• 한국의상디자인학회지
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• 제21권3호
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• pp.121-136
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• 2019

The fashion market is expanding and competition is intensifying due to the contraction of consumption in response to the economic recession and changes in trends. In this study, design characteristics reflecting the brand identity and trend are analyzed as important factors for success. In this study, we will look at the design characteristics of knitwear among SPA brand products and help to plan knit designs. First, six brands were selected based on the sales and the number of stores in domestic and foreign SPA brands. The selected brands include UNIQLO, ZARA, H&M, SPAO, TOPTEN, and 8Seconds. We have selected weft knitting knitwear products(1,736 pieces), which are currently sold in domestic and foreign SPA brands, as silhouette items, knitwear design items, gauges, colors, patterns, images, and items as analysis items to analyze the causes of the differences in the design characteristics of domestic and foreign knitwear. The SPA brand has a wide range of tattoo floors, emphasizing practical aspects, a silhouette that fits the body, and a comfortable daily style. Domestic and foreign SPA brands did not show much difference, but Korean brands had a lower diversity of organization and used color for stable sales, showing a lower concern in trend and strong point color applications. If foreign brands pursue femininity based on a sexy image, Korean brands displayed a difference, emphasizing cute images. As for other design factors, it was found that brand identity was reflected more than domestically. As the cycle of trends becomes shorter, fast fashion is expected to continue in the future, and it is hoped that this research will be used as useful data for design projects of domestic companies.

• 한국의상디자인학회지
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• 제23권2호
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• pp.29-42
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• 2021

This study is about the development of hybrid bag designs using folk paintings and the paintings of Pieter Brueghel. For the development of design, the study examined the periodical, ideological background, aesthetic characteristics, composition and themes of folk paintings, and Brueghel's paintings. Through a literature review, many similarities were found between folk paintings and Brueghel's paintings, such as symbolism and humor, which are aesthetic characteristics of folk paintings, and the use of stories, myths, folktales, or satire with a background of nature. In addition, hybrid fashions made by mixing conflicting elements, such as East and West, men and women, and rich and poor are attracting attention. However, the development of hybrid fashion designs of Korean folk paintings and Western paintings are rare. So, folktale characters were produced on Korean folktales. The deer expressed in the Bible Agatha, the tiger in from a Korean folktale, magpies are symbols of longevity. The folk painting characters described above, and the folk paintings of Peter Bruegel were fused and reconstructed. The bag designs were developed based on this fused and reconstructed work. The significance of this study is to expand folk paintings that reflect Korea's representative thoughts and lifestyles through the fusion of various motifs and Western paintings, and to present folk paintings as a medium that can inherit Korean beauty and inform the world.

• 한국의상디자인학회지
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• 제24권3호
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• pp.17-31
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• 2022

The purpose of this research is to suggest diverse directions for eco-friendly knit designing through analyzing the characteristics of Stella McCartney's knit designs. The first stage of the research was to explore the characteristics of eco-friendly fashion design based on literature review. The next stage was to categorize the characteristics of eco-friendly design found in Stella McCartney' knit fashion based on the precedent analysis. The data collected showed 274 examples from 40 Stella McCartney collections, including Spring, Resort, Pre-Fall, and Fall Ready-to-wear collections between 2013 and 2022. All information was collected using www.vogue.com. As a result, the characteristics of Stella McCartney's knit design were classified into four directopms: 1) Perpetual Naturalism, 2) Cultural Complexity, 3) Practical Functionality, and 4) Subcultural Reproducibility. The first characteristic, 'Perpetual Naturalism' values the continuous symbiosis between animals and human beings, thereby protecting global environmental value. Stella McCartney's knit design continuously showed a longing for nature's beauty through fashion design, which allowed people to enjoy the meaning of symbiosis between human beings and animals. Second, 'Cultural Complexity' is the characteristic that appears in Stella McCartney's knit fashion design when collaborating with various artists and/or mixing traditional knit motives inspired by traditional cultures and retro moods. Third, 'Practical Functionality' is the design characterisitic that allows items to be worn for a long time as it is comfortable, simple, and practical. Stella McCartney's knit designs pursue easy-to-wear designs that are comfortable and have practical designs with simple details. Lastly, 'Subcultural Reproducibility' showed in Stella McCartney's knit designs reflect Hippie culture, which pursued a rejection of conventional values, and promoted sustainable energy. This culture peaked in the 1960s and 1970s, when 'Beatles' were mainly working. Additionally, retro styled knit designs inspired by other various music genres from the 1980s and 1990s appeared in this category as well.

