• Proceedings of the Costume Culture Conference
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• 2003.09a
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• pp.85-86
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• 2003

의복은 비언어적 상징으로서 의사를 전달하는 무언의 언어로 이용되어 사람들은 의복을 통해 자기를 나타내며 동시에 다른 사람을 지각하고 평가하게 되는데 이러한 역할은 현대사회에 와서 더욱 강조되었다. 따라서 소비자들은 이미지라는 감정적ㆍ주관적인 요소로써 의류상품을 평가, 구매하는 경우가 많다. 이에 본 연구에서는 여자 대학생을 대상으로 자신이 생각하는 자기 이미지에 따른 실제 착용하는 의복이미지, 추구하는 의복이미지와 의복구매행동을 조사하는 것을 목적으로 하며 의류산업체에서 의류상품개발을 위한 자료를 제공하고자 하였다. (중략)

• Journal of the Korean Society of Clothing and Textiles
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• v.22 no.3
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• pp.293-302
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• 1998

본 연구의 목적은 신체만족도와 이상적인 신체상의 중요성이 의복추구혜택에 미치는 영향을 규명하는 것이다. 조사대상은 미국 여대생으로 177부의 설문지를 자료분석에 사용하였다. 신체만족도와 이상적인 신체상의 중요성은 신체 5부위(얼굴, 상체, 하체, 신장, 체중) 각각에 대해 측정되었고, 의복추구혜택은 패션 이미지, 체형결점보완, 여성스러움의 표현, 자기향상, 개성표현등의 5분야에 걸쳐 측정되었다. 결과로 신체 각 부위에 대한 이상적인 신체상의 중요성은 각각의 모든 의복추구혜택에 유의한 관계가 있는 반면 신체만족도의 경우 특정 부위에 대한 신체만족이 특정 의복추구혜택과 관계가 있는 것으로 나타났다. 이는 특정 부분의 신체에 만족하면 할수록 또한 이상적인 신체상이 중요하면 할수록 의복혜택을 통해 신체만족을 유지 또는 고양시키려는 소비자의 심리로 설명할 수 있다.

• The Research Journal of the Costume Culture
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• v.12 no.1
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• pp.90-103
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• 2004

The purpose of the present study was to investigate images pursued and purchase behaviors for clothing as determined by self-image. Data were collected through a self-administered questionnaire survey from March 3 to March 11, 2003 from 600 female students attending universities in Seoul; 514 were used for the data analysis. Data were analyzed by chi-square analysis, t-test, ANOVA, correlation analysis, tics, cluster analysis and Duncan's multiple range test. Self image was defined six factors: social image, gay image, intellectual image, girlish image, iron nerves image, image like a man and was classified three group avail of six factor: commonness type, social brilliance type, immature boldness type. The results showed significant differences in images of actual clothing worn by self and in the clothing image pursued among the groups determined by the self image. Significant differences were also found in clothing purchase behaviors such as monthly clothing expenditure, shopping frequency, store types, and the clothing items often used for expressing self-image among the groups divided by self-image.

• Journal of the Korean Society of Clothing and Textiles
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• v.24 no.5
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• pp.748-759
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• 2000

The purposes of this study were 1) to classify wearing situation of male adolescents and 2) to classify self-image and CPI(Clothing Preference Image) of male adolescents and 3) to segment consumer group by self-image and to find the differences in self-image and CPI by situation among groups. For the data collection a questionnaire was distributed to male adolescents who were residents in Seoul and Taejeon. The statistics used for the data analysis were factor analysis, multiple dimensional scale, mean, percentage, peason-correlation, cluster analysis, one-way ANOVA, Duncan-test by the SPSSWIN program. The results of this study are as follows: 1) The self-image of male adolecents is categorized by seven factors; sophisticate and fashion conscious, active, practical and realistic, flank and pure, young-looking, feminine, and slender. Based on seven factors, the consumer group is categorized to five groups; practical and realistic Group1, young-looking and feminine Group2, characterless Group3, active Group4, sophisticate and flank Group5. 2) Wearing situations are divided into three categories; in downtown, in urban, at festival. In downtown, CPI are divided into six elements; ornamental, simplex, sexy, feminine, neat, young, and sophisticate. In urban, CPI are divided into five elements; ornamental, simple, sexy, feminine, young-looking, and sophisticate. At festival, CPI are divided into four elements; unique, simple, feminine, and formal. To conclude, the male adolescent consumers are categorized by self-image, and the different CPIs are sought by different wearing situations.

• Journal of the Korean Society of Clothing and Textiles
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• v.31 no.6 s.165
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• pp.974-984
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• 2007

The purpose of this study was to find differences in evaluation criteria and to find differences in preferred images based on benefits segmented groups of jeans products consumers. Male and female Korean university students participated in the study. Quota sampling method was used to collect the data based on gender and a residential area of the respondents. Data from 492 questionnaires were used in the analysis. Factor analysis, Cronbach's alpha coefficient, cluster analysis, one-way ANOVA, and post-hoc test were conducted. As a result, respondents who seek multi-benefits considered aesthetic criteria(e.g., color, style, design, fit) and quality performance criteria(e.g., durability, ease of care, contractibility, flexibility) more importantly when evaluating and purchasing jeans products. Respondents who seek brand name considered extrinsic criteria(e.g., brand reputation, status symbol, country of origin, fashionability) more importantly than respondents who seek economic efciency. Respondents who seek multi-benefits such as attractiveness, fashion, individuality, and utility tend to prefer all the images: individual image, active image, sexual image, sophisticated image, and simple image when wearing jeans products. Respondents who seek fashion are likely to prefer individual image, and respondents who seek brand name more prefer both individual image and polished image. Mean while, respondents who seek economical efficiency less prefer sexual image and polished image.

