• 복식문화연구
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• 제13권4호
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• pp.589-603
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• 2005

This study was to develop the design of briefs for elderly women, aiming at understanding about the briefs that the elderly women currently wear and helping them draw happiness from wearing clothes. This study, based on the data analyzing the physique of old women that was investigated by the previous study, targeted the elderly women living in Jeonbuk area to conduct the research into their physique, brieff that they prefer. The results of this study were as follows. First, the majority of the elderly women wore size 100 as looking into the size of briefs that elderly women put on and their physique. For the most part, they had relatively thinner waist compared to the belly and buttock. Second, they were found to have preference for briefs with narrow rubber band, and medium sized design that fit their line of buttock, waist and crotch, for reasons of the activity and comfort. Third, they were found to be generally happy with the briefs that they are currently wearing. Fourth, the factors leading elderly women to buy briefs were analyzed to come from the 4 considerations of beautiful appearance/customer service, practicality, economical reason/size and the comfortable feeling when wearing them. Among such factors, the greatest demand among those factors was the comfortable feeling they can have when they wear briefs, followed by the economical reason/size, practicality, beautiful appearance/customer service.

• 한국의류학회지
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• 제4권1_2호
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• pp.11-18
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• 1980

This study attempts to discern the purchasing pattern of urban husbands' clothing in Korea. Studies on this subject in other cultures show that wives play lesser role in purchasing activities of their husbands' clothing in the industrial societies rather than in the pre-industrial ones. It would be interesting to know the way selecting and buying husbands' clothing in urban Korea. Specifically questions to be answered include: Who makes the decision in selecting in kinds of husbands' clothing and who buy them? Data for this study has been collected through structured questionaire survey for 606 married women in the City of Seoul including 192 mothers of elementary school students, 58 elementary school teachers, 210 mothers of middle and high school students, 56 mothers of undergraduate students, and 47 college professors. Since most women of our sample are relatively high in educational level and working for various educational institutions, the findings of this study should not be generalized as a general trend of urban Korea. Major findings of this study include: 1) Purchasing husbands' clothing is not entirely wives' domain. The degree of participation on the part of wives in selecting and buying of their husbands' clothing depends upon the kinds of clothings. If it is for such items as underwear, socks, handkerchief, or umbrella, which are relatively easy to choose in terms of size, outlook, and price, more wives do the job. Other- wise, however, husbands more actively participate in selecting and buying their own clothings such as shoes, overcoats, neck tie, and formal wear. 2) In terms of clothing behavior of husbands, it seems to be a general trend that husbands select their clothings, but wives buy them. 3) Variables related to socio-economic status seem to affect the clothing behavior of husbands. Those who more actively participate in selecting and buying their clothings include: husbands whose wives have a job outside thier family, younger in age, middle school or high school graduates rather than college graduate or husbands with far lesser education, and husbands who live in western style houses rether than in traditional Korean houses.

• 한국의류학회지
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• 제22권6호
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• pp.793-803
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• 1998

Since most clothing research has still centered around buying behavior, the importance of consumer behavior which exists outside the purchase context has been neglected. This orientation focusing solely on purchase-related processes is deficient as it cannot account for consumer behavior that is recreational or that occurs without a recognized consumption need. In this vein, clothing browsing behavior can be a significant variable that has effects on clothing purchase-related variables. So to speak, browsers do make purchases at times; delayed-action purchases, impulse purchases and browsers may provide other less informed people with product information. In this study, we used definition proposed by Bloch and Richins(1983), which defines non purchase shopping(browsing) as 1,he examination of merchandises of a store for recreational or informational purposes without a current intention to buy. The specific objectives of the study were to identify the dimensions of clothing non -purchase shopping and to determine the causal relationship among clothing involvement, non-purchase shopping, impulse buying, purchase quantity, opinion leadership. The questionnaire method was used and 366 questionnaires were analyzed. Results can be summarized as follows. First, the non-purchase shopping was divided into two dimensions such as recreational non-purchase shopping and informational non-purchase shopping Of the two dimensions, recreational dimension explained the greater part than informational one. Second, it was revealed that clothing involvement was strongly positively related to non-purchase shopping, which influenced considerably on impulse buying, purchase quantity, and opinion leadership. In other words, clothing non-purchase shopping behaivor is very significant concept of clothing product category and has considerable effects on clothing buying though it occurs independently of purchase, so it seems that much more concern will be needed on this concept.