• 한국복식학회:학술대회논문집
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• 한국복식학회 2004년도 The 21st International Costume Congress
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• pp.318-319
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• 2004

• 한국복식학회:학술대회논문집
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• 한국복식학회 2005년도 International Costume Conference PROCEEDING
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• pp.146-147
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• 2005

• 복식문화학회:학술대회논문집
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• 복식문화학회 1998년도 International Costume Culture Conference
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• pp.42-43
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• 1998

• 복식문화학회:학술대회논문집
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• 복식문화학회 2006년도 정기총회 및 춘계학술대회
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• pp.48-49
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• 2006

• 한국복식학회:학술대회논문집
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• 한국복식학회 2002년도 월드컵기념 춘계학술대회 의상전
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• pp.27-27
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• 2002

• 한국의상디자인학회지
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• 제13권3호
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• pp.149-163
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• 2011

Hanjisa(Korean paper yarn), a new material made from the traditional Korean paper, has been developed through local R&D efforts, reflecting the current trend highly valuing environmental friendly. This new material is considered suitable for the 21C lifestyle and culture pursuing improved quality of human life and the environment. Therefore, this study aims to widely make known the originality and functions of the environmentally friendly Korean paper yarn, as well as to increase its commercial value. Furthermore, a new category of apparel design is presented by studying painting dyeing based on transformational tuck techniques and wax resist dyeing with formative features of repeated lines and rhythms of shells in order to implement three-dimensional and decorative artistic expressions. The texture of the Korean cotton paper yarn was particularly suitable to employ tuck and dyeing techniques Which express formative features of shell. Also, the material was useful for expressing the three-dimensional feelings with repeated curves and cross sections of shells. Moreover, paraffin resist dyeing and stitch techniques were used in order to avoid monotony and the images of shells visually materialized. Through the results stated above, this study could explore how to overcome obstacles to globalization of the Korean modern apparel such as its uniqueness, limit of materials or absense of internationality by applying modern design to the Korean paper fabrics. In the future, it is expected that more manufactures could produce and supply the new materials so as to make widely known the originality of the Korean paper fabrics and develop the material into a popular organic product fitting the modern lifestyle.

• 한국의상디자인학회지
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• 제23권3호
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• pp.99-108
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• 2021

The present study examines the overall manufacturing status of local wetsuit makers, problems in the manufacturing process, and future research tasks. The study revealed that most manufacturers use neoprene fabric of varying thickness, depending on the body part. Normally, 3 mm-thick fabric is utilized for high-activity body parts and 5 mm-thick fabric is used for high-activity areas requiring thermal insulation. In terms of the manufacturing method, the tools and manufacturing processes used by companies were found to be similar. However, because of the nature of wetsuits requiring a more complicated manufacturing method than that of general clothing, there were some differences in the manufacturing method processes from company to company, such as bonding and ease treatments. According to wetsuit manufacturers, they make incisions in consideration of the body's curvature and the overall shape and design of the wetsuit when developing patterns. For example, most answered that they preform the wrist and ankle parts, where the body's curvature is obvious. On the question regarding the "difficult manufacturing process", the most frequent response was the "bonding" process. Most manufacturers were found to focus on designs that can improve mobility and clothing fit, and commonly experienced low-order quantity as an operational difficulty. As for the question on the wetsuit-related technology needed in the future, the "development of various designs" was the most frequent answer, followed by the "development of lightweight and diverse materials".