• Journal of Digital Convergence
• /
• v.14 no.2
• /
• pp.369-376
• /
• 2016

This paper will discuss the process behind creating casual games utilizing Spritekits. Casual games, which recently have been on this rise due to the increasing use of personal adhered media and SNS, are significant in that they are leading the way to various changes in the gaming industry whilst making it popular. With this background in mind, and through research on Casual Games, we have divided the production process of Casual Games into three parts and created the game "Round and Round" which utilizes Spritekits. We have sectioned and organized the production process of Casual Games into four parts as followed: information architecture, design, program development, and debugging. This research will propose an easier methodology to approaching the production of casual games and be a guideline for creating games with the minimal amount of personnel.

• Journal of Digital Convergence
• /
• v.10 no.7
• /
• pp.41-58
• /
• 2012

Although the social media plays leading role in the change the political, economic, social and cultural environment in all fields, it is not really understanded the overall management of social media in society. With understandings on the influence of social media, the purpose of this study is to investigate the characteristics of social media and to provide some suggestion to make use effectively of social media in society. To achieve th purpose of this study, the responsibility and the effort of government was examined. As a result, the Social Media Strategy Broad (tentative title 'Social Media Committee') suggests to protection of the users' rights and active support of the current utilization. This study is expected to show the meaningful implication of social media strategy and standard of the social media utilization in policy, education etc.

• Journal of Digital Convergence
• /
• v.10 no.5
• /
• pp.193-197
• /
• 2012

On this paper is the project about which is base on Interactive Media Arts technology. What's more, the audience not only enjoy the images or performances on screen but also appear to be one important element in such interactive media. Therefore, it's function is to combine Physical computing and other perception like the musical instruments playing, then finally arriving to be real-time and capable to be interactive.

• Journal of Digital Convergence
• /
• v.11 no.5
• /
• pp.279-284
• /
• 2013

This paper proposes a new cluster-based routing protocol for assuring the service lifetime of wireless multimedia sensor networks. The proposed protocol performs the intra-cluster routing and inter-cluster routing to reduce the energy consumption and service lifetime in the wireless sensor multimedia computing environment, and the proposed mechanism enhances the routing reliability, and it minimizes the packet loss, overhead, and energy consumption. The simulation results show that the proposed mechanism outperforms DSR and AODV.

• Journal of Digital Convergence
• /
• v.11 no.10
• /
• pp.679-687
• /
• 2013

Currently, we are living in the era of digital media that puts the technologies in front which is called digital. Based on the characteristic of 'de-materialistic', human senses have been extended more than ever and there is no exception on those influences. Even though the existence of media seriously brought the identity and value of the painting into a question after the emergence of analog photos, advent of digital photos are raising the wind of new paradigms and values creation more seriously than ever. Unlike analog photos of the past which go through chemical process, true nature of digital photo goes through the digital process which is represented by 0 and 1. This didn't bring the loss of the original, but rather brought the creation of the copy which excels the original through retouching and consequently, destroyed the traditional value which is referred as an original. Like this, digital photo image has aesthetics and value of existence which is differentiated from analog photo because it has essentially different structures and characteristics with analog photo.

• Proceedings of the Korean Society of Broadcast Engineers Conference
• /
• 2010.11a
• /
• pp.274-275
• /
• 2010

디지털 기술의 발달로 콘텐츠 서비스 방식에 대한 융복합화 현상이 두드러진다. 플랫폼, 네트워크, 디바이스 등의 발달과 함께 이루어지는 서비스 방식의 다양화는 콘텐츠 제작 및 소비에 있어 사용자의 참여를 가속화시킨다. 최근 들어 동영상 콘텐츠에 양방향성의 특징을 반영하는 서비스가 주목받고 있으며, 이에 따라 양방향 동영상의 확장된 비즈니스 모델을 고려한 신규 서비스 운용 모델이 요구된다. 이에 본 논문은 전자상거래를 지원하기 위한 기본 비즈니스 모델인 Imprimatur Business Model을 기반으로 양방향성이 반영된 동영상 비즈니스 모델을 재정의하고 그 운용에 필요한 구성 요소를 도출하였다. 서비스 운용 모델은 생성, 처리, 소비의 단계를 갖는다. 각 단계별로 세부 운용 요소를 설계하여 운용 시스템과의 연결성을 고려하였다. 이는 XML 다이어그램으로 표현되었으며 디지털 아이템의 생성, 처리, 소비에 필요한 기능을 제어하고 처리할 수 있도록 하기 위해 각 단계별 생성자(creator)와 핸들러(handler)를 정의하였다.

