• 한국의상디자인학회지
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• 제15권4호
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• pp.143-155
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• 2013

This study examined the motif, weave structure, fabric density, and thread thickness of the patterned silks excavated from the Lady Lee's Tomb to trace the weave composition of the 18th Century in Korea. Different weave compositions were adopted depending on the weave structure. Two weave structures appeared in these patterned silks : simple gauze and satin damask. In the case of simple gauze Jergori, all the components, Gil(bodice), Somae(Sleeve) had similar fabric density and thread thickness. On the other hand, the satin damask Jergoris was composed of the components of different fabric density and thread thickness. According to the fabric density and thread thickness, the motif sharpness of damask Jergori was represented in three different ways : smooth and clear, rough and clear, and rough and vague. This revealed that Lady Lee selected not only pattern but also fabric density and thread thickness in the design of damask Jergori.

• 한국의상디자인학회지
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• 제15권4호
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• pp.157-173
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• 2013

In the pleats of the statue in the ancient Greece, a vivid expression is included about clothing, which has organic relationship with a human body. This study examined about diverse expressions of pleats that were shown in the Greek sculpture, based on understanding about a pleat meaning and function, and clothes. As a result, the clothes, which were shown in the statue in the ancient Greece, were reflecting spirit and fashion of the times. The pleats, which were expressed in clothing, are closely related to a human body and simultaneously are those that a sculptor showed own creative intention in a work by reflecting a historical demand, thereby having become an important element of dominating the image in the whole clothing. Also, a change and development in expression were being progressed according to a flow of each period. Amidst what expressiveness based on lines are excellent, the unity and the dynamic formative characteristic were forming the mainstream. The design-based elements related to these characteristics are judged to possibly give many inspirations to designers in the modern fashion design sphere, which is mixed diverse styles, and are considered to be able to be helpful even for establishing newer and more creative design.

• 한국의상디자인학회지
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• 제15권4호
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• pp.113-128
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• 2013

Those records indicate that Jik-geum Hyoong-bae fabric was imported from China and its period was during the fourteen and fifteen century. Gold threads used in three Jik-geum Hyoong-bae artifacts were all wrapped gold thread and gold thread of Danryeong from Young-dukdong, Yong-in, did not have a base, but instead the gold foil itself was attached to the silk cord. Such form of artifact had never been discovered before in Korea. Wrapped gold thread of Seoknamdong's basis was presumably bamboo paper. Three Jik-geum Hyoong-bae have the same weave structure. The ground is woven in a warp-faced 5-end satin weave. The pattern is brocaded with supplementary gold wefts. Supplementary gold wefts are composed of 1/4 twill binding by the odd number pairs of warps within every group of 10 pairs of warps. All of the Jik-geum Hyoong-bae textile were designed and weaved according to the overlapped collared costume's structure. This is also known as 'Jik-seong-pil-ryo'. One symmetric collared jacket excavated in Seok-namdong, Incheon, only has the right half of Hyoong-bae in the front. This is because symmetric collared jacket was made from overlapped collared costume. Tiger and peacock are the main patterns of Jik-geum Hyoong-bae which have realistic and free screen composition and this shows a huge difference to the later generation's standardized Hyoong-bae pattern.

• 한국의상디자인학회지
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• 제15권4호
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• pp.83-99
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• 2013

This research is a follow-up study about analysis on the many different customer groups and their various culture trend, which intends to realize diverse values depending on the sense. The purpose of this study was to develop direction forecast for the future fashion industry through consideration about the characteristics of contemporary fashion industry by the change of different customer's culture trend. And also try to find solution to survival strategy of fashion fields able to evolve with customer. Change of the customer's cultural trend draws a shift in policy in the 21st fashion industry as follows : 1) mash-up 2) complexation through decentering and blurring 3) invisible and immaterial value oriented 4) expansion of minor small market. Moreover, this shows sociocultural meaning as follows. First is spread of flexible and horizontal relationship through collaborative consumption and collaboration. Second is concentration on floating and indeterminate chance through dismantling of various different fashion categories. Third is formation of the permanent difference by selection and focus. Last is expansion of understanding about cultural-ecology. Customer cultural trend is 'meme' of cultural gene in fashion field, so it intends to co-evolute with customer by continuous change.

• 한국의상디자인학회지
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• 제15권2호
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• pp.27-41
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• 2013

The purpose of this study is to find out the influences of consumers' shopping orientation and impulse buying orientation on shopping addiction to fashion products in the internet shopping malls. This study surveyed 521 male and female consumers in their 20s~40s in August 2012 who have purchased fashion products through internet shopping malls. For statistical analysis, descriptive statistics, reliability analysis, $x^2$-test, factor analysis, ANOVA analysis, Duncan test, and regression analysis were carried out using SPSS for Windows 12.0. The results are as follows. First, it was identified that there were not significant differences in consumers' demographic characteristics according to the level of internet shopping addiction consumer groups. Second, high level shopping addiction consumers were higher in pleasure/convenience seeking, fashion seeking, and brand seeking shopping orientations and in refreshing, non-plan shopping, recommendation from acquaintances, product stimulus, purchaser stimulus, sales promotion stimulus impulse buying orientations than low level consumers. Third, internet shopping addiction was significantly influenced by the pleasure/convenience, fashion, economic efficiency, brand, sale seeking shopping orientations and refreshing, non-plan shopping, sales promotion stimulus impulse buying orientations. The results of this study will help internet fashion enterprises to handle the consumers with shopping addiction as well as the consumers with high shopping addiction to be able to manage their shopping addiction themselves.

