• Title/Summary/Keyword: 이론적 기반

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Personalization Design in the Integrated Customer Relationship Management (통합 CRM에서의 개인화 설계에 관한 이론적 연구)

  • Ko, Kyung-Sun
    • International Commerce and Information Review
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    • v.3 no.1
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    • pp.157-176
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    • 2001
  • 국내외 마케팅에 있어서 경쟁의 심화로 말미암아 새로운 고객의 획득에 따른 비용-효과보다 기존고객과의 관계유지를 위하여 고객의 평생가치를 높이도록 노력하는 것이 오히려 효과적인 경우가 많아졌다. 이러한 관계마케팅의 개념은 최근 마케팅을 포함한 기업경영 전반에 적용되는 고객관계관리(CRM)로 확장되고 있다. 또한 인터넷 기반의 e CRM이 고객행동의 분석도구를 거의 정확하고도 실시간으로 파악할 수 있게 함으로써 통합적 CRM의 아키텍쳐와 솔루션이 개발, 적용되고 있다. 통합 CRM에서의 고객은 B2B이든 B2C이든 간에 개별(개인) 고객을 가리키며, 개별 고객의 니즈와 요구를 적절하게 충족시킬 수 있도록 개인화 시스템을 구축하여 관리하는 것이 중요하다. 따라서 본 논문에서는 통합 CRM의 기본 틀과 시스템을 비롯하여 개인화 설계를 어떻게 할 것인가에 관한 사례 및 실증분석에 앞서 그 배경 지식을 정리하고자 이론적 탐구를 하였다.

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An Adaptive Method for Student Level Estimation in a SCORM-based e- learning System (SCORM 기반의 e-Learning 시스템에서 적응형 학습자 수준 판단기법)

  • 한향숙;정철호;문현정;김영지;우용태
    • Proceedings of the Korean Information Science Society Conference
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    • 2003.04a
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    • pp.566-568
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    • 2003
  • 본 논문에서는 SCORM을 기반으로 한 e-Learning 시스템에서 학습자의 학습 활동을 트래킹하여 학습자의 수준을 적응적으로 판단하는 기법을 제시하였다. 제시된 기법에서는 모집단의 크기가 작을 경우 교수자가 지정한 난이도를 이용하여 학습자의 수준을 판단하고, 모집단의 크기가 충분히 클 경우에는 문항반응이론을 적응한 난이도에 의해 학습자의 수준을 판단하였다. 문항반옹이론을 적용할 시점에서 교수자가 지정한 난이도가 문항반응이론에서 추정한 난이도와 차이가 날 경우, 교수자가 지정한 난이도를 문항반응이론의 난이도로 수정하는 적응적인 기법을 제시하였다. SCORM의 트래킹 기능을 이용하여 실험한 결과 문제를 푼 학습자의 수가 적을 경우에는 학습자 수의 변화에 따라 학습자의 수준이 계속 바뀌는 문제점이 있음을 알 수 있었다. 따라서 모집단의 크기가 작을 경우, 본 논문에서 제안한 방법에 의해 교수자가 지정한 문항의 난이도를 이용하여 학습자의 수준을 판단하는 것이 효과적이었다.

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Teachers' Knowledge Base and The Structure of Mathematical Knowledge for Effective Mathematics Teaching (효과적인 수학 교수를 위한 교사 지식 기반 영역과 수학적 지식 구조)

  • Kim, Young-Ok
    • Journal of the Korean School Mathematics Society
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    • v.11 no.4
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    • pp.595-608
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    • 2008
  • The purpose of this study is to address the teachers' knowledge bases for effective mathematics teaching and especially to provide the various definitions and the structures of mathematics knowledge which is the most important one of the knowledge bases. The conceptual understanding about teachers' knowledge bases for effective mathematics teaching and the structure of mathematics knowledge may be used in evaluating effective mathematics teaching and teachers as well as in developing a new conceptual framework for the structure of mathematical knowledge.

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Graphene/h-BN Heterostructures for Solar Cell Application

  • Park, Junsung
    • Proceeding of EDISON Challenge
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    • 2015.03a
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    • pp.320-323
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    • 2015
  • 본 연구에서는 18 atoms unit cell graphene film을 기반으로 한 graphene/h-BN heterostructure의 bandgap 변화에 대해 EDISON LCAODFTLab simulator의 DFT기반 전자구조계산을 통해 알아보았다. Graphene 상에 BN-doping 형태로 주어진 여러 heterostructure의 전자구조계산을 통해 태양전지의 이론적 최적효율을 나타내는 1.2eV 정도의 값을 갖는 구조를 찾을 수 있었다.

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A Tradeoff of Multiplexing Gain and Pilot Overhead in Multi-User OFDM Virtual MIMO Uplink Systems (상향링크 다중 사용자 기반 가상적 MIMO-OFDM 시스템의 파일럿 오버헤드와 다중화 이득의 트레이드오프)

  • Ran, Rong;Cho, Sung-Yoon;Kim, Yo-Han;Kim, Dong-Ku
    • Journal of Advanced Navigation Technology
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    • v.12 no.5
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    • pp.437-443
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    • 2008
  • In this paper, we derive the optimum number of users which can maximize the information theoretic sum capacity in multiuser OFDM virtual MIMO uplink system. In which, there are multiple antennas at the base station and a number of users with single transmit antenna. Pilot-assisted channel state estimation is assumed for a block fading channel and time-varying fading channel. We analyze the tradeoff between the multiplexing gain and pilot overhead especially in low SNR regime and conclude that the optimum number of users is min ($N_r$,LT/2 ) in frequency nonselective block fading channel and approximately equal to min ($N_r$, ${\lfloor}{\sqrt{LT+1}}-1{\rfloor}$) in time varying fading channel. assuming the same pilot and signal pwoer.

