• Title/Summary/Keyword: 유행성

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Gender Differences in Perception of Utilitarian and Hedonic Gift Attributes among American Consumers

  • Kim, Eun-Young;Kim, Young-Kyung;Kim, Yeon-Sook
    • Journal of Families and Better Life
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    • v.20 no.4
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    • pp.127-133
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    • 2002
  • 본 연구는 두 가지 선물상황(생일, 크리스마스)과 선물수용자(가족, 친구)에서 성별에 따라 선물 속성지각에 차이가 있는지를 밝히고자 하였다. 질문지를 이용하여 미국 남녀 비자 97명을 대상으로 자료수집 하였으며, 자료분석을 위해 MANOVA(Multivariate Analysis of Variable)를 실행하였다. 분석결과, 가족과 친구를 위한 생일선물상황에서 성에 따라 쾌락적 속성(독특한, 유행하는, 재미있는)의 중요성 지각에 차이를 보여 여성이 남성보다 선물의 쾌락적 속성을 더 중요하게 지각하였다. 또한 가족과 친구를 위한 크리스마스 선물상황에서도 성별에 따라 쾌락적 속성에 차이를 보여 여성이 남성보다 가족을 위한 선물로써 독특한, 유행하는 속성을 더 중요하게 지각하고, 친구를 위한 선물은 독특한, 재미있는 속성이 더 중요하게 지각되었다. 그러나 실용적 속성(내구성있는, 실용적인, 비싸지 않은)에서는 두 가지 상황의 가족과 친구를 위한 선물지각에 대해 성별에 따라 유의한 차이를 보이지 않았다. 따라서 본 연구결과. 소비자들은 선물구매상황에서 일반제품과 달리 쾌락적 가치를 더욱 중요하게 인식하고 있으며, 성별에 따라 선물 상황과 수용자에 대한 선물의 쾌락적 속성지각에 차이를 나타냄으로써 성별에 따른 차별화된 선물상품개발 및 이미지 포지셔닝 전략을 통해 효과적 마케팅 관리가 이루어져야 할 것이다.

Consumer Segmentation of Clothing Products by Fashion Conformity/Innovativeness and Their Reference Groups (유행동조성과 혁신성에 따른 소비자 세분화 및 준거대상 연구)

  • 김한나;이은영
    • Journal of the Korean Society of Clothing and Textiles
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    • v.25 no.7
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    • pp.1341-1352
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    • 2001
  • When segmenting consumers according to their fashion adoption behavior, it has been assumed that consumers' fashion conformity and innovativeness characteritics are negatively correlated. The purpose of this study was to examine the relationship between conformity and innovativeness and that these two attributes exist independently. The research problems of this study were to segment consumers according to the degrees of conformity and innovativeness, and to identify differences in reference groups and clothing purchasing behavior among the segments. The results of the empirical study showed that the fashion conformity and innovativeness were in and innovativeness; High conformity/High innovativeness group(HC/HI), High conformity/Low innovativeness group (HC/LI), Low conformity/High innovativeness group(LC/HI?, and Low conformity/Low innovativeness group (LC/LI). When the groups were compared in their reference groups and purchasing behavior, it was found out that HC groups were more influenced by reference groups than LC groups. When HC/LI and HC/HI groups were compared, HC/LI group was more influenced by their parents and siblings, while HC/HI group was more influenced by upper class and celebrities. Both groups were mostly influenced by friends and desirable passengers on the street. Friends and passengers were most influential to LC groups also, even though they were less influenced than HC groups. In conclusion, the fashion conformity and innovativeness were found to exist in different dimensions consisting dual structure. Thus, retailers and marketers can make their strategies more successfully if they use these two characteristics separately when segmenting consumers.

