• Proceedings of the Korean Society of Computer Information Conference
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• 2010.07a
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• pp.87-90
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• 2010

최근 급속도로 보급되고 있는 스마트폰은 큰 화면과 터치 기능은 물론 GPS를 포함한 다양한 센서와 표현기능이 포함되어 있다. 이 연구에서는 대부분의 스마트폰이 제공하고 있는 풍부한 표현성능을 최대한 활용하여 작가의 의도가 독자에게 최대한 전달될 수 있는 디지털 만화 감성 뷰어와 그 저작도구에 대하여 연구하고 구현하였다. 스마트폰에 탑재된 뷰어에서 독자는 각 Cut의 장면 전환 효과, 진동, 사운드 효과 등을 통하여 효과적인 디지털 만화읽기를 할 수 있도록 하였다. 또한 이러한 기능들을 컴퓨터 비전문가인 만화저작자들이 쉽게 적용할 수 있는 저작도구를 구현하였다. 저작도구는 이러한 감성표현 기능 외에도 화면전환 효과와 씬플로우(scene-flow)도 작가의 의도대로 적용할 수 있도록 하였다. 뷰어는 Apple, Android, Windows Mobile과 Symbian 운영체제에 대해 개발하였으며, 저작도구는 Windows XP 환경에서 개발하였다. 이 연구에서 개발된 뷰어와 저작도구가 상용화되면 현재 일본제품이 독점하고 있는 국내 이동통신의 디지털 만화 시장에 적용될 것이며, 디지털 만화의 앱스토어로 발전될 수 있을 것이다.

• The Journal of the Korea Contents Association
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• v.14 no.10
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• pp.279-286
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• 2014

In this study, the local government proposes to improve agricultural products of the mall. Based on precedent studies, the variables that influence Customer Satisfaction are defined as; Product Quality, Delivery, Price. The result of study model verification is as below. Product Quality, Delivery and Price have positive influence on Customer Satisfaction. Price and Customer Satisfaction have positive influence on Repurchasing intention. Agricultural products through e-commerce transactions is increasing. But, the decreasing sales of professional Mall. Agricultural products have a variety of distribution channels. Because of the distribution system in a variety of price differences. People think that the most important factor is the price. Improvement is as follows. (1) To offer accurate product information, (2) Continuous content maintenance, (3) Conducted a variety of events, (4) To provide consumers with various benefits, (5) Offer a variety of product configurations, (6) Select the appropriate sales methods, (7) Provide ease of search.

• Journal of Digital Convergence
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• v.16 no.10
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• pp.281-288
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• 2018

Cigarette warning pictures are one of the most effective smoking cessation policies, and this is an effective way to promote smoking cessation by conveying the risk of smoking through pictures. However, the recent advertisement of new cigarettes in retail stores has potentially increased tobacco purchase intention by weakening the effect of the warning picture. Therefore, this study examined the problems of the new cigarette advertisement method by analyzing the effect of this method on cigarette warning pictures. For this purpose, 275 men and women were surveyed nationwide, and this study compared the cognitive and emotional effects, and purchase intentions of the new cigarette advertisements with existing advertisement methods through MANCOVA. The results show that the new cigarette advertising method affects the emotions, cognitions, and purchase intentions related to the cigarette warning pictures and have adverse effects on the original purpose of the cigarette warning pictures. This implies that regulatory standards and institutional arrangements are necessary for effective new cigarette advertising.

• Industry Promotion Research
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• v.9 no.4
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• pp.467-479
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• 2024

This study delves into the relationship between consumer perception of green marketing and purchase intentions within China's Yangtze River Delta region, amidst growing global environmental concerns. Employing both quantitative surveys and qualitative interviews, the research adopts a mixed-method approach to analyze the influence of green marketing on consumer behavior and its role in fostering sustainable practices. The results underscore that consumer perceptions of green marketing have a significant impact on their purchase decisions, emphasizing the need for businesses to align their green marketing strategies with consumer expectations. This alignment is crucial for cultivating a mindset of sustainable consumption among consumers. Furthermore, the study highlights the psychological mechanisms linking green marketing perceptions to consumer actions, particularly through the mediating role of consumer empowerment. The findings provide actionable insights for companies to effectively communicate their green initiatives and enhance consumer engagement with sustainable products and practices.

• Cartoon and Animation Studies
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• s.36
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• pp.349-374
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• 2014

The light is the language. Directors have to describe the scene component effectively his intention to configure the scene as an appropriately. After this act of the character, the layout of the props and scene lights will enter to the scene components. Those things help to audiences can understand narrative of work and emotion that producer want to send. Expressing their emotions especially using the lights by adjusting the colors and contrast makes audience to concentrate on work and understand naturally. This lighting technique clearly appears on early year theaters stage of England and Rembrandt's paintings. Properly dividing and controlling the lights dramatically increases the beauty of the work elements to express a variety of emotions such as worries and fear. Therefore, it can be evolve depending on director's intent of using lights on his work. Lights can increase involvement of human emotion through basic features that cognition of object, visualization of space-time and by artistic method in the product. This study will examine the role and how to use lighting to express the proper sentiment based on the narrative of the work. Making research named "Lighting Research of 3D animated film which applying light features to express emotion" previous study and have to combine emotional vocabulary and emotion-based theory for classifying the emotional language that can be applied on 3D animation. And choosing most emotional scene from 3D animation for analyze how they used lighting to expressing emotions. Directors trying to show up about the light role through light method that matched perfectly with an emotional language. Expecting this research work of directing 3D animations light for expressing emotional feelings will be continue successfully.

