• 한국의류학회지
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• 제30권9_10호
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• pp.1400-1412
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• 2006

As PB market segments into premium market, PBs were drawing attentions in terms of creating profits as well as a means to differentiate building up store identity. The purpose of this study makes a comparative study on the difference of consumer attitude formation process in discount store and home-shopping distribution channel which are recently on the upswing. This paper investigated the consumer's attitude formation on the private apparel brand. Subjects of this study were consumers in their $20s{\sim}40s$ who are main customer groups of PBs. The data were analyzed by Structural Equation Modeling and Multi-Group Analysis of Amos 5.0 to verify the difference of the path between store PB and premium PB. Following are the results of the study. Consumer attitude formation path on PB grades showed statistically noticeable difference. In discount store PB, store evaluation didn't directly influence on consumer attitude formation but showed indirect effect. On the other hand, in home shopping premium PB case, product evaluation directly influenced on consumer attitudes with store evaluation. Hedonic attitude dimension connected with behavioral attitude(purchase intention) revealed difference in path. Also consumer's evaluation on variables in model turned out to be different according to brand grade.

• 한국의류학회지
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• 제29권2호
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• pp.307-317
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• 2005

The purpose of this study are to examine the supply chain management (SCM) actiities of apparel manufacturers and then to investigate the relation between apparel manufacturers' SCM activities and their major textile suppliers' and retaileers' characteristics. The data was collected from the apparel manufacturers categorized into the six product areas - woman's formal dress(30%), boy and girl's casual wear (30%), man's formal dress(15%), sports and golf wear(10%), inner wear (10%) and infant & children's wear(5%) - headquartered in Seoul, by quota convenience sampling during August 14-September 4 in 2003. From 150 questionnires of delivery, 125 were collected and 123 from 64 manufacturers were used for analysis. The SPSSWIN 10.0 was used for frequency analysis, descriptive statistics analysis, factor analysis, reliability analysis and canonical correlation analysis. the results of the study are as follows : (1) The SCM activities of apparel manufacturers showed that the activity levels of the factors of information systems ans understanding of demand characteristics were ranked on top while the activity level of collaborative partnership factor was lowest. (2) As the level of SCM activities such as communication and exchange of opinion, and commitment and leadership of a top management became higher, the elements of delivery performance, interest in total cost and relationship of the textile suppliers were more improved. (3) The SCM activities such as communication an exchange of opinion, intgrated management organization, management flexibilty, and collaorative partnership contributed for improvement of collaborative relationship with retailers.

• 유통비즈니스리뷰
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• 2호
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• pp.35-48
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• 2002

섬유·의류산업은 제조업 대비 업체수가 18.2%, 고용이 15.2%에 이르는 국민경제에서 매우 중요한 역할을 담당하고 있는 산업이다. 또한, 전체수출액대비 10.7%를 차지하며 지난 30여년간 수출전략산업으로 성장, 발전하여 왔다. 그러나 섬유·의류산업은 오늘날의 급격히 변화하고 있는 국내외 기업환경의 변화로 극심한 내수부진과 고질적인 재고부담에 따른 자금난 등으로 허덕이고 있다. 이렇듯 급속히 변모한 기업경영 환경속에서 섬유·의류산업은 생존을 위한 현실적 방도를 모색하지 않으면 안되게 되었다.(중략)

• 한국감성과학회:학술대회논문집
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• 한국감성과학회 2003년도 추계학술대회 논문집
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• pp.1351-1355
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• 2003

최근 의류용 감성소재가 다양해지면서 소재의 특성에 따른 최적 설계가 data-base에서 빨리 공급 될 수 있다면 시행착오에 따른 시간과 경비가 적게 소비되면서 소비자의 요구에 빨리 대응할 수 있는 소위 Q.R.도 가능하게 될 것이다. 이러한 감성 의류용 직물의 data base화를 위해서는 rapier, water-jet, air-jet 등 직기에 따른 소재의 설계분포 그리고 직기의 종류에 따라서 직물 설계 data의 분포가 어떠한지를 우선 조사하여야 한다. 본 연구에서는 국내 3개 업체의 실제 현장에서 생산되고 있는 PET 소재의 감성의류용 직물소재의 설계 Data를 직기별로 구분하고 직물 설계 조건들을 조사ㆍ분석하여 경사, 위사 번수별 조직계수를 계산하여 이들 data를 data-base화하고 도시하였다. 또한 이들 분석된 그래프에서 직기 종류별, 직물 조직별, 소재 item별 조직계수와 직물밀도를 예측할 수 있는 방법을 제시함과 더불어 조직에 따른 이들 직물의 설계조건을 제안함으로서 실제 현장에서 쉽게 사용할 수 있는 연구자료를 업체에 제공하고자 한다.

