• Journal of the Korean Society of Clothing and Textiles
• /
• v.19 no.5
• /
• pp.738-746
• /
• 1995

The purposes of this study were 1) to find out any significant relationships among genderlogy, gender identity of clothing, and attitudes toward unisex clothing, 2) to investi- gate differences in genderlogy, gender identity of clothing, and attitudes toward unisex clothing between female and male college students, 3) to understand the structual dimension of genderlogy. The theory of this study was Bem's androgyny sex role theory which suggested an individual's masculine and feminine sex role lied on separate lines rather than on a linear line. The research design was an ex post facto survey and the subjects were 222 female college students and 179 male students in Taejeon, Chungnam and Chungbuk province. Using the SPSS program, factor analysis, 1-test, Pearson correlation coefficient, and plot were calculated for statistical analysis. The findings of this study were summarized as follows: 1) The 1.test showed significant differences in genderloy, gender identity of clothing, attitudes toward unisex clothing between female and male college students. 2) There were significant relationship among genderlogy, gender identity of clothing, attitudes toward unisex clothing. 3) The moi or dimensions of genderlogy were found to be traditional sex role and equal sex roles. There were only moderate negative relationship between traditional and equal sex roles and these two dimensions affected differently on the gender identity of clothing, as well as the attitudes toward unisex clothing, therefore traditional sex roles and equal sex roles seemed to lie on separate lines, and the androgyny sex role theory was supported.

• The Research Journal of the Costume Culture
• /
• v.10 no.3
• /
• pp.248-260
• /
• 2002

The purpose of this study were 1) to examine underlying dimensions of two aspects of attitudes - cognitive beliefs and consumption feelings of well-known name brand apparel and 2) to examine predictiveness of those two variables in predicting buying intentions of well-known name brand apparel. The data were collected through questionnaire from convenient samples of 207 female college students. Statistical analysis of factor analysis, t-test and multiple regression analysis were performed in analysing the data. The major findings were as fellows: 1. The dimensions of evaluation criteria of well-known name brand apparel were design/brand name, clothing construction, and practicality. 2. The dimensions of consumption feelings were pleasure/confidence, active and regret. 3. In predicting buying intension of name brand apparel, consumption feelings fecund to be as more robust predictors than cognitive variables.

• Journal of the Korea Fashion and Costume Design Association
• /
• v.13 no.3
• /
• pp.117-133
• /
• 2011

The purpose of this study was to analyze the difference in self-esteem, body satisfaction, body image and clothing attitude according to gender and somatotype. Also the paths for the clothing attitude affected by these variables were analyzed. The data for this research were collected from questionnaires of 210 male and 180 female college students. Body image is categorized as three factors, 'interest in appearance', 'concern about weight', and 'satisfaction in appearance'. And clothing attitude is categorized as five factors, 'fashionability', 'status symbolism', 'modesty', 'conformity', and 'manageability'. Male students were more satisfied with their body satisfaction than female students. Female students showed higher interest in appearance and concern about weight than male students. Thin somatotype showed high self-esteem interest in appearance, and fashionability. Fashionability was indirectly affected by gender, somatotype, self-esteem and body satisfaction, and was directly affected in the cases of high interest and satisfaction in appearance. Status symbolism was significantly affected in the cases of female students and high interest in appearance. Modesty was significantly affected in the cases of female students and low satisfaction in appearance. Conformity was significantly affected in the cases of high interest in appearance. Manageability was indirectly affected by gender, somatotype and self-esteem, and was directly affected in the cases of low interest in appearance.

• Journal of the Korean Society of Costume
• /
• v.53 no.4
• /
• pp.101-112
• /
• 2003

The purpose of this study was to examine the relationship among self-esteem, degree of appearance concern, clothing attitude and make-up to serve as a basis for the development of more differentiated marketing program for clothing and cosmetics industries that takes the delicate psychological characteristics of women into account. The subjects of this study were 936 adult woman from the age of 20 to the age of 40 living in Daegu. The data were analyzed by using MAVOVA, ANOVA, frequency analysis, the analysis of confidence coefficient and the Cronbach's $\alpha$ were also applied. The result of this study were summarized as follows : 1. The group with a high degree of self-esteem was found out to pursue fashion and interest more than the group with a low degree of self-esteem. The group with a low degree of self-esteem was found out to have higher conformity than the group with a high degree of self-esteem. It was found out that the group with a high degree of self-esteem shows a higher degree of make-up than the group with a low degree of self-esteem. 2. The group with a high degree of appearance concern was found out to pursue fashion and interest more than the group with a low degree of appearance concern. It was found out that the group with a low degree of appearance concern shows a higher conformity than the group with a high degree of appearance concern. The group with a high degree of appearance concern shows a higher degree of makeup than the group with a low degree of appearance concern.

