• 한국의류학회지
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• 제45권1호
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• pp.46-55
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• 2021

Seam puckering and the seam strength of conductive threads used to produce smart clothing were analyzed according to stitching methods and fabrics. Samples were prepared in a lock stitch and zigzag stitch on plain woven and jersey knit fabric, using one type of polyester sewing thread and three types of commercial conductive threads that consisted of two types of stainless-steel conductive threads (TST and MST) and one type of silver conductive thread (SSV). Seam pucker percentages, shapes, and seam strength were measured. On plain woven fabric as well as jersey knit fabric, three-ply TST and MST showed a higher SP percentage compared to a polyester sewing thread. Meanwhile, single-ply SSV showed the lowest SP percentage. In addition, the SP percentage of the zigzag stitch decreased along the weft and course directions of the fabric, and decreased significantly as the number of fabric layers increased. Moreover, there was a marked tendency for a higher SP percentage in jersey knit fabric compared to plain woven fabric, and the two-dimensional cross-section waveforms of stitches obtained using three-dimensional data that showed increased irregular waveforms and peaks in the zigzag stitch. There were no correlations between seam strength and tensile strength.

• 한국의류학회지
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• 제46권5호
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• pp.868-889
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• 2022

Fashion companies are using a big data approach as a key strategic analysis to predict and forecast sales. This study investigated the effectiveness of the past sales, web search volume, information amount, brand promotion, and the advertising endorser on the sales forecasting model. The study conducted the autoregressive distributed lag (ARDL) time series model using the internal and external social big data of a national fashion brand. Results indicated that the brand's past sales, search volume, promotion, and amount of advertising endorser information amount significantly affected the sales forecast, whereas the brand's advertising endorser search volume and information amount did not significantly influence the sales forecast. Moreover, the brand's promotion had the highest correlation with sales forecasting. This study adds to information-searching behavior theory by measuring consumers' brand involvement. Last, this study provides digital marketers with implications for developing profitable marketing strategies on the basis of consumers' interest in the brand and advertising endorser.

• 한국의류학회지
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• 제46권1호
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• pp.33-48
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• 2022

This study was performed to compare the color emotion and preference of Koreans and Chinese for a two-color combination by dyeing cotton fabric with persimmon and indigo and to establish prediction models of color preference. Nine specimens prepared by combining two different colored fabrics (persimmon and indigo) were evaluated for color emotion and preference by Korean and Chinese groups of female college students. Koreans described most specimens as natural and traditional, whereas the Chinese described them as more pleasant and elegant as well as warmer and lighter than Koreans did. The contrast tone was the most preferred combination by both groups, whereas it was perceived as more modern and less warm by Koreans. Relationships between physical color variables and color emotions were quantified; these relationships were applied to establish a prediction model of color preference with tone combination types for each group. These results could help in making the design of fashion textiles more preference- and emotion-oriented for Korean and Chinese consumers.

• 한국의류학회지
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• 제46권2호
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• pp.199-218
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• 2022

Considering increasing demand for improved waist protectors for the elderly, in this study we sought to design a waist protector that reflects the body characteristics, preferences, and satisfactions of the elderly. A survey conducted to investigate elderly satisfaction with existing waist protectors, as well as their preferences in product function, design, and characteristics, found that consumers are not satisfied with current waist protector offerings and would prefer protectors that allow greater freedom to perform physical activities and that are more easily accessible. Based on the survey, we developed a guideline on function, design, and characteristics, resulting in four new waist protector designs: A and B for men, and C and D for women. Significant preference differences according to gender were reflected in the designs. For example, designs for female waist protectors focused much more on improving tightness, size, freedom of movement, and easy attachment or detachment than designs for male waist protectors did. Evaluation of satisfaction with new designs suggests that new designs meet the satisfaction criteria of elderly consumers, who express willingness to purchase and use them.

• 한국의류학회지
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• 제46권1호
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• pp.116-131
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• 2022

This study used text mining to analyze big data to understand consumers' demand for and perceptions of fashion masks. Based on the text-mining analysis results, a survey was conducted with those living in Korea to investigate the influence of consumers' mask selection criteria on mask brand awareness and purchase intention for fashion masks. "Fashion mask" and "functional mask" were used as the keywords in a text-mining analysis, and an online survey of 242 respondents was conducted. The analysis results were as follows: First, the text-mining analysis extracted commonly appearing words that had a high frequency and TF-IDF, such as "COVID-19," "fashion," "celebrity," "antibacterial," and "filter." This confirmed that during the COVID-19 pandemic, consumers have demanded masks that are both functional and fashionable. Second, among consumers' mask selection criteria, trend and design had positive effects on face-mask brand awareness. Third, face-mask brand awareness had a positive effect on the purchase intention for both brand and fashion masks, and the purchase intention for brand masks had a positive effect on the purchase intention for fashion masks.

