• 한국의류학회지
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• 제39권2호
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• pp.294-306
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• 2015

This study investigated how the travel motivation of Korean overseas tourists influenced shopping behavior. We first identified factors of the travel motivation and then categorized types and attributes of shopping products and shopping stores. We then examined the relationship between the travel motivation and shopping products and shopping channels. A questionnaire method was applied for this survey, while factor analysis and regression analysis were used to analyze data. The results are listed below. First, nature & leisure, rest, family, pleasure, hobby & fitness, and discovery were identified as 6 factors of travel motivation. Second, shopping products of overseas tourists were categorized into three types: fashion & luxury, daily goods, and memento. There were four attributes of products, namely, design, utility, economy, and prestige. Major types of shopping stores were souvenir shops, fashion channels and local markets; the shopping store attributes identified were location & salesperson, assortment & atmosphere, and display. Third, overseas tourists' motivation was shown to influence the selection of product types and attributes. Those who traveled for rest, family, pleasure, hobby & fitness orientation were inclined to purchase fashion & luxury goods, and daily goods; however, those who traveled for rest and hobby & fitness orientation also tended to buy memento. The effect of the travel motivation was shown to be different according to product attributes. Fourth, tourists' motivation was shown to affect store type selection and attributes. Those whose traveled for rest, family, pleasure, hobby & fitness preferred souvenir shops while those seeking nature & leisure and pleasure tended to visit fashion channels and local markets more often. Travelers seeking nature & leisure and discovery cared for all three store attributes while family oriented and pleasure seeking tourists considered shopping store location, salesperson and display attributes as important.

• 경영정보학연구
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• 제19권2호
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• pp.71-94
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• 2017

추천 시스템은 정보 과부하를 줄여 선택의 질을 높이는 기술로 다양한 분야에서 활용되고 있다. 기존의 추천 시스템 연구는 주로 영화나 음악과 같은 단순한 콘텐츠 추천을 대상으로 했으며, 추천 수량과 기존에 경험했던 상품의 재 추천이 고려되지 않았다. 하지만 다양한 분야에서 추천 시스템의 수요가 증가함에 따라 추천 수량과 재 추천을 고려한 보다 범용적이고 확장된 추천 시스템 개발이 필요한 시점이다. 또 기존 추천 시스템은 온라인 상에서 개별 고객을 대상으로 하는 경우가 많았는데, 오프라인 상에서 개별 고객이 아닌 매장에도 추천 시스템을 적용할 수 있다. 본 연구에서는 추천 시스템 분야에서 많이 활용되는 사용자 기반 협업 필터링 알고리즘에서 추천 수량과 재 추천을 고려하는 방법을 제안하고, 이를 오프라인 의류 매장의 재고 관리 문제에 적용함으로써 다양한 분야에 추천 시스템을 활용할 수 있음을 보인다. 제안한 방법을 통해 각 매장에 수요가 높을 것으로 예측되는 상품과 예상 판매 수량을 예측하여, 해당 상품을 진열할 것을 추천하며, 이는 MAE, Precision, Recall, F1 measure 관점에서 기준 모델보다 추천 성능이 더 뛰어나다. 또 성능을 평가하기에 적합한, 추천 수량 부족과 초과에 따른 페널티를 고려하는 새로운 Quantity Precision, Quantity Recall, Quantity F₁ measure 계산 방식을 제안한다. 마지막으로 참신성 관점에서 제안한 방법의 신규 매출 창출 효과를 평가한다. 본 연구는 추천 수량과 재 추천을 고려했다는 점, 온라인이 아닌 오프라인 데이터를 사용했다는 점, 개별 고객이 아닌 매장을 추천 대상으로 했다는 점에서 기존 추천 시스템 연구와는 차별되는 의의를 가진다. 나아가 본 연구에서 제안한 방법론은 재고 관리 이외에도 추천 수량과 재 추천을 고려하는 다양한 분야에 적용될 수 있는 범용성을 가진다.

