• Journal of Digital Convergence
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• v.20 no.3
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• pp.407-413
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• 2022

Existing clothing recommendation systems remain at the level of showing appropriate photos when a user selects a type of clothing he or she likes after entering his or her own body size or body size. When a user purchases clothing using such recommendation systems, there are many cases in which it does not fit or does not fit the user's body size. In this study, to solve these problems of existing clothing recommendation systems, a system was implemented in which the user receives not only size but also skin tone and recommends clothing suitable for the user's body size as well as skin tone. In this system, clothing size information obtained through web crawling was periodically stored in a database for eight male tops to recommend clothing, and the entire pixel of the clothing image was analyzed to extract color text values. In order to confirm the performance of this system, a survey was conducted on 100 male college students, and the satisfaction level was 70%. Most of the reasons for not being satisfied are that the recommended clothing is limited, so it is judged that it is necessary to expand the target clothing in the future.

• Asia-pacific Journal of Multimedia Services Convergent with Art, Humanities, and Sociology
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• v.7 no.4
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• pp.403-413
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• 2017

The study was conducted to understand the meaning of the voluntary service experience of Korean-Chinese who living in South Korea and examine the reason of participating in voluntary activities. 8 people participated in the study, who come from volunteering groups in a Korean-Chinese compact community. Data were collected through in - depth interviews and participation observation. The collected data were categorized and analyzed according to Giorgi's hermeneutic phenomenological research method. As a result of the analysis, three sets of themes were drawn on the nature of their volunteering experience. Through their volunteer activities, they have been improving their images that have been damaged and stigmatized by the mainstream society. Through their volunteer activities, they have improved their self-esteem, got more information about the society and better adapted to Korean society. Moreover, through their volunteer activities, they have increased their sense of responsibility for Korean society and redefined their position in Korea. Given this, they expect the possibility of becoming a global citizen for the future. The meanings of volunteer experience of Chinese Koreans have been examined and discussed in this study, which indicated that the activation of the volunteer activities of migrants contributes positively to the integration of multicultural society.

• Design Convergence Study
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• v.17 no.2
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• pp.45-57
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• 2018

Sales for SPA brand names of private label apparels are on the rise in the domestic clothing market. The aim of this study is to analyze the characteristics of SPA brands and how each color system is proposed within the BI system. In this study, 8 brands were selected as the most popular SPA brands in Korea and abroad with stores based on brand power and sales and preference by consumers. Therefore, among information factors such as brand identity (BI) and color characteristic. sign system, package, and environmental factors, buildings facade and interior design of eight brands were investigated. Research into color application of BI revealed that four brands used red colors with different tones with different identity differentiation. For the other four brands, the company applied BI designs that gained the brand's character such as a black-and-white or dark blue one. Thus, it is considered important to select BI color in order to differentiate and enhance preferences in brand identity.

• The Journal of The Korea Institute of Intelligent Transport Systems
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• v.22 no.3
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• pp.38-50
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• 2023

Recent advances in artificial intelligence (AI) technology have enabled the integration of AI technology into image sensors, such as Closed-Circuit Television (CCTV), to detect specific traffic incidents. However, most incident detection methods have been carried out using fixed equipment. Therefore, there have been limitations to incident detection for all roadways. Nevertheless, the development of mobile image collection and analysis technology, such as image sensors and edge-computing, is spreading. The purpose of this study is to estimate the reducing effect of the incident detection time according to the introduction level of mobile image collection and analysis equipment (or connected vehicles). To carry out this purpose, we utilized data on the number of incidents collected by the Suwon branch of the Gyeongbu expressway in 2021. The analysis results showed that if the market penetration rate (MPR) of connected vehicles is 4% or higher for two-lane expressway and 3% or higher for three-lane expressways, the incident detection time was less than one minute. Furthermore, if the MPR is 0.4% or higher for two-lane expressways and 0.2% or higher for three-lane expressways, the incident detection time decreased compared to the average incident detection time announced by the Korea Expressway Corporation for both two-lane and three-lane expressways.

• The Korean Journal of Franchise Management
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• v.3 no.1
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• pp.26-45
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• 2012

Market players have realized the importance of brand power and tried to develop effective marketing programs which focus on consumer's brand experience. This study aims to investigate brand experience and brand personality effect on brand attitude which is overall consumer's faith toward brands and repurchase intention in food-franchised by Structural Equation Model. As results, both brand experience and brand personality affect brand attitude although brand experience has more influence than brand personality. As consumers show positive brand experience and attitude, repurchase intention is higher. Brand attitude plays a mediation role in the relation of brand experience and personality, and repurchase intention. Also brand experience shows more influence than others on repurchase intention.

