• 한국의류학회지
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• 제23권8호
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• pp.1086-1097
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• 1999

본 연구는 청바지 제품 소비자가 쇼핑시 제품이 품절된 상황에 접했을 때 보여주는 상표 전환행동에 관한 것이다. 의류 매장 관리자의 적시 적량의 제품 입고 관리 능력이 부족할 때 발생하게 될 손실을 유추해 보고 어떤 유형의 소비자가 상표 전환을 쉽게 일으키느니를 규명하는 것은 더욱 효과적인 매장 운영 소비자 만족과 고객 관리를 위해 의미있는 일일 것이다. 본 연구는 다음과 같은 목적을 가진다. 1) 제품 품절시 소비자들은 어떤 상표전환 행동을 보이는지 밝힌다. 2) 제품 품절시 대체 상표제품을 구매할 경우 대체 상표 제품의 가격의 영향력이 상표전환 행동과 어떤 관련을 보이는지 밝힌다. 3) 소비자의 쇼핑지향성, 상표충성, 애고 행동, 인구통제적 특성(성별)이 상표전환 행동에 미치는 영향력을 밝힌다. 이러한 목적을 위해 본 연구는 1997년 3월 버지니아주 블랙스버그에 소재한 버지니아 주립대학교 110명의 학생들을 대상으로 설문조사를 이용한 양적연구를 실시하였다 남녀학생 모두가 소비자로서의 역할을 담당할 수 있는 청바지를 선택하여 상표전환 행동에 대한 설문에 답하게 한후 t-test 와 카이 분석을 실시하였다 그결과 20%의 응답자가 품절기 상표전환 행동을 보이는 것을 나타났다 쇼핑시간과 편의성을 덜 중요하게 여기거나 강한 상표 충성을 보이고 의류전문매장이나 백화점을 주로 이용하는 여성 소비자들의 경우 상표전환을 쉽게하지 않는 것으로 나타났다 연구결과를 바탕으로 의류제조업자 및 소매업자의 제품입고에 과한 제언을 하였다.

• 한국의류학회지
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• 제43권5호
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• pp.682-698
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• 2019

This study examines whether experiential factors of virtual reality (VR) stores influence consumers' perceived amount of information and satisfaction, which in turn influences revisit intention. This also study examines whether the experiential factors differ as a function of an individual characteristic such as environmental responsiveness. Female consumers who had an experience in using VR technology for digital shopping participated in the online survey. The results showed that educational, escapist and aesthetic experiences have a significant impact on the perceived amount of information, and entertainment and escapist experiences have a significant impact on satisfaction. In addition, the perceived amount of information has a positive effect on customer satisfaction, which in turn has a positive effect on revisit intention. There is also a difference in the effect of experiential factors on consumer responses depending on the environmental responsiveness. This study provides theoretical suggestions for experiential marketing and presents practical implications for developing marketing strategies for digital retailers utilizing VR technology.

• 한국의류학회지
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• 제45권4호
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• pp.612-629
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• 2021

This research started from hypothesizing that people hesitate to use a fashion sharing economy service due to the consumers' concerns or fears about contagion. The study explores how backstage information can affect consumers' responses to this service, especially their perceived risk and transparency. An online experiment was conducted to test the research questions through Amazon MTurk. The data of 351 participants in total were analyzed. The results show that backstage information, presenting hidden information with images of various product journeys, from packaging to return and laundry, had a positive effect on transparency as well as perceived risk. Both transparency and perceived risk positively affected the service's perceived honesty, and honesty also positively affected consumer engagement. Through the findings that providing backstage information had a positive effect on perceived risk, but the risk had a positive effect on perceived honesty, we can expect the reaction to the information itself to possibly be negative. However, consumers can consider the service as honest at least, which opens the possibility of expecting positive consumer attitudes or responses in a market in the near future.

• 한국의류학회지
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• 제43권3호
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• pp.349-360
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• 2019

This study analyzes the trends of recommendation services for customized fashion styles in relation to artificial intelligence. To achieve this goal, the study examined filtering technologies of collaborative, content based, and deep-learning as well as analyzed the characteristics of recommendation services in the users' purchasing process. The results of this study showed that the most universal recommendation technology is collaborative filtering. Collaborative filtering was shown to allow intuitive searching of similar fashion styles in the cognition of need stage, and appeared to be useful in comparing prices but not suitable for innovative customers who pursue early trends. Second, content based filtering was shown to utilize body shape as a key personal profile item in order to reduce the possibility of failure when selecting sizes online, which has limits to being able to wear the product beforehand. Third, fashion style recommendations applied with deep-learning intervene with all user processes of buying products online that was also confirmed to penetrate into the creative area of image tag services, virtual reality services, clothes wearing fit evaluation services, and individually customized design services.

• 한국의류산업학회지
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• 제21권5호
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• pp.597-605
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• 2019

This paper examined the garment formability and appearance of perspiration absorption, fast dry, and breathable fabrics. The mechanical properties and seam pucker properties of these fabrics were measured and regression analysis was conducted between fabric structural parameters and their mechanical and seam pucker properties. The superior total appearance value (TAV) of fast dry knitted fabrics for sports-wear was achieved in fabrics with high extensibility and bending rigidity; consequently, it increased with increasing stitch density and tightness factor. The formability of the fast dry knitted fabric also improved with an increasing stitch density and tightness factor. The seam pucker was influenced by bending rigidity and a good seam pucker was exhibited in the fast dry knitted fabrics with low stitch density and tightness factor. However, the formability (F) of the breathable fabric improved by increasing extensibility and bending rigidity that decreased with an increasing cover factor and the thickness of the breathable fabric. In addition, seam pucker deteriorated with an increasing cover factor and the thickness of the breathable fabric, which was similar to the results of the formability predicted in fabric mechanical properties. A superior seam pucker was achieved in fabrics with high extensibility and low bending rigidity.