• 한국의류학회지
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• 제21권7호
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• pp.1109-1116
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• 1997

This study was designed to investigate the image of show window displays. The specific objectives of the study are as follows; 1) Construct a semantic differential scale to evaluate the images of show window displays; 2) Identify the factor structure of the show window displays; 3) Cluster the brands according to the images of show window displays; 4) Examine how the images of show window displays differ according to the different brand clusters; and 5) Identify by brand clusters, how the different show window display images affect the purchasing desires. The following conclusions were made from this study; 1.25 pairs of adjectives for show window displays were found to include five factor dimensions (total variance 67.7%) such as evaluation, interest, hardness and softness, maturity, and modernity. 2. The brands were divided into six clusters according to the show window display images. 3. There were significant differences in the visual evaluation of the brand clusters in the show window display images. 4. There were significant differences in the show window display images that affect the Purchasing desires among the brand clusters.

• 감성과학
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• 제7권2호
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• pp.149-155
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• 2004

패션소재로서의 유용성을 결정하는 속성을 두께, 무게, 밀도, 광택, 색상 등으로 한정한 후 다속성 모델을 구축하였다. 각 속성들의 가중치는 의류 매장의 방문객 대상의 설문 조사에 의해 결정되었으며, 한 소재의 최종가치는 퍼지 추론 시스템에 의해 계산되었다. 구축된 "퍼지-다속성" 모델을 이용하여 패션소재의 총 가치를 i) 품질로부터의 가치, ii) 품질을 기반으로 부가되는 가치, iii) 품질과는 무관하게 형성되는 브랜드 가치의 세 가지 요소를 분해하였다. 시중의 유명 스포츠 의류 브랜드 2종을 선정하여 위의 모델을 적용하였다.모델을 적용하였다.

• 한국의류학회지
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• 제39권6호
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• pp.885-898
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• 2015

This study develops scales to measure clothing consumption values for Korean male consumers. This study conducted qualitative and quantitative research to explore a new clothing consumption value among males as well as investigate empirically the measurement of clothing consumption values. In-depth interviews and focus group interviews were collected for qualitative research on 20 Korean men in their 20s-40s who had experience with 2 types of stores in Korean men's fashion. An analysis of qualitative data based on grounded theory approaches identified 6 factors and 15 items. For the empirical research, the questionnaire which consist of 9 factors and 46 items were developed by the results of grounded theory approaches and prior studies. Final measurement scales were based on 651 data used in exploratory factor analysis (EFA) and a confirmatory factor analysis (CFA). All subjects were in their 20s-40s. The result from CFA suggested 4 factors and 18 items with showing acceptable construct validity and discriminant validity. Therefore, this study confirmed that clothing consumption value for Korean male consumer consist of ostentatious and brand value, epistemic and possession value, conditional value, and reasonable value. These constructs will provide critical insight in understanding and segmenting Korean male consumers.

• 복식문화연구
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• 제26권6호
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• pp.1015-1027
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• 2018

In the retail environment where online-shopping malls are growing, offline store are find it difficult to survive simply by selling their products. As a result, offline retailers are trying to find unique services that are appealing to their customers. In such a market environment, marketing strategies that stimulate the five senses other than the sight can be an alternative. Therefore, this research is aimed at observing the effect of the senses on emotion and purchase intention in a fashion retail context. A two by two experimental design (existence vs non-existence of scent x existence vs. nonexistence of eating chocolate) between subjects was used. A total of 120 participants were randomly assigned to the four situations, and they were asked to complete the questionnaires about emotion and purchase intention. The survey data were statistically analyzed using SPSS 23.0, and results are as follows. After a two-way ANOVA, we observed a statistically significant effect of the scent service on pleasure and purchase intention the sweet offering service on purchase intention. Moreover, when scents service and sweet offering service were provided at the same time, the highest purchase intention was obtained among other services. In addition, we studied the effects of emotions on purchase intentions, and the pleasant emotions resulting from the services have a positive effect of on purchase intentions.

