• Proceedings of the Korean Society for Emotion and Sensibility Conference
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• 2002.05a
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• pp.131-134
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• 2002

원래 오감은 말 그대로 각 감각이 개별적으로 존재하는 것이 아니라 다섯 개의 감각이 때로는 겹치고 보완하고 서로 상승하기도 하면서 우리의 감성구조를 보다 입체적으로 구성한다. 따라서 사람들은 뭔가를 판단할 때 오감을 총동원하게 된다. 그러나 일반적으로 디자인이나 제품개발을 하기 위해 사용하는 의미분별척도는 사물의 성질이나 모양을 묘사하는 이미지 형용사를 사용하기 때문에 이런 감성구조를 파악하기에는 많은 한계를 가질 수 밖에 없다. 본 연구에서는 형용사 이미지어에 의존하는 의미분별척도법(SD법)의 한계를 밝히고, 형태, 색채, 음감, 미감, 후각, 촉감과 같은 오감 정보의 관련기호분석을 바탕으로 보다 입체적으로 감성구조를 파악할 수 있는 감성척도를 개발하였다.

• Science of Emotion and Sensibility
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• v.3 no.1
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• pp.41-52
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• 2000

한·미 문화간 비교를 통하여 직물의 소리와 촉감이 주관적 감각에 미치는 영향을 고찰하고자 한국인과 미국인 각각 30명을 대상으로 의미분별척도에 의하여 서로 다른 8개 직물 소리의 주관적 감각(부드러움, 시끄러움, 유쾌함, 날카로움, 맑음, 거친, 높음)과 촉감의 주관적 감각 (딱딱함, 매끄러움, 성김, 시원함, 유연함, 까실거림, 무게, 두께)을 측정하였다. 직물 소리의 파라미터로 LPT(level pressure of total sound)와 Δf (frequency differences)를 계산하고, KES (Kawabata Evaluation System)을 이용하여 직물의 역학적 성질을 측정하였다. 직물의 소리에 대하여 ‘부드러움’의 점수가 높고 ‘시끄러움’과 ‘날카로움’, ‘거침’의 점수가 낮은 직물들이 주관적으로 유쾌하게 느껴지는 것으로 나타났다. 직물에 따른 소리의 시끄러움과 날카로움, 높음에 대한 주관적 감각은 한·미 간에 유사한 경향을 보였으나, 한국인은 미국인보다 모직물의 소리에 대하여 ‘부드러움’과 ‘유쾌함’의 점수가 높고, ‘거침’의 점수가 낮았으며, ‘맑음’에 대한 직물별 점수가 다양하였다. 직물의 촉감은 직물에 따른 차이가 더 다양하게 나타났다. ‘딱딱함’과 ‘매끄러움’의 직물 별 감각은 한 ·미 간에 유사한 경향을 보였는데, 한국인은 대체로 미국인보다 ‘성금’과 ‘까실거림’을 낮게, ‘시원함’을 높게 평가하였다. 직물 소리의 파라미터인 LPT와 ΔL이 양국인의 소리 감각에 영향을 미쳤는데, 한국인의 감각은 주로 LPT가, 미국인의 감각은 LPT와 ΔL이 함께 영향을 미치는 회귀식이 성립하였다. 촉감에서 ‘딱딱함’과 ‘매끄러움’, ‘유연함’, ‘까실거림’에 한·미 모두 표면 거칠기가 영향을 미쳤는데, 한국인의 촉감에 대한 회귀식이 더 많이 성립하였고 R2가 높게 나타났다.

• 한국HCI학회:학술대회논문집
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• 2008.02b
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• pp.30-35
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• 2008

The purpose of this study is to analyze and define user's emotional satisfaction factors to the PC OS GUI image. The study is to investigate the relationship between PC OS GUI Image and Sensitive Vocabula교 based on user's emotional preference. 47 user preferred sensitive words are collected by the initial survey. Through the similarity test, 47 words are narrowed down to 20 comprehend words. The semantic differential methods is used in the final survey with 5 step questionnaire. From this process, user preferred the GUI design that is vocabularized as Clear, Easy, Safety, Stability. Additionally, the result shows that the image of Clear is related to Safety and the image of Easy is related to Stability. The result of the study could be used in design PC OS GUI as base data.

