• Science of Emotion and Sensibility
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• v.9 no.2
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• pp.101-109
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• 2006

If a salesperson is able to juage consumers' purchasing preferences by looking at their eyebrows shapes, he might be able to set up his sales strategies that will be helpful for the sales. In order to set up this kind of strategy, the difference of purchasing preferences in relation to the eyebrows shapes must be defined clearly. The purpose of this study is to analyze the difference of purchasing preferences according to eyebrows shapes. We group eyebrows shapes into five classes in physiognomy, and Analyze the difference of purchasing preferences according to eyebrows shapes. The result shows that compared with people with rising tails of eyebrows, people with declined ones prefer common, simple, gentle and noble clothing image.

• Journal of Global Scholars of Marketing Science
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• v.9
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• pp.153-173
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• 2002

The purpose of this study was to investigate the relationships of store service quality, evaluative criteria, perceived risk and impulsive buying behavior of apparels. Data were collected from 481 women living in Busan and analysed by factor analysis, frequency analysis, Cronbach's $\alpha$, multiple regression analysis. The results were as follows: 1. The overall perceived risk was emerged the relationship to the easy-of-care and prestige/brand royalty of apparel products in evaluative criteria. The lower scores of salesperson service and store atmosphere were the high perceived performance risk by consumers. But the color/style of apparel products influenced positively performance risk. The care risk was emerged the relationship to the easy-of-care. And the time convenience loss risk and socio-psychological risk was influenced by prestige/brand royalty of apparel products. 2. The impulsive buying behavior of apparel products was influenced by care risk, performance risk and the store atmosphere. The results showed that perceived risk were influenced partially by store service quality and evaluative criteria of apparel. When were impulsive buying behavior of apparel products, consumers were influenced by care risk that easy-of-care and change after cleaning, and performance risk that coordination and the cost of buying, and then, were influence by store atmosphere and interior.

• The Science & Technology
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• v.9 no.7 s.86
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• pp.15-19
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• 1976

생활이 과학화됨에 따라 생활양식이 향상되고 인간의 사회적접촉이 많아지고 그 접촉방법과 형태가 또한 다양해지고 있다. 그러므로 의생활에서 의복의 형태의 다양성과 기능성의 요구도가 높아져가고 있으며 생산면에서도 시간적인 절약과 경제적면으로 제작의 공업화로 인한 기성복화가 요구되고 있다. 이런점으로 보아 의생활에서 혁신과 경제성으로 생각해야 할 것은 기성화의 문제와 소비문제라고 생각된다.

• Science of Emotion and Sensibility
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• v.16 no.1
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• pp.125-132
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• 2013

Recently, the consciousness of energy crisis is rapidly growing and sustainable eco-friendly energy sources are becoming issue. Therefore the portable electronic device requires new energy sources for providing continuous power supply and the power energy harvesting system of the human body that enables the power-harvesting research requests anytime, anywhere. One of the sources for energy harvesting is heat energy, which is the difference in temperature of the body and the surrounding environment. We tried to analyze the temperature difference between the environmental temperature and the temperature inside clothing according to the structure of the closed portion. And we examined the temperature difference between the environmental temperature and the temperature inside clothing according to the material of the clothing. The analysis showed that we have been able to get different results at parts of the body in the temperature inside clothing according to the structure of clothing. In upper torso of the chest and back, the temperature inside clothing of 'closed structure' was higher than the temperature inside clothing of 'opened structure'. In the section of arm and leg, it was reduced the difference of temperature inside clothing between 'closed structure' and 'opened structure'. It was particularly noticeable in the section of leg. The results of analysis of the difference between the environmental temperature and the temperature inside clothing according to the material of the clothing, in both cases of the two materials, 'closed structure' was higher than the 'opened structure' in the difference value between the environmental temperature and the temperature inside clothing. There was a difference according to the material in the section of leg. In this study, we outlined the basic guidelines for developing heat energy harvesting clothing by exploring the structure and material of clothing suitable for the heat energy harvesting.

• 보존과학연구
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• s.9
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• pp.135-156
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• 1988

• Korean Journal of Human Ecology
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• v.7 no.2
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• pp.210-213
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• 1998

• Korean Journal of Human Ecology
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• v.20 no.2
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• pp.401-412
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• 2011