• 한국의류산업학회지
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• 제24권4호
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• pp.431-442
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• 2022

Despite the rapid reorganization of the center of consumption online, the fashion industry is still strengthening brand marketing using offline stores. This study investigates the psychological mechanisms of shopping flow by three mediators that influence the e-word of mouth(e-WOM) as a marketing performance variable in recent marketing. Data collection was conducted online for 241 women in their 20s and 30s. The significance of multi-mediated pathways was verified using Process 3.5 Model 6. The results for multiple mediation paths are as follows. First, the direct effect of shopping flow on brand advocacy was not significant. Second, analysis of the significance of the indirect effect via simple mediation found that the path mediated by shopping value in the path from the shopping flow to brand advocacy was significant. Third, analysis of the indirect effect by double mediation revealed all three double mediating effects of shopping flow on brand advocacy were significant(emotional response and shopping value, emotional response and store attachment, shopping value and store attachment). Fourth, analysis of the significance of the indirect effect by sequential multiple mediation established the indirect effect leading to emotional response, shopping value, and store attachment was significant. These results indicate that the operation of an experiential fashion store is not just a means for sales, but a communication tool that improves and promotes the brand advocacy by providing brand experience in a store.

• 패션비즈니스
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• 제27권1호
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• pp.50-60
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• 2023

The purpose of this study was to understand the factors with consumers' fashion experiential store experiences and investigate the effect on flow and brand attitude. The study also aimed to investigate whether gender moderated the relationship between consumers' fashion experiential store experiences and flow. An online survey of consumers in their 20s and 40s was conducted. The SPSS 27.0 program was used to perform frequency, factor, and reliability analysis. The structural equation model was analyzed using the SMART-PLS program. The structural model analysis confirmed that consumers' rational, physical, and relational experiences in fashion brand experiential stores strongly influenced flow and found that relational experience had the strongest influence on flow. The influence of rational, physical, and relational experiences and flow on brand attitude was confirmed, where flow had the strongest effect on brand attitude. The examination of the moderating effect of gender on the relationship between consumers' fashion experiential store experiences and flow found that the effect in men was significant for flow and brand attitude through rational experience and that the effect in women was significant for flow and brand attitude through relational experience. These results provide academic implications, and by strengthening consumer flow, we intend to propose the establishment of a marketing strategy and opportunity plan that can elicit a positive brand attitude.

• 한국의류학회지
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• 제47권2호
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• pp.277-294
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• 2023

As more consumers have turned to online shopping since the COVID-19 pandemic, communication through offline channels has also entered a new phase. Young consumers recognize offline channels as a play space for enjoying various experience elements. Applying Pine and Gilmore's (1998) experiential economy theory, this study initially explores the structure of experience factors in the context of experiential fashion stores (RQ1). Next, we investigate the effect of experience factors on consumer loyalty by mediating store attachment (RQ2). In addition, the moderating effect of fashion innovativeness was verified (RQ3). This survey targeted members of the MZ generation who have visited experiential fashion stores. A total of 225 survey responses were analyzed using AMOS 22.0 and SPSS 26.0. First, as a result of factor analysis, the experience factors of experiential fashion stores were classified into education, escapism, and aesthetic entertainment. Secondly, as a result of structural equation modeling (SEM), all three experience factors positively affected store attachment, and increased attachment positively enhanced consumer loyalty. Finally, as a result of multigroup SEM analysis, consumers with low fashion innovativeness considered educational experience as an important factor in inducing store attachment, while consumers with high fashion innovativeness value escapism and aesthetic entertainment experiences.

• 한국정보처리학회:학술대회논문집
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• 한국정보처리학회 2017년도 추계학술발표대회
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• pp.1127-1129
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• 2017

상품의 매출은 진열 환경에 크게 영향을 받기 때문에 백화점을 비롯한 각급 매장에서는 다양한 연구를 진행하고 있다. 특히 조명에 따라 의류나 가구는 물론이고 과일을 비롯한 식료품의 매출액도 많은 영향을 받는 것으로 알려져 있다. 이에 따라 어떤 색상의 배경이나 조명이 소비자의 주목을 끌고 호감을 줄 수 있는지에 대한 연구들이 디자인 학자들을 중심으로 이루어지고 있으나, 실제 매장에서는 상품 색상에 맞춰 배경이나 조명을 변경하는 것이 거의 불가능한 실정이다. 따라서 본 연구에서는 상품 색상별로 소비자의 주목을 끌고 호감을 이끌어내서 상품 구매로 이어질 수 있는 IoT 기반의 스마트 LED 조명 시스템을 아두이노 보드를 이용하여 구현하고자 한다.