• Proceedings of the Costume Culture Conference
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• 2001.12a
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• pp.70-71
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• 2001

• Journal of the Korean Society of Clothing and Textiles
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• v.22 no.3
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• pp.341-352
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• 1998

The purpose of this study was to investigate the effect of clothing cues (color, color scheme, structure) on impression formation by perceiver personality variable. The subjects were consisted of 77 male and 86 female undergraduate and graduate students. The experimental inventories for this study were a set of stimuli, a response scale, standardized MBTI. The stimuli were eighteen photographs and one extra photograph of a female wearing Korean dress, Chima and Jokori-varied in hue (cool, warm), color scheme (related schemes, con- trasting schemes) of the same silhouette. Results indicate that the most affecting perceiver's personality variables on impression effects were judging-perceiving traits and extraversion -introversion traits. The interaction effects were most frequently appeared between color scheme (clothing cues) and perceiver's personality traits. The impression factors which were most affected by perceiver's personality traits variables were preference· evaluation factor and individuality· attention factor.

• The Research Journal of the Costume Culture
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• v.4 no.3
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• pp.325-336
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• 1996

The main purpose of this study was to find the roles of sex related clothes. The result of the study showed that he effects of sex related clothes were vast and strong. 1. It appeared that sex related clothes affected the wearer's outside aspects and also inferred the wearer's inside characteristics. Subjects judged the wearer's sex by sex related clothes, and confidence in judgement about the wear's sex also appeared stronger when cue of sex related clothes is more clear than being ambiguous. Judging the model's impression when subjects evaluated other's appearance and personality ,clothes affected it and clothes also had a strong impact when subject inferred others's characteristics such as ability and activity. Among the three kinds of sex related cue like men's clothes, women's clothes and ambiguous clothes, when a model wore men's clothes, he mode's impression judged by the subjects was most favorable and positive. But respondents sex role identity appeared that it didn't affected the judgement of the wearer's sex, evaluation and inference of wearer's characteristics. But this result didn't match with the gender schema theory.

• Journal of the Korean Home Economics Association
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• v.33 no.1
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• pp.211-222
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• 1995

The purpose of this study was to investigate(1) the effects of clothing cues of 20s young man in business suits on the perception of occupational suitability in an office setting and (2) the effect of Perceiver's self-monitoring and sex on the perception of occupational suitability formed by the function of clothing cues. The experimental design of this study was between-subjects 23 factorial design. The experimental materials developed for the study were a set of stimuli and a response scale. The stimuli consisted of 8 color photographs of a young man wearing business suits which were manipulated at two levels for each of three clothing cues (suit color, suit style, necktie color). Each one of eight sub-samples included 14 subjects from 2 perceiver groups by sex. The questionaires used to measure perceivers' responses to the stimuli were constructed in 12 five-point likert scale representing occupational suitability and self-Monitoring was measured by the self-Monitoring Scale by Gangestad adn Snyder. The subjects consisted of 224 male and female college students in Seoul. The data was processed by ANOVA and MCA(Multiple Classification Analysis). The result were as follows: (1) The Clothing cues of young man in business suits(suit color, suit style) partially influenced the occupational suitability. (2) The perception of occupational suitability formed by the clothing cues of a young man in business suits was partially influenced by the perceiver's self-monitoring and sex. Female high self-monitoring group were more affected by the clothing cues than any other groups.

• Journal of the Korean Society of Costume
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• v.37
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• pp.119-132
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• 1998

Niveteen stimulus photographs varied in hue and color scheme of one clothing style of Korean dress worn by a female were used to explore the differences in perceptive effect of clothing cues(color, color scheme, structure) on impression formation and graduate students. The data were analyzed by factor analysis, factor score, ANOVA and Scheffe-test. Results indicate perceptive effects of clothing cues on impression formation are influenced by gender-differences and major-difference of perceivers. Significant gender differences were found in perception of clothing cues on impression effect. Interaction effects were found between clothing cues and gender. Significant major differences were found in perception of clothing cues on impression effect. Interaction effects were found between clothing cues and perceiver's major. Female perceivers and perceivers of major-ing in Liberal Arts reacted to clothing cues on impression formation with greater sensitivity than male perceivers and perceivers of majoring in Natural Sciences. Frequent interaction effects between gender and color of China (cool-warm color), between major difference and color scheme(related color harmony-contrasting color harmony) appeared on factors of impression effect. The influence of perceiver variables on their perception of clothing cues for impression effcet has important implications for gender difference and perceiver's maforing backgroung in a social situation.