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Critical Discourse of Postmodern Aesthetics in Contemporary Furniture (III) - Consideration of the Ecology of Our Environment in New Design Furniture in terms of the Postmodern Aesthetics of Communication

  • Moon Sun-Ok;Daniel Vesta A. H.
    • Journal of the Korea Furniture Society
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    • v.14 no.1
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    • pp.23-34
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    • 2003
  • 이 논문은 우리 환경의 생태계 보호를 위하여 뉴 디자인 가구가 어떻게 창조되고 있는지를 연구하였다. 즉, 오늘날 포스트 모던 시대에 뉴 디자인 가구 디자이너들이 환경 문제의 해결점의 하나로 새롭고 다른 방향으로 자신들의 가구를 창조할 수 있는가에 관한 담론이다. 우리가 안고 있는 생태계 보호를 위한 가구를 디자인할 때 필요한 재사용 및 재활용이 가능한 재료들, 유행을 초월한 가구, 가구의 견고성, 대량 생산 가구 등이 심각하게 분석되었다. 이 분석에 따르면 뉴 디자인 가구 디자이너들은 재활용된 재료들, 주거 환경 및 지속성, 새로운 가구 미학을 내포한 새로운 가구 디자인 철학을 얻을 수 있었다. 대량 생산된 가구는 경제성 때문에 많은 대중에게 접근되는 좋은 점보다는 우리에게 더 많은 쓰레기 더미를 준다라는 사실이 뉴 디자인 가구 다자이너들에게는 매우 심각한 문제였다. 따라서 가구 디자이너들이 양보다는 질에 중점을 둔 가구를 창조하는 것이 필요하다는 것이다. 결론적으로 환경적 책임을 느낀 뉴 디자인 가구 디자이너들은 튼튼하면서 재활용될 수 있으며 유행을 초월한 기능적이면서도 미적인 가구를 창조할 때만이 뉴 디자인 가구론 구입하는 소비자들이 뉴 디자인 가구를 올바른 방향에서 인식할 수 있을 것이다.

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Study Regarding Miss Korea's Dress Fashion Style -Focus on dress from 1970 to 2011- (미스코리아의 드레스 패션스타일에 관한 연구 -1970~2011년 드레스 중심으로-)

  • Lee, Bok-Hee
    • The Journal of the Korea Contents Association
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    • v.12 no.5
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    • pp.134-143
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    • 2012
  • Miss Korea, who was Korea's first in the Miss Korea Contest in 1957, will be carried on social, cultural, beauty cosmetology as the most representative official beauty in the same age for immense effect on national interest. However, it has been said that the scholarly interest is dull of lack of objective means and irregular choice of terms in leading research. For this reason, this study will be examined the features of design components in Miss Korea dress and improved as basic research material of beauty cosmetology with comparison and analysis on fashion trend of the age. This study will be come up with views of result on the basis of the dress of Miss Korea award ceremony from 1970 to 2011, collecting photo material and decoding or analysis of preparatory research and main research with graduates and lectures through setting analysis instrument. As a result, the notable features of designing structural elements, which are shown in Miss Korea's dress fashion style are produced lovely, intellectual. sexy and luxurious feminine beauty. It has been remarkably seen that the wedding dress fashionable trends of the times are reflected in Miss Korea's dress on this study.

Genetic diversity of nucleocapsid genes of recent porcine epidemic diarrhea viruses isolated in Korea (최근 국내에서 유행하는 돼지 유행성 설사 바이러스 nucleocapsid 유전자의 다양성 및 계통 분석)

  • Kim, Kiju;Park, Yookyung;Park, Bokyung;Truong, Quang Lam;Park, Soyeon;Kim, Jaehun;Hahn, Tae-Wook
    • Korean Journal of Veterinary Research
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    • v.56 no.1
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    • pp.23-28
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    • 2016
  • Porcine epidemic diarrhea virus (PEDV), a porcine enteropathogenic coronavirus, causes lethal watery diarrhea in piglets, resulting in large economic losses because of high mortality. In November 2013, PEDV reemerged in Korea, and these outbreaks have since continuously occurred. In the present study, we determined the full-length nucleocapsid (N) gene sequences of three Korean PEDV field isolates collected in 2014-2015. Sequence and phylogenetic analysis of N genes revealed that recent prevalent Korean PEDV isolates were very closely related to the US PEDV isolates in 2013. Interestingly, the phylogenetic tree based on the nucleotide sequencing of the PEDV N gene was similar to the tree topology of the PEDV complete genomes. Therefore, our data provide a better understanding of the genetic diversity and contribute to the accurate diagnosis and development of vaccines against PEDV.

