• Proceedings of the Korean Society of Computer Information Conference
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• 2020.07a
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• pp.157-158
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• 2020

본 논문의 목적은 비대면 교육 상황에서 왜 대학생들이 유튜브 중독에 빠지는지를 조사하는 것이다. 이를 위하여 연구모형을 개발한 후, 대학생들을 대상으로 한 설문조사를 실시하였다. 총 113부의 설문 자료로 구조 방정식 모형을 사용한 데이터 분석 결과는 다음과 같다. 첫째, 외로움 정도가 높을수록 유튜브 이용 동기는 높은 것으로 나타났다. 둘째, 시간 보내기와 즐거움 동기가 높을수록 유튜브 중독 정도가 높은 것으로 나타났다. 본 연구의 결과는 유튜브 중독의 한 원인은 시간 보내기 혹은 줄거움 동기의 유튜브 시청이며, 그 대책 중 하나는 외로움을 극복하는 것이라는 시사점이 있다.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.22 no.2
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• pp.676-684
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• 2021

This study examined how much Korean male middle school students used YouTube to determine if the social support from parents, teachers, and friends might moderate the relationships between YouTube overuse and internalizing and externalizing problems. Three hundred and twenty male middle school students completed questionnaires asking about their YouTube use, levels of YouTube addiction, internalizing and externalizing behaviors, and the degree of social support from parents, teachers, and friends. The results indicated that the YouTube addiction was positively related to the levels of internalizing and externalizing problems. Parental support moderated the relationships between YouTube addiction and internalizing problems. On the other hand, the moderating effects of teachers' or friends' supports were not significant. In contrast, teachers' support was the most crucial moderating factor regarding externalizing problems, while parental and friends' supports were only related to delinquency but not to aggression. These results suggest that the role of parental or teacher supports should be unique depending on the types of problem behaviors. Furthermore, the 'protective effects' of social support were not found in the highly addicted group, suggesting that the early prevention of YouTube overuse is a crucial intervention.

• Journal of Korea Society of Industrial Information Systems
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• v.28 no.2
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• pp.31-45
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• 2023

This study deals with exploring qualitative steps and paths that appear as YouTube users' usage time increases quantitatively. For the study, I applied theories from psychology and neuroscience, subdivided the interval between the personalization algorithm of the recommendation system, and active use and analyzed the relationship between variables in this process. According to the theory behavioral model theory (FBM), variable reward, and dopamine addiction were applied. Personalization algorithms easy clicks as triggers according to associated content presentation functions in behavioral model theory (FBM). Variable rewards increase motivational effectiveness with unpredictability of the content you search, and dopamine nation is summarized as stimulating the dopaminergic nerve to continuously and actively consume content. This study is expected to make an academic and practical contribution in that it divides the purpose of use of content in the personalization algorithm and active use section into four stages from a psychological perspective: first use, reuse, continuous use, and active use, and analyzes the path.

• Journal of Digital Convergence
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• v.19 no.6
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• pp.53-60
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• 2021

The purpose of this study is to examine the terms and components related to the proper use of YouTube. The Delphi was conducted on 11 panels and the results are as follows. First, as a result of examining how the use of YouTube will change in the future, it is agreed that it will be used more actively and more diverse than now, but that maladaptive problems such as fake news and addictive use will occur. Second, the terminology of proper/improper use of Youtube was derived as 'adaptive use' and 'maladaptive use'. Third, as a result of the components of adaptive use of YouTube, it is that were 'Information and content sorting ability', 'Self-regulation ability', 'Information acquisition and delivery ability', 'Understanding motivation and desire to use', 'Time-of-use control ability', 'Consideration of ripple effect'. Finally, the implications and limitations of this study were discussed.

• Journal of Digital Convergence
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• v.17 no.10
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• pp.127-139
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• 2019

This study aims to explore the impressive experiences of university students on YouTube media and to find ways to improve personal media as useful consumer information. 44 university students were selected, and data on the experience of using YouTube were collected and analyzed by applying the critical incident technique. As a result, the positive responses to personal media were derived from 'enhancing C2C information capabilities', 'consumer-centric usability', 'attractive information creators', 'a sense of the sameness', and 'fresh and entertaining information'. Negative responses were derived from 'spreading of harmful information', 'distrust in information creators', 'inducing excessive advertising and impulse buying', 'media addiction' and 'relative deprivation'. In addition, improvement of the personal media has been suggested. This study has differentiation and significance as a qualitative data for understanding consumer's perception and experience of personal media.