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Analysis on Factors to Acceptance of Web-Based Information Literacy Instruction in University Libraries (대학도서관의 웹 기반 정보활용능력 교육 수용요인 분석)

  • Kim, Yeon-Rye;Kang, Hye-Young
    • Journal of Korean Library and Information Science Society
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    • v.38 no.4
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    • pp.117-144
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    • 2007
  • This study examines the web-based education which is changing the educational paradigm itself according to the development of IT and the spread of Internet in the IT society and the information literacy which have been emerging as survival techniques. Based on Technology Acceptance Model that provides useful theoretical foundations for analyzing the factors influencing acceptance IT, it determined the factors influencing of accepting the information literacy instruction as follows: perceived usefulness; perceived ease of use; connectivity ; reactivity of web-based education ; job relevance: university library' support; ACRL standards and effects of the information literacy Instruction. This paper confirmed the influences of these factors of accepting the web-based information literacy instruction through empirical study. I have suggested factors affecting the acceptance of web-based information literacy instruction by Conducting positive researches on how these factors influence the acceptance of web-based information literacy instruction of university libraries.

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Reliable and Effective Overlay Network based Dissemination System for Flash Dissemination (플래쉬 디세미네이션을 위한 안정적이고 효과적인 오버레이 네트워크 기반 전송 시스템)

  • Kim, Kyung Baek
    • Smart Media Journal
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    • v.2 no.1
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    • pp.8-16
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    • 2013
  • The significant enhancement of the edge portion of computer networks including user-side machines and last mile network links encourages the research of the overlay network based data dissemination systems. Varieties of overlay network based data dissemination systems has distinct purposes, and each of them has a proper structure of an overlay network and a efficient communication protocol. In this paper, overlay network based data dissemination systems for Flash Dissemination, whose target is the distribution of relatively small size data to very large number of recipients within very short time, are explored. Mainly two systems, RECREW and FaReCAST, are introduced and analyzed in the aspects of design considerations for overlay networks and communication protocols. According to evaluations for flash dissemination scenarios, it is observed that the proposed overlay network based flash dissemination systems outperforms the previous overlay network based multicasting systems, in terms of the reliability and the dissemination delay. Moreover, the theoretical analysis of the reliability of data dissemination is provided by analysing FaReCAST.

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정보통신기술의 국가경제에 미치는 영향의 통시적 연구;DEA 방법

  • Ji, Hong-Min;Yang, Hui-Dong
    • 한국IT서비스학회:학술대회논문집
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    • 2006.11a
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    • pp.512-512
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    • 2006
  • 1999년부터 2004년까지 세계 주요국가의 정보통신산업의 투자현황과 경제지표를 기반으로, 정보통신산업의 투자가 어떻게 국가경제 발전에 영향을 미치는지를 연구한다. 이 주제의 다른 연구들에 비하여 방법론적인 차이점은, 첫째 인터넷 거품 현상의 와중과 그 이후의 기간을 모두 고려했다는 점, 둘째, 정보통신 투자의 영향이 발현되는데 다소 시간의 경과가 필요하므로 Malmquist 방법을 이용한 통시적인 접근을 사용했다는 점, 셋째, 각 국가의 고유 현상이 고려된 모형하에서 분석되어야 한다는 점 등이다. 분석방법을 이끄는 주요 이론적 기반으로는, 정보기술의 경제적 가치를 인프라와 응용기술로 구분하여 분석하는 Barua, Kriebel & Mukhopadhyay (1995) 의 Two way approach를 채택하고자 한다.

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Library SST-Based Service Failure and Service Recovery Strategy Based on Attribution Theory (귀인이론을 바탕으로 한 도서관 SST(Self-Service Technology)기반 서비스실패와 서비스회복 전략 탐색)

  • Lee, Seong-Sin
    • Journal of Korean Library and Information Science Society
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    • v.42 no.3
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    • pp.251-270
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    • 2011
  • The purpose of this study was to make a general overview of SST-Based(Self-Service Technology Based) services and understand SST-Based service failure by users and service recovery strategy based on attribution theory. To achieve these purposes, the study reviewed literature related to the unique characteristics of SST-Based service and user studies of SST-Based service. As a result, it was found that there are no significant differences between general SST-Based service and library SST-Based service. In addition, this study suggested appropriate service recovery strategies of service failure by users through the understanding of attribution theory. The finding was that the most important SST-Based service recovery strategy is to improve technical service quality of the services.

An Exploratory Study on the Success Factors of Research-based Spin-off Venture Across Stages of Growth: Pertaining to Theoretical and Case Study (연구기반 스핀오프 벤처기업의 성장단계별 성공요인에 관한 탐색적 연구: 이론 및 사례 연구를 중심으로)

  • Jung, Gang-Ok
    • Journal of Korea Technology Innovation Society
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    • v.9 no.4
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    • pp.654-687
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    • 2006
  • Research-based spin-off venture, generally formed to commercialize technology originating from public research institution, could contribute to economic wealth creation and regional development. Although there are some interests in research-based spin-off venture and its success factors across stages of growth, little empirical research was done on research-based spin-off venture's success factors in Korea. The purpose of this research is to investigate research-based spin-off venture's success factors across stages of growth. The methodology used is theoretical and case study. Based on theoretical study, it is found that there are four stages of growth in research-based spin-off ventures such as generating business ideas, finalizing new venture projects, launching spin-off firm, and strengthening the creation of economic value. Then, in order to verify them, a case was analyzed focused on success factors across stages of growth. Additionally, implications and limitations of the result of this study are discussed.

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