• Proceedings of the Safety Management and Science Conference
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• 2000.05a
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• pp.351-360
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• 2000

선석배정문제는 항만운영 및 관리의 첫단계이며, 각 항만의 지리적, 자연적 특성에 따라 매우 독특하면서 복잡한 성향을 띠고 있다. 특히, 인천항은 그 지리적 특성상 갑문이라는 특수한 시스템과 많은 종류의 화물을 취급하기 때문에 만성적인 체선·체화 현상을 보이고 있으며 많은 물류비의 상승 등 경쟁력을 상실하고 있는 실정이다. 본 연구에서는 인천항의 갑문이용과 선석의 배정문제에 있어서 실제 인천항을 운영하는 전문가 집단의 지식을 규칙화하고, 실제자료를 토대로 갑문의 영향을 분석하여 보다 효율적으로 운영할 수 있는 시스템과 예기치 못한 상황에 대한 대처를 원활히 할 수 있는 선석운영 의사결정지원시스템을 구축하였다. 특히 본 연구에서는 기존 연구에서 고려하지 못한 갑문을 중심으로 교차제한사항과 선석운영의 효율을 높일 수 있는 이안을 예상한 입항선박을 고려하였으며, 더 나아가 사용자로 하여금 쉽고 빠르게 선석을 운용할 수 있도록 개선된 그래픽 사용자 인터페이스(Graphic user Interface)를 갖는 대화식 접근법(User interactive approach)체제의 실시간 선석운영 의사결정지원시스템을 개발하였다.

• The Research Journal of the Costume Culture
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• v.12 no.3
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• pp.468-484
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• 2004

The purposes of this study were (1) to segment female college students' apparel shoppers into unique apparel buying decision-making style groups; and (2) to profile for each segment in terms of personal characteristics (material values, change seeking tendency and prestige sensitivity) and fashion information sources. Data were collected through questionnaires from convenient sample of 290 female college students. As a result of cluster analysis and univariate analysis of variance, distinctive consumer decision-making style groups of consumers were identified; Value-maximizing Recreational Shoppers, Brand-Maximizing Emotional Shoppers, and Apathetic Shoppers. These three groups were compared as to the effect of personal characteristics variables and fashion information sources through univariate analysis of variance and chi-square statistics. The result showed that personal characteristics (material values, change seeking tendency and prestige sensitivity) and fashion-information sources do influence the consumer decision-making styles and that these three groups were unique in their decision-making characteristics showing that consumer decision-making styles can be a good segmentation base for apparel market.

• Asia-pacific Journal of Multimedia Services Convergent with Art, Humanities, and Sociology
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• v.7 no.1
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• pp.117-125
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• 2017

People believe that they make a rational decision. But the results of behavioral economics research show that people make a emotional decision at many times. The perception of fairness is one of the example in emotional decision. Sometimes people give up their monetary profit and revenge counterpart when they feel unfair. So the perception of fairness is very important. Two experiment was conducted. In experiment 1, researcher studied the effect of the pre-investment cost in perception of fairness. The result showed people who had pre-investment cost thought more unfair but were more likely to continue prior decision. In experiment 2, researcher studied the effect of type of CEO and message frame in perception of fairness. The results showed that people thought the proposal was more unfair when CEO was son of founder and message was gain and loss framing message.

• Proceedings of the Korea Society for Energy Engineering kosee Conference
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• 2006.05a
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• pp.371-376
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• 2006

서로 갈등적인 관계에 있는 다중 기준 하에서 다양한 국가 전력 시스템을 정량적으로 비교하는 데에는 전력 시스템의 비교 지표가 필요하다. 이러한 비교 지표를 산출하기 위하여 해석적 망형 과정(Analytic Network Process; ANP) 모델 가운데 상호 의존도 수중이 낮은 되먹임 모델 및 상호 의존도가 없는 독립성 모델이 개발되었다. 이러한 ANP 모델은 구성요소로 교점들(nodes)과 상호작용 관계를 표현하는 가지들(arcs)을 포함하고 있다. 의사결정 목표 교점에는 세 가지 유형의 리스크 성향이 포함되었다. 이러한 리스크 성향은 원자력 발전소 같은 위험 설비에 대한 전문가(그룹)의 리스크 성향이며, 더 구체적으로 말하면, 리스크 감수 성향, 리스크 혐오 성향, 리스크 중립 성향 등이다. 여기서 수행된 연구의 주요 목적은 ANP 모델을 구성하는 교점들 가운데 하나인 평가 기준 교점에서의 변화가 전력 시스템의 비교 지표에 미치는 영향을 해석하려는 것이다. 이러한 모델 변이가 비교 지표에 미치는 영향을 알아보기 위한 사례 연구에서 각 발전원의 특성을 비교할 평가 기준은 기준 사례와 비교 사례 각각에 대하여 상이하게 선정되었다: 기준 사례의 경우에는 보건성을 대표하는 생명 단축 [yr/TWh], 환경성을 대표하는 지구 온난화 [$g\;CO_{2}-eq./kWh$], 사회성을 대표하는 지속가능 정도[-], 경제성을 대표하는 발전 단가 [\/kWh] 등이 선정되었다; 반면에, 비교 사례의 경우에서는 보건성을 대표하는 사고 사망 [death/GWh]만이 다르고 나머지는 동일하게 선정되었다. 이러한 보건성을 대표하는 생명 단축 또는 사고 사망의 선정은 다음과 같은 비교 지표에 영향을 미친다는 것이 발견되었다: (1) 되먹임 모델에서는 성향 가중치 및 기준 등급에 영향을 준다. (2) 되먹임 모델과 독립성 모델에서는 시스템 등급에 영향을 준다. 향후에는 더욱 더 다양한 상호의존 모델들이 정량화될 필요성이 있다고 본다.