• Journal of Fashion Business
• /
• v.18 no.2
• /
• pp.132-147
• /
• 2014

The purpose of this study is to classify the appearance concern into groups and analyze the differences of the attitude toward plastic surgery and clothing behavior by groups. Questionnaires are administered to 206 female adults in their 20's-50's living in Deagu and Kyungbook areas from $10^{th}$ July to $19^{th}$ July, 2013. Frequency, factor analysis, reliability analysis, correlation analysis, cluster analysis, ANOVA, Duncan-test and ${\chi}^2$-test were used for data analysis. The appearance concern is categorized as follows: appearance harmony focus and body focus. The attitude toward plastic surgery was found as risk tolerance, image improvement/surgery desire and keeping the secret of surgery. Clothing behaviors are found as individuality focus, other focus, convenience and luxury ostentation. The appearance concern shows a significant correlation with the sub-variable attitude toward plastic surgery and clothing behavior. One test in the groups is determined by demographic variables like occupancy and monthly income. Appearance concerns are classified into three groups as follows: appearance concern group, low appearance concern group and body concern group. The groups show a significant difference in the attitude toward plastic surgery and clothing behavior. This difference indicates that the 20's show a high body focus on their appearance concern, an attitude of image improvement/surgery desire toward plastic surgery and another individuality focus on clothing behavior while 50's care more about convenience in their clothing behavior.

• Journal of the Korean Society of Clothing and Textiles
• /
• v.27 no.6
• /
• pp.696-704
• /
• 2003

The main purpose of this study is to examine the gay men's clothing attitude and preference according to gender role, for reviewing their clothing culture. Specifically, this study focuses on 1) investigating gay men's clothing attitude(brand orientation, conformity, fashion leadership, sexual attractiveness), 2) identifying their clothing preference, 3) comparing the difference of lifestyle, and 4) comparing the difference of their preference color and wearing the accessary, according to their gender role. Futhermore, this study compares those factors between gay men and heterosexual men. The data was collected from 168 persons(76 gay men and 92 heterosexual men) in LGHRF(Lesbian & Gay Human Rights Federation), Korea Gaymen's Coalition and adult men living in Seoul. To analyze data, the methodology adopted in this study is frequency, t-test, and ANOVA. The results found in this study are as followings: First, sexual attractiveness was significant factor for the gay men's clothing attitude and not concern about conformity. According to the gender role, bottom, who have much of the woman in composition, was more higher for the fashion leadership than top, who have a propensity for masculine. Second, gay men prefer to masculine, simple and casual style. According to the gender role, 'top' was more likely to masculine, simple and formal style rather than 'Bottom'. Third, Gay men were much more concern about a cultural life style. Furthermore, a preference color for both group was blue. Especially, gay men tended to prefer a chromatic color. The implication getting from conclusion in this study was to study Gay men's taste for a fashion, clothing attitude and their preference to purchase, etc., in considering their buying power for clothing in a fashion market.

• Journal of the Korea Institute of Information and Communication Engineering
• /
• v.12 no.4
• /
• pp.611-619
• /
• 2008

2.5D Mapping system that embody in this paper can make new design by doing draping to live various texture and model picture image of fashion clothes by pattern, and can confirm clothes work to simulation without producing direction sample or product directly. Also, the system can support function that can forecast fabric design and state of end article exactly, and the system can bring competitive power elevation of fashion industry and cost-cutting effect by doing draping using database of fabric and model picture image. 2.5D Mapping system composed and embodied by mesh warp algorithm module, light and shade extraction and application module, mapping path extraction module, mesh creation and transformation module, and 2.5D mapping module for more natural draping. Future work plans to study 3D fashion design system that graft together 3D clothes technology and 3D human body embodiment technology to do based on embodiment technology of 2.5D mapping system and overcomes expression limit of 2.5D mapping technology.

