant designation standards was recognized higher by the academic experts.The specialists of the hotel industry recognized the factors of menu and corporate culture higher than the academic experts. Secondly, the entire factors of the brand restaurant designation standards showed a correlation with the whole factors of the restaurant designation standards.In particular, the 'menu' factor presented the most influential to the expected effects of brand alliance.The factors of 'risk reduction' and 'synergy effect' exerted the strongest effect on the restaurant designation standards, which indicated the mutual correlation between the expected effect of brand alliance and the restaurant designation standards. Based on this study, the correlation between the expected effect of brand alliance and brand restaurant designation standards may play a primary role to choose a partner for the brand alliance, a decisive factor for the success.The execution of the brand alliance or the method to designate the alliance partner may vary from the hotel's desirable effects when the brand alliance is determined.In other words, the partner designation standards should be corresponding to the expected effects from the brand alliance between hotel and brand restaurant, and the academic and industrial experts' perceived differences in the expected effects of brand alliance and restaurant designation standards should be clarified to display the direction of decision-making and find the potential risks.

• Journal of Digital Convergence
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• v.14 no.7
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• pp.397-402
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• 2016

This study discusses on the city-culture contents convergence design strategy which can be linked to the identity of the city through applying the graffiti on old-town of Dongducheon. First, the background and cultural asset of Dongducheon were researched. Second, the places revealing the identities were investigated. Third, the interviews with the college students in the city were performed. As the result, we found that using graffiti gains positive reaction as the reinforcement factor for the city identification. The exotic image made up by US military presence is evaluated as an important factor for the city identification. The Rock Festival is a representative cultural event derived by the cultural influence from the US military and is one of the crucial elements for the city identification. In this study, graffiti was proposed as the visual expression which can be harmonized with this culture and be reinforced for the city identity. Results of the study concludes with the strategy for the application of graffiti with the expectation for the improvement of city image of Dongducheon through the change of identity, urban regeneration, and making of pollution-free culture.

• Food Science and Preservation
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• v.17 no.5
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• pp.571-580
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• 2010

We sought to define the main motivational factors promoting consumption of Prunus mume products. We surveyed both specialized high-volume consumers and public consumers, and focused on consumption of and preferences for Prunus mume and Prunus mume products. We investigated how products were preferentially consumed, purchase experience, purchase location, purchase price, consumption experience, factors important in a purchase decision, preference factors, dissatisfaction factors, consumption outlook, comments on new processed foods, and activation of consumption. A total of 534 responses were received and data were analyzed using the SAS program (Version 9.1) of the Frequency test; Chi-square test was used to detect significant factors. A greater percentage of high-volume(compared with low-volume) consumers processed personal products at home. The public consumer tended to buy commercial products. However, public consumers who were older, who had higher incomes, and who were heads of households, tended to both buy commercial products and to prepare foods at home. The common purchase methods used by high-volume consumers were internet and direct marketing, but the public consumer frequented department stores and hypermarkets. High-volume consumers observed that commercial products were expensive, and such consumers seemed to be particularly cost-sensitive. The decisive factor triggering purchase decisions in high-volume consumers was the geographical origin of the fruit, whereas the public consumer was more concerned with taste. In public, positive factors were that the product was good for health and had a pleasant taste. Some of those surveyed complained of a lack of variety in Prunus mume products and that the amount of Prunus mume in certain products was low. To promote and increase consumption, convenient-to-eat products with healthy images are needed.

