• 한국의상디자인학회지
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• 제4권1호
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• pp.5-17
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• 2002

This study aimed to investigate the relationship between ideal images of women and women's clothing fashion England between 1820s and 1850s. The age was divided into two periods, which were 1820-1836 and 1837-1850. During the first period, the ideal images of women were those of fairy, spirit, and angels, which were expressed by tight waist belt, wider and shorter skirt, top expanded sleeve, wide and flat pelerine collar, feather decoration, elaborate and curly hair style, narrow and light ballerina shoes etc.. During the second period, the ideal images for women were those of lady with modesty, quietness, and weakness. They were expressed by long and full skirt, tight or bulge over the lower arm sleeve, dropped sleeve, poke bonnet, body wrapping large shawl and sober color etc.. The result shows that the ideal images of women in 19th century England were concretely expressed by various clothing fashion including hair style, shoes, and decoration. This study sheds light on psychological, historical, and theoretical approaches to clothing.

• 한국의상디자인학회지
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• 제4권1호
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• pp.19-33
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• 2002

Consumer involvement is one of the most important concepts in target marketing. Marketing managers seeking repeat business and a long term relationship with their consumers must understand the process underlying product evaluation. Therefore, the objective of this study was to find out the relationships between consumer involvement and product performance. Judgement sampling method through survey was utilized to collect the data and the subjects were 614 university students. Factor analysis, reliability test, and regression were used to analyze the data. The research results showed that there were three dimensions of product performance, so called, ‘aesthetic’, ‘utilitarian’, and ‘socio-interactive’. Consumer involvement was positively related to all dimensions of product performance. Understanding of the relationship between consumer involvement and product performance would contribute to build useful marketing strategies.

• 한국의상디자인학회지
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• 제1권1호
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• pp.17-34
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• 1999

Because the United States of America has a short history, they don‘t have a special traditional culture or costumes. Besides, America is a multi-people country, they couldn’t have a consistent culture or a traditional costumes. But even they have a short history, they are trying to make a new culture. America is searching for a representative culture, which are like festival costumes, regional costumes and costumes that are form the group of people, in there country and making it into their a convention culture. This thesis is about the costumes of the U.S.A.'s famous festivals, traditional and festival costumes that are differ from every other states and the traditional costume that they are making it righ

• 한국의상디자인학회지
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• 제1권1호
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• pp.157-169
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• 1999

This study has investigated the Horse Culture and the Horse Owner‘s colours(Horse racing silks or Jockey’s costume). The results of this study revealed that the jockey‘s costume of western as well as Korean’s. According to the “International agreement on breeding and racing” in order to avoid too much variation between basic colours, grades of colours and colour combinations, a standard for owner‘s colours and jacket design has been agreed. Racing colours registered before the present agreement will however be allowed. Every horse coming from abroad runs in the registered colours of its owner in the country where the horse is trained. There are unique Korean jockey’s costume, They are going to change jockey‘s costume to Owner’s colours.

• 한국의상디자인학회지
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• 제6권2호
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• pp.63-75
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• 2004

The traditional Ukrain costume has been gradually developed and influenced by the climate and political, economical environments. The national costumes has represented the beliefs and understanding of people about the beauty and harmony of the world. Eastern Europe and Northern Asia are considered as the origins of the Korean traditional costume, and the artifacts ranged from over the Black Sea to ‘Skitai’ and Northern Asia to ‘Noinoola’ support this hypothesis. This study is investigate the formative characteristics of Ukrain national costume especially of the nineteenth century and the early twentieth century. In Ukrain, Men wear ‘Rubaha’ (shirts style's upper garment-in Ukrain Sarochka) and trousers, women wear ‘Rubaha’ with vest and a skirt and a head gear were worn. Ukrain is consisted with three group - 1) Dnipro region-included the Kiev region in the center of Ukrain, 2) Polissia region in the northwest of Ukra in and 3) Hutsul-Zakarpattia region in the west of Ukrain. These three groups have there own different formative characteristics of Ukrain traditional costume.