• Journal of Digital Convergence
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• v.15 no.12
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• pp.169-185
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• 2017

Given that nowadays things get very fast due to the pervasive use of the Internet and mobile devices, decision-making time can be an important variable in the online economic decisions. Although in experimental and behavioral economics, measures like scores or earnings are usually preferred, this study argues that the time variable can be dealt with as a new decision outcome. Thus, by selecting some psychological factors presumably impactful in the online context (i.e., incidental emotions, psychological distances, and individual's impulsivity), this study tested their effect on decision time in the online centipede game. As a result, the mean decision time in the game was longer (1) in the happiness condition than in the anger condition and (2) in the friend condition than in the stranger condition. The people with attention difficulties spent a short time in the decision and the people who dislike complex problems spent a short time in explaining their decision. This study can contribute to the field as it used the decision time as the dependent variable and it tested the effect of psychological factors in the context of online decision-making. Future studies can be conducted in other online decision situations or by considering other psychological variables.

• Information Systems Review
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• v.9 no.1
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• pp.67-84
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• 2007

In diffusing an information systems(IS), the provider of the IS can be more effective if they can identify user groups who can adopt the system early. By focusing on the user groups, system providers can encourage them to adopt the IS. After the early adopters adopt an IS, the diffusion of the system to other groups can be easier by early adopters' voluntary advertisement and help in adopting the IS. Instead of discrete choice methods which are usually used for this purpose, we suggest a decision tree method. Compared to discrete choice methods, this method is more accurate for prediction and can easily identify non-linear segments of groups. By testing the data of adopters of an IS in agricultural business, we show the excellence of this method in identifying target groups to focus on. This method would help system providers to diffuse their systems by starting from early adopters.

• Proceedings of the Korean Information Science Society Conference
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• 2003.10a
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• pp.106-108
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• 2003

최근 들어 인터넷의 급속한 발전으로 사용자가 처리해야할 점보의 양이 급속히 늘어나게 됨으로써 사람이 혼자만의 힘으로 이 많은 정보를 처리하는 것이 하나의 고단한 작업이 되었고, 이 작업을 돕기 위한 소프트웨어 에이전트(software agent) 의 필요성이 대두되었다. 본 논문에서는 구현한 소프트웨어 에이전트가 사용자의 업무보조 (personal assistant) 라는 자신의 임무를 수행하기 위하여 온톨로지(ontology)를 기반으로 사용자의 선호도(preference) 와 의사결정 패턴을 학습하여 사용자 프로파일(user Profile) 을 작성한다. 학습한 프로파일을 바탕으로 사용자의 선호도와 일치하는 제품을 추천하는 지능형 에이전트를 제안하고. 실질적인 실험을 통해 학습된 사용자의 성향을 분석한다.

• The Journal of Society for e-Business Studies
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• v.14 no.3
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• pp.15-37
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• 2009

This study presents a new retrieval system developed to consider various preferential requirements for buyers in the real estate market. The paper analyses essential factors affecting the price of real estate and then a set of factors are classified by region-related factor and individual-related factor. After endowing the buyer's selected factors with weights in the retrieval system, the optimal solutions have been drawn by comparing with the others through an entropy measure of Multi-attribute Decision Making. This retrieval system is applied to the Busan real estate market to estimate the solutions of retrieval. Evaluation results indicate that the retrieval system can provide useful information to analyse the price determination factors of real estate, as well as to save the searching cost of the buyers.

• Asia-Pacific Journal of Business Venturing and Entrepreneurship
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• v.8 no.2
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• pp.53-61
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• 2013

This study investigated the tax compliance applying framing effect, with the influence of detection rates, client advocacy, risk seeking tendency on the amount of income declared. Questionaires were filled in by CFA in Busan. Questionaires involve three cases (newly founded company, loss-expected company, gain-expected company). Respondents declared least in newly founded company, next loss-expected company, to gain-expected company. Respondents declared more as detection rates rose. As client advocacy increases, newly founded company and loss-expected company declare less, while gain-expected company declare more. As risk seeking tendency increases, newly founded company and loss-expected company declare less, but gain-expected company. Finally the interaction effect between client advocacy and risk seeking tendency is supported.

• The Journal of the Korea Contents Association
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• v.12 no.2
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• pp.472-482
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• 2012

There are many investors in the stock market, and more and more people get interested in the stock investment. In order to avoid risks and make profit in the stock investment, we have to determine several aspects using various information. That is, we have to select profitable stocks and determine appropriate buying/selling prices and holding period. This paper proposes a data mining tool for the investors' decision support. The data mining tool makes stock investors apply machine learning techniques and generate stock price prediction model. Also it helps determine buying/selling prices and holding period. It supports individual investor's own decision making using past data. Using the proposed tool, users can manage stock data, generate their own stock price prediction models, and establish trading policy via investment simulation. Users can select technical indicators which they think affect future stock price. Then they can generate stock price prediction models using the indicators and test the models. They also perform investment simulation using proper models to find appropriate trading policy consisting of buying/selling prices and holding period. Using the proposed data mining tool, stock investors can expect more profit with the help of stock price prediction model and trading policy validated on past data, instead of with an emotional decision.