• Journal of the Korean Applied Science and Technology
• /
• v.41 no.2
• /
• pp.242-250
• /
• 2024

This study attempted to provide basic data for efficient advertising model strategies of companies and advertising agencies by verifying the effectiveness of advertising star power of retired sports athletes in Korea. Therefore, retired domestic sports athletes selected those who were aware of advertisements selected as advertising models as samples, and 206 copies of data were applied to the final analysis. Data processing used the SPSS (ver. 21.0) program to analyze frequency and verify reliability. In addition, confirmatory factor analysis, correlation analysis, and structural equation model analysis were performed with the AMOS (ver. 20.0) program, and the significance of effectiveness was verified. As a result of the study, first, star power had a positive effect on favorability. Second, favorability had a positive effect on advertisement consumption behavior. Third, star power had a positive effect on advertising consumption behavior. Finally, star power was found to have a greater direct effect on advertising consumption behavior, and favorability was verified to have a partial mediating effect.

• Journal of Korea Game Society
• /
• v.17 no.6
• /
• pp.129-138
• /
• 2017

In football simulation games, it is very important for the interest of the game to make the stats of the football players close to reality. As the management concept is introduced to the sports simulation game, when the user plays the game for a long time, the existing player character retires. Therefore, the game creates the environment of the game by creating a new player in the game. In this study, we propose a method to create a new player character by using genetic algorithm to have the optimal ability similar to existing players. We compare and evaluate the player character with the existing random generation method, the correction random method and the proposed algorithm, and verify the validity of the proposed method.

• Korean Journal of Applied Biomechanics
• /
• v.30 no.3
• /
• pp.265-273
• /
• 2020

Objective: The aim of this study was to investigate the effect of participation in contact sports on neurocognitive scores, dual-task walking velocity, and cognitive costs in retired athletes. Method: Forty-four retired athletes (mean age = 26.4±5.5 yrs) and thirty-eight controls (mean age = 26.1±4.9 yrs) participated in this study. Neurocognitive score was collected using computerized neurocognitive testing using RehaCom. Gait velocity was collected one single task, four dual-tasks, and two multi-tasks using Optogait. Mann-Whitney U test was performed to compared differences in cognitive scores among groups. A mixed-design two-way ANOVA and Bonferroni posthoc test were used to assess the effect of group and walking tasks for each condition. Results: The auditory divided attention of neurocognitive score of retired athletes was higher than the control group (p < 0.05). No statistical differences were observed in the other neurocognitive scores between groups. The changes in walking velocity and cognitive costs according to the dual-task walking tests differed between the two groups (p < 0.05). Conclusion: Although participation in contact sports did not affect the neurocognitive results of retired athletes, it could be confirmed that the reduction in walking velocity and an increase in cognitive costs during dual-task walking. Rather than observing only neurocognitive scores as a single evaluation item for cognitive evaluation of retired athletes in relation to daily life, the application of the dual-task gait test may provide useful information.

• The Journal of the Convergence on Culture Technology
• /
• v.7 no.3
• /
• pp.311-320
• /
• 2021

The study looked at a cross section of inter-Korean sports through the lives of female north korean defector. The researcher was a north korean national team player in the early and mid-1990s and defected to the north and played for the national team in South Korea. After her retirement, she became a coach, but felt limited and left the sports world. After analyzing the informant's interviews, the prevailing idea was that she was always politically used, and there was a regret that he was spotlighted as a defector rather than an athletic skill. And she was not in a position to choose between South Korea and North Korea. It was also shown that inter-Korean sports exchanges could not be developed unless economic conditions were supported. As a stranger, the research participants felt alienated and adapted to South Korea. Her life is an example of experiencing inter-Korean sports at the same time, and it is believed that she can have personal, specific, and concrete characteristics while showing universality in the upcoming era of unification.

• Journal of Korea Entertainment Industry Association
• /
• v.14 no.4
• /
• pp.289-303
• /
• 2020

The purpose of this study is to provide adequate datas on number of people who are in golf related field and also further expend that number for golf industry. The main stream of this study is to map out present golf related jobs and how this study can help golf industry in general. To make a greater improvements on golf industry with more job opportunity following ideas were presented. First, improving education on "hand on experiences on the field of golf industry" Better educating potential employees for golf industry for the right positions can enhance overall work environment. To do so, the society and the schools must come to agreement to provide adequate curriculum for people. Second, implementing "a golf club division program." The support from Ministry of Culture and Sports and Tourism Department, which are govern by Republic of Korea, are aggressively working to expend the golf business and also recruit elite personnel like former tour players to work on the field to better operate the whole system. Third, performing a thorough research on current golf related jobs and numbers and diversity on the field. Fourth, developing a specific and a differentiated golf job fields for better future for people and students who majored in golf industry. So that they cam feel secured and have a sense of dignity. Finally, strengthening the golf industry's competitiveness. The golf related companies have to step up to higher gear. With working in harmony between golf industry and government can assure of brighter future for our next generation.