• Journal of the Korea Fashion and Costume Design Association
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• v.14 no.4
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• pp.127-137
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• 2012

The purpose of this study is to recognize the differences of visual evaluation by variations in width of hem line and waistline position of the flare pants. The stimuli are 9 samples: One control group, 3 variations of the width of hem line and 3 variations of the waistline position. The data has been obtained from 44 fashion students. The data has been analyzed by Factor Analysis, Anova, Scheffe's Test and the MCA method. The results of the study are as follows: The visual evaluation by the width of hem line and waistline position of flare pants are composed of 5 factors : physical characteristics, elegance, originality, comfort, and stiffness. Among these factors, the physical characteristic is evaluated to be the most important factor. As a v isual evaluation result o f changes in the width o f hern l ine, 8 4 cm in width (the narrowest width) was highly evaluated in physical characteristics, elegance, and originality factors. For the result of changes in the waistline position, high-waisted flare pants were highly effective in physical characteristics, and also evaluated well in elegance, originality and stiffness factors. The flare pants did not show any interaction between the width of hem line and waistline position. The waistline position had more influence on visual evaluation in physical characteristics, originality and comfort factors while elegance and stiffness factors were affected by the width of hem line.

• Journal of the Korea Fashion and Costume Design Association
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• v.14 no.4
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• pp.73-88
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• 2012

There are practicality, ornamentality and symbolic in a folding fan among Western accessories, and that is a little tool to enhance the overall harmony of a dress. The purpose of this study was to examine Western folding fans in an effort to shed light on the history, culture, fashion and life of different ages in which folding fans had been used. It's specifically meant to look into the mentality of people who had used folding fans. The meaning and function of folding fans were investigated, and their diverse types and characteristics were analyzed. As a result, it's found that in the West, a folding fan was one of major accessories that had an inseparable relation to popular clothes in each age and were necessary for a perfect coordination. Folding fans had been used as ornaments for Western noble women since the 16th century. After a certain period of time passed by, the 18th century became the heyday of folding fans. At that time, folding fans were one of aesthetic art works that even served as a means of mental exchange.

• Journal of the Korea Fashion and Costume Design Association
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• v.14 no.4
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• pp.43-61
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• 2012

This research aims to examine the impact of store personality and service quality on the customers' intention of revisiting the department store and their intention of recommendation to others. The participants were women in their 20s to 50s with experiences of purchasing apparel from major department stores. A total of 324 survey responses were used for the final analysis. The data were analyzed using factors analysis, reliability analysis, and multiple regression analysis with PASW 18.0. The results were as follows. First, the department store personality was composed of 3 factors; prestige, passion, sincerity. Service quality factors were defined as tangibility, responsiveness, and empathy. Second, the three dimensions of brand personality-prestige, passion and sincerity turned out to be influential factors affecting the customers' revisiting intention and recommendation intention. Also, tangibility and responsiveness of service quality factors had a significant influence on their revisiting intention, whereas tangibility, responsiveness and empathy factors had a significant influence on their recommendation intention. Third, the sub-dimensions of store personality and service quality had a different influence on the customers' revisiting intention and recommendation intention according to the department store brand.

• Journal of the Korea Fashion and Costume Design Association
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• v.14 no.4
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• pp.17-27
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• 2012

The purpose of this study is to analyze the perceived service quality according to the characteristics of beauty salons and customer demographics. 343 customers were surveyed in the areas of university campuses, central district and residential areas of Cheongju. The questionnaire consisted of the characteristics of beauty salons and customer demographics, and items to evaluate the service quality. Confirmatory factor analysis, t test, ANOVA and descriptive statistical analysis were used to analyze the data. The results were as follows; First, the preference for the number of designer in the beauty salon were differed by sex, age and occupation. Women, college and graduate students preferred the salons with over seven designers. The customers over forty years old used smaller beauty salon. Second, Female perceived higher service quality in all respects such as technique, kindness and convenience of reservation than male did. There were no difference in age groups and occupations. Third, nationally franchised shop which located in downtown with more than 20 designers were highly evaluated in view of service quality.

• Journal of the Korea Fashion and Costume Design Association
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• v.19 no.3
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• pp.63-74
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• 2017

This study aims to contribute to the development of male incontinence underwear with an anti-aging effect that meets customer requirements by examining the types, sorts, sizes and specifications of male incontinence underwear currently sold on the market. The results of an analysis of a total of eight commercial products are as follows. 1) Among the samples, six types of incontinence underwear were of a pull-on style like regular underwear; two types were of a pad insertion style. With respect to the underwear design, four (50%) types of incontinence underwear were brief style. The rest were drawers (3, 37.5%). Only one was of a trunk (12.5%) style. 2) With respect to size, the percentage of Size 3 was 50%, followed by Size 4 (50%). Most of the size of the underwear uses hip measurement whereas Japanese products (3, 37.5 %) use waist circumference. 3) With respect to the materials of the incontinence underwear, natural fibers such as cotton were mostly used and a polyurethane or polyester was mixed to enhance the wearing sensation and stretchability of the underwear. Finally, for the structure of the pad area, a napping finish was the largest (3, 37.5%), single knit 2(25%), twill weave 2(25%), and rib weave 1.