• Proceedings of the Korean Vacuum Society Conference
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• 2013.08a
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• pp.238-238
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• 2013

사파이어 단결정은 광학 투명도, 물리적 강도, 충격 저항, 마모 부식, 높은 압력 및 온도 내구성, 생체 호환성 등 다양한 특성을 가지고 있어 다양한 분야에서 사용되고 있으며, 특히 최근에는 백색 또는 청색 LED 소자 분야에서 기판으로 주로 활용되고 있다. 이러한 사파이어 단결정 기판은 공정에서 결정 성장 조건 및 기계적 연마 등의 다양한 요인으로 결정학적 결함이 발생한다. 이러한 결정학적 결함을 제어함으로서 좋은 품질의 단결정 기판을 생산할 수 있다. 이에 따라 각종 결함 제어를 위해서 X-선, EPD, 레이저 편광법 등 다양한 방법으로 결함들을 측정하고 있다. 그 중에서도 X-선 토포그래피는 시료를 비파괴적인 방법으로 단결정의 결함 밀도와 유형 등을 파악하는데 매우 유용한 측정법이며, Lang 토포그래피로 대표되는 X-선 회절 투과법은 기판과 같은 대구경의 시료를 우수한 분해능으로 내부 결함까지 관찰할 수 있는 장점을 지니고 있다. 본 연구에서는 대구경 사파이어 단결정 기판에 내재하는 결정 결함을 확인 및 분석하기 위해 X-선 Lang 토포그래피(X-ray Lang Topography) 장비를 구축하였다. 그리고 4, 6인치 c-면 사파이어 단결정 기판의 (110), (102) 회절면의 X-선 토포그래피 측정을 통해 전위(dislocation), 스크래치(scratch), 표면데미지(surface damage), 트윈(twin), 잔류 응력(strain) 등의 결함의 유형을 식별 및 분석하였으며, 각각의 결함들의 토포그래피 이미지 형성 메커니즘에 대해 분석하였다. 이를 통해 X-선 Lang 토포그래피(X-ray Lang Topography) 장비가 대구경 사파이어 단결정 기판의 결정 결함 평가에 폭넓은 활용이 가능할 것으로 예상된다.

• Journal of the Korean Society of Costume
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• v.62 no.4
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• pp.123-135
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• 2012

The purpose of this study was to make marketing strategies for Korean fashion companies that wish to enter into foreign markets. In-depth-interviews along with documentary research were performed on consumers who lived in Italy. The interviews were executed from May to December 2010. The results of research were as follows. The general image of Korea was at a high level. Therefore, the general and economical image of Korea had a significant impact on product evaluation. However, the Italian consumer had only a little understanding about the Korean fashion brand and product. This was so because the Korean fashion companies did not appear in the Italian fashion market. However, they were accustomed to using products of Samsung and LG. Therefore, the economical image of Korea is necessary to facilitate the official entrance of fashion companies in the Italian market as well as the global market.

• Proceedings of the Korean Society for Emotion and Sensibility Conference
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• 2001.11a
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• pp.154-157
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• 2001

자동차 인테리어 디자인에 있어서 색상은 외형디자인과 함께 사용자의 감성적 평가를 결정짓는 중요한 요인중의 하나이다. 그러나 이러한 중요성에도 불구하고 이에 대한 체계적인 연구가 이루어지지 않고 있는데 그 주된 이유로 자동차 프로토타입 모델의 완성 전에 가상적인 색상 배색 시뮬레이션을 해 볼 수 있는 기술적 기반이 미약했음을 들 수 있다. 다행히 최근의 컴퓨터 하드웨어 발달로 자동차 색상계획 단계에서 실시간으로 색채 배색효과를 시뮬레이션 할 수 있는 환경의 구축이 가능해지고 있다. 본 연구에서는 색상이미지에 대한 사용자 감성척도를 기반으로 색상 배색 디자인을 지원할 수 있는 자동차 인테리어 색상 배색 지원 시스템을 제안하고자 한다. 지원 시스템은 색상 감성 요소의 수집을 위한 정보수집 모듈, 색채 감성과 색상 속성의 상관관계를 추출하기 위한 컬러 감성 해석 모듈, 디자이너의 색상 배색을 지원하기 위한 시뮬레이션 모듈, 도출된 배색의 평가 테스트를 위한 평가 지원 모듈로 구성된다.

