• Journal of the Korean Society of Clothing and Textiles
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• v.43 no.5
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• pp.605-619
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• 2019

This study investigates the effects of fashion consumers' individualism collectivism propensity, social capital and Instagram usage propensity on evaluations for fashion influencer's attributes on Instagram. This study conducted a questionnaire survey of 20 to 30 year old male and female Instagram users. A total of 483 replies were submitted and 467 of the replies were used in the final analysis. The quantitative data collected through questionnaires were analyzed using reliability analysis using SPSS 18.0 while AMOS 18.0 was used to test the model fit and a structural equation modeling between the variables. The results indicated that vertical collectivism and vertical individualism were found to be related to relationship seeking propensity; only vertical individualism was found to be related to information seeking propensity. Furthermore, relationship seeking propensity and information seeking propensity were both related to the fashion influencer's attributes of professionalism, intimacy and attractiveness.

• Journal of the Korean Society of Clothing and Textiles
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• v.47 no.4
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• pp.729-742
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• 2023

This two-part study explores the changes in the types of perceived value and consumption channels for vintage clothing and the relationship between the two variables. In Study 1, we used text mining with the keyword "fashion+vintage." Emotional value was the most frequently mentioned, and environmental value increased the most. We also revealed an increasing trend in online channels for vintage clothing consumption. In Study 2, we analyzed 30 interviews with consumers who had purchased vintage clothing through online channels. We identified 7 attributes and 20 goals for vintage consumption online and pinpointed three strong connections. First, consumers reported high levels of service satisfaction due to the usefulness of algorithms. Second, the authenticity and heritage information available through online and mobile channels were associated with consumers' perceptions of value related to financial benefits. Third, consumers sought to find rare products through online channels, leading to a strong influence on their sense of achievement. Overall, this study proposed ways to increase the value of vintage clothing perceived by consumers through consumption online.

• Fashion & Textile Research Journal
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• v.25 no.3
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• pp.304-314
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• 2023

The rapid development of digital technology is diversifying the fashion industry by influencing both the manufacturing processes and the characteristics of fashion products. Although various smart clothing technologies are being developed as part of the government's technology development policy, the number of smart clothing products available to consumers in stores remains very limited. To address this issue, this study analyzes the key attributes of smart clothing as expressed in consumer language. The CIT (Critical Incident Technique) research method was used, and data were collected through an online survey. The study focuses on identifying potential factors that may influence the development direction or strategy of smart clothing. By classifying past experiences and attitudes towards smart clothing into positive and negative categories, it was found that positive responses to smart clothing were heavily influenced by expectations from technology and convenience. Participants' experience with smart technology has had a positive impact on their evaluation of smart clothing. Consumers with negative attitudes towards smart clothing expressed expectations for new benefits resulting from technological development, and indicated that they would consider purchasing such clothing in the future when design and technology improve. Ultimately, this study provides a valuable reference for the development of smart clothing products in Korea by analyzing consumer experiences and acceptance conditions towards smart clothing.

• Journal of the Korean Society of Clothing and Textiles
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• v.36 no.2
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• pp.218-230
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• 2012

This study examines the influence of innovativeness and price sensitivity on the purchase intention of smart wear. A total of 211 copies of data were analyzed to investigate a structural model and test research hypotheses using AMOS 7.0 package. The results were summarized as follows. First, fashion innovativeness and technology innovativeness negatively affected price sensitivity; however, information innovativeness positively affected price sensitivity. Second, technology innovativeness positively affected the purchase intention of smart wear; however, fashion innovativeness and information innovativeness did not affect the purchase intention of smart wear. Third, price sensitivity negatively influenced the purchase intention of smart wear. This study is useful for marketers and managers who establish marketing and a price strategy for smart wear in an exploration of the relation of consumer innovativeness, price sensitivity, and the purchase intention of smart wear.