• 한국의류학회지
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• 제43권1호
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• pp.138-153
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• 2019

This study aimed at exploring the system of reverse logistics for clothing, which refers to the whole process of moving clothes from their final destination for the purpose of capturing value or for proper disposal. In-depth interviews were conducted with stakeholders of reverse logistics system for clothing. Out of 51 individuals contacted, 12 participated in the research, resulting in 23.5% response rate. All the stages in Korean reverse logistic system for clothing were identified, but the flow of the resources in the system was not smooth and the collectors were often illegal or unauthorized companies. Domestic markets for reused or refurbished clothing were limited, and most of the products on this stage were exported. In general, collectors and exporters of reused clothes emphasized economic value over environmental value in their business when compared to manufacturer. Most participants acknowledged the importance of information exchange, but little social interaction was found among stakeholders.

• 한국의류산업학회지
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• 제21권1호
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• pp.104-111
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• 2019

This study was developed using the DTP (digital textile printing) jacquard fabrics with a three-dimensional pattern for bag and evaluated the preference and emotional structure. The following conclusions were obtained. Three-dimensional patterns of 12 species using the illustrator program, including six kinds of designs based on the text and six kinds of character types based on the geometry of the basic design was developed. As a result of evaluating the preference of the three-dimensional pattern jacquard fabric, the most preferred fabric was a three-dimensional patterned jacquard fabric with a motif of the Korean consonant "ㅅ". The results of analyzing the emotional dimension of the three-dimensional pattern jacquard fabric, eight factors including simple image, feminine image, exotic image, graphic image, sporty image, masculine image, dynamic image and stereoscopic image were derived. Between emotional factors and preferences correlation analysis showed the stronger the simple image, the feminine image, and the sporty image, the more preferable. It suggested the possibility of a morphological and new fabric for bag, textile design motifs by using Hangul consonants attempt to limit the flatness of the existing geometric form patterns that can be applied to three-dimensional bag whether swirly patterns overcome.

• 한국의류학회지
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• 제45권5호
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• pp.825-839
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• 2021

This study aims to develop jacquard fashion masks using traditional patterns and investigates the preference and emotions of consumers for them. Nine patterns were designed with the motifs of plum flower, turtle, and geometric patterns using an Adobe Illustrator program. After that, 20 kinds of jacquard fabrics were developed using those patterns, and prototype masks were made. Furthermore, data were collected using a survey of 231 adult consumers to understand the emotional images evoked by jacquard fashion masks with traditional patterns. The results of the research show that the emotional dimension derived from jacquard fashion masks with traditional patterns consists of seven factors: luxurious image, frugal image, feminine image, oriental image, sporty image, geometrical image, generous image. We found that consumers preferred the M6 with the plum flower pattern as the motif as the most preferred design, while M13 with the geometric pattern as the motif was the lowest preferred.

• 한국의류학회지
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• 제45권1호
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• pp.180-199
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• 2021

This study investigated natural aroma fragrance on the fashion image of Galchon, a traditional natural dyeing textile made with immature persimmon from the Jeju area, Korea. Nine fabric pairs consisting of differently colored cotton and silk Galchon with various tones and fabric types were used for subjective evaluation. Thirty five female college students evaluated the specimens using a 7-point scale questionnaire for fashion image-related adjectives. A specimen with three different presentation types that included fabric without fragrance (FO), fabric with citrus fragrance, and fabric with chamaecyparis (FCP) were randomly provided to a subject. As a result, color variables of Galchon were found to be the primary influence on fashion images for both cotton and silk Galchon that showed interaction effects with presentation types. The citrus fragrance increased the feeling of 'Active' while chamaecyparis tended to contribute to a stronger perception of 'Elegance' for cotton Galchon. Finally, these results were used to develop prediction models for fashion images of Galchon that employed color variables and presentation types.

• 한국의류학회지
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• 제45권1호
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• pp.94-105
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• 2021

This study analyzes the shape change of the breast according to the replica combination method of the lower cup and suggest a pattern construction for the end use purpose. To provide appropriate brassiere patterns to each individual who has various 3D shape characteristics, the ways of layout of 3D replicas were investigated as well as evaluated subjectively and objectively. As for experimental brassieres, basic replicas from the mold cup of long-run brassiere were combined into five different ways to find the appropriate lower brassiere cup pattern. Eighteen women wore experimental brassieres and their breasts were analyzed using the Geomagic Design X program (3D System, Inc., Korea). As result, the pattern that matched the vertexes of the four pieces of the replica and naturally spread the bottom part was best for raising and pushing toward the inside breasts. The fit was good in the case of a pattern in which the convex portions overlapped both sides of the four replica pieces where the vertexes and the bottom part naturally spread apart. The subjects were able to differentiate comfortably fitted brassieres and highly functional brassieres.