• 대한공업교육학회지
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• v.35 no.2
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• pp.25-42
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• 2010

This research aims to understand how students of technical high schools view 'engineering' as well as to identify the main elements that contribute to the perception on 'engineering.' The research targets are 695 senior students of technical high schools nationwide. The researcher developed the measuring tool for the experiment by referencing the adjective value criteria utilized in the semantic difference method developed by Osgood (1957). There were a grand total of 30 criteria following the preliminary studies. The results of the research are as follows. Firstly, the average value of the overall perception of technical high school students on 'engineering' is 4.27 points. This value just exceeds the standard (4 points). Secondly, when examining the general tendency it can be noticed that there is a sense of stigma that although 'engineering' is significant and valuable it is a field that is overly difficult, complex and even dangerous. Thirdly, 6 main elements that influence the perception on 'engineering' were extracted as results of the factor analysis. The first element is practicality; the second element is emotions; the third element is aesthetics; the fourth is simplicity; the fifth is responsibility; and finally the sixth element is assertiveness. Fourthly, when comparing the average values of the perception on 'engineering' by region, it was seen that there existed a difference on the perception towards 'engineering' based on differing regions.

• Journal of Korean Ophthalmic Optics Society
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• v.16 no.3
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• pp.219-228
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• 2011

Purpose: The aim of this study was to analyze objectively customers' connotative meanings dependent on show window display types in optical shops. Methods: This survey was conducted on optometry students in Seoul in their 20's. We collected examples of the show window displays in Korean optical shops and deduced their representative types. After drawing out connotative meanings by the semantic differential method, we determined the connotative meanings correspondent to each show window display types by using a questionnaire and statisticl analyses. Results: Respondents chose 'clean and simple', 'luxury and simple', and 'folksy and practical' as connotative meanings of open-type, small amount-type, mass amount-type and commercial-type show window displays, respectively. Conclusions: Analyzing induced connotative meanings and correspondents' preference, we think that the small amount-type show window is the most appropriate display for college students consumer group.

• Journal of the Korean Society of Clothing and Textiles
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• v.25 no.9
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• pp.1593-1602
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• 2001

본 연구는 스포츠 아우터웨어용 나일론 직물의 소리에 대한 주관적 감각과 이에 관련된 객관적 측정치를 규명하기 위하여, 서로 다른 8종의 나일론 직물의 소리의 스펙트럼 파형을 고찰하였으며, 소리 파라미터로 총음압(level pressure of total sound, LPT),세 가지 AR (autoregressive)계수, Zwicker의 심리음향학적 모델에 따른 크기(Z)와 날카로움(Z)를 계산하였고, Kawabata Evaluation System(KES)으로 직물의 물리적 성질을 측정하였다. 주관적 감각 평가를 위하여 피험자에게 녹음된 각 직물소리를 들려주어 7개 소리 감각 (부드러움, 시끄러움, 날카로움, 맑음, 거 침, 높음, 유쾌함)을 의미분별척도로 답하게 한 후, 단계적 선형 회귀식을 이용하여 직물 소리의 주관적 감각에 대한 예측 모델을 제시하였다. 울트라스웨이드를 제외한 태피터 나일론 직물들은 스펙트럼 파형 에서 다른 조성 섬유의 직물들보다 음압 값이 높고, 총음압이 60dB 안팎의 값을 보여, 착용자에게 불쾌감을 줄 것으로 예상되었으며, 주관적 감각 평가에서도 소리의 부드러움과 맑음, 유쾌함에서 음의 점수를, 시끄러움과 날카로움, 거침, 높음에서 양의 점수를 얻었다. 주관적 감각의 예측모델에서 총음압은 시끄러움과 거침에 정적 영향을, 유쾌함에 부적 영향을 미쳐서 나일론 직물 소리의 총음압이 50dB 이하일 때 주관적으로 유쾌하게 느껴지는 것으로 나타났다.