Epidemics of Aseptic Meningitis in Kyoungsangnamdo from March to October, 1997 (1997년 경상남도 중부지방에서 유행한 무균성 뇌막염의 임상적 고찰)

  • Park, Sun Young;Kwon, Oh Su;Kim, Won Youb;Jung, Won Jo;Ma, Sang Hyouk;Kim, Sang Ki;Nam, Sung Jin;Jo, Sung Rae;Gu, Bon Chun;Lee, Kyu Man
    • Pediatric Infection and Vaccine
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    • v.5 no.1
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    • pp.104-114
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    • 1998
  • Purpose : Enteroviruses are the most common cause of aseptic meningitis. The epidemics of aseptic meningitis in 1993 and 1996 were mostly caused by echovirus type 9. Identification of the causative virus of aseptic meningitis in epidemics, is very important not only for diagnosis but also for epidemiologic purpose. The purpose of this study was to identify the causative virus and investigate the relationship between aseptic meningitis, prevailed in Masan and surrounding areas in Kyoungsangnamdo in 1997, and its clinical manifestations. Methods : One hundred twenty eight cerebrospinal fluid(CSF) and 239 stool specimens were obtained from 239 patients(213 children and 26 adult patients) with aseptic meningitis were admitted to Masan Fatima Hospitals from March to October 1997. Viral isolation and serotype identification was performed by cell culture and immunofluorescent test. Enteroviruses not typed by immunofluorescent test was confirmed by reverse transcription-polymerase chain reaction(RT-PCR). Results : 1) The peak incidence was noted in June. 2) The age of 239 patients(pediatrics-213 cases, internal medicine-26 cases) that were diagnosed ranged from neonate to 35 years, the age of the patients of pediatrics ranged from neonate to 15years(mean 4.9 years), the age of the patients of internal medicine (above 16 years) ranged from 16 years to 35 years(mean 24.2 years). 3) Fifty-three(41.4%) of 128 CSF specimens were positive for enteroviruses, and 163(68.2%) of 239 stool specimens were positive for enteroviruses respectively. 4) Serotypes of 53 enteroviruses isolated from CSF were 16(30.2%) of echovirus type 30, 6(11.3%) of echovirus type 6, 1 of echovirus type 4, 4 of untyped echovirus, 1 of coxsackievirus type B5, and 24 isolates of untyped enteroviruses. Of 163 enterovirus isolated from stool were 72(44.2%) of echovirus type 30, 21(12.9%) of echovirus type 6, 1 of echovirus type 4, 17(10.4%) of undetermined subtyped echovirus, 1 of coxsackievirus type B5, 2 of A24, 3 of undetermined subtyped coxsackievirus type B, and 46 isolates of untyped enterovirus. Conclusion : There were epidemics of aseptic meningitis in the central areas of Kyoungsangnamdo from March to October 1997. The main causative organism was thought to be the echovirus type 30, and echovirus type 4, 6, coxsackievirus B5 and A24 were also thought to contribute to the epidemics.

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The Interrelatinship among Fashion Leadership, use of Fashion Leadership, use of Fashion Information and Apparel Shopping Behavior of Middle-and High-School Male Students(Part I) (남자 중.고등학생의 유행선도력과 정보원 활용 및 의류구매행동과의 관계연구(제1보))

  • 전경숙
    • Journal of the Korean Society of Clothing and Textiles
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    • v.24 no.5
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    • pp.675-685
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    • 2000
  • The fashion leadership, use of fashion information, and apparel shopping behavior of middle-and high-school male students were examined. The interrelationship of the three variables was also analysed. Subjects were 600 male students in Kang-Bouk and kang-Nam. Major findings indicated that fashion consciousness and confidence were the significant factors in fashion innovativeness and opinion leadership. And the outfit of celebrities(popular signer and film stars) was the most influential factors in the fashion leadership. Among commercial informations, the display and interior was more effective than advertisings. The higher the innovativeness, the more subjects wanted to accompany friends rather than parents and also the more time was spent in their shopping.

