• Proceedings of the Technology Innovation Conference
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• 2009.02a
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• pp.25-55
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• 2009

현재까지 디지털 콘텐츠 산업을 대상으로 한 유저이노베이션 연구는 오픈 소스 소프트웨어를 기반으로 한 연구가 많았다. 하지만 이러한 오픈 소스 소프트웨어의 유저 이노베이션 주체는 프로그램 개발 능력을 보유한 소수의 유저이다. 본 논문은 이러한 소수의 유저가 아닌 다수의 유저가 참여하는 새로운 형태의 유저 이노베이션 패턴을 온라인게임 리니지 사례를 중심으로 분석하였다. 이러한 세미-오픈형 유저 이노베이션의 성공적인 수행을 위해서는 유저 의견을 흡수, 해석할 수 있는 조직 내 역량과 처리 프로세스가 중요하다.

• Journal of Digital Convergence
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• v.14 no.8
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• pp.185-194
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• 2016

Several game developers or publishers adopt open innovation strategies to reduce R&D costs and increase user loyalty about their games. User communities play an important role in increasing users' interests in the game because they can share game information and skills in user communities. In this regard, this study explored key antecedents of game user participation intention in user community. We developed a research model by integrating perceived risk into theory of planned action. The theoretical model was tested by using survey data collected from 110 "Suddenattack" game users. Partial least squares (PLS) was utilized to analysis the research model. The findings of this study indicate that both perceived usefulness and perceived enjoyment play an important role in forming attitude toward community. However, contrast to our expectations, perceived risk has no signifiant effect on perceived usefulness, perceived enjoyment, attitude toward community and participation intention. While attention toward community significantly influences community participation intention, social norms are not significantly related to it. The analysis results help game developers or publishers establish effective strategies and policies to increase user participation intention in user community.