• Journal of the Korean Institute of Rural Architecture
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• v.25 no.4
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• pp.1-8
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• 2023

This study is meaningful in figuring out how much the Korean people's awareness of hanok has increased even though interest in hanok has also increased due to the Korean Wave craze. Therefore, with respect to the exterior of hanok, which is visually recognized first, the level of experts and ordinary people is grasped through a semantic discrimination scale, and the degree of visual recognition is to be investigated centering on the color image of hanok buildings. This is the process of thinking about how the Korean image should be reflected in the design, and we want to suggest the direction that modern hanok should go. The study compared and analyzed the difference in visual color based on the elevation of the hanok using a 7-point and 5-point scale method for the general public and experts, and utilized the IRI adjective vocabulary scale and the color matching image scale to construct new hanoks with insufficient differences in appearance and shape. It can be applied to design and image preservation and construction of existing hanok.

• Journal of Intelligence and Information Systems
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• v.29 no.1
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• pp.397-412
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• 2023

In order for social robots to take root in human life, it is important to consider the technical implementation of social robots and human psychology toward social robots. This study aimed to derive potential social robot clusters based on the emotions consumers feel about social robot appearance design, and to identify and compare important design characteristics and emotional differences of each cluster. In our study, we established a social robot emotion framework to measure and evaluate the emotions consumers feel about social robots, and evaluated the emotions of social robot designs based on the semantic differential method, an kansei engineering approach. We classified 30 social robots into 4 clusters by conducting a multidimensional scaling method and K-means cluster analysis based on the emotion evaluation results, confirmed the characteristics of design elements for each cluster, and conducted a comparative analysis on consumer emotions. We proposed a strategic direction for successful social robot design and development from a human-centered perspective based on the design characteristics and emotional differences derived for each cluster.

• Science of Emotion and Sensibility
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• v.23 no.2
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• pp.75-88
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• 2020

Given the development of information technology, various methods for efficient information delivery have been constructed as the method of delivering product information moves from offline and 2D to online and 3D. These attempts not only are about delivering product information in an online space where no real product exists but also play a crucial role in diversifying and revitalizing online shopping by providing virtual experiences to consumers. 360 product image is a photorealistic VR that allows a subject to be rotated and photographed to view objects in three dimensions. 360 product image has also attracted considerable attention considering that it can deliver richer information about an object compared with the existing still image photography. 360 product image is influenced by divergent production factors, and accordingly, a difference emerges in the responses of users. However, as the history of technology is short, related research is also insufficient. Therefore, this study aimed to grasp the responses of users, which vary depending on the type of products and the number of source images in the 360 product image process. To this end, a representative product among the product groups that can be frequently found in online shopping malls was selected to produce a 360 product image and experiment with 75 users. The emotional responses to the 360 product image were analyzed through an experimental questionnaire to which the semantic classification method was applied. The results of this study could be used as basic data to understand and grasp the sensitivity of consumers to 360 product image.

• Science of Emotion and Sensibility
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• v.8 no.4
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• pp.393-402
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• 2005

Subjective touch sensation for Korean traditional silk fabrics was evaluated, in order to compare tactile sensory aspects of Korean and American subjects and to determine mechanical properties of the fabrics affecting the sensation psychophysically. Eight aspects of touch sensation including hardness, smoothness, coarseness, coolness, pliability, crispness, heaviness, and thickness were rated by semantic deferential scale. The mechanical properties of fabrics were measured by Kawabata Evaluation System (KES). Both of Koreans and Americans showed fairly similarities to each other in subjective smoothness, coarseness, and crispness. On the contrary, as for coolness and pliability, Koreans were found as feeling the silk fabrics more sensitively than Americans were in that they rated some of modified leno fabrics as very cool and stiff in touch. Coolness and pliability by Koreans were affected mainly by surface and bending properties while those by Americans were determined mostly by compressional and tensile characteristics as well as sulfate properties