국가들 간의 차이는 국제적 소비자행동 연구의 근간이 되며 글로벌기업의 전략 구상에 중요한 변수로 작용한다. 본 연구에서는 의복충동구매에 대한 국가간 이해를 증진시키기 위해 한국과 미국의 대학생들을 대상으로 의복충동구매와 구매에 영향을 미치는 쇼핑감정에 차이가 있는지를 살펴보고 쇼핑감정이 의복충동구매에 어떠한 영향을 미치는지를 살펴보고자 한다. 선행연구를 바탕으로 질문지를 개발하였고, 한국(N = 412)과 미국(N = 290) 각각의 대도시에 위치한 대학교를 무작위 선정하여 정규강의시간 전후에 자원자들을 대상으로 자료를 수집하였다. 분석 결과, 미국대학생들에 비해 한국대학생들은 구체적 구매의도가 없는 상태에서 점포를 둘러본 후에 구매할 것을 결정하는 등의 계획적 충동구매나 다른 목적으로 점포에 들렀다가 계획에 없었던 필요한 것 혹은 기억나는 의류제품을 구매하는 등의 상기된 충동구매를 더 많이 하는 경향이 있었다. 그러나 미국 대학생들의 경우, 구매의도는 없었으나 새로운 스타일이나 최신 의류제품을 보았을 때 충동적으로 구매를 하는 패션지향적 충동구매가 한국대학생들에 비해 더 많이 나타나는 경향이 있었다. 또한 소비자들이 쇼핑할 때 느끼는 쇼핑감정 중 긍정적인 쇼핑감정은 미국대학생들이 한국대학생들보다 더 많이 느끼는 것으로 나타났다. 한국과 미국 대학생들은 모두 쇼핑과정에서 긍정적 감정을 느낄 때 여러 유형의 의복충동구매 가능성이 높게 나타났으나 부정적 쇼핑감정이 발생했을 때는 한국 대학생들만이 패션지향적인 충동구매를 하는 경향이 있었다. 이러한 결과는 의류제품을 쇼핑할 때 두 나라 대학생 모두에게 쇼핑감정 특히, 긍정적 감정은 구매의도를 자극하여 충동구매를 조장하는 중요한 역할을 담당함을 보여주었다. 이러한 연구결과는 의복충동구매와 쇼핑감정 간의 관계를 이해하고자하는 연구자들과 리테일러들에게 필요한 정보들을 제공해준다.

• Proceedings of the KAIS Fall Conference
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• 2009.05a
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• pp.32-35
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• 2009

과학기술의 진보는 작용-반작용의 효과에 의해서 진전되었다. 고기능 제품을 위한 소비자의 경향이 증대되고 있다. 이에 따라, 각 산업, 기술과 제품 간의 통합화 추세가 일어나고 있다. 또한, 산업제품 설계에 다른 영역의 합성현상이 일어나고 있다. 합성효과의 일례로 '유비쿼터스 또는 웨어러블 컴퓨터'가 있으며 이는 의복과 컴퓨터 기능의 결합이며, 의복 내에 임의의 형태, 임의의 수단, 임의의 의사 소통 및 멀티미디어 기계를 포함할 수 있는 것을 말함이다. 유비쿼터스 또는 웨어러블 컴퓨터는 PC와 인터넷 다음 단계로서 포스트 PC의 최종 단계가 될 것이다. 본 논문은 유비쿼터스 개념이 내포된 스마트의복에 대한 연구이다. 본 연구에서는 다목적 스마트의류의 개발과 전문 연구가 및 관심인 들을 위한 홈페이지 개설도 소개되고 있다.

• Korean Journal of Human Ecology
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• v.15 no.6
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• pp.1037-1047
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• 2006

In this paper, various structures of the healthcare smart clothing for real-time measurement of vital sign were suggested. The wearing efficiency was evaluated to find out the best ergonomic clothing in the suggested design. The supplementary effects of the clothing components (princess line, double fabric, cushion) on the stable and tight positioning of sensors to the body were evaluated with wear test. Five experimental clothing for male subject were made with closely-fitted shape and they included two representative structure: one was the integrated type of inner and outer garments and the other was the separated type with two garments. Eight subjects in their twenties were participated in the wear test to evaluate the wearing efficiency of experimental clothing. As results, the clothing structure of the separated garments with the inner and the outer shells were evaluated as more efficient and comfortable. However, the effects of clothing components on the light positioning of the sensors to the body surface were not differentiated each other in the subjective evaluation.

• Korean Journal of Human Ecology
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• v.15 no.4
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• pp.647-650
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• 2006

The factors affecting clothing comfort are temperature, humidity, and air velocity of clothing microclimate which is the temperature and the humidity between the skin surface and the innermost garment, clothing pressure and clothing texture to the skin. This study was designed to estimate the distribution of clothing microclimate on the upper body. All the data of this study were collected from volunteered male subjects in the controlled climate chamber laboratory in which the temperature was $25\pm1^{\circ}C$, the relative humidity $50\pm5%$, and the air velocity 30cm/sec. All subjects should wear long-sleeved inner wear and pants woven in 100% cotton. Clothing microclimate temperature at 16 sites on the chest and 16 sites on the back was measured. The results were as follows: the distribution of the clothing microclimate temperature on the upper body was $30.6\sim34.7^{\circ}C$ on the breast and $31.5\sim35.4^{\circ}C$ on the back. While a mean temperature on the chest was 33.3$^{\circ}C$, it was 33.1$^{\circ}C$ on the back.