• Journal of the Korean Home Economics Association
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• v.46 no.5
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• pp.111-121
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• 2008

The purpose of this study is to analyze the relationships between sense of values and clothing image of middle aged women. For this purpose, the subjects of 300 adult women from in their 40's to 50's, living in Daegu area were sampled out by convenient sampling method. The result of this analysis are as follows. 1)a factor analysis identified six different types of sense of value: materialistic, self-respect, relationship-conscious, sensation-conscious, practical, and people-conscious. 2)six different types of clothing image were identified: classy, bold, plain, feminine, casual, and peculiar. 3)the results of multiple regression analysis found that sense of values affected clothing image of middle aged women. This meant that significant relationships existed among these variables and there was a causal relationship between sense of values and clothing image.

• Journal of Fashion Business
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• v.12 no.5
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• pp.141-154
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• 2008

The purpose of this study was to identify factor structure of consumption value, clothing attitudes and the effects of consumption value on clothing attitudes. Questionnaires were administered to 513 college students living in Deagu and Kyungbook province. Data were analyzed by using frequency, factor analysis, multiple regression, t-test, ANOVA, and Scheffe-test. The findings are as follows. Consumption values were composed of five factors such as social value, differentiated individuality, material value, functional value, and circumstances value. Clothing attitudes were composed of five factors such as pursuit of individuality, fashion interests, utility pursuit, appearance conspicuousness, and social approval. The effects of consumption value on each of clothing attitude variables, pursuit of individuality, fashion interests, appearance conspicuousness, and social approval were explained by the factors such as social value, differentiated individuality, and functional value, utility pursuit by social value, functional value, and circumstances value.

• Journal of the Korean Home Economics Association
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• v.39 no.9
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• pp.95-102
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• 2001

The Effects of Self-Esteem and Sociocultural Attitude toward Appearance on Clothing Behavior. The purpose of this study was to investigate to relation between self-esteem and sociocultural attitude toward appearance and clothing behavior i.e. individuality/self expression, body improvement, social approval, sex appeal. Measurements were included Rosenberg's self-esteem, Thompson's sociocultural attitude toward appearance questionnaire and clothing behavior. The data were collected from 498 female university students in Seoul and Kyongki Province. The collection works were undertaken between the 15th of June and 30th of June, 2001, The data were analyzed using factor analysis, reliability test, analysis of variance, and multiple regression analysis. The results of this study were as follows : 1) Three dimensions of sociocultural attitude toward appearance were identified: internalization, social awareness, and concrete awareness. 2) Self-esteem and internalization of sociocultural attitude toward appearance had an effect on clothing behavior i.e. individuality/self expression, body improvement, social approval and sex appeal. Social awareness of sociocultural attitude toward appearance had an effect on body improvement, social approval, and sex appeal.

• Journal of the Korean Society of Clothing and Textiles
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• v.34 no.4
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• pp.686-696
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• 2010

This study analyzes how the eco-friendly attitude and benefits pursued in clothing influence the purchase satisfaction of eco-friendly consumers for infants and children's underwear. The survey was conducted from June $1^{st}$ to $20^{th}$ in 2009, and 303 responses were used in the data analysis. A frequency analysis, factor analysis, reliability analysis, and multiple regression analysis were conducted for the statistical analysis. The results show that the eco-friendly attitude is classified by environmental concern, awareness of environmental consumption, and participation in the environmental movement. The benefits pursued in clothing are classified by fashion pursuit, brand pursuit, functional pursuit, personality pursuit, and economical pursuit. The awareness of the environmental consumption factor in the eco-friendly attitude influences the purchase satisfaction of eco-friendly consumers for infants and children's underwear. The fashion, brand, functional, and personality benefits pursued in clothing effect the purchase satisfaction of eco-friendly consumers for infants and children's underwear.

• Korean Journal of Human Ecology
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• v.14 no.1
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• pp.119-132
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• 2005

The purpose of this study was to investigate the effect of adolescents' need on their attitudes to aesthetic surgery and clothing. Subjects were 627 middle and high school students. In this statistical analysis, SPSS 10.0 for Windows Program was used to calculate percentage, mean, and standard deviation. Also, these data were verified by Factor analysis, t-test, One-way Anova, Duncan' multiple range, Pearson's correlation coefficient, and Multiple Regression Analysis. The results of this research were as follows: Adolescents with higher need for achievement showed negative attitudes toward the secret and risk of aesthetic surgery. On the other hand, those with higher need for dominance and exhibition were in favor of the surgery and willing to have it despite its high cost and risk. Individuality of clothing was directly affected by need for achievement and dominance. Adolescents with higher need for achievement and dominance considered individuality as one of the most important factors. And sexual attractiveness of clothing had a positive correlation with both need for dominance and exhibition. Such a fact leaded that adolescents with higher need for dominance and exhibition considered sexual attractiveness as one of the most important factors, along with individuality. As a conclusion, adolescents' need play an important role in explaining the recently observed trends among adolescents in aesthetic surgery attitude and clothing attitude.