• Korean System Dynamics Review
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• v.17 no.1
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• pp.5-24
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• 2016

This study structurally analyzes major inefficiency of Korea's healthcare delivery system by utilizing the systems thinking. In particular, the phenomenon of patient's concentrated visits to large hospitals, waste of resource due to competitions between clinics and large hopitals, and the structure of oversupply were visualized using the causal loop diagram. The inefficient structure of healthcare delivery system can be understood more clearly by utilizing the major system archetypes of 'success to the successful', 'tragedy of commons', 'escalation' and 'limits to growth'. This study also finds solution from archetypal structure suggested by Wolstenholme. The inefficient status of healthcare delivery system might be explained by the 'out of control' archetype. In conclusion, the public resources such as the national health insurance need to be acknowledged as the entire achievement. All the participants should cooperate with each other in order to improve the inefficiency of the healthcare delivery system. In addition, the arrangement of incentive system for cooperation, acceleration of health information technology, and development of innovative business models make the sustainable healthcare delivery system.

• Journal of Satellite, Information and Communications
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• v.12 no.1
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• pp.107-113
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• 2017

Recently, digital signage is various changes and converging media. It is common to exhibit and guide focusing on information transfer by using the display. Such a method can not express variously changing digital signage. Therefore, we have to find a way to solve the problem of place and structure. In this paper, we experimented the new direction technique. Finally, we are going to propose acoustic direction technique using a microphone to maximize digital signage and intention of delivery by adding an sound reinforcement method to the visual representation.

• The Bulletin of The Korean Astronomical Society
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• v.36 no.1
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• pp.79.2-79.2
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• 2011

대전국립중앙과학관의 천문영역 전시가 Booth et al(2008)의 논증을 기초로 한 과학철학 측면에서 얼마나 잘 부합되는지 확인하는 것이 이 연구의 목적이다. 과학관은 비형식 교육기관 중 하나이다. 과학관의 전시물들은 관람자들에게 정보를 전달하고, 관람자들은 전시물들을 통하여 지식을 탐구한다. 그러므로 교육적 상호작용을 뒷받침하는 이론적인 기준이 필요하다. Booth et al(2008)이 주장한 논증모형은 관람객의 심리적인 진행과정을 고려한 과학철학이다. 그렇기 때문에 과학관 전시에 Booth et al(2008)의 논증이 적용된다면, 관람객들은 전시물들이 의도한 지식을 스스로 탐구 할 수 있다. 김정엽(2011)은 Booth et al(2008)의 논증을 이용하여 과학관 천문영역 전시형태를 재구성하였고, 대학생들을 상대로 설문 조사와 SPSS 통계 분석을 수행하여, 재구성한 전시형태가 정보전달과 지식 탐구 관점에서 기존보다 더 설득력 있음을 보인 바 있다. 최근 대전국립중앙과학관은 천문영역 전시를 개선하였다. 그러므로 개선된 전시가 Booth et al(2008)의 논증을 기반으로 한 기준에 적합한지를 재분석할 필요가 있다. 분석 결과, 거시적인 전시형태는 이전에 비해 큰 변화를 보이지 않았으나, 미시적인 전시내용은 상당히 많은 부분에서 개선이 있음을 확인하였다. 그 자세한 분석 내용과 결과를 논의한다.

• The Journal of the Convergence on Culture Technology
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• v.10 no.3
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• pp.321-327
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• 2024

Out-of-home (Out-of-Home) advertising can be an effective means of delivering messages for preventing drowsy driving, given that it is exposed at locations and times where vehicle traffic occurs. This study investigated the influence of message framing of drowsy driving prevention OOH advertising and regulatory focus on the intention to drowsy driving prevention behaviors by an experimental study targeting 200 university students. The results showed an interaction effect between message framing and regulatory focus on the intention to drowsy driving prevention behaviors. While no significant differences were observed in the intention to drowsy driving prevention behaviors based on regulatory focus for positively framed messages, for negatively framed messages, a higher intention was observed when the prevention focus group rather than promotion focus group. This study focuses on two key areas: how messages are crafted (message framing) and the characteristics of the people who receive them (regulatory focus). By exploring these aspects, it provides valuable theoretical and practical knowledge. Essentially, it opens doors for creating message strategies that are finely tailored to suit the preferences of the audience. This advancement is vital for researchers and practitioners as it enhances the effectiveness of communication efforts.

• Proceedings of the Korea Contents Association Conference
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• 2006.11a
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• pp.317-321
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• 2006

To know the delivery effect and the disagree problem of an image meaning for an independent film, we analyzed the understanding level and problem of the film focused the self-producted "The way". The results which applied an interview question to general undergraduates and film major postgraduates, they admitted the film as an artistic film. But it was difficult for the film to delivery an image meaning to general spectator. Also they couldn't understand completely the film messages without having the entire acknowledge of movie. Namely, the film has been failed a spectator mobilization, because it had a strong mania propensity. Moreover, film-major specialists couldn't stand the correct understanding of the film without explaining the planning intention and the synopsis. Most people presented the opposite opinion about the sympathy of an image meaning.