• The Research Journal of the Costume Culture
• /
• v.13 no.3 s.56
• /
• pp.494-502
• /
• 2005

The purposes of this study were to investigate the images on the alpha numeric brand name of fashion products, to identify the influences of clothing pursuit benefit on the brand name image and to determine the significant images on the attitude and purchasing intention. The data were collected via a self-administered questionnaire from 270 male and female students of undergraduate school in Kyongnam province during the March, 2004. Using SPSS 12.0 package, Cronbach's a, frequency analysis, factor analysis, and multiple regression analysis were performed. The results could be summarized as follows: First, the image dimensions of alpha-numeric brand name were composed of natural, new, active, urban, impactive and interesting image. Clothing pursuit benefits were composed of the brand value, attractiveness, fashion, individuality and economic value pursuit, Second, Clothing pursuit benefits had an significant effect on the image preference of alpha-numeric brand name. Especially, individuality pursuit and attractiveness pursuit have influenced on the natural, new, active, urban images. Third, the new, active, impactive, natural images had significant effects on the attitude, purchasing intention and conformity of products.

• Journal of the Korean Society of Clothing and Textiles
• /
• v.25 no.10
• /
• pp.1809-1820
• /
• 2001

본 연구에서는 모 직물의 접착심과의 접착 후, 프레싱 처리 후, 드라이클리닝 처리 후 프레스로 처리한 실제의 의복의 관리와 생산 면에서 접할 수 있는 직물 변화에 대하여 물성 변화를 살펴보았다. 겉감으로는 신사복 춘하용 모 100% 또는 모혼방 직물 15종류를 사용하였으며 심지로는 신사복에 많이 쓰이는 3종류 심지를 사용하였다. KES시스템을 이용하여 직물의 접착후, 프레싱 처리 후, 드라이크리닝과 프레싱 처리 후의 물성 변화를 시험하였으며 다음과 같은 결과를 얻었다. 1) 접착 후 EM은 대체로 감소하지만 강성과 이력 현상은 증가하는 것으로 나타났다. 결과로 KOSHI, SHARI, HARI는 증가하고 THV는 감소하여 태는 접착으로 저하되었다. 2) 프레싱 처리 후는 접착 후와 큰 차이를 보이지 않는다. 마찰특성에서 좀더 매끄러워지고 마찰 계수는 증가하는 것으로 나타났다. 3) 드라이크리닝과 프레싱 처리 후의 물성의 변화에서는 위사 방향의 큰 값을 갖는 경우에 감소하는 것으로 나타났다. 굽힘 강성과 전단강성은 감소하였지만 이력은 증가하는 흥미로운 결과를 보인다. 드라이클리닝 용제의 효과로 여겨진다. 무게는 증가하여 직물이 처리 후 수축한 것으로 나타났다. 프레싱 처리 후와 비교시 KOSHI, SHARI, HARI와 FURAMl는 감소하고 THV는 증가하여 태가 향상하였다.

• The Korean Journal of Community Living Science
• /
• v.16 no.3
• /
• pp.57-64
• /
• 2005

The purpose of this study was to compare clothing attitudes and the criteria for clothing selection between Korean and Korean-Chinese college female students in the Yanbian region of China. The subjects were selected as follows: 404 Korean female college students in the Choongchung area and 242 Korean-Chinese female college students in the Yanbian region of China. Questionnaires were used to collect the data and the data was analyzed by frequency, factor analysis, and t-test. The major results of this study were as follows: The clothing attitudes of the total respondents were classified into 5 factors: the fashion involving factor, the modesty involving factor, the economy conscious factor, the brand-name oriented factor, and the practical user factor. The modesty involving factor, the economy conscious factor, the brand-name oriented factor, and the practical user factor were significantly different between Korean and Korean-Chinese college female students. Korean consumers thought highly of the economy conscious factor and the practical user factor compared with Korean-Chinese college female students. However, Korean-Chinese college female students thought highly of the brand-name oriented factor and the modesty factor compared with Korean consumers.