• 패션비즈니스
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• 제9권4호
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• pp.44-58
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• 2005

In a global market environment with information technology, the textile and apparel industry tries to survive by having competitive power embedded in Supply Chain Management to improve the interrelation among different stages of industries such as fiber, textile, apparel manufacturing, and retailing. The purpose of this empirical study was to investigate performance on Supply Chain Management of textile firms such as 4 textile export firms and 10 collaborate firms which were adopted SCM system. For research methodology, we developed questionnaires based upon interview and literature review. The results of this study were as follows: There were neutral responses or somewhat dissatisfactions on SCM application from CEOs, CMOs, site workers, and collaborators, but over half of respondents indicated 21-40% improvement of affairs. Standard documents and information sharing of SCM system were salient effects. SCM system with standard documents improved receipts/payments and inventory management most.

• 한국의류학회지
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• 제19권1호
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• pp.96-103
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• 1995

의류산업의 효율성 (efficiency) 제고를 위한 중요한 결정의 한가지는 상품생산지 및 생산방법 즉 생산지 결정전략(sourcing strategy)에 관한 것이다. 점차 생산의 대상지역과 방법이 다양해짐에 따라 이는 복잡한 의사결정체계를 요하게 퇸다. 본 연구는 생산지 결정의 의사결정과정에서 흔히 중요시되는 생산비용 이외에 비생산비용, 즉 거래비응(transaction cost)으로 포현될 수 있는 인자를 분석하고자한다. 이를 위해 미국 의류, 신발 산업의 생산지 결정의 첫단계로서 해외기지생산과 국내생산의 문제점을 비교하였다. 의류산업과 신발산업에 있어 적시공급과 품질관리가 생산지에 관계없이 공통된 문제점으로 지적되었고 의류산업의 겋우 노동력 부족과 재료의 공급이 국내생산의 문제점으로, 오랜생산기일과 생산국가의 환경적요소(예를 들면, 정치적 불안정, 정부규제 등)가 해외기지생산의 특이한 문제점으로 지적되었다. 본 연구는 비국의 의류, 신발 산업을 대상으로 한 것이나, 최근 저가의 노동력을 찾아 동남아 또는 남미로 생산지를 이전하는 국내 의류, 신발업체들이 급격히 증가하고 있음을 감안할 때, 우리 산업에도 시사하는 바가 크다고 할 수 있다.

• 복식문화연구
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• 제15권3호
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• pp.461-471
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• 2007

Many Korean apparel firms have been adopting the global sourcing to enhance their competitive advantages. The purposes of this study were to identify the current status of global sourcing adopted by Korean apparel firms and to provide useful information for the other apparel firms planning the global sourcing. The questionnaire survey was conducted to 65 Korean apparel firms. The firms selected for this study were women's, men's, unisex casual wear manufacturers which made their products at offshore factories. The results show that about half of them started global sourcing before 2000. Unisex casual wear firms were already doing the global sourcing very actively and women's wear firms were followers. The major benefit of the global sourcing was the cost reduction. The firms that had made inroads into the global market find much satisfaction in global sourcing. These early adopters expected their sourcing countries as a future consumer market. The threatening elements of the global sourcing were the difficulties of quality control and labor cost rising. Cost and technical ability were considered importantly in selecting the global sourcing partners. The firms started the global sorucing before 2000 were greatly depended on offshore production. They concerned for the problems related to the global sourcing.