• Journal of the Korean Society of Clothing and Textiles
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• v.26 no.1
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• pp.83-94
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• 2002

This study was intended to identify fabric impact on decision-making process for clothing purchase, to determine evaluation factors of clothing, and to analyze consumer's preference for fabric on clothing purchase. 396 questionnaires distributed to college students were analyzed by descriptive statistics, oneway ANOVA, correlation, factor analysis and multidimensional scaling. The results are as follows; (1) Fabric impacted on the pre-purchase evaluation and the post-purchase process. (2) 4 factors - physical properties, outer-consciousness, self-satisfaction, and appropriateness- were determined as evaluation factors. Though fabric was included in the physical properties, fabric presented high correlations with other evaluative elements. (3) The most preferred fabric was being composed of natural fiber in fiber contents and having softness in sensation. As a result of multidimensional scaling, 2 dimensions of fabric sensation were developed as 'soft-hard'and 'thin-thick'.

• Proceedings of the Korea Multimedia Society Conference
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• 2012.05a
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• pp.10-13
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• 2012

본 논문은 가상 직물 착용을 위한 직조 패턴 제거 필터의 성능 분석에 관한 것이다. 명도 차분 맵을 이용한 가상 직물 착용 시스템은 의류 형상 영역의 명도 차분 맵을 이용하여 조명과 음영 특성을 추출할 시, 의류 형상 영역의 색상에는 무관하지만 의류 모델의 직조 패턴에는 영향을 받는다. 본 논문에서는 바이래터럴 필터(bilateral filter)와 측지 형태학 필터(geodesic morphological filter)에 기반하여 모델 의류 영역의 직조 패턴을 제거하는 방법을 소개하고 그 성능을 분석함에 목적이 있다. 가상 직물 착용 시스템에 직조 패턴 제거 필터를 채택할 경우, 최대한 모델 영상의 직조 패턴에 무관하게 직물 원단의 디자인이 의복의 외관에 미치는 영향을 시뮬레이션할 수 있음에 따라 직물 디자이너의 창작활동을 도와줄 수 있다. 또한 온라인상에서 직물 원단이나 의류를 거래할 시에 구매자로 하여금 모델 영상의 직조패턴에 종속되지 않은 상태에서 의사결정을 할 수 있도록 지원해 B2B 또는 B2C 전자상거래 행위를 촉진할 수 있다.

• Journal of the Korean Home Economics Association
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• v.33 no.4
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• pp.1-9
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• 1995

가정학이 학교교육의 체계를 갖추기 시작한 것은 개화사상이 전반적으로 확산된 19세기 말이다. 미국인 선교사에 의하여 시작된 가정과교육은 그 후, 대학이 설립되고, 석.박사 과정이 증설되면서 양적인 증가와 더불어 가정학의 전문성이 강회되었다. 한국의 가정학은 초기부터 여성교육에 주도적 역할을 해왔으며, 실생활에 필요한 지식을 제공하여 생활개선에 계몽적인 활동을 추구해왔다. 현재 한국의 가정학은 초기의 가정과 교육에서 분화하여 아동 및 가족학, 가정관리 및 소비자학, 식품영양학, 의류학, 주거학 그리고 가정교육학 등 6개 하위영역으로 세분화해가고 있다. 따라서 현재의 한국의 가정학은 전문적인 분화와 전체적인 통합간의 균형을 추구하고 있으며, 변화하는 미래 사회에 적합한 전문인을 양성하기 위하여 새로운 교과과정을 준비하고 있고, 가정학의 발전방향을 공동연구하고 있다. 또한 그동안 상대적으로 소극적이었던 대외활동 및 서비스를 활성화하여 함께 발전하는 가정과 사회 건설에 적극 참여하고 있다. 한국에서의 가정학 역사는 60여년에 불과하나, 짧은 역사에도 불구하고 학문적 체계를 갖추고 의미있는 성과를 거두어왔으며, 미래 사회에서는 가정학이 더욱 중요한 역할을 할 것으로 전망된다.