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Serological evidence on the persistence of porcine epidemic diarrhea virus infection (돼지 유행성 설사병(porcine epidemic diarrhea)의 상재화에 대한 혈청학적 증명)

  • Park, Bong-kyun;Han, Kyung-soo;Lyoo, Kwang-soo;Kim, Jun-young;Jeong, Hyun-kyu
    • Korean Journal of Veterinary Research
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    • v.38 no.4
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    • pp.818-822
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    • 1998
  • The persistence of porcine epidemic diarrhea virus(PEDV) infection was demonstrated in 7 swine farms employing continuous pig flow management even after seasonal outbreaks. Clinically, sporadic postweaning diarrhea was a major concern in those farms. Subsequently circulatory antibody detection using serum neutralizing test made useful for confirmation of PEDV persistent infections. The persistence of PEDV in the premise might have induced recurrence over the period of time.

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A Study on the Fashion Innovative Image in Contemporary Hair Design Trend (현대(現代) 헤어 디자인 트렌드에 나타난 유행(流行) 혁신(革新) 이미지 연구(硏究))

  • Kim, Kyoung-In
    • Journal of Fashion Business
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    • v.11 no.4
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    • pp.18-28
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    • 2007
  • Resent Fashion trends are changing very rapidly. To understand and predict these trends, Fashion should be regarded not as object but as a social phenomenon. In this Study, the concepts of contemporary hair design trend and fashion innovative Image were defined, and the literatures regarding the relation of these two attributes were studied. To study allegory images in the hair design trend, we would like to analyse the relevance between the fashion innovativeness and cultural trend. The method used here are mostly visual data and interpretation. This study could be helpful for creative development of hair design and rediscovery of fashion meaning.

Collaborative Filtering using User Profiles Considering Temporal Variation and Context Information (시간적 변화를 고려한 사용자 프로파일과 컨텍스트 정보를 적용한 협력적 필터링)

  • Lee, Se-Il;Lee, Sang-Yong
    • Proceedings of the Korean Institute of Intelligent Systems Conference
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    • 2007.04a
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    • pp.261-264
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    • 2007
  • 유비궈터스 환경의 추천 시스템에서는 협력적 필터링을 위하여 컨텍스트 정보를 사용하고 있으나, 컨텍스트 정보의 부족으로 인하여 추천 결과가 정확하지 않는 경우가 발생하게 된다. 이러한 문제를 해결하기 위하여 컨텍스트 정보와 더불어 사용자 프로파일의 서비스 이력 정보를 사용하였으나, 사용자 프로파일의 서비스 이력 정보는 시간이 지남에 따라 사용자의 기호가 변하거나 유행에 영향을 받을 수 있는 문제점이 있다. 또한 컨텍스트 정보와 사용자 프로파일의 서비스 이력 정보는 상황에 따라 적절히 연동하지 못하여 부정확한 예측을 할 수가 있다. 본 논문에서는 시간의 경과에 따라 사용자의 기호나 유행이 변하는 경우, 사용자 프로파일의 서비스 이력 정보들을 일률적인 값으로 적용하는 것이 아니라 시간에 따라 가중치를 달리 적용하는 방법을 사용하였다. 그리고 컨텍스트 정보와 사용자 프로파일의 서비스 이력 정보가 상황에 따라 적절히 연동하지 못하는 문제는 협력적 필터링하여 나온 결과에 컨텍스트 정보와 사용자 프로파일의 서비스 이력 정보의 가중치를 달리 적용하여 통합함으로써 예측성을 높일 수 있었다.

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