• 한국의류학회지
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• 제30권4호
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• pp.519-530
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• 2006

The purpose of this study was to investigate whether management strategic types and entry strategy moderate the influence of Guanxi on the relationship performance between Korean apparel firms & Chinese partners. For these purposes, three hypotheses were developed and data was collected from 85 Korean apparel firms which have a business relationship with Chinese partners. Data was analyzed with SPSS methods such as frequency, factor analysis, multiple-regression, and hierarchical-regression analysis. The results were as follows: First, 'Prior to Guanxi' and 'Execution of Guanxi', which were sub-factors of Guanxi, influence positively on the relationship performance. And also the influence of 'Prior to Guanxi' was higher than 'Execution of Guanxi' on the relationship performance. Second, the influence of the 'Prior to Guanxi' on the relationship performance was stronger when Defender strategic type was used rather than other types. Third, the influence of the 'Prior to Guanxi' on the relationship performance was stronger when the entry scope of 'Both production & distribution in China' and the entry mode of 'Entry through Agent' were chosen.

• 한국의류학회지
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• 제30권8호
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• pp.1210-1221
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• 2006

The strength of the PB(Private Brand) is that it can eliminate intermediary in the distribution channel and thoroughly control the quality under its own name. This study has developed traditional studies on private brand proneness in approaching data processing and empirical point of view of a consumer's attitude buildup process on PB through 'recognition-attitude-action(behavioral attitude)'. The subjects of this study are consumers in their $20s{\sim}40s$ who are main customer groups of PBs. A screening process has taken place to select consumers with purchasing experiences of retailor PBs. The data is analyzed by 'Structural Equation Modeling' of Amos 5.0 to verify consumer attitude formation model on private apparel brand. The results generated from this study are as follows: First, the proposed consumer attitude model on private apparel brand consists of store evaluation, experiential product evaluation, cognitive product evaluation, hedonic attitude, utilitarian attitude and purchase intention. Second, not only positively influence on utilitarian attitude but hedonic attitude can arouse positive emotional reaction of a consumer. Third, the store evaluation is ahead of the product evaluation because PB is more related to the image of a store. The influence of the store on PB is relatively stronger when compared with NB.

• 한국IT서비스학회:학술대회논문집
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• 한국IT서비스학회 2003년도 춘계학술대회
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• pp.420-427
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• 2003

최근 국내 기업들의 ERP시스템 도입 사례는 대기업에서 중소기업으로, 제조업중심에서 금융, 서비스, 유통 등의 다양한 산업분야로 그 영역을 확장하고 있다. 또한 SCM(Supply Chain management), CRM(Customer Relationship Management)과 같은 확장ERP 시스템의 도입도 활발히 진행되고 있다. 여러 가지 측면의 ERP시스템의 확장 방향 중에서 산업별 특성에 따른 ERP시스템의 개발은 해당 산업분야의 규모와 중요성의 순서에 따라 그 깊이와 범위가 다르게 이루어 졌으며, 소수 특이한 산업에 대한 솔루션은 미개발 상태인 경우가 많이 있다. ERP 소프트웨어 공급업체들은 주요 산업별로 특징적인 업무 프로세스를 지원하기위해 추가적인 프로그램을 공급하거나 개발 중에 있다. 본 연구는 국내 기업 중 다소 특수한 업무 프로세스를 가지고 있는 OEM(Original Equipment Manufacturing) 형태의 생산방식을 가진 의류 제조, 판매 업체의 ERP도입 사례를 통하여 ERP시스템 유연성의 한계에 대해 검토하여 보고 OEM산업과 의류산업이라는 산업특성에서의 ERP시스템 도입이 어떠한 문제점을 지니고 있는지 조사해 보고자 한다. 본 연구는 이를 위해 OEM산업에 대한 고찰과 의류업종의 업무적 특징을 정리하여 보고 실제 ERP 도입 사례를 통해 발견된 도입 특성 또는 도입시의 문제점과 해결 방안을 제시함으로서 향후 유사 업종의 ERP 시스템 도입 시 유용한 지침(Guideline)을 제공하고자 한다. ERP 도입사례는 SAP R/3를 채택하여 약 9개월간의 도입기간에 나타난 현상들을 기반으로 한다.