• 한국의류산업학회지
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• 제24권1호
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• pp.53-65
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• 2022

The fashion industry is facing numerous sustainability-related challenges due to growing consciousness about the egregious extent of global environmental problems. This study examines research trends on sustainable fashion based on five macro trends related to sustainable innovation in the fashion industry. Using the content analysis and network analysis methods, 115 research papers published in domestic and international journals from 2017 to 2021 were collected and analyzed. The study conclusions are as follows. First, majority of domestic papers(55.41%) focused on circular economy, whereas other topics such as consumer awareness(1.35%) and corporate social responsibility(2.70%), are yet to be thoroughly examined; majority of international papers(53.65%) focused on sharing economy and collaborative consumption, whereas other topics such as technological innovation(2.44%), are yet to be thoroughly examined. Second, domestic papers have found that many brands(68.57%) are applying the concept of circular economy, whereas international papers have found that many brands(51.56%) are applying the concept of sharing economy and collaborative consumption. The study results provide useful data for corporate management in the fashion industry.

• 한국의류산업학회지
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• 제24권4호
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• pp.443-450
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• 2022

This study developed a three-dimensional helmet mold design software that can design helmets for treating the infant plagiocephaly (flat head syndrome) using three-dimensional head scan data. For this, the three-dimensional head data of sixth SizeKorea body measurement project as well as the data produced by a head modeling software were used to prepare the head shape data of plagiocephaly patients. A total of 14 landmarks and 10 dimensions of heads required for helmet mold shape design and plagiocephaly diagnosis were automatically measured using an anthropometric analysis software. Using the software developed in this study, plagiocephaly can be diagnosed not only visually by three-dimensional head data visualization but also quantitatively by calculating the medically defined indices such as cranial index, which measures the proportions of the head, and the cranial vault asymmetry index, which measures the asymmetry of the head. The basic shape of the helmet mold was automatically generated based on the head scan data. Additionally, it is possible to fine tune the shape of the mold to reflect individual characteristics by using a free form deformation technique. Finally, the designed helmet mold was converted into the data that can be printed on a three-dimensional printer for generating the actual prototype.

• 한국의류학회지
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• 제46권3호
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• pp.390-406
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• 2022

This study aims to establish the optimal environmental conditions for storing textile products. Four textile products (cotton, wool, nylon, cotton/polyurethane) were used to produce experimental fabrics according to artificial contamination and washing conditions. Each fabric was subjected to three environmental conditions (A: 20-25℃/20% RH, B: 20-25℃/50% RH, C: 30-35℃/65% RH) for 4-12 weeks. Changes in textile characteristics include tensile strength, wrinkle recovery rate, and odor intensity. Results show that the change in tensile strength for the four test fabrics slightly decreased with a storage time of 4 to 12 weeks. The wrinkle recovery rate of the fabrics was the lowest under the C condition. UV exposure causes a substantial decrease in the tensile strength of the textiles. The change in odor characteristics was the highest for the odor intensity in the C condition. For storing textile products for sustainable management, it is desirable to maintain a temperature of 20 to 25℃ with a relative humidity of 50% RH or less and to provide ventilation in an enclosed storage space that can also block UV rays.

• 한국의류학회지
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• 제46권4호
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• pp.687-703
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• 2022

This study aims to derive suggestions to help develop Hanbok education in the future by examining its current status in domestic educational institutions in light of rising social demand for Hanbok in the era of fashion Hanbok. We assessed the Hanbok curriculum in educational institutions nationwide, including universities and specialized institutes, and conducted in-depth interviews to understand the operational status of Hanbok-specialized education. We found that the demand for education on production functions is decreasing, while the demand for in-depth education on the history of Korean costume and education integrating Hanbok with design and marketing is increasing. We also found that, in the case of universities, which play an important role in Hanbok research and education, professional research and training are shrinking in graduate schools, whereas Hanbok subjects are being maintained and new subjects are being taught in undergraduate courses. In the fashion Hanbok era, it has been suggested that Hanbok education needs to converge with design and marketing education, beyond teaching only Hanbok. In addition, the necessity of expanding liberal arts education within universities to meet social demand was proposed, and online education was expected to help spread knowledge.

• 한국의류학회지
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• 제47권1호
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• pp.152-170
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• 2023

Although ugliness had long been considered a negative form of beauty, it has become an independent aesthetic category. However, most previous art studies have focused on Rosenkranz's theory, making its application to contemporary fashion analysis challenging. Therefore, it is necessary to redefine ugliness. This study highlighted four modern ugliness categories from a modern perspective following the examination of the historical considerations of the ugliness concept, namely ugliness as a violation of taboo, ugliness as an unpleasant emotion, ugliness as a vulgar taste, and ugliness as an ethical flaw. From this perspective, SHOWstudios for fashion films were analyzed in the present study. The results of our analysis showed that ugliness in the film was related to socially sensitive subjects and stimulating images. Whereas costumes in the film were used as a tool to convey the subject and to enhance the visual effect of the image. In addition, clothing was identified as a core subject element of the video, particularly when considering ugliness as an ethical defect. This study provides further insights into contemporary fashion analysis, expanding the ugliness perspective, which had been limited to the specific perspectives of scholars.