• Journal of the Korea Fashion and Costume Design Association
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• v.15 no.2
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• pp.43-56
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• 2013

The purpose of this study was to investigate adolescents' body esteem and clothing behaviors according to the sociocultural attitude toward appearance. The subjects were 750 adolescents in Daejeon and Chungnam province. The research method was a survey methodology and the measuring instruments consisted of sociocultural attitude toward appearance, body esteem, clothing behaviors, and subjects' demographics attributions. The data were analyzed by Cronbach's ${\alpha}$, factor analysis, cluster analysis, t test, $x^2$ test, ANOVA and Duncan's multiple range test, using SPSS program. The results were as follows. First, 2 dimensions(internalization and awareness) were emerged on the sociocultural attitude toward appearance, and adolescents were divided into 4 groups (unreceptive group, awareness group, internalized group, and receptive group) by the sociocultural attitude toward appearance. Second, there are some differences in adolescents' body esteem according to the sociocultural attitude toward appearance. Receptive group had the lower level on body esteem than unreceptive group. Third, there are significant differences in adolescents' clothing behaviors according to the sociocultural attitude toward appearance. Receptive group had the highest psychological dependency of clothing, clothing interest, clothing individuality, and clothing conformity among 4 groups.

• Journal of the Korea Fashion and Costume Design Association
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• v.16 no.3
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• pp.15-31
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• 2014

The purpose of this study was to investigate the effects of sociocultural attitudes toward appearance on male consumers' apparel buying behavior and appearance management behavior. The subjects were 353 males aged from 40 to 59 years old. The research method was a survey and the questionnaire consisted of sociocultural attitude toward appearance items, apparel buying behaviors items, appearance management behaviors items, and subjects' demographic characteristics items. The data were analyzed by Cronbach's ${\alpha}$, factor analysis, cluster analysis, multiple response analysis, ${\chi}2$ test, ANOVA and Duncan's multiple range test. The results were as follows. Three dimensions (appearance importance awareness, slimness importance awareness, internalization) were emerged on sociocultural attitude toward appearance, and subjects were divided into 4 groups(receptive, unreceptive, awareness, and internalized group) by this variable. The 4 groups by sociocultural attitude toward appearance showed many differences on apparel buying behaviors and appearance management behaviors. Receptive and internalized group more importantly regarded fashion trend and store display as apparel buying motives, design and trend as selection criteria, and did shopping to buy clothes more often than awareness and unreceptive group. Receptive and internalized group recognized higher the need for various appearance management behaviors and spent more expense to enhance their appearance than other groups.

• Journal of the Korean Home Economics Association
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• v.49 no.9
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• pp.99-109
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• 2011

The purpose of this study was to characterize the new women, modern girls and modern boys from the 1920's to the 1930's as a modern new generation, the primary consumer of modern consumption culture, and to examine their values, lifestyles, consumption culture and clothing attitudes. The data were obtained from the magazines and newspapers published from 1920's to 1930's and previous literatures, and analyzed by qualitative content analysis. The results were as follows: A modern new generation meant the new women, modern girls, and modern boys seeking for the western looks and cultural tastes. The values of a new generation people were individualism, materialism, and modernism which was the same as Americanism. They enjoyed western lifestyles and sports and consumed new mass media and popular culture. Their clothing attitudes were fashion orientation, conformity, symbolism, conspicuous consumption, aesthetic value, individuality, and practicality.

• Journal of Fashion Business
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• v.16 no.1
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• pp.137-149
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• 2012

The purpose of this study was to identify the factor structure of sociocultural attitude toward Appearance, pursuit of clothing benefits, ambivalent consumption of fashion product and the effects of sociocultural attitude toward appearance and pursuit of clothing benefits on ambivalent consumption of fashion product. Questionnaires were administered to 425 women living in Deagu Metropolitan City and Kyungbook province. The data collected were analyzed by using frequency, factor analysis, multiple regression, ANOVA, and Duncan-test. The findings are as follows. Sociocultural attitude toward appearance was composed of two factors such as internalization, and awareness. Pursuit of clothing benefits was composed of four factors such as individuality oriented, social oriented, fashion leadership oriented, and body oriented. Ambivalent consumption of fashion product was composed of three factors such as style/price ambivalence, place of purchase ambivalence, and brand ambivalence. The effects of sociocultural attitude toward Appearance and pursuit of clothing benefits on each of ambivalent consumption of fashion product variables like style/price ambivalence, place of purchase ambivalence, and brand ambivalence were explained by the factors such as internalization, and awareness, and individuality oriented, social oriented, fashion leadership oriented, and body oriented.

• Journal of Korean Home Economics Education Association
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• v.32 no.3
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• pp.1-26
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• 2020

The purpose of this study is to develop and implement new classes using the concept of personal color system to the section 'Daily Outfits & Clothing Acquisition' in the 2015 revision of middle school home economics curriculum, and find out the effects on middle school students. For this, We redesigned a curriculum for 'Clothing Outfits and Self-Expression' part using personal color system, developed teaching/learning plans and teaching/learning materials, and examined the changes in self-identity, attitude in clothing life, and class satisfaction among students at the end of the class. The results of this research are as follows. After the implementation of 'Daily Outfits & Clothing Acquisition' unit classes which included the concept of personal color system, the students' self-identity and attitude in clothing life were improved. And according to the results of the individual interviews, students were generally satisfied with the class. If the 'Daily Outfits & Clothing Acquisition' unit classes using personal color system is widely used in middle school home economics classes, it can have positive impacts on adolescents and is expected to be of great help to home economics teachers as a valuable class material.