• Title/Summary/Keyword: 유통성과

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Effects of Environmental Uncertainty on Transaction and Industry Characteristics in the Franchising Markets (환경불확실성이 프랜차이즈 시스템의 거래특성과 산업특성 및 성과에 미치는 영향)

  • Han, Sang-Lin;Baek, Mi-Young
    • Journal of Distribution Research
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    • v.13 no.3
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    • pp.55-77
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    • 2008
  • The purpose of this research is to understand the effects of environmental uncertainty on transaction characteristics, industry factors, and performance in Korean franchising markets. This research tried to investigate both the characteristics of B-to-C service factors and B-to-B industry factors of franchising industry from the perspectives of CLalt, trust, communication, and other important variables. Hypothetical research model was proposed and, by using SPSS and AMOS, research hypotheses and structural equation models were empirically tested and supported. The results showed that environmental uncertainty has negative effects on relationship characteristics and industry characteristics of franchise. Trust showed positive impact on the performance. Managerial implications and limitations of the study results were also discussed. Future research direction was suggested.

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The Moderating Effects of Allocentrism, International Orientation, and Nationalism on the Relationship between Benevolence and Performance (호의와 성과간 관계에 대한 전체중심주의, 국제지향성, 그리고 자국중심주의의 조절효과)

  • Lee, Dong-Jin;Park, Jin-Yong;Sung, Hye-Jin;Pae, Hyo-Jin
    • Journal of Distribution Research
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    • v.10 no.3
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    • pp.37-58
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    • 2005
  • This study develops and tests a model of benevolence of an importer towards a foreign exporter. The model posits that an importer's benevolence increases business performance of the relationship. The model also posits that the importer's allocentrism, international orientation, and nationalism affect the relationship between benevolence and performance. The survey results with a sample of importers support most of the hypotheses, except for the moderating effect of nationalism Managerial implications are discussed.

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A Study on Market/Product Characteristics and Venture Performance (벤처기업의 제품 및 시장 특성과 성과에 관한 연구)

  • Suh Sang-Hyuk;Ryu Jai-Bok
    • Journal of Korea Technology Innovation Society
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    • v.9 no.2
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    • pp.325-349
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    • 2006
  • This paper focuses to identify and analyze the influence of product/market characteristics on the performance of new ventures. An empirical result points that some factors playa role. High channel dependence and made-ta-order supply have negative impact on venture performance, while high service requirements have a positive influence. Summing up the findings of this study, we suggested the implications for defining the battle-grounds where new ventures have a better chance.

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Antecedents of Buyer-Supplier Relationships and Relational Performance in the Industrial Markets (산업재 시장에서 구매자-공급자 관계의 선행변수와 거래성과에 관한 연구)

  • 한상린
    • Journal of Distribution Research
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    • v.8 no.1
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    • pp.1-19
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    • 2003
  • Given the recent trend in business markets to seek and conscientiously develop long-term relationships, it has become increasingly important to understand why such long-term relationships are developed and how they are maintained. Despite their obvious importance, the antecedent conditions and processes of long-term relationships between industrial buyers and suppliers have not been systematically studied. In this research, I report a study of the antecedents of industrial buyer-seller relationships and the relational performance. What kinds of factors contribute to the development of long-term relationships\ulcorner How do these factors influence the corporate performance in the business markets\ulcorner The primary motivation of this study was drawn from an interest in answering these research questions. Managerial implications of the study results are also discussed.

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A Study on the Conception Academic of Distribution Theory (유통이론에 대한 학문적 개념 연구)

  • Youn, Myoung-ki;Kim, Yoo-oh;Namgung, Suk
    • Journal of Distribution Science
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    • v.2 no.1
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    • pp.1-16
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    • 2004
  • 본고에서는 지금까지 단편적으로, 그리고 지엽적으로 연구된 유통이론에 대하여 다각적인 방면에서의 논의와 정립의 필요성을 느끼게 된 바, 본 연구를 하고자 하는 목적이며, 필요성이기도 하다. 특히, 국내 실정에 맞는 유통이론을 학문적으로 정립하려면 지금까지, 정리가 안 된 국내의 기본적인 유통에 대한 개념 정리부터 해야 할 것으로 사려되는 바 본고에서는 유통이론 연구에 도화점을 만들고자 함이며, 선행 논의 과정을 정리하고 유통과 마케팅 또는 연관분야와의 관련성과 연구방향을 검토하여, 유통의 정의와 연구 방법론적 범위를 설정하고자 노력하였다. 기존 연구 미비로 인하여 객관성 논의에 일부분 문제는 있을 수 있지만, 국내 유통이론 연구의 단초를 제공하고, 이와 관련된 제반 연구의 폭을 넓힐 수 있는 연구 자료제시와 복잡다단하고 학제간 복합학의 성격을 지니고 있는 유통이론을 본고에서는 개념 정립을 통하여 학계에서의 체계적인 연구를 통하여 산학간의 협력과 연계의 폭을 넓히고 이를 통하여 견실한 국내 유통산업의 기반을 마련하고자 하였다.

