• Journal of the Korean Society of Clothing and Textiles
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• v.37 no.8
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• pp.1139-1154
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• 2013

This study examined the effects of consumers' usefulness and the hedonic perception of their willingness to provide information and cooperation intention in the use of location-context based mobile product recommendation services for fashion stores. We examined the influence of consumers' beliefs regarding marketer's information practices on their perceptions of provided services. In addition, the moderating effects of consumers' epistemic curiosity and information control level were investigated. A total of 400 smartphone users were included as participants for the present study. The results showed that consumers who perceived information services as more hedonic and useful are more likely to provide personal information and cooperate with marketers. The findings of the study suggest that fashion retailers who plan to introduce mobile product recommendation services should pay attention to the hedonic aspects of the services. In addition, the effects of usefulness and hedonic perception of the two dependent variables were different according to the level of epistemic curiosity and information control.

• Fashion & Textile Research Journal
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• v.23 no.5
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• pp.586-597
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• 2021

Personalized product recommendation service is receiving attention as a new marketing strategy while supporting consumer information search and purchasing decisions. This study attempted to verify the effect of self-reference on service use behavior through the dual path of cognitive attitude and emotional attachment. Using convenience sampling, an online survey was conducted with 324 women who were in their 20s and 30s. After collecting and compiling the survey data, the reliability and validity of variables constituting the conceptual research model were verified through confirmatory factor analysis using AMOS 22.0. Next, the significance of sequentially mediated pathways was verified using Process 3.5 Model 80. The results showed that self-referencing not only significantly affects service use intention by simply mediating cognitive attitudes but also sequentially mediates cognitive attitudes and additional information search. Furthermore, self-referencing was significant as an indirect path to service use intention by mediating additional information search. However, in the path mediated by emotional attachment, self-referencing was considered as a simple mediated path leading to service usage intention. These results indicate a dual path in the psychological mechanism, through cognitive and emotional evaluation, that prompts consumer behavioral responses to the personalized product information provided in the shopping process.

• Journal of the Korean Society of Clothing and Textiles
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• v.42 no.6
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• pp.977-987
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• 2018

This study tests the effect of recommended product presentation on consumers' usage intentions of a website, mediated by mental simulation. Mental simulation refers to perceptual experience, a more automatic form of mental imagery, initiated by exposure to the representations of objects. This study expects that when compliments of clothes (coordination items) are vertically presented online, consumers are likely to feel as if they wear the outfits due to the activation of mental simulation. The survey was conducted on 147 women in an age group between 20 and 40 years in a panel of an online survey firm. Data are analyzed using exploratory factor analysis and bootstrapping analysis by SPSS 20.0. The results show that when compliments (vs. substitutes) of clothes are presented, participants perceive a greater mental simulation. When compliments of clothes are vertically presented (vs. horizontally presented), mental simulation is also highly driven. In addition, mental simulation mediates the effects of online product presentation on consumers' usage intentions of a website. The findings of this study contribute to marketing strategies of online retailers in terms of how product recommendation can be offered to consumers with more psychological benefits.

• Journal of the Korean Society of Clothing and Textiles
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• v.47 no.3
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• pp.442-458
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• 2023

This study aimed to elucidate the information privacy attitudes and behaviors of users of size recommendation services based on body information. Focusing on the privacy calculus theory, the effects of information privacy concerns as well as perceived risk and benefit of information disclosure on information disclosure intention were analyzed. Consumers who used size recommendation services based on body information were surveyed from August 18 to 24, 2022. Analysis of the 251 responses collected revealed that information privacy concerns did not significantly affect information disclosure intention. Information privacy concerns had a positive effect on perceived privacy risk; however, perceived privacy risk had a negative effect on information disclosure intention, while perceived privacy benefit had a positive effect on information disclosure intention. Therefore, the privacy calculus theory confirms the existence of the privacy paradox, revealing perceived privacy benefit has a greater impact on information disclosure intention than perceived privacy risk.

• Journal of the Korean Society of Clothing and Textiles
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• v.48 no.2
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• pp.350-366
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• 2024

This study aimed to clarify the continuance intention of users of size recommendation services. The expectation-confirmation model framed the analysis of the 180 data points collected. The analysis determined the mediating effects of perceived usefulness and satisfaction on the relationship between expectation-confirmation and continuance intention. The moderated mediation effect of familiarity was also analyzed, and a path analysis was conducted using PROCESS macro. Results showed that expectation-confirmation had a significant effect on perceived usefulness, satisfaction, and continuance intention. Findings indicated that perceived usefulness affected satisfaction and continuance intention and confirmed that satisfaction affected continuance intention. In the relationship between expectation-confirmation and continuance intention, mediation analysis verified the mediation and double mediation of perceived usefulness and satisfaction. In the group with an above-average familiarity value, moderation analysis confirmed a moderating effect between perceived usefulness and satisfaction. Above-average familiarity values also confirmed that the moderating effect on continuance intention was significant.