• Journal of the Korea Fashion and Costume Design Association
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• v.19 no.3
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• pp.127-142
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• 2017

The purpose of this study was to investigate the clothing and cosmetics purchasing behaviors of middle aged male consumers according to objectified body consciousness. The subjects were 329 male adults aged from 40 to 59, and measuring instruments consisted of objectified body consciousness, clothing and cosmetics purchasing behaviors, and subjects' demographics attributions. The data were analyzed by factor analysis, cluster analysis, multiple response analysis, cross tabs analysis, and $x^2$ test using the SPSS program. The results were as follows. First, three factors (body shame, body surveillance, and control belief) emerged on objectified body consciousness. Second, subjects were divided into 2 groups (objectified group and non-objectified group) by objectified body consciousness. Third, these two consumer groups showed many differences regarding clothing and cosmetics purchasing behaviors. The objectified group showed many more positive clothing and cosmetics purchasing behaviors than the non-objectified group in terms of purchase motives, selection criteria, information source, purchase place, and purchase cost per month. These results show that objectified body consciousness is a useful variable for understanding adult male clothing and cosmetics purchasing behavior and to segment the male consumer market effectively.

• Journal of the Korea Fashion and Costume Design Association
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• v.19 no.3
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• pp.159-174
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• 2017

It is very important to preserve the form of traditional costumes and to set the prototype for the design and production of various Korean costumes. This study therefore attempts to analyze the Danryeung pattern methods in textbooks in order to propose a prototype of Korean costumes and a system suitable for modern men, focusing on the Danryeung of the Joseon Dynasty. The research method examined the flow of the Danryeung system in the Joseon Dynasty through previous studies and literature, and the portrayal of the appearance of people of the time through portraits and paintings. The purpose of this study is to analyze the measurements and patterns of textbooks' Danryeung based on the analysis of characteristics of the 5th Joseon Dynasty. From that, the study will analyze the differences between textbooks and artifacts and will propose a Danryeung system for the body shape of modern males in their 30s. In this study, it is meaningful to propose the guideline for the design modification of Korean costumes by providing basic data for subsequent productions.

• Journal of the Korea Fashion and Costume Design Association
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• v.2 no.2
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• pp.5-17
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• 2000

This study about the Zoot Style is the first part of a series of research, which is to examine various subcultural styles in 1900s. The main concern of this research is to investigate the origin of a style, the way how it developed, and the reason it appealed to people. Subculture is a marginallized culture which the subordinal groups in the social structure developed as a means of reaction against the dominant groups of a society. The clothes and decorations of these groups can be regarded as the central expressions of exclusiveness, loyalty and identities for their groups. In 1990s, the distinction between the subcultural style and high fashion tend to be blurred, because it has gained more influence on the high fashion. Zoot Suit, adopted and diffused by Cap Calloway in 1940s, is the code of a subculture formed by a special race, class, space, gender, and generation identities. It develops as a reaction, and consequently reflects the struggles against the dominant culture: it is to refuse, appreciate and ridicule the dominant style. The Zoot Style had a great influence both in Paris and Cuba: the Zazous Style in Paris and the Caribbean Style of Cuba are the subcultural styles branched from the Zoot Style.

• Journal of the Korea Fashion and Costume Design Association
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• v.2 no.2
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• pp.19-40
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• 2000

It is supposed that the future fashion could be made by the scientist instead of fashion designer. Because it is so intellectual and avantguard. In addition to this the practical value and a certain identity is needed in this future fashion. Especially, the intention of no acceptance of categorization could be explained through the fashion clud of young people and the extremeness in the street. Paul Hedmus has insited that Tokyo club is closely related the fashion styles depended on the western historical street fashions. Fashion is mixeded contrasted, modified, resembled, reversed and finally it includes the new neaning. Instead of distinguishable logo there are lots of messages in the fashion. There are a few thousand of young people who wear silver max metal shoes. And they craze the neon picture and advertisement implies meaning the drug. It could be applied to the people of 90's. The difference between sex from the stone age is induced basically from the fashion and the part of discussion of sex. In this study we research the images of future fashion showed in SF Movie, Star Wars, Episode, The 5th Elements, Nirvana. Those were geometric and natural, technological expansion of space, corset fashion acessoruy image and geometric expression and these characteristics implied in modern fashion trend and future fashion images. Because it is supposed to the future image of current fashion. The millenium fashion is more realistic, practical, and natural instinct realization of ideal. but it is not the unrealistic, the vague of the regendary image.

• Journal of the Korea Fashion and Costume Design Association
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• v.9 no.3
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• pp.221-230
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• 2007

This research was focused on the changes of layered techniques in Hussein Chalayan's collections. For this purpose, the layered techniques in 134 works from Chalayan's collections, 97S/S to 06S/S, which were obtained from fashion magazines and fashion internet site, were analyzed and classified into 15 groups. Layered techniques in his works apparently expressed his philosophy about deconstruction. Multilayered feeling was given through using various techniques such as one layer clothing which was showed like multi-layered clothing. Others were multi-layer clothing which felt like one layer, breaking the stereotyped line of clothing into atypical construction and using various materials or constructive lines which made the optical feeling like one layer or multi-layer clothing, and so on. These layered techniques in Chalayan's collections were differentiated into several categories, such as techniques which were revealed in every collections, techniques which were differentiated from one another collections, techniques which were continuously showed through three collections for connection with each collection, techniques which were used only for Spring/Summer season, and techniques which were uniquely showed in early collection or recent collections.