• Journal of the Korean Society of Clothing and Textiles
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• v.18 no.3
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• pp.311-326
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• 1994

The purpose of this study was to identify 1) the effect of two contexts (job interview, Informal outing) and clothing cues (type, style, color) on male impresssions 2) the effect of perceiver's age on male impressions created by the clothing cues and contexts. The subjects consisted of 256 male undergraduate students and 256 middle-aged men. The experimental materials developed for this study were a set of stimuli and response scales. The stimuli were 8 color photographs of drawings of a male figure in clothing which were manipulated in two levels, each of three clothing cues including type, style and color. The experimental design was full factorial design of $(2^4contex^2{\times}clothing type^2{times}clthing color^2$. Each of the 16 sub-samples includes 16 subjects from the two perceiver group. Questionnaires used to measure perceivers responses to the stimuli were 7-point semantic differential scales composed of 37 bipolar adjectives representing personal traits. The data was processed by factor analysis, ANOVA, multiple classification analysis, Duncan's multiple range test. The major findings drawn from this study were as follows: 1. Three factors emerged to account for the dimensional structure of the impressions of the male figure in clothing in two social situations. These factors involved evaluation, activity and uniqueness. 2. The contexts, clothing types and clothing styles had significant effects on evaluation, activity and uniqueness. The clothing styles had a considerable effect on both evaluation and uniqueness while the clothing types affected activity. The clothing color had least effect on the impression and had only moderate effect on evaluation. 3. Perceiver's age influenced impressions formed by the social contexts and clothing cues. Male college students were least affected by contexts and clothing cues, while middle-aged men wert affected most.

• Journal of the Korean Society of Clothing and Textiles
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• v.18 no.2
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• pp.197-210
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• 1994

The purpose of this study was to Investigate men's clothing in regard to (1) the effect of wearer's age and clothing: rues on impression formation, and (2) the effect of perceiver's age on impressions formed by the wearer's age and the fuction of clothing cues. The experimental design of this study was between-subjects 24_full factorial design by 4 independent variables. The subjects consisted of 192 subjects in each of two male perceiver groups according to age(20s and 50s). The experimental moterials developed for the study were a set of stimuli al)d a response scale. The stimuli consisted of 16 color photographs made by identical manipulations of 4 independent variables consisting of 2 levels each. Each one of the sixteen sub-samples included 12 subjects from 2 perceiver groups. The independent variables provided by the photographs were (1) wearer's age (20s and 50s), (2) suit color (navy blue and beige),' (3) suit style (single breasted and double breasted), and (4) necktie color (analogous and complementary colors) . The 7-point semantic differential response scale which was designed to measure the impression of the stimuli was composed of 30 bipolar adjectives. The responses to the semantic differential scales were analyzed using factor analysis and ANOVA. The results were as follows:1) Wearer's age, suit color, suit style, and necktie color had significant effects on impression of the 3 factors (appearance·potency, individuality activity, and evaluation) partiafly. However, the suit style was the most dominent clothing cue : the single breasted suit conveyed positive impression of individuality' activity to both of the wearer's age groups than double breasted suit did on both of the perceiver's age groups. 2) Perceiver's age partially influenced impressions formed by the age and the clothing cues of men clothed in suits : the young perceiver's group was less affected by them than middle aged group.

• Journal of the Korean Society of Costume
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• v.32
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• pp.313-336
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• 1997

Nineteen stimulus photograghs varied in hue and color scheme of one clothing style of Korean dress worn by a female were used to investigate the effect of color color scheme and structure on impression formation for Korean dress. Subjects were 77 male and 86 female undergraduate and graduate students. The stimuli c9onsisted of two sets(cool and warm) of four similar color schemes two sets (cool and warm in Chima color) of five contrasting color schemes and one extra stimulus triad 3 hue base. Structures were de-fined by color schemes of Kit.Korum toward the color schemes of Jokori and Chima. Stimu-lus photogragh selected from Korean dress fashion magazines was managed and varied in hues and color schemes to Kit Korum Jokori and Chima according to Korean Standard Color through scanning and Adobe photoshop 3.0 program and then pictured through slide printer(HR-6000). Each subject assessed 19 stimulus color photographs with incorporated 7 point semantic differential response scale. The data were analyzed by frequency mean factor analysis t-test ANOVA and Scheffe test. Results indicate impression ofrmations are af-fected by clothing cues. 1) Four factors emerged to account for dimensional structure of impressions of female features on Korean dress. These four factors were titled as(1) preference.evaluation (2) individuality.attention (3) youth and (4) friendshio. The preference.evaluation factor was the largest including eleven adjectives and accounting for 29.62% of the variances. 2) Almost every clothing cue(color, color scheme, structure) had some effects on im-pressions formed But the color of Chima did not form the effects on impression of prefer-ence.evaluation factor. The effect of related color scheme was the most influential clothing cue on impressions of preference.evalation factor and friendship factor whereas the ef-fect of contrasting color scheme was the most influential clothing cue on impressions of indi-viduality.attention factor and youth factor. The effect of cool color of Chima was the most influential clothing cue on impression of indi-viduality.attention factor whereas the effect of warm color of Chima was the most influen-tial clothing cue on impressions of youth factor and friendship factor. The effect of Jokori/Chima.Kit.Korum structure was the most influential clothing cue on impressions of pref-erence.evaluation factor and youth factor whereas the effect of Kit.Korum/Jokori.Chima structure was the most influential clothing cue on impressions of individuality.attention factor and friendship factor. 3) The interaction effects were appeared among clothing cues. Significant interaction effects between color schemes(similar and contrasting) and colors of Chima(cool and warm were appeared on impressions of prefer-ence.evaluation factor imdividuality.atten-tion factor and friendship factor, Significant interaction effects between color schemes (similar and contrasting) and structures (Jokori.Chima.Kit.Korum; Jokori.Kit.Koru-m/Chima;Jokori/Chima.Kit.Korum;Kit.Korum/Jokori.Chima) were appeared on impressions of preference.evaluation factor youth factor and friendship factor. Signifi-cant interaction effects between colors(cool and warm) and structures were appeared on impressions of individuality.attention factor youth factor and friendship factor. Sighifi-cant interaction effects between colors(cool and warm) and structures were appeared on impressions of individuality.attention factor youth factor and friendship factor. Significant interaction effects among clothing cues(color color schemes and structures) were appeared on all impression factors. The friendship factor was the most friquently affected impression factor by interaction effects among clothing cues. In summary the clothing was used as nonverbal cues in the effect on impression for-mation of female dressed in Korean dress. it concluded that color schemes worked as cen-tral traits and colors of Chima and structures worked as peripheral traits in the formation of impression of the female clothed in Korean dress. hence organizing our impressions with respect to the parts of the Korean dress in re-lation to the whole holistic perceptual pro-cess Gestalt approach was used and supported.

