• Archives of design research
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• v.15 no.4
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• pp.263-274
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• 2002

This study aims to analyze the image of long-span structures. For the intention, it analyzes the relationship between images and physical attributions of elements such as materials, stresses, configurations, compositions and shapes of structures. The image of structures can represent following 5 factors; friendly-unfriendly, strong-weak, dynamic-calm, superior-inferior, and regular-irregular. The friendly-unfriendly in the image of structure mostly determines on a finished material and partly with a structural shape. The strong-weak in the image of structure determines on configuration of the structural members. The dynamic-calm in the image of structure determines on the structural shape. Hence the structure has dynamic forms when it seems to be open and sharp, namely when it receives the flow of forces in the structural shape, and it has a (-) gauss curved rate or an diagonal appearance. The superior-inferior in the image of structure determines on composition of structural elements. The structure seems to be superior is contributed not simply to support load but positively to create design as a tectonic element. From now on, this study can provide the useful information on the long-span structure design through the more appropriate analysis of the image.

• The Journal of the Korea Contents Association
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• v.9 no.12
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• pp.647-655
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• 2009

Colors, as a part of contents, have great implications to consumers. Each individual feels the image of colors as an outcome of the accumulated experience or knowledge of oneself. This study aims to find the personality and meaning of color images through the predicted trend colors and to analyze the consumers' attitude towards them. We found that the 5 major trend colors such as Crystal Sound, Creamy Touch, Mysterious Vintage, Autumn Forest and Carnival seem to have their own personality images. Furthermore, we discovered that Crystal Sound has an image of a self-made man, Creamy Touch a highschool girl, Mysterious Vintage a God father, Autumn Forest the public and Carnival a circus clown as a result of additional adjective image analysis. In addition, customers marked the highest preference for Creamy Touch. The research result shows that the personality of an individual and that of colors are coincide and it might bring about a positive consumer behavior. And this research has a significant meaning since it is a sort of interdisciplinary study in-between fashion and marketing and it should be studied further later.

• The Journal of the Korea Contents Association
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• v.18 no.4
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• pp.516-529
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• 2018

The purpose of this study is to investigate the effect of perceived medical service quality by outpatient on hospital image, satisfaction, and re-use intention in a general hospital. A total of 176 questionnaires were administered to outpatients who presented to a S general hospital in Daejeon. The results of this study are as follows. First, medical service quality had significant effects on re-use intention, satisfaction, and hospital image. Second, the mediating effect of satisfaction on the relationship between medical service quality and re-use intention was not significant but the mediating effect of hospital image on the relationship was significant. Third, satisfaction and hospital image had significant effects on re-use intention. Consequently, this study verified the influence of perceived medical service quality by outpatient on hospital image, satisfaction, and re-use intention in a general hospital. Further, considering that hospital image, rather than satisfaction, mediates the relationship between perceived medical service quality and re-use intention, it suggests that much more general satisfaction is required in the marketing activities of hospitals.

• Journal of Korea Game Society
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• v.5 no.3
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• pp.31-38
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• 2005

Consumer perception evaluation depending on the game genre affects many parts of the corporate management including market share, gaining new consumer, maintaining consumer and competition. If consumer perceives a company and a product as bad image, gaining new consumer would be no more available, and enormous amount of time would have to be spent to recover from that bad image. However game companies tend to simply keep spontaneous marketing strategy with the enforcing marketing. Its results will be the short-term success sacrificing the long-term marketing opportunity In order to increase sales and market share, the consumer perception evaluation as well as evaluating the game product and the corporate image is necessary. This article gives emphasis on the general game analysis and formulating strategy in the general game genre rather than a certain corporation and a product. Analyzing a particular product, company, platform and nation is necessary and will be followed subsequently.

• The Journal of the Korea Contents Association
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• v.22 no.9
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• pp.76-84
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• 2022

In this paper, in order to compose the visual perception cognitive function training content that can be linked with the IPUZZLE image block, an interactive content device that utilizes photos and videos of smartphones. Four areas of visual memory, visual continuity, spatial relationship, and visual discrimination were derived and the content operation, application method, and scenario were written. It was intended to continuously give and induce children's desire to participate in training by designing the content image and developing the existing learning terrain visual and perceptual cognitive function training materials in the form of mobile mini-games. Experiential activities were conducted for general children and their guardians using the developed contents, and the results were found to be significant in terms of concentration, effect, and effect compared to basic puzzle toys. It is expected that this thesis will be a meaningful data for the study of cognitive function improvement activities based on digital toys and contents.

• The Proceedings of the Korean Institute of Illuminating and Electrical Installation Engineers
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• v.8 no.6
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• pp.40-49
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• 1994

본 연구의 목적은 문-스펜서 색채조화영역별로 피부색과 복장색의 배색이미지를 분석하여 피부색을 기준으로 한 복장색의 의복이미지를 파악하는 것이다. 연구결과 첫째, 피부색과 복장색의 배색은 3가지 차원의 인상으로 구성되었다(평가, 활동, 조화). 둘째, 문-스펜서의 색채조화론을 적용하여 시각적 평가의 차이를 분석한 결과 조화영역들은 비슷하게 지각됨을 알 수 있었다. 부조화영역간에는 평가차원과 활동차원이 달리 지각됨을 알 수 있다. 셋째, 샛체조화론의 적용으로 분류되는 조화영역별 배색이미지를 분석한 결과, 동일색상들의 배색은 대체로 미도가 높은 편이었다. 제2부조화색상들의 배색은 미도가 낮았다. 유사색상중 빨강색 계열의 배색은 미도가 높았으며 노랑색 계역의 배색은 미도가 낮았다. 제2부조화색 계열, 청녹색 계열의 배색은 미도가 높은 편이며 남색 계열, 보라색 계열의 배색은 대체로 미도가 높았다. 무채색 계열의 배색은 세련된, 아름다운, 사고싶은, 보기좋은, 마음에 드는, 조화된, 멋있는 피부색과 어울리는, 매력있는, 인물이 돋보이는 이미지를 가지고 있다.

• 한국패션뷰티학회:학술대회논문집
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• 2005.11a
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• pp.17-18
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• 2005

• Proceedings of KHEA Conference
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• 2005.04a
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• pp.72-72
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• 2005

• Proceedings of the Korea Society of Costume Conference
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• 2005.05a
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• pp.81-81
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• 2005

• Proceedings of the Costume Culture Conference
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• 2005.04a
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• pp.19-22
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• 2005