• Design Convergence Study
• /
• v.14 no.4
• /
• pp.209-221
• /
• 2015

This study investigates in depth of the new marketing trend, in which social media, an effective marketing tool for promoting a new product, and gamification technic of engaging consumers in communication, are combined. Although gamification has been applied to various fields for a long time, conventional way of applying gamification is different from when it is combined with socialmedia. Therefore, this study examines the background and characteristics of the convergence phenomena between the social media and gamification based on the theoretical consideration of the social media and gamification. Then, the cases of social media marketing utilizing gamification are analyzed and classified into general participation, active participation, creative behavior, networking, and experiential type according to the user's different levels and ways of participation. As a result, when the social media and gamification are combined, the change of an aspect is found to be more meaningfully influential to today's consumers as in competition - achievement - relationship, compared to the conventional way of game mechanics. This study has significance in the way that it established a useful basis for the marketing strategy through the study of the new game mechanics that has been applied to social media marketing utilizing gamification.

• Korea Science and Art Forum
• /
• v.24
• /
• pp.399-409
• /
• 2016

This study's purpose is to research the correlation between property and the major festivals with media art of exemplary 3 cities among 8 Unesco Media Art Creative Cities. As a result, it is drawn a conclusion that the below strategies are necessary to achieve success for Unesco Media Art Creative City. First, from the Creative City's point of view, on the basis of the maximization of various merits such as history, natural surroundings, and human resources of the city, it is necessary to reconcile a vision of the city and an identity of Media Art Creative City, and to seek for continuous growth of the city by consistency and durability of control tower within the local government. Second, from the local festival's point of view, it is necessary to provide a differentiated service in the existing media art festivals, to attract the fusion of media art and festivals, and the diversification and the popularization of media art programs. And, it needs to lead to involvement of young people with the fusion of on-line and off-line festivals, the fusion of analogue and digital festivals. In the conclusion, for the successful constructing of Media Art Creative City, it is necessary to maximize the merits of the city's own, to enhance the image for Media Art Creative City with the correlation between the merits and media art, and to differentiate the city's own various festivals, ant the same time, to converge them with media art technology. With these strategies, the local festival can make a new leap for global festival when it constitutes a whole with Media Art Creative City.

• Journal of Digital Convergence
• /
• v.14 no.3
• /
• pp.105-114
• /
• 2016

As the media environment surrounding us has changed rapidly, the influences of traditional media decrease whereas promotions using new media have been developing remarkably, Under this circumstance, cross-media advertising, which strategically integrates advertisements on multiple media, is getting attention as an effective marketing communication approach. This study investigated consumer responses to cross-media advertising using both online and offline media, focusing on the effects of product involvement, attributes of media connection, and gender. The experiment was conducted towards adult consumers aged 20 to 39. Results confirmed that the interaction effect between product involvement and attributes of media connection on brand attitude and behavioral intention was significant by a moderating role of gender. Based on the results from this study, both theoretical and practical implications were discussed, as were directions for future research.

• Journal of Digital Convergence
• /
• v.12 no.8
• /
• pp.157-173
• /
• 2014

In this study, how social media PR marketing affect corporate brand expansion was studied. this study consist of 5 chapters; needs and purposes in 1st, concept& characteristics, development processes, needs of social media and merits&demerits as marketing tool in 2nd. concept& characteristics and merits&demerits of corporate brand expansion in 3rd. examples of social media marketing in domestic&foreign and current statuses in 4th. In final, conclusion of the effect of social media PR marketing on corporate brand expansion were presented in each chapter.