• 복식문화연구
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• 제6권1호
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• pp.94-109
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• 1998

The objective of this study is to measure self-image of adolescence, analyze empirically clothing-purchasing-behavior of adolescence and clarify correlation of two variables, self-image and clothing-purchasing-behavior. For this purpose, the techniques involve theoretical studies and researches based on historical obtained from previous related studies and surveys, 431 high school female students who reside in Seoul are asked to answer selected survey questions to examine three aspects, clothing-purchasing-behavior, self-image and demographics. The evaluation of surveyed information is analyzed by statistical techniques to improve the accuracy of data. Statistical methods used are as follows; Descriptive(frequency, mean, percentage), Factor Analysis(varimax rotation), Crosstabs(Chi-square), T-test, One-Way ANOVA< Correlation Analysis, Reliability Analysis and Duncan's Multiple Range Test. The mjor results of this study were as follows: Firstly, there is a discrepancy between real self-image and ideal self-image. Furthermore more significant differences is seen from physical aspects than psychological aspects. Consequently, research proves that the difference derived from their ideal situation and real situation leads to psychological unstableness. In addition, making their real self-image is dependent upon several elements such things as family economic level, pocket money, expenditure on clothing. Therefore, it is critical to combine all factors in order to decide how much to spend for children's clothing and pocket money in parents point of view. Secondly, research shows that shows hat there is correlated relationship between average expenditure on clothing and presence of mother's job. Average expenditure on clothing is, generally, influenced by vogue which is tend to be changed seasonally. It, also, shows that there is positive linear regression between expenditure on clothe and sensitivity for vogue. That is to say, dependent variable, expenditure on clothing, is varied as independent variable, sensitivity for vogue, changes. Female high school students are likely to give much value on brand. Moreover people who are spending more money on clothes have higher tendencies in prompt purchases than who are not. Thirdly, the analysis of clothing-purchasing-behavior and self-image shows that the difference between real self-image and ideal self-image draws the main reason of dissatisfaction after purchase of clothes. As a consequence, their unfilled needs lead them to keep making another purchase to satisfy themselves. Therefore, it is strongly recommended that parents' advices and directions on their children's money spending on clothes are imperative to establish well-behaved purchasing patterns.

• 복식문화연구
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• 제7권4호
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• pp.99-110
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• 1999

In order to help the marketers of the men\`s casual wear brands establish the marketing strategies to their target consumers, it is the purpose of this study to investigate on the variables affecting the casual wear purchase behavior of men in twenties, thirties and forties, and to clarify the differences of casual wear purchase behavior according to their age, The subjects were 429 men in their twenties, thirties and forties living in Seoul and data were analyzed by frequency, percentage, mean and standard deviation, x², ANOVA and Duncan\`s test. The results were as follows : (1) Significant differences were found among men in twenties, thirties and forties according to the self-image. Men in forties favored the conservative and not-noticeable image of casual wear, however, men in twenties and thirties favored those of the active, sexy, and distinctive image. (2) Significant differences were found among men in twenties, thirties and forties according to the importance of the store attributes such as convenience of transportation and parking place, clothing in vogue, and various merchandise. Men in thirties and forties put more importance on convenience of transportation and parking place. Men in forties put more importance on various merchandise than men in twenties and thirties. (3) Significant differences were found among men in twenties, thirties and forties according to general purchase behavior of casual wear. * Differences of the use of information according to age Majority of the men consulted the T.V., radio and people in their boundaries * Differences of the clothing purchase frequency according to age Men in twenties buy more clothing than other age groups. Men in twenties buy the clothing every one month and every three months and men in thirties and forties buy the clothing every three months and every six months. * Differences of the shopping day according to age Majority of the men buy the clothing on Saturday and Sunday. However men in twenties buy the clothing more on weekdays than other age groups. * Differences of the shopping place according There were not significant differences among three different age groups and majority of the men found out to utilize the department store. * Differences of the influence of the partners according to age Men in twenties found out to rely on their own decisions but men in thirties and forties found out to depend on their wives(loves). * Differences of the selection standards of casual wear according to age There were not significant differences according to age and adult males found out to select the casual wear by design, quality price in sequence.

• 한국가정과교육학회지
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• 제33권2호
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• pp.115-133
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• 2021

본 연구는 기후변화에 대응하는 의생활 실천을 위한 중학교 가정과 의생활 교수·학습 과정안을 개발하는 것을 목적으로 분석, 설계, 개발, 평가의 단계로 진행하였다. 기후변화 관련 문헌 고찰을 통해 '현상과 원인, 영향(환경적·경제적·사회적), 대응(완화·적응)'를 기후변화의 교육 내용 체계로 선정하고, 이를 가정 교과 의생활 단원의 분석 준거로 활용해 2015 개정 중학교 「기술·가정」① 교과서 6종을 자료유형(읽기 자료, 그림 자료, 활동 자료) 및 의복사용주기(생산, 구매, 사용, 폐기)에 따라 분석하였다. 교과서 분석을 통해 추출한 의생활 영역에서의 기후변화 내용 요소를 바탕으로 다양한 교수·학습방법과 수업 자료 및 매체를 활용하여 총 12차시의 기후변화 대응을 위한 가정 교과 의생활 교수·학습 과정안을 개발하였다. 교수·학습 과정안은 기후변화의 현상과 원인, 영향, 대응에 대한 통합적인 이해를 바탕으로 기후변화의 심각성을 학생 스스로 깨닫고, 이를 의생활 행동 실천으로 이어 가정과 사회에 긍정적 영향력을 행사할 수 있도록 구성하였다.