• Fashion & Textile Research Journal
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• v.17 no.5
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• pp.731-740
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• 2015

Mobile (smartphone) search engine marketing is increasingly important. Accordingly, the development of visual apparel search technology to obtain easier and faster access to visual information in the apparel field is urgently needed. This study helps establish a proper classifying system for an apparel search after an analysis of search techniques for apparel search applications and existing domestic and overseas apparel sites. An annotation technique is developed in accordance with visual attributes and apparel categories based on collected data obtained by web crawling and apparel images collecting. The categorical composition of apparel is divided into wearing, image and style. The web evaluation site traces the correlations of the apparel category and apparel factors as dependent upon visual attributes. An appraisal team of 10 individuals evaluated 2860 pieces of merchandise images. Data analysis consisted of correlations between apparel, sleeve length and apparel category (based on an average analysis), and correlation between fastener and apparel category (based on an average analysis). The study results can be considered as an epoch-making mobile apparel search system that can contribute to enhancing consumer convenience since it enables an effective search of type, price, distributor, and apparel image by a mobile photographing of the wearing state.

• Proceedings of the Korean Society for Emotion and Sensibility Conference
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• 2001.11a
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• pp.158-163
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• 2001

본 논문의 국내 패션 업체에서 상품기획 과정 중 많은 시간과 노력을 투자해야 했던 디자인 및 패턴 자료를 데이터베이스화하여 key word를 통해 효율적으로 찾아 사용할 수 있도록 한 디지털 여성 자켓 분류 데이터베이스 시스템을 개발하고자 실시되었다. 이를 위해 의류업체 종사자 48명과 의류학 전공 대학원생 54명, 패턴 전문가 11명을 대상으로 설문조사 및 인터뷰를 실시하여 디자인 및 패턴의 분류 기준과 의류 생산기획 업무의 디지털화 가능성을 검토하였다. 본 연구의 결과는 다음과 같다. 국내 의류업체에서는 상품기획시 국외패션잡지와 collection지를 가장 많이 활용하고 있었으며, 디자인 및 패턴 DB 프로그램에 대한 효용성 기대와 수용도 기대에는 집단간 유의한 차이가 있는 것으로 나타났다. 여성 자켓 디자인 DB를 위한 구성요소 분류 기준은 7가지고 선정되었고, 이미지 형용사 분류 기준은 6가지로 선정되었다. 또한 자켓 제작을 위한 block pattern 분류 기준은 4가지로 선정되었다. 본 연구를 통해 개발된 자켓 디자인 선택 프로그램의 모델을 제시한 후 실험 참가자들에게 효용성 및 사용가능성을 다시 검증한 결과, 프로그램 제시 전 조사결과보다 유의하게 긍정적으로 평가되었으며, 데이터베이스 자료 활용시 이미지 형용사를 통한 검색보다는 구성요소를 통한 검색에 더 만족하는 것으로 나타났다.

• Journal of the Korean Society of Clothing and Textiles
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• v.27 no.7
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• pp.789-799
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• 2003

The purpose of this study was to find out clothing evaluation criteria and purchase intention according to consumers' shopping orientation and demographic factors when they shop online. The subjects were 240 men and women living in the metropolitan area. For data analysis, factor analysis, cluster analysis, ANOVA, t-test, Duncan test and descriptive statistics were conducted. The results are as follows: 1. Important clothing evaluation criteria were considered in order of price, style, fit, size and product guarantee etc. Purchase intention was showed more highly when products are related to low involvement than high involvement. 2. Consumers with high hedonic and utilitarian shopping orientation considered clothing evaluation criteria more importantly but showed low level of purchase intention in cyber shopping. And consumers with low hedonic and utilitarian shopping orientation considered clothing evaluation criteria less importantly but showed high level of purchase intention in cyber shopping. 3. There were significant differences in evaluation criteria and purchase intention according to demographic variables. Especially women considered evaluation criteria more importantly and had higher level of purchase intention than men.