• Journal of the Korean Society of Clothing and Textiles
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• v.25 no.9
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• pp.1621-1632
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• 2001

본 연구는 소비자의 실제적인 의복 소비 행동을 설명할수 있는 가치 개념을 제시하기 위하여 의복 소비가치의 구체적 유형을 밝히고, 적합하고 신뢰성 있는 의복 소비가치 척도를 구성 할 수 있는 기초자료를 제시 하고자 하였다. 본 연구에서는 Sheth(1991)의 소비 가치 이론과 의류학 및 소비자 행동분야의 다양한 이론을 토대로 초점집단면접(Focus Group Interview)을 통하여 소비가치에 대한 탐색적 접근을 시도한 결과를 논의하였다. 의복의 구매와 착용의 선택상황에 영향을 미치는 소비가치는 Sheth(1991)의 5가지 소비가치 유형인 기능적 가치, 사회적 가치, 감정적 가치, 진귀적 가치, 상황적 가치 및 의복제품의 특성에 따른 자기표현적 가치로 분류되었다. 기능적 가치는 물리적 속성, 물리적 기능, 도구적 성과와 관련되었으며, 사회적 가치는 사회계층, 준거집단, 인구통계 적 특성 집단, 문화-민족적 집단과의 관련성 에 대 한 가치로 구성되었다. 감정적 가치는 긍정적, 부정적 감정 및 심미성 요인으로 구성되었으며, 진취적 가치는 다양성추구행동 요인 및 유행성의. 새로움 추구 요인과 관련되었다 또한 상황적 가치는 의복착용상황, 구매상황, 커뮤니케이션 상황으로 구성되었으며, 자기표현적 가치는 성격, 이미지 표현, 개성추구, 유행추구 등의 요인으로 구성되었다. 본 연구의 이러한 결과를 바탕으로 소비가치에 대한 양적 연구를 실시한다면, 보다 객관적인 구조를 파악하고 신뢰성 있는 측정 문항을 개발할 수 있을 것이다.

• Journal of the Korean Society of Clothing and Textiles
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• v.30 no.4 s.152
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• pp.655-661
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• 2006

The purpose of this study was to investigate the make-up preference images influenced by the clothing preference images group, and importance orders among the make-up preference images. The questionnaires were given to female residents in the ages between $20{\sim}45$ in Seoul and Kyung-gi province during October 2004. 322 questionnaires were used for data analysis. The collected data were analyzed by using SPSS 10.0 software with various techniques such as ANOVA test, Duncan test and paired t-test. The results of this study as follows; 1. It was found out that the graceful, chic, and modern make-up image had significant differences. The graceful make-up preference image was preferred by the graceful clothing preference image group. The chic and modern make-up preference image were preferred by modern clothing preference image group. It was confirmed that the categories with significant differences were those with the same clothing and make-up preference image groups, which indicate people prefer unified image coordination. 2. As the results of the analysis of the difference in importance of make-up preference images, it was found out that the natural make-up preference image was the most preferred by people, and followed by the youthful make-up preference image. On the other hand, the romantic make-up preference was preferred the least. This study on relationships between clothing images and make-up images found that the costume culture is becoming more of 'total fashion' and that it would be beneficial for clothing brands to incorporate cosmetics in their business strategies and expand their businesses.

• The Research Journal of the Costume Culture
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• v.15 no.5
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• pp.810-824
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• 2007

The purpose of this study was to examine the women consumers' pursued clothing images and consumption values according to the value system. The data was obtained from questionnaires filled out by 305 women living in Seoul and Gyung-gi. For data analysis, factor analysis, cronbach's alpha, ANOVA and cluster analysis were used. The results of this study were as follows: First, value, pursued clothing images and clothing consumption values were consisted of various factors. Second, women's values influenced on the pursued clothing images and clothing consumption values. Third, according to value factors, women classified into four groups, And they showed different pursued clothing images and consumption values. Also they were differentiated with shopping frequency and age. Therefore, value system was the important factor which can suggest the women's pursued clothing images and consumption values and marketer should know the value system of targeting consumers.

• Journal of the Korean Society of Clothing and Textiles
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• v.28 no.6
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• pp.746-757
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• 2004

This study was intended to analyze clothing preference images according to the age groups (30's, 40's, 50's and 60's) and to clarify the differences between present clothing preference images and that of the future after 60. The data was collected through a questionnaire and a total of 482 questionnaires on the age groups ranging from 30s through 60s were used in the analysis. As for the present clothing preference images in accordance with age groups, the younger age groups in the range of 30's and 40's presented higher scores in most of these images. But the older age groups in the 50's and 60's had lower scores in most of these images. On the contrary, the older age groups had higher scores than the younger age groups with respect to similar, mature, magnificent, innocent, plump and virtuous images. As for the future clothing preference images after 60 in the elegant, luxurious, graceful, intellectual, chic, urbane, slimy and sociable images, the age groups in the 30's and 40's presented higher scores than the age groups in the 50's and 60's did. However, with respect to the youth-oriented images such as fashionable, innocent, remarkable, cute and vigorous images, the age group in the 60's had a higher score than the age group in the 30's, 40's and 50's did. There were differences between the present clothing preference images and future clothing preference images after 60. The 30's and 40's presented distinctively different clothing preference images in the present and future after 60. Thus, distinct images were pursued in the older age group. The 50s showed closest images to that of the older age group, presenting more conservative inclination in clothing preferences.

• Proceedings of KHEA Conference
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• 2004.04a
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• pp.112-112
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• 2004