• 한국의상디자인학회지
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• 제15권4호
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• pp.63-81
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• 2013

This study examines the impacts of antecedents on the outdoor sportswear brand personality dimensions and identifies the effects of brand personality dimensions on brand attachment and brand commitment. An online survey was conducted on women in their 20s to 50s, who have experienced to purchase the outdoor sportswear before and 420 responses were analyzed. The results of this study were as follows: 1) The results of factor analysis and the reliability test on the outdoor sportswear brand personality clearly showed factorial structures that include sincerity, excitement, vitality, and prestige. 2) The antecedents of brand personality including quality, price, advertising, and store environment had different influences on the outdoor sportswear brand personality. 3) The dimensions of outdoor sportswear brand personality had a different influence on the brand attachment and commitment. 4) The brand attachment showed a significantly positive influence on the brand commitment. This study indicates that the brand personality could be a useful tool for enhancing the brand attachment and commitment and marketers should develop and utilize the marketing mix according to the brand personality which they want to convey.

• 한국의상디자인학회지
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• 제15권2호
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• pp.43-56
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• 2013

The purpose of this study was to investigate adolescents' body esteem and clothing behaviors according to the sociocultural attitude toward appearance. The subjects were 750 adolescents in Daejeon and Chungnam province. The research method was a survey methodology and the measuring instruments consisted of sociocultural attitude toward appearance, body esteem, clothing behaviors, and subjects' demographics attributions. The data were analyzed by Cronbach's ${\alpha}$, factor analysis, cluster analysis, t test, $x^2$ test, ANOVA and Duncan's multiple range test, using SPSS program. The results were as follows. First, 2 dimensions(internalization and awareness) were emerged on the sociocultural attitude toward appearance, and adolescents were divided into 4 groups (unreceptive group, awareness group, internalized group, and receptive group) by the sociocultural attitude toward appearance. Second, there are some differences in adolescents' body esteem according to the sociocultural attitude toward appearance. Receptive group had the lower level on body esteem than unreceptive group. Third, there are significant differences in adolescents' clothing behaviors according to the sociocultural attitude toward appearance. Receptive group had the highest psychological dependency of clothing, clothing interest, clothing individuality, and clothing conformity among 4 groups.

• 한국의상디자인학회지
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• 제20권3호
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• pp.99-113
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• 2018

In this study, the reality of international Gothic style was examined through the representative art of the period, such as paintings, architecture and tapestries. In particular zones of the body were examined by applying Harold Koda's methods of discussing extreme beauty to study the phenomena and characteristics of extremes in late Gothic costumes. This arrived at the following conclusions concerning the phenomena and characteristics of the extreme appearing in the late Gothic costumes. First, a mechanism of body transformation to reach the ideal and desired form of a human. Second, the complicated and various extremeness of the whole human body. Third, the reflection of 'elaborate and secular excess, decorative taste of international Gothic style. Fourth, a early advanced case of the Trickle-down fashion and international sensation. Fifth, the aesthetic insight into 'ugliness', ever pursued in 'extreme beauty'. The researcher expects that the results of this study will contribute to the preparation to renew the significance of, and to restore the status of the late Gothic costumes, in terms of costume history, that has been considered as an age of the bizarre tastes.

• 한국의상디자인학회지
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• 제20권3호
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• pp.49-62
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• 2018

The purpose of this study is to examine women's street fashion based on Instagram by word cloud analysis. This study is divided into items, silhouettes, colors, materials, patterns, and images that appear in women's street fashion. The results of this study are as follows: First, women's fashion-oriented Instagram accounts have a maximum of 8.6 million followers, with 16 blogs have more than one million users. As for the fashion-oriented Instagram visitors, many were their 10s-20s and photography was the key issue. Second, it was found that the casual image, which is the basis of street fashion, romantic, elegance, active sportive image, and sexy images appeared as unique images, and mixed with each other. Third, we compared the fashion characteristics of the top blogs 'fashionnova', 'fashionclimaxx2', and 'fashion.selection'. The blog 'fashionnova', utilizes sexy images and various dresses, and dresses were the characteristic points. The blog 'fashionclimaxx2' features casual images and modern office looks. The blog 'fashoin.selection' has fashion characteristics of both 'fashionnova' and 'fashionclimaxx2'.

• 한국의상디자인학회지
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• 제22권1호
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• pp.1-13
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• 2020

The purpose of this study is to create a 3D avatar from 3D human body shape data using the CLO 3D virtual clothing program and to verify the feasibility of avatar production using the virtual clothing system for verifying size and shape. The research method was to select one virtual representative model that is the closest to the mean size of each body item for each age group. Using the 3D human body scan shape of a 40-69 years old male was applied to the CLO 3D virtual wearing system. Using the CLO 3D Avatar conversion menu, we verified the feasibility of creating a 3D avatar that reproduces the human body scan shape. In the dimension comparison between the 3D avatar and the fictitious representative model, the dimension difference was noticeable in height, circumference, and length. However, as a result, the converted 3D avatar showed less than a 5% difference in most human dimensions. In addition, since the body shape and posture were reproduced similarly, the utilization of the avatar was verified.