• Journal of Korean Home Economics Education Association
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• v.18 no.1 s.39
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• pp.65-76
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• 2006

The purposes of this study were to segment adolescents into groups by Satir's communication and self-esteem and to investigate the differences among the groups regarding impulse buying of clothing and clothing behavior. The study distributed the questionnaires to the adolescents who were high school students in seoul. The total respondents were 596. The data were analyzed by factor analysis, k-means cluster analysis, ANOVA, Duncan test, regression and ${\chi}2-test$. Factor analysis showed that impulse buying of clothing had three dimensions: sensitive aspects of products stimulation, marketing situation stimulation and non-Plan stimulation. K-means cluster analysis showed that adolescents were segmented into four groups(blame-high self esteem, placate-high self esteem, blame-low self esteem, placate-low self esteem). The four groups were significantly different in regard to three dimensions of sensitive aspects of products stimulation, marketing situation stimulation and non-plan stimulation. For example, placate-high and low self esteem groups were influenced by sensitive aspects of products stimulation and marketing situation stimulation(-). And blame-high and low self esteem groups were influenced by marketing situation stimulation.

• Proceedings of the Costume Culture Conference
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• 1999.04a
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• pp.45-46
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• 1999

• Proceedings of KHEA Conference
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• 2004.04a
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• pp.144-144
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• 2004

• Proceedings of KHEA Conference
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• 2002.04a
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• pp.90-90
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• 2002

• Journal of the Korean Society of Clothing and Textiles
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• v.22 no.2
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• pp.279-289
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• 1998

This study was performed to investigate the dimensions of clothing attitudes and to study differences of the dimensions according to the demographic variables. The subjects selected for final analysis were 595 adults ranging from 20's to 50's in age. The clothing attitudes were classified into nine dimensions: fashionability, clothing involvement, clothing conformity, modesty, status symbolism, comfort, manageability, individuality and economy. And the dimensions were significantly different according to monthly expenditure on clothing, sex and educational level.

• Journal of the Korean Society of Clothing and Textiles
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• v.13 no.4
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• pp.412-426
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• 1989

This study investigated the relationship of consumer type to perferred and purchased Styles by clothing, life style, demographic, and information variables. Four consumer types were identified in study 1 (Kim, 1988). There were the casual, mannish, elegant, and feminine types. The present study used 20 line drawings representing the styles of summer '87 Data were obtained from questionnaires completed by 624 consumers $15\~69$ years of age living in Seoul, and analyzed by multiple discriminant analysis, and CROSSTABS. Descriptive profiles of the four categories were developed differently by clothing, life style and demographic characteristics. Casual and elegant types were preferred by middle-aged and married women, while mannish and feminine types were preferred by unmarried and younger women. The preferred design types of these groups were related more to preferences for clothing styles than purchased styles. All variables except occupation contributed to discriminate purchased styles.

• Journal of the Korean Society of Clothing and Textiles
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• v.25 no.2
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• pp.249-258
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• 2001

The purpose of this study was to determine if personality types affect apparel evaluation. Personality types was applied using Myers-Briggs Type Indicator(MBTI). The data were collected from 101 female using questionnaire to evaluate on apparel, and were analysed with factor analysis, Mann-Whitney test. Results revealed several significant differences with apparel evaluation to personality type. Extroversion and introversion had significant difference in fashion concern. Extroversion types were significantly evaluated fashion concern more than introversion types. Sensing and intuition had significant difference in conformity. Sensing types were significantly evaluated conformity more than intuition types. Thinking and feeling had significant difference in symbolism. Thinking types were significantly evaluated symbolism more than feeling types. Judging and perceiving had significant difference in conformity. Judging types were significantly evaluated conformity more than perceiving types.

• Journal of the Korean Home Economics Association
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• v.42 no.8
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• pp.123-132
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• 2004

The purpose of this research was to determine the relation between clothing evaluative criteria and personality types. Primary factor analysis was used to classify the clothing evaluative criteria and the continual scores of Myers Briggs Type Indicator (MBTI) were used for classifying the personality types. Correlation analysis and multiple regression analysis were used to determine the relation between the clothing evaluative criteria and the personality types. The data for this research were collected from questionnaires of 309 female university students in Seoul. In the results, the clothing evaluative criteria were grouped into 4 underlying dimensions： practical, situational, appearance producible and symbolic. Partially significant relations between the 4 clothing evaluative criteria and the 4 indicators of MBTI personality types were found through correlation analysis. Multiple regression analysis revealed that the variables explaining the dimension of Sensing and Intuition (SN) were appearance producible and symbolic clothing evaluative criteria; the appearance producible criterion had an inclination toward Intuition while the symbolic criterion had an inclination toward Sensing. The variable explaining the dimension of Judging and Perceiving (JP) was situational clothing evaluative criterion, which had an inclination toward Judging.

• Journal of the Korean Society of Clothing and Textiles
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• v.25 no.3
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• pp.638-649
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• 2001

The purpose of the present study was to investigate the differences in clothing purchase behaviors among the patrons of Dongdaemun market grouped by clothing shopping orientation. A self-administered questionnaire survey was conducted among 600 men and women from ages 15-29 from August 9 to September 12, 1999; 548 were used for the data analysis. Based on the clothing buying orientation, the consumers of Dongdaemun market were divided into four groups: plan circumspected, economy-oriented, fashion-oriented and shopping-oriented. These groups showed significant differences in the selected criteria used for clothing purchase, the amount of money and time spent for shopping. The groups were also significantly different in the usage rate and perceived of the market, and the satisfaction levels with the shopping environments and services of the Dongdaemun Market. With regards to the satisfaction levels, they were showed significant different in the diversity and fashion statement of products, business hours, and advertisement/sales promotion in order. The fashion-oriented group was the highest satisfaction level about the four variables among groups.

• The Research Journal of the Costume Culture
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• v.16 no.4
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• pp.709-721
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• 2008

The purpose of this study is to identify different consumer clusters based on clothing involvement and to examine the differences in consumer characteristics related to clothing purchasing. As consumer behavior characteristics, this study included visiting purpose of Internet shopping malls, purchasing situation, consumer confidence, and clothing satisfaction. Data were gathered by surveying university students living in Seoul metropolitan area using convenience sampling, and 321 questionnaires were used in the statistical analysis. In analyzing data, cluster analysis and one-way ANOVA were conducted. The cluster analysis identified four different consumer clusters, and there were significant differences in the consumer behavior characteristics among the four clothing involvement clusters.