• Journal of the Korean Society of Clothing and Textiles
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• v.30 no.3 s.151
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• pp.470-480
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• 2006

Consumer may perceive needs of certain product information online rather than the number of pieces of information available for decision making. In addition, consumers may seek information that is more relevant to apparel category. Moreover, involved consumers intensify information seeking and seek certain information. The purpose of this study is to identify the perceived importance weight of each information cue when shopping apparel via the Internet, to investigate the differences of the perceived importance weight of product information cues in product category, and to examine the relationship between apparel involvement and the perceived importance weight of product information cues. This study employed a single-factor within-subjects design experiment that simulated online purchase situation for two product types, Jeans and a Shirt. A total of 125 college students participated in this study. Results indicated that selected information such size available, price, style, color description, item measurement, stock available, and item quality (in sequence) can be considered as global cues to judge product quality and influence purchase decision regardless of product category. The significant multivariate effects for product category on the perceived importance weight of product information cues were found. Personalization, fiber content, and fabric structure were product specific information cues. Consumers' product involvement significantly influenced the perception of information weight. Therefore, product information can be personalized based on consumer involvement

• Proceedings of the Plant Resources Society of Korea Conference
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• 2023.04a
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• pp.32-32
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• 2023

본 연구는 16세기 과거에서 낙방한 시권(試紙)인 낙폭지(落幅紙)가 어떻게 재활용되었는지에 대해 고 찰하는 것이 목적이다. 과거 시험 답안지는 시권, 시지(試紙), 명지(名紙), 과지(科紙)라 하였으며 두껍고 품질 좋은 종이가 사용되었다. 국가의 특별한 경사가 있거나 왕이 친림한 과거 시험의 경우 응시자에게 국가에서 시지를 제공하였으나, 그 외 3년마다 치르는 정기시험인 식년시(式年試)는 개인이 별도로 마련하였다. 전국 각 도와 한성부에서 치러졌던 초시(初試)를 비롯한 복시(覆試), 별시(別試), 증광시(增廣試), 춘당대시(春塘臺試) 등 과거 응시자의 수는 조선 후기로 갈수록 증가하였다. 이 때문에 시지 마련은 응시자 개인뿐 아니라 국가의 부담으로 작용하게 되었다. 조선시대 과거에 합격한 시지는 응시자에게 돌려주었으나 불합격한 시지의 경우는 돌려주지 않고 국가에서 재활용하였다. 낙폭지는 북방 군사들의 추위를 막는 방한용 의복인 지의(紙衣)로 사용되었으며, 화전(火箭), 가슴을 가리는 갑옷인 엄심갑(掩心甲), 비를 막는 장막용이나 우의(雨衣)로 사용되었다. 낙폭지는 건물 내부 도배 재료로 초배(初褙)에 이용되었으며, 그림이나 책의 배접용으로 활용되었다. 16세기 『묵재일기』에는 이문건이 32년간 성주 지방에서 유배 생활을 하며 인근 지역 관인(官人)과 지인들을 통해 주기적으로 낙폭지를 입수했던 기록을 살필 수 있다. 지방의 종이 제작 정도, 종이 수급 현황, 낙폭지 재활용에 대한 구체적인 양상을 통해 일상 속 종이 재활용 상황을 파악하는 단서를 제공하였다.