• 한국의상디자인학회지
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• 제3권1호
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• pp.93-115
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• 2001

Korean textile industry is faced a turning point, And the culture of a country itself is getting a main competetive items. Therefore, this study is focused upon developing fashion items of Korean image. For this study purpose, I carried out literature review and questionnaires were surveyed with 129 women, to see how Korean women interested in costume are conscious of Korean image and the way to develop Korean image fashion items. The study results are as follows. 1. To Koreans, the elements of Korean image were Hanbok(Korean traditional cloths) and Saeckdong(traditional multi-coloured stripes), but to foreigners they were national image. 2. To develop competetive fashion items of Korean image, I recommend as follows. - set up a typical key-word of Korean image - promote top designer - globalization of Hanbok - take advantage of 2002 Wold Cup - bring Korean image fashion into vogue to the younger from domestic to abroad - make Korean image into universal fashion - start with accessories, hats, bags, scarves

• 한국의상디자인학회지
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• 제3권1호
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• pp.117-127
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• 2001

In the 1980's discuss in the postmodernism and at the 1990's that is globalization. Globalization is the compression of time and space. That is the products of modernism and postmodernism. Global trends are the multiculturalism, localism, tribuism, etc. These trends have a important effect modern fashion. 20th fashion have a modernity -variation, functionalism and popularity, postmodernity-uncertainty, multiculturalism, post structuralism, etc. If Korean fashion have the globality, open to the world other country and culture, deep study of that, and view point of intercultureity. This Study Suggest to achieve globalize of Korean costume. 1. Plon up base on the scholastic study of giobalization. 2. Promote global project of Korean collection. 3. Collect of ethnic, culture, information of fashion America, Europe, etc. and make high up our a sense of disorimination. 4. Manifold studing abroad 5. Strergthening of globalization and ethnic curriculum on Educational course

• 한국의상디자인학회지
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• 제3권1호
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• pp.15-31
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• 2001

Textile fabrication affected by consumer and selected by fashion designer. The textile fabrication has been made not only by introducing the newly developed fiber but also by modifying the existing textile materials to impart sensibility to them. Consumers choose but to their sensibility of textile material and fashion trend. On purpose in this research is find out have influence on textile image. Wool fabrics have been in use from early age in northern Europe. Recognition of the role of the morphological structure, surface properties, chemical composition, acid-base characteristics in the chemical treatment of wool led to quantum advances in the fields of setting, shrink-resisting, chemical modification, and internal fiber cross-linking. Mechanical finishing to develop the handle, drape, and surface characteristics of the fabric is at least as important as chemical or wet finishing. Result showed that to have variety sensibility and trend theme in wool fabrics are tweed, venetian, serge, gabardine and melton.

• 한국의상디자인학회지
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• 제3권1호
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• pp.77-91
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• 2001

Remembering a meaning of fashion started in the early 20C, Paul Poiret is one of the most important designer. If so, what does his achievements and assessment his costume design have to be？ That is the spirit of his design. Through the creation of the new style which is totally different from a period before, introduction of the vivid color, the new line and the enthusiasm of the fashion business, he showed the roll and the possibility of the modern designer. In Poiret's women's costume, harmonious beauty of women could be discovered in beautiful color which was not used in the 19th and elegance line. Furthermore, in the creation of the color and style, he got a strong influence by the art of early 20C's Europe. This was an opportunity that todays fashion has treated as a part of the or her art, and many modern designers are contacting with the art. The excellent ability in the fashion business has the composite as total fashion. Fashion business including perfumes, cosmetics furnitures, accessories is a model for most designers who follows him.

• 한국의상디자인학회지
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• 제6권1호
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• pp.94-103
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• 2004

This study is to explore the '60s 'Retro' trend appeared in the 2003/2004 Fall ＆ Winter Pret-a-porter Collections which was held in the 4 major cities, Paris, Milan, London, New York on the February and March of the last year. It is often said that the '60s Retro trend is one of the most powerful fashion trends in the 2003/2004 season, and it really affects the modem fashion market nowadays. From this study, we can find that the '60s fashion mode certainly contains the 5 formative characteristics such as Minimal Look, Pop Art Fashion, Op Art Fashion, Space-Age Look, Femme-Enfant Style, and following these 5 characteristics of the '60s fashion mode the retrospective trend can be developed to finally create the '60s Retro Look presented in the 2003/2004 F/W Pret-a-porter Collections.