• Journal of Environmental Policy
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• v.13 no.3
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• pp.109-133
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• 2014

With a growing concern about climate change and green house gases mitigation, carbon labeling policy has been launched in several countries as an environmental policy which connects low carbon production to low carbon consumption. This research aims to propose a model that explains consumers' attitude and brand loyalty toward carbon labeling products. This model specifies the consumer's psychological processes by which consumer values, such as autonomy and environmental values, affect carbon labeling product and corporate images and finally form brand loyalty toward carbon labeling products. Panel data were collected in two separate surveys and analyzed using a structural equation technique. Results are summarized as follows. First, consumers' autonomy value(AV) positively affects locus of control(LC) and corporate image(CI). Second, consumers' environmental value(EV) positively influences perceived consumer effectiveness(PCE), which in turn has a negative effect on perceived barriers(PB). Perceived barriers finally affect product image(PI) negatively. Third, both corporate image and product image have causal relationships with brand loyalty. Our results suggest that carbon labeling policy contributes not only to the reduction of greenhouse gases but also to the increase of consumers' attitude and brand loyalty toward carbon labeling products. This research also provides governments with directions for efficient environmental policy and firms with guidance on effective marketing strategies about carbon labeling.

• The Journal of the Korea Contents Association
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• v.13 no.3
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• pp.370-380
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• 2013

The research is basically designed to reveal a revisiting behavior for Chung Nam Dae which is inherently characterized sightseeing site. Distributional lag model is tentatively employed to analyze economic factors such as entrance fee and a different level of income. Empirical findings investigate that the revisiting behavior that is associated with a long run effect is more closely connected to the level of national income, but not the level of incomes in Chung Cheong region and Chung Buk province as well. As far as revisiting intention concerns, the entrance fee tends to affect to it by a shorter distributional lag, but the level of income affects to it by way of a pretty much longer distributional lags. To this end, perceived value for Chung Nam Dae should be exposed in order to induce a re-visitor. Such a goal could be attainable by taking care of its system for entrance fee, expanding facilities, re-branding, service improvement, and developing useful programs. Also, setting up an inter-connected networking system with a sightseeing site around is highly recommended.

• Journal of Internet of Things and Convergence
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• v.5 no.1
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• pp.1-6
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• 2019

This study was intended to verify the impact on the quality of service for employees of youth training facilities. The purpose of this study is to provide basic data for improving service quality by analyzing the factors influencing service quality of youth training facility workers. Data were collected from 110 youth training facilities in Busan. The results showed that social support, emotional labor and self-efficacy had a static effect on the quality of service. Based on the results of this study, the following suggestions were made. First, in order to enhance social support, it is necessary to strengthen regular networking with other agency workers, interview with middle managers, and counseling. Second, to raise emotional labor, it is necessary to imprint a sense of mission as a youth leader. Psychological and emotional programs should also be developed and implemented. Third, in order to increase the self-efficacy, it is necessary to strengthen the administrative super vision and strengthen related education such as image making.

• Science of Emotion and Sensibility
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• v.15 no.4
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• pp.575-584
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• 2012

Decades of psychological research have shown that emotion brings users various kinds of physical and psychological advantages and disadvantages. Moreover, this also impacts human decision-making. However, in spite of the weight of emotion, combined with HCI, relevant research is still insufficient. We hypothesized that the user's temporal emotion could influence the product evaluation, especially in terms of product usability. Two studies were carried out to investigate the effect of induced priming on user evaluations. In exp1, we manipulated participants' temporal emotions using positive and negative images from IAPS. In our results, we saw image priming had a statistically significant effect, with the positive condition group giving the product high ratings for usability. In exp2, emotional image manipulation was conducted with valence and arousal. As a result, we found that the variables of valence and arousal had some interaction effects. These studies have demonstrated that temporally induced emotion could affect users' emotion in different ways, in addition to influencing product evaluations.