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통합 SCM 개념을 이용한 웹기반 섬유 CALS 모델 설계에 관한 연구

  • 김종욱
    • Proceedings of the CALSEC Conference
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    • 1998.10a
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    • pp.235-246
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    • 1998
  • QR(Quick Response)란, 생산/유통 관계의 거래 당사자가 협력하여 소비자에 대하여 적절한 상품을. 적절한 장소에, 적시에, 적량을, 적당한 가격으로 제공하는 것을 목표로 정보기술을 활용하여 생산, 물류기술의 단축, 재고의 삭감, 반품 LOSS의 삭감 등 생산ㆍ유통 각 단계에서의 합리화를 실현하고, 그 성과를 생산자, 유통관계자, 소비자 사이에서 분배 할 수 있도록 하는 개념으로 어패럴 등의 의류상품을 중심으로 적용(중략)

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유통구조 재편, 어떻게 할 것인가-전근대적 거래관행, 투명하게 개혁돼야

  • Park, Cheon-Hong
    • The Korean Publising Journal, Monthly
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    • s.233
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    • pp.6-6
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    • 1998
  • 과당경쟁으로 인한 낮은 마진율, 어음결제 관행, 변칙적인 매절행위, 반품율을 높이는 위탁판매제도 등은 합리적인 유통흐름을 가로막는 요인들이다. 경영의 투명성과 거래의 표준화, 전문인력의 양성 등 출판유통구조의 혁신적인 개선이 시급하다.

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The Effects of Conflict Resolution Strategies on Relationship Learning and Performance (갈등해결전략이 관계학습과 성과에 미치는 영향)

  • Noh, Won-Hee;Song, Young-Wook
    • Journal of Distribution Research
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    • v.17 no.3
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    • pp.93-113
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    • 2012
  • Early conflict research in channel and organization area have focused on the definition of conflict construct, its cause, consequence and identified conflict resolution management. Recent studies about conflict, however, have explored new assumption of complexity, a multidimensional conflict construct, contextual conflict management strategies, positive and negative conflict/consequence, and the conflict resolution strategy. Although many literatures exists on channel conflict resolution, little research has been done about relationship learning and performance from conflict resolution perspective. This study explores how channel members can achieve a relationship learning, as a conflict resolution mechanism, which enhance co-created value in marketing channel relationship. Therefore we propose that conflict resolution strategies(collaborating behavior and avoiding behavior) influence channel performance(effectiveness and efficiency) through relationship learning processes(learning via information exchange, joint interpretation and coordination, relationship-specific knowledge memory), in view of buyer-seller relationship. The research model is shown at

    . A total of twelve hypotheses were established through prior studies dealing with conflict and relationship marketing theory. Then we drove conceptual research model. For the purpose of empirical testing, we managed to obtain the list of suppliers of 24 retailers from 5 retailer formats, such as department store, discount store, convenience store, TV home-shopping and internet shopping mall. They were asked to respond to the survey via face-to-face interview conducted by a professional research company. During the one month period of June 2009, we were able to collect data form 490 suppliers. The respondent were restricted to direct dealing authorities and manager with at least three months of dealing experience with retailers. Structural equation modeling on the basis of the results of survey were done to analyze. As a result, eight among twelve hypotheses were supported. The analysis result indicated that collaborating behavior had positive effect on three forms of relationship learning, but avoiding behavior has negative effect on only information exchange. Joint interpretation and coordination, relationship-specific knowledge memory had positive effect on relationship performances, but information exchange had no effect on performances. The results support our basic thesis that the use of conflict resolution strategies have different effect on developing relationship learning, which leads to channel performances. In particular, collaborating behavior is positively related to relationship learning, and avoidance behavior is negatively related to information exchange. Relationship learning is partially contributed to channel performance.

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The Influences of Up-line Distributors' Transformational Leadership on Down-line Distributors' Entrepreneurship, Market Orientation and Performance (상위판매원의 변혁적 리더십이 하위판매원의 기업가적 성향, 시장지향성 및 성과에 미치는 영향)

  • Seong, Baik-Soon;Lim, Young-Kyun;Kim, Jung-Sik
    • Journal of Distribution Research
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    • v.15 no.3
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    • pp.35-69
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    • 2010
  • Successful management of distributors is crucial for the success of multi-level marketing (MLM) because MLM sells products and services through distributor networks. The present study examines the impact of the up-line distributors' transformational leadership on down-line distributors' entrepreneurship, market orientation, and performance. The proposed research questions were examined based on a survey of 135 down-line distributors working at the largest domestic MLM company. A mediation mechanism was found that the up-line distributors' transformational leadership increases the down-line distributors' entrepreneurship and market orientation, which in turn influences their performance. Based on the findings, the present study suggests the importance of transformational leadership in MLM. Practical implications for the roles of transformational leadership and its impact on corporate management in specific business areas are also discussed.

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