• The Journal of Bigdata
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• v.6 no.2
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• pp.71-84
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• 2021

Since small and medium-sized enterprises fell short of the securement of technological competitiveness in the field of big data and artificial intelligence (AI) field-core technologies of the Fourth Industrial Revolution, it is important to strengthen the competitiveness of the overall industry through technology commercialization. In this study, we aimed to propose a priority related to technology transfer and commercialization for practical use of public research results. We utilized public research performance information, improving missing values of 6T classification by deep learning model with an ensemble method. Then, we conducted topic modeling to derive the converging fields of big data and AI. We classified the technology fields into four different segments in the technology portfolio based on technology activity and technology efficiency, estimating the potential of technology commercialization for those fields. We proposed a priority of technology commercialization for 10 detailed technology fields that require long-term investment. Through systematic analysis, active utilization of technology, and efficient technology transfer and commercialization can be promoted.

• The Journal of Bigdata
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• v.7 no.1
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• pp.15-27
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• 2022

In the past five years, the fatality rate of single-vehicle accidents has been 4.7 times higher than that of all accidents, so it is necessary to establish a system that can detect and respond to single-vehicle accidents immediately. The IoT(Internet of Thing)-based real-time traffic accident recognition system proposed in this study is as following. By attaching an IoT sensor which detects the impact and vehicle ingress to the guardrail, when an impact occurs to the guardrail, the image of the accident site is analyzed through artificial intelligence technology and transmitted to a rescue organization to perform quick rescue operations to damage minimization. An IoT sensor module that recognizes vehicles entering the monitoring area and detects the impact of a guardrail and an AI-based object detection module based on vehicle image data learning were implemented. In addition, a monitoring and operation module that imanages sensor information and image data in integrate was also implemented. For the validation of the system, it was confirmed that the target values were all met by measuring the shock detection transmission speed, the object detection accuracy of vehicles and people, and the sensor failure detection accuracy. In the future, we plan to apply it to actual roads to verify the validity using real data and to commercialize it. This system will contribute to improving road safety.

• Korea Science and Art Forum
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• v.35
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• pp.281-292
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• 2018

Crowd funding is also called social funding because of SNS that it helps early start-up founder and makers to raise money for idea product production. Recently, the funding platform has recorded high growth rates. As a result, the government in Korea has introduced various support policies for the crowd funding. The purpose of this study is to develop a diagnostic design guideline for product design oriented makers based on the historical situation. The paper writer applied literature survey and expert interview as research methods. The literature survey focused on internet news and previous research studies. The expert interview was conducted for 10 specialist people and divided for the second time. As a result of the text survey, the current guideline was lacking in design and in detail. Researchers have been informed through previous paper that information transfer text and images are important factors for funding success. In the first interview with seven special participants, we made a draft design guideline for social funding with a two-step process and nine themes. We, research and three professional people having a evaluation experience, conducted verification and supplementation for establishing the design guider with a three-step process and eight themes in the next interview. The design guideline for crowd funding, it can be used by money funding manager apart from design makers. Through the results of this paper, researchers are expected to prevent problems and contribute to healthy crowd funding ecosystem development.

• Journal of Industrial Convergence
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• v.21 no.11
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• pp.1-12
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• 2023

With the recent explosive popularity of SNS, it is increasingly important to utilize SNS marketing, and in this process, the importance of image and caption order in SNS layout is also growing. This research aims to analyze the impact of SNS layouts (Image First vs. Caption First) on the user's attitude toward SNS shopping. A survey was conducted targeting 350 general public and college(graduate) students living in Daegu City and Gyeongbuk Province. The data was analyzed using PROCESS, regression analysis, and t-test by SPSS 21.0 program. The result of this study, it was confirmed that the Image First was more accessible than the Caption First. The Caption First was confirmed to be more diagnostic than the Image First. Moreover, from three specific mediation paths, only two were confirmed, named is through diagnosticity and usefulness, and through accessibility, diagnosticity, and usefullness. The path through diagnosticity and usefulness were stronger than another. Additionally, the impact of accessibility on diagnosticity was found to be higher when involvement was high rather than when involvement was low.

• The Journal of the Convergence on Culture Technology
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• v.9 no.6
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• pp.539-544
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• 2023

In this study, several important aspects were studied in producing video advertisements based on the lifestyle and SNS status of Generation Z. Generation Z highly values participation and interaction due to the nature of SNS, so SNS advertisements should be produced in a way that induces active interaction with viewers and accepts feedback. Here's a summary of the main parts. It prefers various content formats of Generation Z that consume information. Advertisements should be produced in various formats such as text, images, and videos, and should have flexibility suitable for various platforms. Because each SNS platform has its own characteristics due to platform specialization, this study suggests that advertisements analyze the characteristics of the platform and use the appropriate content strategy for the optimized platform. As an emphasis on value proposition, we propose an advertising format setting to focus on what value the product or brand provides. It is important to clearly emphasize the advantages and intrinsic value of a product or service in video advertising, and in conclusion, we propose to focus on the case of increasing interest by adopting modern and trendy design of storytelling as an attractive and unique design method of aesthetic design and visual effects. Considering these factors comprehensively, the research value of this paper will be able to establish an effective SNS marketing strategy by producing video advertisements that match the lifestyle and SNS usage characteristics of Generation Z.