• Journal of the Korean Society of Clothing and Textiles
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• v.48 no.3
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• pp.485-500
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• 2024

This study was conducted to examine the effects of consumer evaluations on size recommendation services based on body information on consumer responses and the moderating effect of the level of information search. To analyze the research model, a total of 200 data were collected from August 18 to 24, 2022, targeting consumers who had experience with using size recommendation services based on body information. As a result of the research model analysis, it was confirmed that the compatibility, reliability, and convenience of the size recommendation services based on body information influenced attitude, which, in turn, influenced usage intention. In addition, In the case of the group subject to a low level of information search, the path through which compatibility and reliability influenced attitude was significant, but that of convenience was not. In the group featuring a high level of information search, the path through which reliability and convenience influenced attitude was significant, but that of compatibility was not. This study is meaningful in that it expanded research related to size recommendation services to the field of consumer behavior.

• Proceedings of the Korea Information Processing Society Conference
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• 2011.11a
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• pp.1538-1541
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• 2011

최근 스마트폰 시장의 발전과 그에 따라 안드로이드, iOS 운영체제 별로 각각 어플리케이션 개발에 열을 올리고 있다. 또한 요즘 의류 관련 쇼핑몰이나 개인의류 사업이 증가하여 의류에 관한 관심 또한 높아지게 되고 그에 따라 의복을 중시하고 옷을 고르는데 많은 시간을 소요하곤 한다. 바쁜 직장인, 학생을 위해 기존의 웹이나 프로그램들이 대신해 주는 역할도 한다. 멀티 코디 어플리케이션은 스마트폰으로 날씨와 감성정보에 의해 자신이 가지고 있는 옷 중에서 입게 될 옷을 자동으로 추천 해주는 기능을 가지고 있다.

• Journal of the Korea Convergence Society
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• v.12 no.7
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• pp.7-17
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• 2021

This study investigated the effect of size recommendation technology convergence on purchase intention mediated by information credibility and satisfaction. The survey for this study was conducted on Amazon Mechanical Turk targeting U. S. residing women aged 18 to 60 years old who have never used size recommendation technology. They experienced the size recommendation technology in the provided web page and returned to the survey to answer the questionnaire. The analysis was done with 213 surveys using SPSS 27.0 and Process Macro (model 6, 5,000 Bootstrapping sample). The dimensions of service quality were found to be responsiveness and ease of use, and both have a significant effect on purchase intention through information credibility and satisfaction.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.11 no.12
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• pp.5113-5119
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• 2010

Anthropometry has been broadly explored in various fields including automobile industry, home electronic appliances, medical appliances and sports goods with aiming at reaching satisfaction to consumer's need and efficiency. However, current technologies to measure a human body still have barriers in which the methods mostly seem to be contingent on expensive devices such as scanner and digital measuring instruments and to be directly touchable to the body when obtaining body size.. Therefore, in this paper, we present a general method to automatically extract size of body from a real body image acquired from a camera and to utilize it into recommend systems including clothing and bicycle fitting. At first, Haar-like features and AdaBoost algorithm are employed to detect body position. Then features of body can be recognized using AAM. Finally clothing and bicycle recommending modules have been implemented and experimented to validate the proposed method.

• Journal of the Korea Fashion and Costume Design Association
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• v.24 no.2
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• pp.59-72
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• 2022

The online fashion market in the 21st century has shown rapid growth. Against this backdrop, using consumer activity data to provide customized customer services has emerged as a viable business model that draws attention. Algorithm-based personalized recommendation services are a good example. But their application in fashion products has clear limitations. It is not easy to identify consumers' perceptions of the attributes of fashion, which are various, hard to define, and very sensitive to trends. So there is a need to compile data on consumers' underlying awareness and to carry out defined research to increase the utilization of such services in the fashion industry and further engage consumers. This research aims to classify the attributes and types of fashion products and to identify consumers' perceptions of a given situation where a recommendation service is offered. To find out consumers' perceptions of and satisfaction with recommendation services, an online and mobile survey was conducted on women in their 20s and 30s, a group that uses recommendation services frequently. A total of 455 responses were used for analysis. SPSS 28.0 was used, combined with Conjoint Analysis and multiple regression, to analyze data. The study results could provide insights into a better understanding of recommendation services and be used as basic data for companies to identify consumers' preferences and draw up a detailed strategy for market segmentation.